Jimmy Iovine anosvika kumatambudziko ekutepfenyura masevhisi uye indasitiri yemimhanzi zvakazara

Interscope, Beats naDre uye Apple Music. Aya angori mamwe emashoko ane dhinominator: Jimmy Iovine. Mugadziri wemimhanzi uye maneja akatamba muindasitiri yemimhanzi kwemakumi emakore, muna 1990 akatanga rekodhi rekodhi Interscope Music, makore gumi nemasere gare gare pamwe naDr. Dre akatanga Beats Electronics semugadziri wemusoro wemusoro uye mupi weiyo Beats Music yekufambisa sevhisi.

Iyi kambani yakabva yatengwa neApple muna 2014 rekodhi 3 bhiriyoni emadhora. Gore rimwe chetero, Iovine akasiyawo Interscope kuti azvipire nguva yakazara kune itsva Apple Music yekufambisa sevhisi. Akazosiya basa kubva kuApple muna 2018 aine makore makumi matanhatu nemana. Mukubvunzurudzwa kutsva neThe New York Times, akaburitsa kuti izvi zvakaitika zvakanyanya nekuti akatadza kuzadzisa chinangwa chake - kuita Apple Music isiyane zvakanyanya nemakwikwi.

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Apple Music webhusaiti 1

Mushure mekupinda mubasa

Apple Music webhusaiti 6

"Bhurawuza" chikamu

Apple Music webhusaiti 5

Chikamu "For You"

Apple Music webhusaiti 4

Album tsanangudzo

Apple Music webhusaiti 3

"Radhiyo" chikamu

Apple Music webhusaiti 2

Playlist tsanangudzo

Iovine akadaro mubvunzurudzo kuti mimhanzi yemazuva ano yekutepfenyura masevhisi ane dambudziko rakakura: margin. Haikure. Nepo kune dzimwe nzvimbo vagadziri vanogona kuwedzera migero yavo, semuenzaniso nekudzikisa mutengo wekugadzira kana kutenga zvakachipa zvikamu, mune zvemimhanzi masevhisi, mutengo unowedzera zvichienderana nekukura kwenhamba yevashandisi. Ichokwadi kuti iyo yakawanda vashandisi iyo sevhisi ine, iyo yakawanda mari yainofanira kubhadhara kune vabudisi vemimhanzi uye pakupedzisira kune vaimbi.

Kusiyana neizvi, bhaisikopo neTV akateedzera masevhisi seNetflix neDisney + anogona kuderedza mitengo uye kuwedzera maringe uye purofiti nekupa zvakasarudzika zvemukati. Netflix inopa matani ayo, Disney + inongopa zvayo zvemukati. Asi masevhisi emimhanzi haana zvega zvemukati, uye kana vakadaro, hazviwanzo, uye ndosaka vasingakwanise kukura. Exclusive content inogonawo kukonzeresa hondo yemitengo. Muindasitiri yemimhanzi, zvisinei, mamiriro ezvinhu akadaro zvekuti kana sevhisi yakachipa ichipinda mumusika, makwikwi anogona nyore kubata nekudzikisa mitengo yavo.

Saka, Iovine anoona mimhanzi yekufambisa masevhisi zvakanyanya sechombo chekuwana mimhanzi, kwete seyakasarudzika mapuratifomu. Asi izvi mhedzisiro yenguva yeNapster, apo vaparidzi vakamhan'arira vashandisi vakagovana mimhanzi yavo nenharaunda. Asi panguva iyo vatambi vakuru pamusika vaipfimba vateereri, Jimmy Iovine akaona kuti vaparidzi havangavepo pasina kufambirana nehunyanzvi. Sekureva kwake, imba yekutsikisa yaifanira kutonhorera, asi nzira yayaizvimiririra panguva iyoyo yakanga isiri iyo yakapetwa kaviri inotonhorera.

“Hongu madhamu ari kuvakwa sekunge izvozvo zvingabatsira. Saka ndakaita senge, 'Ah, ndiri papati isiri iyo,' saka ndakasangana nevanhu muindasitiri yehunyanzvi. Ndakasangana naSteve Jobs naEddy Cue vekuApple ndikati, 'oh, heino bato chairo'. Tinofanira kubatanidza kufunga kwavo muInterscope philosophy zvakare, " Iovine anoyeuka nguva iyoyo.

Indasitiri yetekinoroji yakakwanisa kupindura zvakachinjika kune zvinodiwa nevashandisi, uye Iovine akadzidza kufambirana nenguva nerubatsiro rwevanyori vaakashanda navo. Anonyanya kurangarira mugadziri wehip-hop Dr. Dre, waakavambawo naye Beats Electronics. Panguva iyoyo, muimbi akashungurudzika kuti kwete vana vake chete, asi chizvarwa chose chaiteerera mimhanzi pamagetsi akachipa, emhando yakaderera.

Ndosaka Beats yakagadzirwa seyakashongedza mahedhifoni inogadzira uye mupi weiyo Beats Music yekufambisa sevhisi, iyo yakashandawo kusimudzira mahedhifoni. Panguva iyoyo, Jimmy Iovine akasanganawo naSteve Jobs muresitorendi yeGreek, uko mukuru weApple akamutsanangurira kuti kugadzirwa kwehardware kunoshanda sei uye kuti kugovera mimhanzi kunoshanda sei. Idzi dzaive nyaya mbiri dzakasiyana, Iovine naDr. Nekudaro, Dre akakwanisa kuasanganisa kuita chinhu chimwe chine musoro.

Mubvunzurudzo, Iovine aishorawo indasitiri yemimhanzi saizvozvo. "Mufananidzo uyu une meseji yakakura kupfuura chero mimhanzi yandakanzwa mumakore gumi apfuura," akanongedza mufananidzo waEd Ruscha, mutori wemifananidzo wemakore 82 okukura uyo akaurayira. Zviri pamusoro pemufananidzo "Mureza Wedu" kana Mureza wedu, zvichifananidzira mureza weUnited States wakaparadzwa. Mufananidzo uyu unomiririra nyika yaanotenda kuti United States iri mairi nhasi.

Photo: Brian Guido

Iovine anotadziswa nenyaya yekuti kunyangwe maartist akadai saMarvin Gaye, Bob Dylan, Public Enemy uye Rise Against the Machine vaive nechidimbu chesarudzo dzekutaura zvichienzaniswa nevanyori vemazuva ano, vakakwanisa kupesvedzera pfungwa dzeruzhinji pamusoro pezvikuru. nyaya dzemagariro evanhu dzakadai sehondo. Maererano naIovin, indasitiri yemimhanzi yemazuva ano haina maonero anokosha. Pane zvinongedzo zvekuti maartist haashingise kupatsanura nzanga yakatonyanya kurongeka muUS. "Kutya kuparadzanisa Instagram mubatsiri nemafungiro angu?" muvambi weInterscope akafungisisa mubvunzurudzo.

Ma social network uye Instagram kunyanya chikamu chakakosha chehupenyu hwemaartist mazhinji nhasi. Hazvisi zvekungoita mimhanzi chete, asiwo nezvekuratidza mararamiro avo uye zvimwe zvehupenyu hwavo. Nekudaro, maartist mazhinji anoshandisa mikana iyi chete kuratidza mashandisiro uye varaidzo. Kune rumwe rutivi, vanogonawo kuva pedyo nevateveri vavo, izvo zvinomiririra imwe dambudziko rezvino kune vaparidzi vemimhanzi: nepo maartist anogona kutaurirana nemunhu chero upi zvake uye chero kupi zvako, vaparidzi vanorasikirwa nekusangana kwakananga nemutengi.

Inobvumirawo maartist akadai saBillie Eilish naDrake kuti vawane mari yakawanda kubva kumasevhisi ekutepfenyura kupfuura iyo indasitiri yemimhanzi yema80s, Iovine akadaro, achidudza data kubva kune vanopa masevhisi uye vatsikisi. Mune ramangwana, anodaro, masevhisi ekutepfenyura anopa mari zvakananga kune maartist anogona kuve munzwa kumakambani emimhanzi.

Iovine akataurawo kuti Billie Eilish ari kutaura nezvekuchinja kwemamiriro ekunze, kana kuti maartist akaita saTaylor Swift vanofarira kodzero dzeatenzi avo akarekodha. NdiTaylor Swift ane hwaro hwakasimba hwevateveri pamapuratifomu emagariro, uye nekudaro maonero ake anogona kuve nesimba rakasimba kupfuura kana muimbi ane pesvedzero shoma akafarira nyaya. Pakazara, zvisinei, Iovine haachakwanise kufananidzwa neindasitiri yemimhanzi yemazuva ano, iyo inotsanangurawo kuenda kwake.

Nhasi, ari kuita zvirongwa zvakaita seXQ Institute, chirongwa chedzidzo chakatangwa naLaurene Powell Jobs, chirikadzi yemushakabvu Apple muvambi Steve Jobs. Iovine ari kudzidzawo kuridza gitare: "Izvozvi ndipo pandinoona kuti Tom Petty kana Bruce Springsteen vaive nebasa rakaoma sei," anowedzera nekunakidzwa.

Kunobva: The New York Times