Daniel Hruska Vazhinji vako vanogona kunge vakaverenga nhau mumazuva achangopfuura nezve kukurumidza kudzikira kwemaodha ezvikamu (kunyanya kuratidzwa) kwekugadzirwa kwe iPhone. Pamusoro pechinhu ichi isu iwe vakazivisa ndizvo zvatinoitawo. Kufungidzira kwakamuka pakarepo kuti Apple yakanga ichigadzirira kuunza mwedzi mitanhatu yekugadzira kutenderera, i.e. kugadzirwa kweanotsiva muchimiro chechizvarwa chinotevera cheApple foni (zadza zita iwe pachako). Mamwe maporofita akatotanga kufambisa makuhwa ekutanga kwekupera kweApple. Asi, ngatitarisei dzimwe nhamba uye tione kuti zvinhu zvakamira sei.
Izvo zvese zvakatanga pane server yeJapan Nikkei. The Wall Street Journal yakabata ruzivo urwu rusina kusimbiswa neimwe gusto: "Mirairo yeApple yezviratidziro zve iPhone 5 yakadonha nehafu kana zvichienzaniswa nekota yekutanga yemari (Gumiguru kusvika Zvita)." Ruzivo rwaNikkei, nderwekuti: "Apple yakakumbira Japan Display, Sharp uye LG Display kutema LCD kutumirwa nehafu kubva payakarongwa 65 miriyoni yenguva yaNdira-Kurume, sekureva kwevanhu vanoziva mamiriro acho." kuita kunge zvisina musoro? Ngatimbofunga nezvenhamba idzi zvishoma.
Kwekota ichangopera, fungidziro dzePhones dzakatengeswa pakati pe43-63 miriyoni zvikamu. Isu tichava vakangwara kana Apple yaburitsa kuburitswa kwenhau. Nekudaro, zvinofanirwa kucherechedzwa kuti kunze kweiyo iPhone 5, kune zvakare zvizvarwa zviviri zvakapfuura zviri kutengeswa, i.e. iyo iPhone 4 uye 4S. Avhareji kukosha kwemayuniti ese akatengeswa akaenzana nemamiriyoni makumi mana nemapfumbamwe, fungidziro inetarisiro yaizowedzera chaizvo mamirioni makumi mana emari iyi ku iPhone 49. Sezvo chizvarwa chechishanu iPod touch inoshandisa kuratidzwa kwakafanana, ngatiwedzere iyo nhamba kusvika ku5 miriyoni.
Gore rega rega kubva pakatangwa yekutanga iPhone, Apple yakaona kuderera kwekutengesa, kazhinji muchikamu chechipiri chemari (Q2), inova - isingatarisirwi - nguva iripo. Semuenzaniso, kutengesa kweiPod touch kuri kudonha nekukurumidza mukati memwedzi iyi. Kudiwa kweiyo iPhone 5 kuchiri kwakasimba, asi kana Apple yaida mamirioni makumi mana nemashanu zviratidziro muQ1, zvine musoro kuti mashoma anokwana muQ45. Asi zvakadini? Ngatitii mamiriyoni makumi mana. Asi kana Apple yakaraira mamwe maratidziro muQ2 kuve nechokwadi, hazvizove zvakakosha kuburitsa iyo yakazara mamirioni makumi mana. Achada mamwe 40-1 miriyoni kubva kune vanomugovera kwemwaka wese wechando. Chokwadi, hatizvizivi zvese izvi, tiri kungofembera. Nekudaro, izvi hazvizivikanwe uye kana sevha yeNikkei haina kana kwainodanwa.
Asi hapana chimwe chezvakamisa WSJ kufungidzira papeji yekutanga - mazuva ese masere pamberi pemhedzisiro yemari yeApple, ichaburitswa muna Ndira 23. Nezvese maakaundi, gore rapfuura raifanira kunge riri repamusoro pekambani yeCupertino, iyo yakarasikirwa nechitambi chemhando. Zvinoenderana nezvinyorwa zvakafanana, izvi ndizvo chaizvo maitiro paApple anofanira kutaridzika. Nekudaro, nhamba idzi dzinotaura zvakasiyana sezvo kambani yakakwanisa kutengesa 1 miriyoni iPhones panguva yeQ37 gore rapfuura. Kunyange fungidziro dzakaderera dzegore rino dzaive kuwedzera kwe20% kupfuura gore rapfuura. (Pa50 miriyoni ingave 35%.)
Runyerekupe rwekudzikiswa kwehuwandu hwekupihwa kwezvikamu zvakaunza nhamba dzinonakidza maererano nemakwikwi. Takatanga kunzwa "nhau dzakanaka" kubva kuNokia yeFinland, iyo yakatengesa 1 miriyoni Lumia mafoni muQ4,4. Zvinoenda pasina kutaura kuti yakacheka chete 2% yemugove wayo wemusika uye yakawedzera kutengesa kwayo nekudzikisa zvakanyanya mitengo yekutengesa. Yakatanga pamadhora makumi mapfumbamwe nemapfumbamwe, inova inenge hafu yezvinotangira mafoni anokwikwidza. Saka idzi inhau dzakanaka maererano neNokia. Iyo Windows Foni chikuva ichine zvakawanda zvekuratidzira kuitira kuti mibairo yakafanana isadzokororwe.
Cnet yakafara zvikuru nezvekuzivisa kweSamsung kwemamiriyoni zana emafoni eGalaxy S akatengeswa Mafoni acho arikudiwa zvekuti "Flagship Galaxy S100 sales yakasvika mamiriyoni makumi matatu mumwedzi 3, miriyoni makumi mana mumwedzi 30, neavhareji yekutengesa zvidimbu 5. ” Nhamba dzakanaka, unofanira kufunga. Asi chenjera, chimwe chinhu chakatonaka chinogona kuitwa navo - ngativaise muchimiro chekota yapfuura. Apple ichatengesa akawanda ma iPhone 5s mairi sezvo Samsung yakakwanisa kutengesa iyo Galaxy S3 mumwedzi 7! "Nyanzvi" dzave kutotanga kutaura matambudziko kuApple pasina kuona nhamba dzekongiri.
Ehe, Samsung inopawo yapfuura Galaxy S2 modhi yekutenga. Sekureva kweCnet, nemamiriyoni makumi mana emayuniti akatengeswa mumwedzi makumi maviri, kubheja kwakachengeteka. Saka isu tine 40 miriyoni pamwedzi yemuenzaniso uyu pamwe ne20 miriyoni Galaxy S2s, iyo maererano neSamsung inotengeswa muQ17. Kupfuurirazve, kana tikaenzanisa chete zvizvarwa zviviri zvekupedzisira muQ3, Apple yakatengesa mamwe 4-1 miriyoni iPhones, Samsung yakatenderedza 35 miriyoni. Ichokwadi kuti kana tikaverenga ese mafoni eSamsung, yaizopfuura Apple zvakanyanya. Asi kana tikatarisa purofiti, Apple icharamba ichirova zvakajeka Samsung nevamwe vakwikwidzi ikoko. Uye ndidzo nhamba dzakakosha.
Ehe, kutengesa kwe iPhone 5 kuri kudonha uye kucharamba kudonha sezvo yekutanga wave yekutenga yapfuura uye Kisimusi yave patiri. Iye zvino isu tinofanirwa kumirira svondo rinouya apo Apple ichatipa chaiyo uye chaiyo data. Sezvo yave tsika mumakore achangopfuura, tinogona kutarisira rekodhi kutengesa uye purofiti.
Ini ndinofunga iyi inzira yakajeka uye iri pachena yekudonhedza mutengo weapuro nguva isati yaziviswa yezvinyorwa zverekodhi, mushure mezvo stock ichabhururuka kumusoro. Ani nani anotenga izvozvi ne$500 achatengesa nemadhora mazana matanhatu pamwedzi.
Chaizvo, ungori mutambo wekudzikisa mutengo kuti mumwe munhu akanganisa (ndinoshamisika kuti mangani mashare eApple ndeavaridzi veWSJ) kuti tisashamisika kuti Apple ichatishamisa nei :-)
Ndizvozvo, kufungidzira kwese hakuna chimwe chinhu uye kuderedzwa kwemutengo wekugovana nguva isati yaziviswa yeimwe rekodhi mihoro. Uye vachasvika mazana matanhatu pakupera kwaNdira :-)
Ndakatura befu... Ndakaita sendisina kurara nekuda kwayo...
Chinyorwa chikuru, ndaifanira kuverenga chinhu chakadai mushure menhau dzese dzinopenga dzealarmist painternet.
Zvakanyatsonyorwa! Ndatenda nenhamba nenhamba.. ;)
Chinyorwa chikuru, pakupedzisira mumwe munhu akanyora kuti zvaita sei. Ini ndanga ndiine zvakakwana zveavo "clairvoyants" vanogara vachifanotaura kudonha kweApple uye vachinakidzwa nenyaya yekuti miriyoni yeNexus yakatengeswa mumwedzi, kunyangwe Apple yakatengesa zvakapetwa katatu sema iPads mumazuva matatu ...
Zvinofadza kuti mumwe munhu akatora dambudziko kuzviita. Apple ingori munzvimbo yavasingazive zvichaitika pasina Mabasa uye havavimbe naye kuti azvibate. Uye zvakare, kune zvakare boka revanyori, uye Apple ichafanirwa kubata nazvo. Ini handina shanje Cook. Kusvika pari zvino, vari kuita zvakanaka. Inoda chimwe chinhu kuti inyarare. Uye chidimbu ichocho chine ruzivo rwenhema (kana zvichiratidzwa) ndaizopa mamwe mapepanhau akasimba kuzunungusa kwakanaka dai ndaiva Cook.
Zvinoita sekuti hauna kuona diki diki, zvekuti zvibvumirano zvinopedzwa zvichibva pane imwe mhando yekutarisira, uye hongu kunyange Apple haana kuziva kusvika Zvita kuti Kisimusi inotevera haisi munaKurume, uye ivo. vakanga vachitarisira kuderera kwekuda. Saka kudzikiswa kwemirairo kunoreva kuti, zvinopesana nefungidziro, musika uri kusimukira zvakasiyana pane zvaifungidzirwa neApple. Asi hongu zvikasadaro vapepeti veWSJ chimedu vakakwana maamateurs ndosaka ichida kunyatsotsanangurwa.
Zvechokwadi, pasina ruzivo hazvibviri kuongorora, kungofungidzira, asi sezvaunotaura kuti mumwe munhu akanga asingazivi uye achiri kuita mhedziso, ndizvo zvaunoitawo. Ndaigona kufungidzira zvakafanana. Nei Apple yakaraira zvinhu zvakawanda kudaro, maererano newe, "kungove nechokwadi"? Vaiva netarisiro yakakura kudaro uye vakatadza kuzvifungidzira maererano nenhamba dzemukati here? 50% misiyano yakawanda. Apple yanga isingazive kuti inotevera Q yaisazove yakanaka, pamwe ivo vatsva kumusika uye havazive kuti iyo yekutengesa curve chii? Vakazongoziva mushure mekupera kweQ umo IP5 yakaunzwa + Kisimusi mairi kuti inotevera Q ichave yakaipa? Mashoko ari kutenderera pasi rose iye zvino haasi, mumaonero angu, pamusoro pezvipi zvatingatarisira iye zvino, izvo zvichava zvakanaka, asi pamusoro pezvichaitika, kureva kutengesa kwakaipisisa muQ yakaipisisa kupfuura kutengesa kwekare mumamiriro ezvinhu akafanana, kana IP itsva, kana chimwe chinhu "chisingatarisirwi".
Asi sezvandanyora, ndiri kungofungidzira.
Icho chokwadi ndechekuti iwe unogara uchibhadhara chikamu chakaunzwa (chiratidziro, nezvimwewo) asiwo kune yekugadzira kugona inobatwa nemupi. Izvi zvinoverengerwa mumutengo wechikamu -> vhoriyamu diki = zvikamu zvinodhura, kana kudyiwa kunodonha zvakanyanya kuderera pane yakarairwa kugadzirwa kwesimba. Zviri nyore, mitsetse yekugadzira yeimwe nhamba yezvikamu inoda kubhadharwa. Hapana ari mupfungwa dzake chaidzo anoronga kuve nemakumi ezana muzana ezvavanokwanisa kugadzira zvasara.
Iyo ASP (Average Selling Price) yeNokia smartphones yaive $204 muQ3/2012 uye $240 muQ4/2012. Saka muchikamu chekupedzisira chakura zvakanyanya. Nhamba idzi dzakaburitswa neNokia. Pakati pemafoni emafoni, Lumia akaverengerwa neWP neSymbians (ayo ane ASP yakatenderedza iyo yakataurwa muchinyorwa, mazana emadhora).