Vhara shambadzo

MunaGunyana 2019, Samsung yakaunza yayo yekutanga inochinjika smartphone. Yakanzi Fold uye ikozvino tine chizvarwa chayo chechitatu muchimiro cheGalaxy Z Fold3 mudziyo. Nekudaro, Samsung haina kugumira ipapo, uye yakapa vatengi vayo yechipiri mutsauko wechinhu chinochinjika chemhando ye "clamshell". Zvichiitika pakarepo mushure mekuratidzwa kweyokutanga modhi, zvisinei, pane fungidziro ine hupenyu yekuti Apple ichauya riini nemhinduro yayo. 

Kana iwe uchigona kufunga nezveZ Fold3 seyakasanganiswa pakati peiyo smartphone uye piritsi, iyo Z Flip "yangori" smartphone. Kukosha kwayo kwakawedzerwa kunonyanya muhukuru, nekuti kunyangwe mune compact mudziyo unowana 6,7-inch kuratidza, i.e. saizi iyo kunyange hombe yePhones - iyo iPhone 13 Pro Max - ina. Iyo Motorola Razr 5G inobva yapa 6,2 ″ kuratidza. Uye kune zvakare Huawei P50 Pocket (6,9" kuratidza) kana Oppo Tsvaga N. Google iri kurongawo "foldable" mudziyo wayo. Asi michina iyi yakabudirira here zvekuti zvatove zvakakodzera kuti Apple iuye kumusika nemhinduro yayo? Sezvo Samsung yaive kambani hombe yekutanga kuvhura mafoni anotakurika pamwero mukuru, ichiri kutarisana nemakwikwi mashoma.

Kutengesa kunopesana 

Zvishandiso zvinosvika mabhiriyoni 1,35 zvakatumirwa kumusika wepasi rose we smartphone gore rapfuura, zvichimiririra kukura kwegore-pagore kwe7%. Nzvimbo yekutanga yakadzivirirwa zvakare neSamsung, iyo yakatumira 274,5 miriyoni smartphones uye iyo musika mugove wakasvika (segore rapfuura) 20%. Izvi zvakataurwa nekambani yekuongorora Canalys. Apple yakapedza munzvimbo yechipiri nemamiriyoni mazana maviri nemakumi matatu emafoni akaunzwa uye chikamu chemusika che230% (17% gore-pa-gore kukura), nepo Xiaomi yakauya muchitatu nemamiriyoni 11 emafoni akatumirwa uye 191,2% musika mugove (gore-pa-gore. kukura 14%).

kutengesa 2021

Sekureva kwevanoongorora veCanalys, madhiraivha makuru ekukura aive zvikamu zvebhajeti mudunhu reAsia-Pacific, Africa, South America uye Middle East. Kudiwa kwemidziyo yepamusoro-yekupedzisira kubva kuSamsung neApple yaivewo "yakasimba", neyekutanga kusangana kwayo yainoda kutengesa 8 mamiriyoni "jigsaw puzzle" uye yekupedzisira yakanyora yakasimba yechina yemhando dzese ne 82,7 mamiriyoni ekutakura. Canalys inofanotaura kuti kukura kwakasimba kwemusika we smartphone kuchaenderera mberi gore rino zvakare.

Smartphone kutengesa 2021

Asi zvine mubvunzo kuti 8 miriyoni mafoni anochinjika akatengeswa kunze kweiyo Samsung inofungidzirwa mamirioni mazana maviri nemakumi manomwe neshanu mafoni akatengeswa ibudiriro. Nezveiyo mureza Galaxy S275, unogona kuti hongu, sezvo yakatengesa mamirioni makumi maviri. Panguva imwecheteyo, nekuda kwekuda kwakasimba kwechitsva chegore rino muchimiro cheGalaxy S21 nhepfenyuro, Samsung yakawedzera kugadzirwa kwayo kusvika mamirioni gumi nemaviri emhando yega yega. Pakazara, Samsung inoronga kutengesa 20 miriyoni Galaxy S22 mafoni gore rino chete. Mushure mezvose, zvirongwa zvake zvinoshamisira kupfuura zvazvaive muna 12, nekuti gore rino anoda kuendesa 36 miriyoni zvikamu zvemafoni kumusika. Asi neruremekedzo kumidziyo inoshanduka, inofanirwa zvakare kutaurwa kuti miriyoni chete yadzo yakatengeswa mumusika wekuSouth Korea.

Kunyange zvakadaro, zviri pachena kuti mamirioni makumi maviri nemasere emhando dzepamusoro dzeSamsung akatengeswa gore rapfuura, inova idiki, chero zvirongwa zvekambani zvingave, uye kana iri kugutsikana nehuwandu hwekutengesa kweiyo Galaxy S28 yakatevedzana kana iyo iyo Galaxy Z Fold modhi uye Z Flip inoita. Mafoni epasi-ekupedzisira ari muchimiro cheGalaxy A, Galaxy M uye Galaxy F akatevedzana aingogadzira kuwanda kwekutengesa. Ehe, Apple inongotengesa maPhones ayo, ayo kunze kweiyo SE modhi inogona kutorwa seyekutanga.

Saka 2022 ndiro gore ratinofanira kutarisira Apple "jigsaw puzzle"? 

Dai Apple yaizotungamirwa chete nehuwandu hwekutengesa kwemafoni anochinjika paSamsung, pamwe zvaisazoita zvine musoro. Iye zvechokwadi anotyawo mhedzisiro iyo mudziyo wakadaro ungave nawo pa "cannibalization" yePhones dzake uye kunyanya iPads. Chokwadi, vashandisi vazhinji vangagutsikana nechinhu chekupeta chakafanana neSamsung's Fold, pane kuve neyayo uye iPad.

Kune rumwe rutivi, kune bandwagon iyo isiri kuderera zvakanyanya zvakadaro. Mamwe makambani ari kusvetukira mairi zvishoma nezvishoma, uye Apple inofanira kupindura. Uye zvakare, nekuzivikanwa kwayo, zvinogoneka kuti mharidzo yayo inogona kunge iri kurova chaiko, nekuti yaizopedzisira yapa varidzi ve iPhone vakabhowekana chimwe chinhu chakasiyana.

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