Ondrej Holzman MuAmerica akareba uye ane mutsa. Ndiwo matsananguriro akaitwa mutambi weBritish uye mutori wenhau Stephen Fry, Alan Dye, mutevedzeri wemutungamiri mutsva weApple, anozogadzirisa dhizaini yemushandisi. Dhayi yakasimuka kune chinzvimbo chitsva mushure Jony Ive akatamira kune chinzvimbo chekugadzira director wekambani.
Alan Dye akabatana neApple muna 2006, asi hupenyu hwake hwekare hwehunyanzvi hunofadzawo. Uye kunyange nyaya yekuti akazviwana sei. "Aishuvira kuva nyanzvi yebasketball player," akatsanangura muenzi wako pane podcast Dhizaina Matanho munyori uye mugadziri Debbie Millman, "asi rudo rwake rwekunyora uye kupfura kwakashata kwakamuita kuti ave mugadziri."
Dye akabva atsanangurira Millman kuti baba vake vainge vaita basa guru. “Ndakakurira mumhuri iyi yokusika zvinoshamisa,” anoyeuka kudaro Dye. Baba vake vaiva purofesa wefilosofi uye amai vake mudzidzisi wechikoro chesekondari, saka "vakanga vakanyatsogadzirirwa kusimudza mugadziri." Baba vaDye vaishandawo semuvezi uye vaiwana mari semutori wemifananidzo pazvidzidzo zvavo.
Dzidzira mukugadzira uye muumbozha
"Ndine ndangariro dzehudiki dzababa vangu neni tichigadzira mumusangano. Apa akandidzidzisa nezve dhizaini uye zvakawanda zvine chekuita nemafambisirwo. "Ndinoyeuka achindiudza kuti 'yera kaviri, cheka kamwe,'" Dye akarondedzera. Paakapedza kudzidza kuSyracuse University aine dhigirii mukugadzira dhizaini, akatamira munyika yekusika.
Akashanda kufemu yekubvunzurudza Landor Associates, kwaaive mugadziri wepamusoro aibata nemhando, akapfuura neBrand Integration Group pasi peOgilvy & Mather uye akagadzirisawo chikamu sedhizaini director kuKate Spade, chitoro chembatya dzevakadzi uye zvekushandisa.
Pamusoro pezvo, Alan Dye akashanda seakazvimiririra graphic dhizaini neThe New York Times, The New York Magazine, vatsikisi vemabhuku nevamwe. Aizivikanwa semushandi anokurumidza uye akavimbika akagamuchira chinyorwa na11 mangwanani ndokumupa mufananidzo wapera na6 manheru.
Ndokusaka paakauya kuApple muna 2006, akagamuchira zita re "creative director" uye akabatana neboka raibata nekushambadzira nekutaurirana. Akatanga kukwevera pfungwa kwaari mukati mekambani paakafarira mabhokisi anotengeswa zvigadzirwa zveApple.
Kubva kumabhokisi kusvika kumawachi
Imwe yemazano eDye yaive yekuve nekona yega yega yemabhokisi akadhayiwa nemaoko matema kuti ave nechokwadi chekuti haasvike vatengi vakashongedzwa uye vasina kukwana. "Taida kuti bhokisi rive dema zvachose, uye iyi ndiyo chete nzira yekuiwana," Dye akaudza vadzidzi paalma mater yake muna 2010. Yakanga iri pfungwa yake yezvidiki izvo zvakaita kuti atariswe nevakuru vake paApple, uye akazokwidziridzwa Dye kuve mukuru wechikwata chiri kubata nemushandisi.
Kutama kwake kubva pakugadzira graphic dhizaini kuenda kushandisirwo yemushandisi kwakamuisa pakati peboka rakapihwa basa rekugadzirisa nharembozha iripo. Mhedzisiro yacho yaive iOS 7. Kunyange zvakadaro, Dye akatanga kushandira pamwe zvakanyanya naJony Ive, uye mushure mekuita kwake kwakakosha mukuvandudzwa kweIOS 7 uye OS X Yosemite, akatamira kunoshanda pachiratidziro cheApple Watch. Sekureva kwaIve, mutevedzeri wemutungamiri mutsva ane "hunyanzvi hwekugadzira chimiro chemunhu," ndosaka paine zvakawanda muWatch system kubva kuDye.
Tsanangudzo yake pfupi inotaura zvakawanda nezve izvo Alan Dye akaita muprofile yaApril Wired: "Dye yakawanda zvikuru Burberry kupfuura BlackBerry: nevhudzi rake rakakweshwa nemaune kuruboshwe uye peni yeJapan yakadimburwa muhembe yake yegingham, zvirokwazvo haasi wekuregeredza."
Huzivi hwake hwekugadzira zvakare hwakapfupikiswa mupfupi essay, iyo yaakanyorera American Institute of Graphic Arts:
Kudhinda kunogona kunge kusiri kufa, asi maturusi atinoshandisa kutaura nyaya nhasi akasiyana zvakanyanya neaive makore mashoma apfuura. Mune mamwe mazwi, kune vagadziri vakawanda kunze uko vanoziva kugadzira poster yakanaka, asi vashoma chete ndivo vachabudirira mumwedzi nemakore ari kuuya. Ndivo vanozogona kutaura nyaya yakaoma munhau dzese nenzira yakapfava, yakajeka uye inoyevedza.
Isu tinogona zvakare kufananidza maitiro aya nebasa raDye, paakabva pakugadzira ma iPhone kesi kuti aone kuti tinodyidzana sei nePhones nezvimwe zvigadzirwa zveApple. Zvinoita sekuti Ive akaisa mukomana zvakanyanya saiye pakuita semusoro wemushandisi interface: mugadziri wemhando yepamusoro, anoda kukwana, uye sezviri pachena zvakare asina kuzvidzora. Zvechokwadi tichave tichinzwa zvakawanda nezve Alan Dye mune ramangwana.
Kunobva: Chitendero cheMac, IWebhu Inotevera
Photo: Adrian Midgley
