Vhara shambadzo

Mubvunzurudzo ichangoburwa neVanity Fair, mugadziri mukuru weApple, Jony Ive, anotsanangura zvakakosha kwaari kana achigadzira chitarisiko chezvigadzirwa zveApple uye nei achinyanya kupenga nezvenyaya.

“Kana zvasvika pakutarisisa zvinhu zvisingaonekwe pamidziyo pekutanga, isu tese tinopenga. Zvakafanana nekuseri kwedhirowa. Kunyangwe iwe usingazvione, unoda kuzviita zvakakwana, nekuti kuburikidza nezvigadzirwa zvauri kutaurirana nenyika uye kuita kuti vanhu vazive nezve hunhu hwakakosha kwauri. " anodaro Ive, achitsanangura zvinomubatanidza nemugadziri Marc Newson, akapinda mubvunzurudzo yakataurwa uye akabatana naIve pane mamwe mapurojekiti.

Chiitiko chekutanga icho vagadziri vaviri vakashanda pachiri pamwe chete kutengeswa kwerudo paSotheby's auction house vachitsigira Bonova. Chigadzirwa (RED) chirongwa chekurwisa utachiona hweHIV chichaitwa muna Mbudzi uno. Zvinhu zvinodarika makumi mana zvichatengeswa, zvinosanganisira matombo anokosha akadai se18-karat goridhe EarPods, tafura yesimbi uye yakakosha Leica kamera, ine zvinhu zvitatu zvekupedzisira zvakagadzirwa naIve naNewson.

Nekuda kwehunhu hwayo husina kunaka hwemamwe magadzirirwo aIve, iyo Leica kamera, iyo Ive pachake anofanotaura kuti inogona kutengeswa kusvika kumamiriyoni matanhatu emadhora, yakawana rumbidzo kubva kuvatsoropodzi pakarepo mushure mekuburitswa kwayo. Izvozvo zvingaita sehuwandu hwenyeredzi, kusvikira taziva kuti Ive akashanda pakugadzirwa kwekamera kwemwedzi inopfuura mipfumbamwe uye akagutsikana nechimiro chekupedzisira mushure me 947 prototypes uye 561 akaedzwa mienzaniso. Pamusoro pezvo, vamwe mainjiniya makumi mashanu neshanu vakapindawo mubasa iri, vachipedza maawa e55 pakugadzira.

Tafura yakagadzirwa naJonathan Ive

Chakavanzika chebasa raIve, kubva panobva zvigadzirwa zvakasarudzika, zviri muchokwadi chekuti, sezvakaratidzwa naIve mubvunzurudzo, haafungi zvakanyanya nezvechigadzirwa uye kutaridzika kwayo kwekupedzisira, asi pane izvo zvinhu zvaanoshanda nazvo uye. zvinhu zvaro zvinonyanya kukosha kwaari.

"Isu hatiwanzo kutaura nezve maumbirwo chaiwo, asi tinobata nemamwe maitiro uye zvigadzirwa uye nemabatiro azvinoita," anotsanangura Ive musimboti wekushanda naNewson.

Nemhaka yekuda kwake kushanda nekongiri zvinhu, Jony Ive anoodzwa mwoyo nevamwe vanogadzira mumunda wake vanogadzira zvigadzirwa zvavo mukuenzanisa software pane kushanda nezvinhu chaizvo zvemuviri. Ive saka haagutsikane nevagadziri vechidiki vasina kumbobvira vaita chero chinhu chinobatika uye nekudaro havana mukana wekuziva zvimiro zvezvinhu zvakasiyana.

Ichokwadi chokuti Ive ari munzira yakarurama haisi kungoratidzwa chete nemishonga yake huru yeApple, asiwo nemibairo yakawanda yaakagamuchira nokuda kwebasa rake. Semuenzaniso, muna 2011 akashongedzwa naMambokadzi weBritish nekuda kwekubatsira kwake mukugadzira dhizaini. Kwapera gore, pamwe nechikwata chake chenhengo gumi nenhanhatu, akanzi akanakisa dhizaini mumakore makumi mashanu apfuura, uye gore rino akagamuchira mubairo weBlue Peter wakapihwa nevana BBC, uyo wakambopihwa kune vanhu vakaita saDavid Beckham. , JK Rowling, Tom Dale, Damian Hirst kana British Queen.

Kunobva: VanityFair.com
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