Vhara shambadzo

Jony Ive, mugadziri weApple mumba, akapinda musangano uyu Vanity Fair's New Establishment Summit, kwazvaibvira kumuona mumamiriro ezvinhu akasiyana-siyana - pachena uye pamberi pevateereri. Akataura nezve nyaya dzinonakidza uye dzazvino, dzinosanganisira, semuenzaniso, Apple yazvino chigadzirwa mutsara wakafumiswa nehombe iPhones uye nyowani Apple Watch chigadzirwa. Nekudaro, kutevedzera dhizaini yeApple neChinese Xiaomi, semuenzaniso, kwakauyawo pasi pemoto.

Jony Ive akapindura mibvunzo yakawanda nezvehupenyu hwake hwehunyanzvi uye hwepauzima. Somuenzaniso, akataura pachena kuti kuoma kwebasa rake iidi rokuti anopedza nguva yakawanda ari oga uye nebasa. Kune rumwe rutivi, zvakadaro, anofara neboka rake guru rekugadzira, kubva kwaanoti hapana akambosiya achizvidira. "Chaizvoizvo zviduku zvikuru, kune 16 kana 17 vedu. Yakakura zvishoma nezvishoma mumakore gumi nemashanu apfuura uye takashanda nesimba kuti tiichengetedze sediki sezvinobvira, "akaratidza mugadziri, uyo ane knighthood yeBritish Empire. Vagadziri veApple vanoshanda murunyararo uye vari voga, vachisangana chete katatu kana kana pasvondo. Pachiitiko ichi, timu inoungana pamatafura akafanana neanowanikwa muApple Stores uye inodhirowa. 

Jony Ive, asingawanzo ratidzike paruzhinji uye haawanzo kuwana chirevo kubva kwaari, akapindurawo mubvunzo wekuti sei timu yakafunga kudzoka kumakona ekupedzisira maPhones. MaPrototypes emafoni ane makuru makuru anonzi akagadzirwa muCupertino makore mashoma apfuura. Nekudaro, kunyangwe iwo makuru maficha, mhedzisiro yacho yaive yakashata sezvo mafoni aya aitaridzika seasina kurongeka, akafanana nehukuru hwemafoni anokwikwidza. Chikwata chakabva chaona kuti zvakakosha kupa foni ine skrini yakakura, asi kuti basa rakawanda raifanirwa kuitwa kuitira kugadzira chigadzirwa chinogutsa. Macheto akatenderedzwa aidiwa kuti foni isanzwe yakatambanuka.

Imwe yemibvunzo yaive zvakare nezve izvo Apple chigadzirwa Ive akashandisa asati atanga kushandira Apple. Yaive Mac yakapinda Jony Ive pachikoro chehunyanzvi. Mugadziri anogadzira izvozvi makomputa akaziva kunyange ipapo kuti ichi chaive chigadzirwa chakasiyana. Akaona zviri nani kushanda nawo pane mamwe macomputer, uye Mac wacho akamunakidzawo nemagadzirirwo ayo. Ive anonzi akatonzwa chido chekuda kuziva boka revanhu vanobva kuCalifornia kuseri kwechinhu chakadai.

Jony Ive haana kumboda kuve muimbi kana chero imwe mhando yemugadziri kupfuura mugadziri wechigadzirwa. "Ndicho chete chinhu chandaigona kuita. Ndinonzwa kuti ibasa reruzhinji. Isu tinogadzira maturusi kune mumwe nemumwe, "Ive akadaro. Mukuwedzera, ichi chido chakanyatsomuka kare muhuduku hwaIvo, iyo inoratidzwawo nekuti murume uyu akatokunda makwikwi ekugadzira semwana nekuda kwekugadzirwa kwefoni. Sezvineiwo, iyi foni yakahwina yaive, semuenzaniso, maikorofoni iyo munhu akafona aifanira kubata pamberi pechiso chavo.

[ita chiito=”quote”]Ini handifungi kuti kukopa kwakarurama.[/do]

PaApple, Jony Ivo akasarudzwa ega kuti ashande paPowerBook laptop nekuda kwetarenda rake rakakura. Panguva iyoyo, Jony aivewo nechipo kubva kune imwe kambani yeChirungu ceramic, iyo yaaigona kugadzira midziyo yekugezera. Zvisinei, Ive akasarudza kutamira kuCupertino, California.

Jony Ive akabvuma kuti aigara achifarira mawachi uye aine utera kwavari. Wachi dzekutanga dzakagadzirwa kunyangwe homwe isati yasvika, saka dzaipfekwa muhuro. Yakazouya homwe watch ichibva yaenda paruoko. Tave nemakore anopfuura 100 tichidzitakura ikoko. Mushure mezvose, wrist yakave inzvimbo huru iyo munhu anogona kuwana ruzivo nekupenya. "Patakatanga kushanda pairi, wrist yakaita senzvimbo yakasikwa yekuti tekinoroji ioneke."

Pakupera kwemubvunzurudzo, mukuru wedhipatimendi rekugadzira reApple akapindura mibvunzo kubva kuvateereri. Mumwe wemibvunzo iyi wakanangana nekambani yeChinese iri kukurumidza kukura Xiaomi, iyo hardware uye mushandisi interface yakashandiswa kuAndroid inoyeuchidza zvinoshamisa zvisikwa zveApple. Jony Ive akaita nekutsamwa kusingazivikanwe uye akati haatore kukopa kwedhizaini yeApple serumbidzo kubasa rake, asi sembavha chaiyo uye usimbe.

“Handione sekunyengedza. Sekuona kwangu uhu humbavha. Ini handifunge kuti zvakanaka, "akadaro Ive, uyo anoti zvinogara zvichitora simba rakawanda kuti uuye nechimwe chinhu chitsva, uye haumboziva kana chichizoshanda kana kuti vanhu vachachifarira. Pamusoro pezvo, ndakafunga zvinonzwika nezvekupera kwevhiki kwese kwaaisakwanisa kuva nemhuri yake nekuda kwebasa rake rekugadzira. Ndosaka vanokopa vachimudaidza zvakanyanya.

Chainyanyonakidza panhaurirano yacho yese ndechekuti Jony Ive sezviri pachena haaone Apple Watch seimwe yetoyi yemagetsi uye "gadget" yevanofarira. "Ini ndinoona wachi sekubva kumagetsi evatengi," Ive akaburitsa pachena.

Kunobva: Business Insider
Photo: Vanity Fair
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