Vhara shambadzo

Tiri kusvika kumafainari zvishoma nezvishoma, kureva kuti mukati mechikamu chekutanga chenyaya iyi yemavhiki matatu. Tim Cook anofanira kupupura mangwana, ipapo mutongo uchauya. Uye zvino pamwe kukwidzwa nerimwe kana rimwe divi uye kutenderera kutsva. Asi ngatiregei kumberi kwedu: nepo App Store mukuru webhizinesi rekuvandudza kwemitambo Michael Shmid asina kutaura kuti yakawanda sei iyo App Store inobhadhariswa microtransactions, mimwe mishumo inoti inogona kunge iri pamusoro pemadhora mazana matatu nemakumi mashanu emamiriyoni. 

fortnite uye apple

Sezvakataurwa nesangano Bloomberg, Schmid haana kutsanangura mari chaiyo uye akaramba kutaura kana kutengesa kwakapfuura $ 200 mamiriyoni. Akataura kuti "zvisina kukodzera" kugovera ruzivo urwu. Nehurombo kune Epic, nekuti chinangwa chavo ndechekuratidza kusanyara kupfumisa kweApple kuburikidza nekugovera zvemukati muApp Store uye maapplication kubva kwairi akaiswa pamidziyo yekambani.

Mutambo wehondo yeFortnite yaive paApp Store kweanoda kusvika makore maviri isati yabviswa mairi gore rapfuura mushure mekutyora zvirevo zvechitoro. Mobile app musika data analytics kambani Sensor Tower yatova mushumo kubva muna Chivabvu gore rapfuura, yakafungidzira kuti kutengesa kubva kunharembozha yemutambo (kureva, zvakare yeAroid) yakasvika bhiriyoni imwe yemadhora. Vatambi vazhinji vaibva kuUS, vachishandisa 1 miriyoni emadhora pazita, iyo ingangoita 632% yemari yese. Great Britain neSwitzerland dzakatevera.

WWDC inoita mamiriyoni makumi mashanu emadhora 

Nekudaro, fungidziro yake inoti Apple yakaita mari inosvika mazana matatu nemakumi mashanu emamiriyoni emadhora kubva mumutambo. Paunofunga kuti zvakakwana kuti iye agovere mutambo muApp Store uye nekufamba kwenguva achagamuchira pasuru yakadaro, hazvitendeseki. Asi ichokwadi kuti isu, sevanhuwo zvavo, hatigoni kuona mamiriro ezvinhu. Tinogona kubvuma kuti Apple inowana mari inoshamisa mune izvi pasina chinhu, asi ivo vanofanirwa kudira imwe mari mune icho chinhu. E.g. Phil Shiller v makeover yakataurwa, kuti kungobata (pamuviri) WWDC kunomutorera 50 mamiriyoni emadhora.

Epic inotaura kuti purofiti yakakura yeApp Store ndechimwe chezvikonzero nei Apple ikaramba ichida makumi matatu muzana ekutengeserana kwedhijitari, uye kuti haigone kupembedza komisheni iyi nezvirevo zvekuvimbisa kuchengetedzwa, kuvanzika, kutonga kweApp Store nezvimwe zvinhu. Schiller achangobva kukakavara kuti hapana nzira yekuverenga purofiti yeApp Store sechinhu chakamira, uye kuti chero kuedza kuita kudaro kunenge kuri kurasika nekuti havatarise huwandu hwemari inoiswa neApple muIOS ecosystem, yakadai. seR&D uye, kwete zvishoma, mari yakapihwa mari yekushandisa sekubata WWDC.

Nekudaro, maererano neBloomberg, Schmid akati Apple yakashandisa madhora miriyoni imwe yekutengesa mutambo mumwedzi gumi neimwe yapfuura yaive paApp Store. Gweta raEpic, Lauren Moskowitz, akataura kuti miriyoni imwe yakadyarwa zvakanyanya apo mari yemicrotransaction yaikosha madhora zana. Mukutaura kwevasina basa, ingave Apple yakaita madhora mazana mapfumbamwe nemakumi mapfumbamwe emadhora kana madhora mazana matatu nemakumi matatu nemazana matatu kubva pakuvapo kwaFortnite muApp Store, kwatiri, iwo mari yakaenzana isingafungidzirwe iyo makambani ese ari maviri anofanirwa kufara nawo. Hazvina kudaro vashandisi avo mutengo wezvinyorwa unowedzerwa neApple's commission. 

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