Ilona Tandlerová Musi weChitatu, Gumiguru 2, 2013, pakaitwa musangano Primetime for… Mobile marketing yakarongwa nemakambani Zviitiko zveBlue uye Jablíčkář akatorawo chikamu semumwe wevatori venhau.
Tinotanga
Nenguva dza9 kiroko mumangwanani, chiitiko chose chakatanga munzvimbo yebhaisikopo yeSvětozor. Peter Šebo kubva kuThe Marketers naAdam Reinberger kubva kuContra Media moderated. Hurukuro dzakaenda dzakatevedzana dzichimhanya. Pakanga pane chinjo imwe bedzi yesangano munguva yakachinja, sezvo ndege naShaun Gregory, mukurukuri bedzi aitaura Chirungu, yakanonoka. Aya ndiwo maitiro aakaita mushure mekudya kwemasikati uye aine kukosha kwekurondedzera, zvingave zvinonyadzisa kana akasaitika. Mumwe nomumwe wevakurukuri aiva nenguva yake uye horo yakanga izere nematatu, chikafu chakanga chakakwana, vatori vechikamu zvechokwadi havana kutambura nenzara panguva yekuzorora, ndingati, pane zvinopesana, ivo vakanga vakazara zvakasimba. Ndakatora izvi kubva pakuti munyoro akagara pamberi pangu aikwira dombo zvakasimba mushure mekudya kwemasikati, hurukuro kwete hurukuro ...
Uye ikozvino dzimwe nhamba - kubva kune ega mharidzo uye mumuromo wevatauri, zvakanzwika kuti 9 kubva pagumi veEurope vane nharembozha, 10% yenhamba iyi ine smartphone uye 45% ine piritsi (hongu, ndakafungawo kuti haana kukwana ma smartphones). Izere 18% yevaridzi vanoshandisawo smartphone yavo muimba yekugezera, uye zvichida hazvishamisi, 41% pamubhedha. Adam Reinberger akabvunza vateereri kuti vangani vanhu vanokwanisa kutora nharembozha yavo kunyangwe panguva dzepedyo nemudiwa wavo, asi hapana akabvuma pachena.
Kungofunga hakuna kukwana
Chivharo chekutanga chakatangwa naPeter Šebo, uyo akaratidza maonero asina kunaka evakawanda: chinhu chinonyanya kukosha ndechokuva nemafungiro akanaka, uye ipapo mamwe ose achauya neimwe nzira. Mushure mezvose, mutemo unoshanda wekuti kutaurirana "kunokodzera" imwe kambani inogona kusakwana zvachose mune imwe pfungwa yeimwe kambani. Saka iyo inowanzozivikanwa "isu tinoidawo nekuti tinoifarira uye yakasimudza purofiti yavo" hazvishande.
Mharidzo yaPeter yakanongedzera kumushandirapamwe mukuru wakaitwa naAudi, uyo wakaratidza R8 itsva nenzira yokuti mushandisi wehwendefa aifanira kuitora mufananidzo wayo, zvikasadaro chavaingoona chakanga chiri bluru vachipfuura. Zvakare yakataurwa yaive yekutamba yedanidziro yakaitwa naMini kubva kuSweden, uyo akahwina aive Mini Countryman, pamwe nepfungwa huru ine 3D fenicha kubva kuIkea uye kununurwa kwevana vese vane "marwadzo" - iyo Muppets application, apo mushure mekutarisa a chigamba, hunhu huri pahwendefa hwakavapo.
Mobile application
Izvi zvakateverwa nemharidzo yaPetr Dvořák wekuInmite. Pakave nekutaura kwakawanda nezve nharembozha sekudaro, gadziriso yavo yeIOS 7, uye maitiro avanoita vakabudirira uye zvavanofanana. Ndakanakidzwa nekutaura nezvekuti maAroid apps akasiyana sei - "ane zviratidziro zvidiki uye izvo zvinouraya bere nekuda kwehukuru hwavo". Wanga uchiziva here kuti 0,6% chete yemapurogiramu ese ari muApp Store akabudirira?
Mr. Ondřej Švihálek kubva kuIcom Vision vakati pakutanga kwemharidzo kuti zvingangove zvinofinha kwatiri, uye zvinosuruvarisa kuti akanga akarurama - akaisa pfungwa pakutaura nezvekugadzirwa kwetsika yezvikumbiro uye sezvo ini ndisina mhinduro imwe chete, Pamwe hapana chandaifarira.
Pamhepo, mafoni uye kutenga
Mumwe mukurukuri aitova nemamwe mashoko anofadza. Waizviziva here, semuenzaniso, kuti kune 5,7 miriyoni maCzechs online? Kuti avhareji yenguva inoshandiswa paInternet maawa 17 pavhiki? Uye chinonyanya kukosha, kuti chete 19% yevanhu vese ava vane SIM kadhi ine data rekubatanidza? Nekuda kwezvido zvemhando, vazhinji vashandisi venharembozha vachiri yavo yakanaka yekare Nokia, vechidiki vane makore makumi maviri vanoda Samsung, asi Apple ndiyo inowanzozivikanwa mhando. Hazvina musoro kuti ... Zvinonakidzawo kuti maererano nekutsvakurudza, vanhu havafungi mahwendefa sefoni uye kwete zvigadzirwa zvemunhu zvachose, ivo vakajaira kuva nazvo kumba uye kugovera nguva yakashandiswa. nayo nedzimwe nhengo dzemhuri. Petr Vaněček anobva kuAisa akataurawo nezve mari iyo vanhu vanoda kushandisa kana vachitenga nenharembozha - sirin'i yavo kazhinji kazhinji yakatenderedza CZK 500, kutenga kukuru kunotoitwa kuburikidza nelaptop kana komputa.
Zvikirini zvina
Mutauri wekupedzisira nguva yekudya kwemasikati isati yasvika aive Jan Bednář wekuGoogle. Pakapokana kuti laptop inharembozha here. Bednář akatarisana nechiitiko chezviratidziro zvina - ona mufananidzo uri pazasi - isu hatisisiri kungogara pamberi peterevhizheni kumba, isu tinewo laptop, piritsi uye, chokwadi, foni mumaoko edu. Zvinonzi zvese zvinogoneka zvishandiso zvichiri kushandiswa pakutenga kwekupedzisira, kutanga neiyo smartphone uye kupera nekombuta.
Mobile marketing
Adam Reinberger akapedzisa bhuroko remangwanani nemharidzo ye "8 zvikonzero zvakanaka zvekushandisa kushambadzira kwenhare". Takadzidza kuti 47% yeCzechs inonzi yakagadzirira kubhadhara nefoni (maererano nekudzidza kweMastercard) uye zvakakosha sei kuva newebsite yenhare, kana zvisina kudaro vanhu ivavo vachasemeswa voenda kune imwe nzvimbo.
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Kudya kwemasikati kwakatevera, varongi veBlue Events vakanga vagona sangano kusvika pakukwana, chitsama chikuru chezvokudya, uye pashure pokuzorora kweawa, hurukuro yakataurwa pamusoro apa naShaun Gregory wokuBritain yakapfuurira. Avo vakanga vasina chokwadi nechiRungu chavo vaigona kukwereta mahedhifoni pamusuo wehoro, uye mharidzo yacho yose yakashandurirwa panguva imwe cheteyo muchiCzech. Shaun akavhura hurukuro nevhidhiyo yaive yangoonekwa muNew York neMiami kusvika zvino. Paiva neruzivo pamusoro pekushandiswa kwenharembozha, akafananidza kushambadza makore apfuura uye ikozvino, akataura nezvemusika unoshanduka wemafoni efoni, semuenzaniso, pasi rese vanhu vanopedza 108 maminetsi pazuva panharembozha, uye zvakare akataura nezve gamification, iyo ine mukurumbira zvakanyanya munyika yekushambadzira.
Mobile operators
Masikati akaenderera mberi nehurukuro yepaneru yevamiririri vekutengesa kwevashandi vedu. Machinda acho aisetsa, vakaisa showa yakasimba. Paive negakava pamusoro pekushambadzira kweSMS, kunanga kwavo, uye maSMS ekubatanidza. (Kwete, chaizvoizvo kwete yose inoshambadzira yeSMS inokutsamwisa iwe zvikuru haiuye zvakananga kubva kune vashandi, vanogona kutumira huwandu hwe6 pamwedzi. Vamwe vose vanogona kusvika kwauri, somuenzaniso, kuburikidza neIndonesia.) Mukundi wetipping makwikwi eCZK 30 akaziviswawo, mumwe nemumwe wevashandi akapa chetatu.
Publero uye push zviziviso
Petr Zapletal anobva kuPubler akataura nezve push notices uye kuti vangawedzera sei kutengesa, nezve inotarisirwa shanduko yeakadhindwa midhiya uye nezve nharembozha iyo isina webhusaiti inofanirwa kupotsa. Kana kutaridzika kwepeji kusingaenderane nebrowser pafoni yedu, tinosiya peji. Publero parizvino iri kushanda nesimba pane yayo yega mobile platform, tinogona kutarisira kutaridzika kwayo.
QR makodhi
Munyoro kubva kuCetelem akagadzirisa nyaya yeQR makodhi, ayo, maererano naye, haasi (chete) anoshandiswa zvakanyanya muCzech Republic. Chikonzero chinogona zvakare kunge chiri chekuti michina mizhinji haina kodhi yekuverenga mumashandisirwo ekutanga, uye havasi vese vashandisi vane hunyanzvi hwekugona kubata kuisirwa.
Vemishonga vanotumira SMS
Takakwanisa kunzwa kuti mushandirapamwe wekushambadzira weSMS unoshanda sei kubva pamuromo wemaneja wekushambadzira wetiweki yemishonga Petr Fiala, ane mushandirapamwe wakaitika zhizha rapfuura uye 63% yevatengi vakasvikirwa nemushandirapamwe uyu vakatenga avhareji yezvigadzirwa zvitatu.
Augmented reality
Marián Chovanec akataura pamusoro pechokwadi chakawedzerwa mukuita, izvo zvaifadza zvikuru. Muchidimbu, iko kusanganiswa kweprint uye piritsi, raunoshandisa kuongorora mufananidzo wakasarudzika mumagazini uye unoshandurwa kuita 3D animation. Shanyira peji www.reality.cz, kwaunogona kudzidza zvakawanda.
Nzira yekuuya kumberi
Mukurukuri wekupedzisira aive Jaro Zacko nemharidzo yake "Nzira Inoenda Kumberi", kwaakataura marudzi ese ezvikumbiro zvinoshanda zvakasiyana nezvatakajaira, semuenzaniso, nemitambo. MuSlovakia, semuenzaniso, vakagadzira application inonzi "Ziva Pilsen yako", iyo inokwanisa kuongorora doro uye kuona kana iri yepakutanga Pilsen. Akapawo chirongwa cheBotanicus interactiveus kubva kuDisney marabhoritari, chinhu chakanakisa chinonzi Makey Makey, Square yekubhadhara kuburikidza nenharembozha uye nevamwe.
Mukupedzisa
Musangano uyu wakapera na17 p.m. neraffle yedoro reFénix, richiteverwa nepati paFusion Hotel. Pakazara, chiitiko chakabudirira uye tinogona kutarisira makore anotevera.
Chinyorwa chakanaka uye chinonakidza chiito pane yazvino musoro. Ndinovimba kuti makambani ari kutanga kuona kuti kana aine nharembozha dzinoshamwaridzana, vanhu vazhinji vanozotanga kushanyira kuburikidza nenharembozha. Uye vangangove vatengi vanozozvibata zvakasiyana kana vachishanyira saiti pahwendefa pane kushanya pakombuta. Uye zvichave zvakasiyana zvakare kuburikidza nenharembozha.
Kunyanya, nefoni yangu pamberi peTV, ndichatarisa nyore nyore mazana ezvigadzirwa, asi pamakombiyuta ini ndichapfuura zvishoma zvishoma zvacho nokukurumidza, uye iniwo ndinosarudza nenzira yakasiyana pane mbozhanhare uye pa. kombiyuta.
Zvakawanda zvachinja mukushambadzira mumakore mashanu apfuura uye zvinoramba zvichi…