Vratislav Holub Nhasi, Apple inodada kuve kambani yakakosha pasi rose ine kukosha kweanopfuura 3 bhiriyoni emadhora. Iyi inhamba inoshamisa inova mhedzisiro yemakore akati wandei ekuedza uye basa iro hofori inoisa muzvigadzirwa nemasevhisi ayo. Muchiitiko ichi, zvisinei, tinogonawo kuona misiyano inofadza. Kunyangwe ruzhinji rwevateveri veApple vachiratidza baba vekambani, Steve Jobs, semaneja anonyanya kukosha (CEO), shanduko chaiyo yakauya chete panguva yemutsivi wake, Tim Cook. Ko kukosha kwekambani kwakachinja sei zvishoma nezvishoma?
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Kubhururuka kutenderera pasirese neApple Kukosha kweApple kunoramba kuchikura
Steve Jobs akadzika munhoroondo yekambani semuoni uye nyanzvi yekushambadzira, nekuda kwaakakwanisa kuona kubudirira kwekambani, iyo ichiri kunetsekana nayo nhasi. Zvirokwazvo hapana anogona kumuramba zvaakaita uye zvigadzirwa zvaaive akabatanidzwa zvakananga uye akakwanisa kufambisa indasitiri yese mberi munzira yakakosha. Somuenzaniso, yekutanga iPhone inogona kuva nyaya huru. Yakakonzera shanduko yakakosha mumunda wemafoni. Kana tikatarisa zvishoma munhoroondo, tinogona kusangana nenguva apo Apple yaive padhuze nekubhuroka.
Pakati pemakore makumi masere ezana remakore rapfuura, vatangi Steve Wozniak naSteve Jobs vakasiya kambani, apo zvinhu zvishoma nezvishoma zvakadzika nekambani. Kuchinja kwakaitika chete muna 1996, apo Apple yakatenga NeXT, iyo, nenzira, yakatangwa neMabasa mushure mokubva kwake. Saka baba Apple vakatora helm zvakare uye vakasarudza kuita shanduko huru. Kupihwa kwacho kwakanyatso "kuchekwa" uye kambani yakatanga kutarisisa pane yayo inonyanya kufarirwa zvigadzirwa. Kunyange kubudirira uku hakugoni kurambwa kuMabasa.
Steve Jobs
Kubva pakutanga kwemireniyumu iyi, kukosha kwave kuri kuwedzera zvishoma nezvishoma. Somuenzaniso, muna 2002 yaiva 5,16 mabhiriyoni emadhora, chero zvakadaro, kukura kwakamiswa muna 2008, apo kukosha kwakaderera ne 56% gore negore (kubva pamabhiriyoni 174 kusvika pasi pe76 bhiriyoni). Chero zvazvingava, nekuda kwehurwere, Steve Jobs akamanikidzwa kusiya chinzvimbo cheMutungamiriri uye achipa helm kumutsivi wake, waakasarudza iye zvino anozivikanwa Tim Cook. Mugore rino ra2011, kukosha kwakakwira kusvika ku377,51 bhiriyoni emadhora, panguva iyoyo Apple yakamira panzvimbo yechipiri padanho remakambani akakosha kwazvo pasi rose, kuseri kwemubatanidzwa wepasi rose wemigodhi ExxonMobil yakatarisana nemafuta uye gasi rechisikigo. Mumamiriro ezvinhu aya, Mabasa akashandura kambani yake kuna Cook.
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Amaya Toman Nguva yeTim Cook
Mushure mekunge Tim Cook atora helm yekufungidzira, kukosha kwekambani kwakawedzera zvakare - zvishoma nezvishoma asi zvechokwadi. Semuenzaniso, muna 2015 kukosha kwaive 583,61 bhiriyoni emadhora uye muna 2018 yaitove 746,07 bhiriyoni emadhora. Zvisinei, gore rakatevera racho rakanga riri nguva yechinjo ndokunyorazve nhau chaiyoiyo. Nekuda kwe72,59% yegore-pa-gore kukura, Apple yakayambuka iyo isingafungidzike chikumbaridzo chemadhora 1,287 tiririyoni uye yakava yekutanga US trillion madhora kambani. Tim Cook angangodaro murume ari panzvimbo yake, sezvo akakwanisa kudzokorora kubudirira kakawanda, apo kukosha kwakawedzera kusvika 2,255 trillion madhora gore rinotevera. Kuita kuti zvinhu zvinyanye kuoma, kumwe kubudirira kwakauya pakutanga kwegore rino (2022). Nhau dzekuti hofori yeCupertino yakayambuka mucherechedzo usingafungidzike 3 miriyoni yemadhora yakatenderera pasirese.
Kutsoropodza kwaCook maererano nekukura kwekukosha
Kutsoropodza kwazvino director Tim Cook kunowanzo kugovaniswa pakati peapuro mafeni mazuva ano. Ikozvino manejimendi yeApple iri kunetsekana nemafungiro ekuti kambani yachinja zvinooneka uye yakasiya chinzvimbo chayo chekuona senge trendsetter munguva yakapfuura. Kune rimwe divi, Cook akakwanisa kuita chimwe chinhu chisina kumboitwa nemumwe munhu - kuwedzera mari yemusika, kana kukosha kwekambani, zvisingafungidzike. Nechikonzero ichi, zviri pachena kuti hofori iyi haichatore matanho ane njodzi. Yakavaka hwaro hwakasimba kwazvo hwevateveri vakavimbika uye inobata zita rekambani ine mukurumbira. Uye ndosaka achisarudza kusarudza nzira yakachengeteka iyo inomuvimbisa kuti awedzere purofiti. Unofunga kuti ndiani aive mutungamiriri ari nani? Steve Jobs kana Tim Cook?
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Nguva dzose Mabasa... Makakatanwa anongotakura mari. Tarisa Musk… ndizvo zvazviri: D
kana mumwe munhu akaverenga bhuku raIsaacson pamusoro peMabasa, vanoziva mhinduro yacho pakarepo :) Cook haasi mukuru akaipa. Hapana angazviramba izvozvo...asi akafambisa nyika mberi saMabasa here? kwete .. uye ndinofunga kuti ndiyo inonyanya kukosha mubvunzo.