Vhara shambadzo

Jonathan Ive akasvetuka muchidimbu kubva kuCupertino kuenda kwaakaberekerwa kuGreat Britain, kwaakange akakwikwidzwa muLondon's Buckingham Palace. Pachiitiko ichi, Ive ane makore makumi mana neshanu akapa hurukuro yakazara umo anosimbisa midzi yake yeBritish uye anoratidzawo kuti iye nevamwe vake kuApple vari kushanda pa "chimwe chinhu chikuru ..."

Hurukuro nemurume kumashure kwekugadzirwa kweapuro zvigadzirwa yakaunzwa kune pepanhau The Telegraph uye mariri Ive anobvuma kuti anoremekedzwa zvikuru uye anoonga zvikuru kuva ane unyanzvi nokuda kwekubatsira kwake kugadzira. Mubvunzurudzo yakavhurika, Briton anodiwa, ainyanya kubatanidzwa mune zvekuchinja zvigadzirwa senge iPod, iPhone uye iPad, zvinoreva tsika yeBritish yekugadzira, iyo yakakosha. Kunyangwe hazvo Jonathan Ive angangove mumwe wevagadziri vane mukurumbira pasi rose, anobvuma kuti havasi vanhu vakawandisa vanomuziva paruzhinji. "Vanhu vanonyanya kufarira chigadzirwa chacho, kwete munhu ari shure kwayo," anodaro Ive, uyo basa rake rinonakidzawo. Aigara achida kuva mugadziri.

Mubvunzurudzo naShane Richmond, mugadziri wemhanza anotarisisa mhinduro yega yega, uye kana achitaura nezvebasa rake paApple, anogara achitaura mumunhu wekutanga muzvizhinji. Anotenda mukushandira pamwe uye kazhinji anoshandisa izwi rekuti kuve nyore. “Tinoedza kugadzira zvigadzirwa zvine zvazvinoda. Izvi zvinobva zvakusiya uchinzwa sekunge zvese zvine musoro. Hatidi kuti dhizaini ipinde munzira yezvigadzirwa zvedu zvinoshanda semidziyo. Tinoedza kuunza zviri nyore uye zvakajeka," anotsanangura Ive, akabatana neCupertino makore makumi maviri apfuura. Akamboshanda semubatsiri weApple.

Ive, anogara muSan Francisco nemukadzi wake nevana vaviri, kazhinji anouya nezano nevaanoshanda navo iro rinyowani zvekuti hazvina kukwana kugadzira dhizaini chete, asi maitiro ese ekugadzira ayo mafekitori anoagadzira. Kwaari, kugamuchira knighthood mubairo webasa guru raari kuita muCupertino, kunyangwe isu tinogona kutarisira kuti achapfumisa nyika nemazano ake kwemakore mazhinji ari kuuya.

[ita chiito=”quote”]Zvisinei, chokwadi ndechekuti zvatiri kushanda pari zvino zvinoita sechimwe chezvirongwa zvakakosha uye zvakanakisa zvatakambogadzira.[/do]

Haana mhinduro yakajeka kumubvunzo, kana aifanira kusarudza chigadzirwa chimwe chete icho vanhu vanofanira kumuyeuka, uyezve, anofunga nezvazvo kwenguva yakareba. “Isarudzo yakaoma. Asi chokwadi ndechekuti, zvatiri kushanda izvozvi zvinoita seimwe yeakakosha uye akanakisa mapurojekiti atakambogadzira, saka chingave chigadzirwa ichi, asi zviri pachena kuti hapana chandinogona kukuudza nezvazvo. " Ive inosimbisa kuvanzika kwakawanda kweApple, iyo kambani yeCalifornian yakakurumbira.

Kunyange zvazvo Jonathan Ive ari mugadziri, chizvarwa chekuLondon pachake anotaura kuti basa rake harina kutenderera chete pakugadzira. "Izwi rekugadzira rinogona kuva nezvakawanda zvarinoreva, uye pasina. Hatisi kutaura nezve dhizaini pase, asi nezve kugadzira nekuvandudza pfungwa nemazano uye kugadzira zvigadzirwa, ” anodaro Ive, uyo muna 1998 akagadzira iMac yakabatsira kumutsa Apple yakazobhuroka. Makore matatu gare gare, akaunza kune nyika yakabudirira kwazvo mimhanzi inoridza nguva dzese, iPod, uye akachinja musika ne iPhone uye gare gare iPad. Ive ine chikamu chisingadzimiki mune zvese zvigadzirwa.

"Chinangwa chedu ndechekungogadzirisa matambudziko akaomarara ayo mutengi asingatomboziva. Asi kureruka hakurevi kusavapo kwekubhadhara zvakanyanya, izvo zvinongove mugumisiro wekureruka. Kupfava kunotsanangura chinangwa nechirevo chechinhu kana chigadzirwa. Hapana kubhadharisa zvakanyanya zvinoreva chigadzirwa 'chisingabhadharwe zvakanyanya'. Asi izvo hazvisi nyore," anotsanangura Ive zvinoreva izwi raanofarira.

Akazvipira upenyu hwake hwose kubasa rake uye akazvipira zvizere kwariri. Ive inotsanangura kukosha kwekukwanisa kuisa pfungwa pabepa uye kupa imwe chiyero. Anoti anotonga basa rake remakore makumi maviri paApple nematambudziko aakagadzirisa nechikwata chake. Uye zvinofanirwa kutaurwa kuti Ive, saSteve Jobs, munhu akakwana, saka anoda kuti kunyange diki dambudziko rigadziriswe. "Kana tave pedyo nedambudziko, tinodyara zviwanikwa zvakawanda uye nguva yakawanda yekugadzirisa kunyangwe zvidiki izvo dzimwe nguva zvisingatombokanganisa kushanda. Asi isu tinozviita nekuti isu tinofunga kuti zvakanaka," anotsanangura Ive.

"Zvinoita se'kugadzira kumashure kwedhirowa." Iwe unogona kukakavara kuti vanhu havazombooni chikamu ichi uye zvakaoma kwazvo kutsanangura kuti nei chakakosha, asi ndiwo manzwire azvinoita kwatiri. Inzira yedu yekuratidza kuti tine hanya chaizvo nevanhu vatinogadzirira zvigadzirwa. Tinonzwa mutoro iwoyo kwavari,” anodaro Ive, achidemba nyaya yekuti akafuridzirwa kugadzira iyo iPad 2 nekuona maitiro ekugadzira samurai minondo.

Mazhinji prototypes anogadzirwa murabhoritari yeIvo, iyo yakasviba mahwindo uye kuwana uko chete vakasarudzwa vaunoshanda navo vanotenderwa, izvo zvinozotadza kuona chiedza chezuva. Ive anobvuma kuti sarudzo kazhinji dzinofanirwa kuitwa pamusoro pekuenderera mberi nekugadzira chimwe chigadzirwa. "Muzviitiko zvakawanda taifanira kuti 'kwete, izvi hazvina kunaka, tinofanira kumira'. Asi sarudzo yakadaro inogara yakaoma, " anobvuma Ive, achiti maitiro akafanana akaitika nePod, iPhone kana iPad. "Nguva zhinji isu hatitomboziva kwenguva yakareba kuti chigadzirwa chichagadzirwa zvachose here kana kuti kwete."

Asi chakakosha, sekureva kwemukuru wemutevedzeri wemutungamiri wekugadzira maindasitiri, ndechekuti vazhinji vechikwata chake vanga vari pamwe chete kweanopfuura makore gumi nemashanu, saka munhu wese anodzidza nekuita zvikanganiso pamwechete. "Iwe hapana chaunodzidza kunze kwekunge waedza mazano akawanda uye uchikundikana kakawanda" anodaro Ive. Maonero ake pakushanda kwechikwata ane chekuitawo nenyaya yekuti haabvumirane kuti kambani iyi irege kuita zvakanaka mushure mekubva kwaSteve Jobs. "Isu tinogadzira zvigadzirwa sezvatakaita makore maviri, mashanu kana gumi apfuura. Tinoshanda seboka guru, kwete somunhu mumwe nomumwe.'

Uye iri mukubatana kwechikwata uko Ive anoona kubudirira kweApple kunotevera. “Takadzidza kudzidza nekugadzirisa matambudziko sechikwata uye zvinotipa kugutsikana. Semuenzaniso, nenzira yaugere mundege uye vazhinji vevanhu vakakukomberedza vari kushandisa chimwe chinhu chawakagadzira pamwe chete. Iwoyo mubairo unoshamisa.”

Kunobva: TheTelegraph.co.uk (1, 2)
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