Michal Marek Apple payakauya neWatch yayo, vamiriri vayo vakuru vakazviratidza mupfungwa yekuti yaizotengeswa sewachi yemhando yepamusoro, i.e. kunyanya sechishandiso chefashoni. Asi ikozvino muFlorence, Italy pamusangano Verenga Nast mugadziri mukuru weApple, Jony Ive, akauya nemaonero akasiyana enyaya iyi. Sekureva kwake, Apple Watch yakagadzirwa zvakanyanya seyemhando yepamusoro gadget, i.e. chitoyi chemagetsi chinoshanda.
"Takaisa pfungwa pakuita zvese zvatinogona kugadzira chigadzirwa chaizobatsira," Ive akaudza magazini Vogue. “Patakatanga iyo iPhone, imhaka yekuti takanga tisisagone kumisa nharembozha dzedu. Zvainge zvakasiyana nemawachi. Tese tinoda wachi dzedu, asi takaona wrist senzvimbo inoshamisa yekuisa tekinoroji. Saka kukurudzira kwaive kwakasiyana. Handizive kuti tingaenzanisa sei wachi yekare yaizivikanwa nemaitiro uye kugona kweApple Watch.
Ive anoti Apple haione iyo Watch mumamiriro echinyakare wachi kana zvimwe zvinhu zveumbozha. Apple's in-house dhizaini yezvose zviri zviviri hardware uye software yakaratidza mubvunzurudzo dzakapfuura kuti anofarira mawachi emhando yepamusoro, uye kutarisa uku kweApple Watch kunosimbisa. Chero zvazvingaitika, ichi zvakare chiratidzo chekuti Apple Watch inofanirwa kunge iri yekuwedzera kune iyo iPhone pane kutsiva wachi yekare mune zvese.
Zvakangodaro, Jony Ive anofunga kuti Apple inokwanisa kupa Watch yega yega kutarisirwa kwakafanana kunopihwa nevagadziri vechinyakare kumawachi emuchina. "Hazvisi zvekungobata zvinhu zvakanangana - kune nzira dzakawanda dzekuvaka chimwe chinhu. Zviri nyore kufunga kuti hanya ndeyekugadzira chimwe chinhu mumavhoriyamu madiki uye kushandisa mashoma emidziyo. Asi iwo fungidziro yakaipa. "
Ive anonongedza kuti maturusi nemarobhoti anoshandiswa neApple akafanana nechero chimwe chishandiso kuvaka chimwe chinhu. “Tese tinoshandisa chimwe chinhu – haugone kuchera makomba neminwe yako. Ringave banga, tsono kana robhoti, tese tinoda rubatsiro rwechishandiso.”
Vose Jony Ive naMarc Newson, shamwari yake uye mumwe mugadziri weApple, vanobvumirana Vogue ruzivo rwokugadzira sirivha. Vose varume ava vane ruzivo rwezvinhu zvemarudzi ose uye vane maonero akanaka kwavari. Vanoda kuvaka zvinhu uye vanokoshesa kugona kwavo kunzwisisa zvinhu uye zvivakwa zvavo.
“Tose takakura tichigadzira zvinhu pachedu. Handifunge kuti unogona kugadzira chero chinhu kunze kwechinhu usinganzwisisi zvimiro zvayo. ”Ive akapembedza tsika yekuda kuziva yeApple akasika rudzi rwake pachake rwegoridhe yeApple Watch Edition nekungowira murudo nekunzwa kwegoridhe idzva iri mukambani. "Irwo rudo rwezvinhu zvinotyaira zvakawanda zvatinoita."
Kunyangwe iyo Apple Watch chiri chinhu chitsva zvachose kukambani uye kupinda munharaunda iyo ichafanirwa kukundwa nekuomerwa, Ive anozviona sekuenderera kwechisikigo kwekare kweApple basa rekare. "Ini ndinofunga tiri munzira yakarongedzerwa Apple kubva kuma70s. Isu tese tiri kuedza kugadzira tekinoroji yakakosha uye pachedu. ” Uye Apple ichaziva sei kana vakundikana? Jony Ive anozviona zvakajeka: "Kana vanhu vachinetseka nekushandisa teknolojia, saka isu takundikana."
Munguva pfupi yapfuura, Ive akazeza nezveAW mubvunzurudzo nezve kuti akapedza nguva yakareba sei achitsvaga wachi dzechinyakare uye nhoroondo yavo uye kuti akazvibatanidza sei muAW. Uye kamwe kamwe inofanira kuva chimwe chinhu?
Zviripachena kuti havazivi zvokuishandisa. Iwe unogona zvakare kuzviona mune yakanyanya kuomarara kutonga kweAW.
Nehurombo, ingori PR bullshit. Mushure mezvose, zvinonyatsojeka kuti hazvina chokuita newachi. Mawachi eClass anoitirwa chete kuratidza nguva uye sechidimbu chezvishongo. Hapana chimwe, hapana zvishoma. Pano, iyo wachi yekuratidzira basa ichave imwe chete yeakawanda, uye izvo hazvina kukosha. Kufanana nebasa rekufona re smartphone. Ini handiite zvekufona kubva muCherechedzo yangu 3. Dzimwe nguva kufona kuburikidza neViber. Zvekufona, ndine Nokia 220 muhomwe yangu nekutsungirira kwevhiki. Nehurombo, newachi dzakangwara, hazvizogone kuve neyakare-yekuchengeta wachi kune rumwe ruoko, iyo inogara zvachose nekusingaperi, uye Apple Tamagotchi kune imwe. Munhu angaita sebenzi. Apple inoita zvinhu zvakanaka. Kabhuku kangu kanotevera kanogona kunge kari MBP Retina, asi ndakagutsikana zvisingaite neCherechedzo 3 zvekuti handidi kuitsiva. Chinonyanya kundinetsa nezveApple kupenga kwavo PR crap nezvezviitiko zvikuru. Kufanana nekushambadza kweHyundai pamusoro pemuvakidzani mudiki kubva kuBoleslav, ini handidi Skoda, asi ini handingatotengi Hyundai ine hombe H factor nekuda kweiyo bullshit.
Ini zvakare ndine MBP + android set (yandinofunga kuti iri kutanga zvishoma nezvishoma kuve nemhando dzemhando yepamusoro kupfuura iOS). Ini handidi kuve ne ecosystem. Ini ndinowiriranisa mimhanzi, vanobatika uye makarenda zvakare, ini hapana chimwe chandinoda. Ini handisi kutaura kuti maPhones akaipa, mune yekupedzisira kesi, ndingangofungidzira ivo vari hafu yemutengo :-)
Vakakundikana. Nekuda kwekuti vanhu vazhinji VANOFANIRA kufunga nezvekuti sei vachifanira kutenga chinhu chakadai, VAFUNGA KUFUNGA kuti chii chingavanakira uye kuti zvinorevei kwavari, nezvimwewo. Ndiri mutsigiri mukuru weApple, asi hapana wandinoziva. ini aizovafunga ani. Ini ndinotya kuti kunyangwe ivo vachizotengesa zvine hunhu pakutanga nekuda kweiyo 'hype', saka iyi ichave yakanaka yakarova kumadziro….
Kupfuura zvese, AW inondiyeuchidza nezvaTamagotchi, semumwe munhu pano akatonyora nemazvo. Ndezve gehena raro, uye pachinzvimbo chekuti rishandire isu, isu tichazvichengeta.
Ini ndinofunga kuti kunyangwe Apple haizive kuti nei Apple Watch yakanaka. Ivo havana simba pakusimba uye neimwe nzira havana chirevo :-(
Zvichida chizvarwa chechitatu kana chechina chichave chakanaka kune chimwe chinhu.
Zvakanaka, ndinofunga ndicho chipo cheKisimusi chakanakisa.