Michal Marek Pese vanhu pavanotaura nezveApple uye dhizaini yezvigadzirwa zvayo, vanhu vanofunga nezvaJony Ivo, mugadziri wekambani mumba. Ive munhu ane mukurumbira zvechokwadi, chiso chekambani, uye murume ane simba rakakura pakutungamira kwayo. Nekudaro, zviri pachena kuti munhu mumwechete haakwanise kuita ese ekugadzira basa reApple, uye budiriro yezvigadzirwa zveApple iri kure nekuve nechikwereti kumunhu uyu ega.
Ive inhengo yetimu inokwanisa, mukati meiyo yatinowanawo murume mutsva - Mark Newson. Ndiani, akasvika sei kuCupertino uye chii chinzvimbo chake mukambani?
Apple zviri pamutemo akahaya Newson munaGunyana apfuura, kureva, panguva iyo kambani yakaratidza iyo itsva iPhone 6 uye Apple Watch. Muchokwadi, zvakadaro, Newson akange atoshanda nekambani pawachi. Uyezve, yakanga iri kure nenguva yekutanga iyo Newson akasangana naJony Ive kubasa. "Yakatanga kare pamberi peApple Watch," Newson anodaro nezvenhoroondo yake yekugadzira wachi naJony Ive.
Murume ane makore makumi mashanu nerimwe okukura wekuSydney, kuAustralia, akashanda naIve makore matatu apfuura kugadzira chinyorwa chakakosha Jaeger-LeCoultre Memovox wachi yeauction yakarongwa kuunganidza mari yechirongwa cheRED chekubatsira. Yakatangwa nemuimbi Bono kubva kuIrish band U2, kuitira kurwisa AIDS. Panguva iyoyo, chaive chiitiko chekutanga chaIvo nekugadzira wachi. Zvisinei, Newson akanga atova nevakawanda vavo panguva iyoyo.
Mumakore ekuma90, Newson akatanga kambani Ikepod, iyo yakagadzira zviuru zvewachi. Uye ndezverudzi urwu kuti tinogona kuona zvakawanda zvakafanana muApple Watch itsva. Mumufananidzo wakabatanidzwa pamusoro iwachi yeIkepod Solaris, kurudyi iWatch kubva kuApple, iyo Milanese Loop bhendi yakada kufanana.
Maererano neruzivo rwakapihwa naMarc Newson kupepanhau London Evening Standard, weAustralia haana chero chinzvimbo chine zita mukati mekutungamira kwekambani muCupertino. Muchidimbu, basa rake "kushanda pamapurojekiti anokosha". Newson haashande yakazara-nguva yeApple, asi anoshandisa inosvika makumi matanhatu muzana yenguva yake kwairi. Haana kumboshanda naSteve Jobs, asi akasangana naye.
Panyaya yebasa rake rekugadzira, Newson akaunganidza akati wandei akabudirira. Anotova nerekodhi inoremekedzwa. Iyo Lockheed Lounge chair yakagadzirwa naye ndiyo inodhura zvakanyanya dhizaini inotengeswa nemugadziri anorarama. Muimbi Madonna anewo imwe yemacheya akati wandei aakagadzira. Newson ane mukurumbira chaiwo pabasa rake uye anogona kushandira chero munhu. Saka nei akasarudza Apple, achifamba hafu pasirese kubva kuvana vake vaviri nemukadzi wake, anogara muLondon, uko Newson akatamira makore makumi maviri apfuura?
Kiyi kune iyi ingangove isinganzwisisike nhanho hukama hwaNewson naJony Ive. Varume vaviri ava vakasangana muLondon makore makumi maviri apfuura uye havasati vamboparadzaniswa zvachose nehunyanzvi kana pachedu kubva ipapo. Vanogovera huzivi hwekugadzira, uye zvizhinji zvezvinhu zvemazuva ano zvevatengi zvakafanana munzwa pamativi ose. Saka ivo vanoedza kurwisa dhizaini yakasimbiswa uye vagadzire zvigadzirwa zvavo zvakasiyana zvakasiyana. “Tiri nyore zvikuru kushanda navo,” anobvuma kudaro Newson.
Jony Ive ane makore makumi mana nemasere akabvisa makombiyuta akashata-akafanana nebhokisi kubva pamadhesiki edu uye akabvisa mafoni epurasitiki madema kubva muhomwe dzedu, achiatsiva nemagetsi, nyore uye intuitive. Newson's hunhu hwakashinga mavara uye enyama macurves, kune rumwe rutivi, anogona kuoneka muNike shangu, Cappellini fenicha uye mundege dzeAustralia ndege Qantas.
Asi hazvina kujairika kuti Newson ishande pane chimwe chinhu chakagadzirirwa ruzhinji. Angori gumi neshanu emacheya ambotaurwa eLockheed Lounge akagadzirirwa zano. Panguva imwecheteyo, anopfuura miriyoni Apple Watches akatorairwa. PaApple, zvakadaro, vari kuedza kushandura kambani kubva kukambani yetekinoroji kuita imwe inotengesa zvinhu zveumbozha kune vakapfuma.
Iyo Apple Apple yegoridhe yehafu yemirioni korona inofanirwa kunge iri danho rekutanga, uye Apple yatora nzira ine mutoro pakutengesa kwayo. Iyo inodhura zvakanyanya Apple Watch inotengeswa nenzira yekare "yakasarudzika", yakaparadzana kubva kune zvimwe zvigadzirwa zvekambani. Mukuwedzera, kutengesa kwavo kunotarisirwa nevanhu vakadai saPaul Deneve, aimbova mutungamiri mukuru weSaint Laurent fashion house.
Marc Newson anoita kunge murume ari chaizvo izvo Apple inoda kuzvishandura kuita kambani inoenderana muindasitiri yehunyanzvi uye muchikamu chezvigadzirwa zvemhando yepamusoro. Newson ane ruzivo nezve tekinoroji, iyo inogona kuratidzwa neyake yapfuura kukambani yakambotaurwa yewachi Ikepod. Zvechokwadi, kubatana kwake naIvo na kunofanirwawo kutaurwa Leica kamera, yaiva yakagadzirwa wo yeRED initiative auction.
Panguva imwecheteyo, Newson mupfuri wesirivheri akadzidziswa uye chishongo chakadzidziswa chakashanda kune mhando dzakadai saLouis Vuitton, Hermès, Azzedine Alaïa naDom Pérignon.
Saka Mark Newson imhando ye "fashoni" murume ane pachena ane nzvimbo yake muApple yazvino. Ngatisatarisire Newson kugadzira iPhones uye iPads mune ramangwana. Asi zvechokwadi ane basa rakakosha muchikwata chiri kushanda paApple Watch, uye kwete ipapo chete. Murume uyu anonzi ari kutsvaga mharadzano pakati pefashoni neruzivo rwemichina uye anoti tekinoroji inogona kuunza zvinhu zvinoshamisa mufashoni.
SaJony Ive, Marc Newson zvakare mudiwa mukuru wemotokari, inova iri nyaya yakambotaurwa nezvayo zvakanyanya maererano neApple nguva pfupi yadarika. "Chokwadi pane mukana wakakura wekuve nehungwaru munzvimbo ino," Newson anotenda, asingaende muhuwandu.
Sezvatotaurwa, Newson iri kushandawo kunze kweApple. Parizvino, chitoro chake chekutanga chemuparidzi mukuru weGerman Taschen ari kuvhurwa muMilan. Mariri, Newson akagadzira yakasarudzika modular yekuchengetedza sisitimu yekuchengeta mabhuku. Newson anga achishanda nemuvambi weiyi imba inotsikisa, Benedikt Taschen, kwemakore akawanda, izvo zvakakonzera kuti Newson atore monograph yake. Marc Newson: Mabasa.
Marc Newson parizvino ari kushandisa imwe nguva yenguva achibata nenyaya dzine chekuita nekuvakwa kweimba nyowani pachitsuwa cheGreece cheIthaca, uko mhuri yake inopedza chirimo uye inodya mafuta emuorivhi kubva pakugadzira kwayo.
