Michal Marek Smart bracelet anogadzira Jawbone ari kumhan'ara Fitbit. Ma manejimendi eJawbone haafarire kushandiswa kwematendi ayo ane hukama ne "inopfekwa" matekinoroji. KuFitbit, mugadziri mukuru wepasi rose wevatambi vemuviri, zviri pachena kuti idzi inhau dzakaipa. Asi kana Jawbone akakunda mhosva, Fitbit haizove yega ine dambudziko rakakura. Mutongo uyu unogona kukanganisa zvakanyanya kune vese vagadziri vezvinonzi "zvipfeko", kusanganisira Apple ikozvino.
Mhosva yaipokana neFitbit yakamhan'arwa svondo rapfuura uye ine chekuita nekusashandiswa zvisizvo kwematekinoroji anoshandiswa kuunganidza nekududzira data rine chekuita nehutano hwemushandisi nemitambo. Nekudaro, Fitbit zvirokwazvo haisiriyo yega inoshandisa matende eJawbone anotaurwa mudare. Semuyenzaniso, marezenisi anosanganisira kushandisa "sensonzi imwe kana kupfuura inowanikwa mumudziyo unopfeka wekombuta" uye kuseta "zvakanangana nezvinangwa" izvo "zvichibva pane chimwe kana zvimwe zviitiko zvine chekuita nehutano," senge nhanho dzemazuva ese.
Chinhu chakaita seichi chinonzwika sechinozivikanwa kune vese varidzi veApple Watch, mawachi ane Android Wear anoshanda system kana smart mitambo wachi kubva kuAmerican kambani Garmin. Vese vanogona, kusvika kumadhigirii akasiyana-siyana, kumisa zvinangwa zvezviitwa zvakasiyana-siyana, nhamba yemakoriyori akapiswa, nguva yakapedzwa kurara, nhamba yematanho, nezvimwe zvakadaro. Zvishandiso zveSmart zvino zvinoyera zviitiko izvi uye nekuda kweizvi mushandisi anogona kuona kufambira mberi kwake kusvika kune yakatarwa nhanho. "Dai ndaiva nematendi aya, ndaizomhan'arirwa," akadaro Chris Marlett, CEO weboka rekudyara zvivakwa zveuchenjeri MDB Capital Group.
Mamwe mapepa maviri eJawbone anonzwikawo akajairwa. Imwe yadzo ine chekuita nekushandiswa kwedata kubva kuma sensors anopfekwa pamuviri kuti infer chimiro chemuviri chemushandisi mumamiriro ezvinhu, semuenzaniso, nzvimbo. Yechipiri inobata nekuyerwa kunoramba kuripo kwemakoriyumu emushandisi anotorwa nekubuda. Kuti awane zvibvumirano izvi, Jawbone yakatenga BodyMedia muna Kubvumbi 2013 nemadhora zana emamiriyoni.
Sid Leach, anoshanda kukambani yezvemitemo Snell & Willmer, anofanotaura kuti mhosva iyi ichakonzera matambudziko kumafemu ese ari muindasitiri iyi. "Zvinogona kutokanganisa Apple Watch," akadaro. Kana Jawbone ikakunda mhosva yedare, ichange iine chombo chakanangana neApple, iyo inotyisidzira kutonga musika kusvika zvino inotongwa neFitbit kana Jawbone pachayo.
"Dai ndaiva Jawbone," anodaro Marlett, "ndaizoisa Fitbit pasi ndisati ndarwisa Apple Intellectual ingangove chinhu chakakosha chenhandare yehondo iri kuitika sezvo musika wezvipfeko uchikwira. "Hondo yepatent ndiyo mhedzisiro pese panobuda tekinoroji inofarirwa uye ine mari yakawanda," anodaro Brian Love weYunivhesiti yeCalifornia's Santa Clara Chikoro cheMutemo.
Chikonzero cheizvi chiri nyore. Kungofanana nemafoni emafoni, mabhengi akangwara ane akawanda akasiyana matekinoroji uye zvinhu zvepa patent, saka nemasikirwo kuchave neakawanda uye mazhinji emakambani ari kutsvaga kutora kuruma kunze kweiyi kukura tekinoroji indasitiri.
Fitbit iri kutongwa panguva iyo kambani yave kuda kuve yekutanga muindasitiri kuenda kuruzhinji. Kambani iyi, yakavambwa muna 2007, inokosha pamadhora mazana matanhatu nemakumi mashanu nemashanu. Inosvika miriyoni gumi neimwe michina yeFitbit yakatengeswa panguva yekuvapo kwekambani, uye gore rapfuura kambani yakatora inoremekedzwa $655 miriyoni. Nhamba dzechikamu chekambani yemusika weAmerica wevasina waya mabasa monitors inofanirwawo kucherechedzwa. Muchikamu chekutanga chegore rino, maererano nekambani yekuongorora NPD Group, mugove uyu waiva 11%.
Kubudirira kwakadaro kunoisa mukwikwidzi Jawbone pakudzivirira. Kambani iyi yakavambwa kumashure muna 1999 pasi pezita rekuti Aliph uye yakatanga yakagadzira isina waya isina maoko kits. Kambani iyi yakatanga kugadzira matrackers muna 2011. Kunyange hazvo kambani iyi iine mari inosvika mazana manomwe emamiriyoni emadhora uye ichikosha mabhiriyoni matatu emadhora, inonzi haikwanise kuwana mari yekuita mabasa ayo kana kubhadhara zvikwereti zvayo.
Mutauriri weFitbit anoramba zvakataurwa naJawbon. "Fitbit yakazvigadzira yakazvimirira uye inopa zvigadzirwa zvitsva zvinobatsira vashandisi vayo kurarama hupenyu hune hutano uye hunoshanda."
