Iyo meta yakasangana nekudonha kukuru kwekukosha munhoroondo. Sei zvakaitika?

Kana iwe uchifarira zviri kuitika munyika yetekinoroji, kana iwe ukadyara mumasheya, saka iwe zvechokwadi hauna kupotsa kudonha kukuru kwekambani Meta, i.e. Facebook, mazuva mashoma apfuura. Kana usati waona kudonha uku, zvakakosha kuti utaure kuti uku ndiko kudonha kukuru kwakamboitika kune kambani yeAmerica pamusika wemasheya. Pakati pezuva, Meta yakanyatsorasikirwa ne26% yekukosha kwayo, kana $260 bhiriyoni yemari yayo yemusika. Mukuru wekambani iyi, Mark Zuckerberg, akabva arasikirwa nemari inosvika mabhiriyoni makumi mapfumbamwe emadhora. Vazhinji vako vangangove vasingazive kuti nei kudonha uku kwakaitika, kana kuti chii chaizvo chakaitika.

Meta, semamwe makambani, inoburitsa ruzivo nezve mhedzisiro yayo yemari uye mishumo kune vanoisa mari pakota yega yega. Meta yakananga inopa yakakosha data mumhedzisiro yayo nezve kwayakaisa mari yayo, yakawanda sei purofiti yayaive nayo, kana vangani vashandisi vanoshandisa yayo masocial network. Inobva yatsanangurira kune vanoisa mari izvo zvinangwa zvayo zvekota kana gore rinotevera, kana zvarinoronga remangwana riri kure. Izvo zvinofanirwa kutaurwa kuti kudonha mumusika wemasheya mushure mekuburitswa kweMeta mhedzisiro yemari yechina yechina ye2021 haina kukonzerwa nemukana. Chii chave kukanganisa vatengesi zvakanyanya zvekuti vakarega kuvimba neMeta?

Photogallery

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Kuisa mari muMetaverse

Munguva pfupi yapfuura, Meta yanga ichidurura chikamu chikuru chemari yayo mukuvandudza kweMetaverse. Zvichitaurwa zviri nyore, iyi ingano yakasikwa iyo, maererano neMeta, inongova remangwana. Mune imwe nguva isu tinofanirwa kunge tichimhanya munyika chaiyo inogona kunge iri nani uye inoshamisa kupfuura iyo chaiyo. Kana iwe uchida iyi pfungwa zviri kwauri zvachose. Chinhu chakakosha ndechekuti vatengesi havasi kunyatsonakidzwa nazvo. Uye pavakaziva mumhedzisiro yemari yeQ4 2021 kuti Meta yakanga yaisa mari inosvika mabhiriyoni 3,3 emadhora mukusimudzira Metaverse, vangadai vakatya. Hazvishamisi zvamazvirokwazvo, sezvo vazhinjisa vedu vasingatongotarisiri kusiya upenyu hwedu chaihwo ndokupinda muchisiko chapose pose chengano munguva yemberi iri pedyo neinooneka.

Kukura kudiki muhuwandu hwevashandisi vemazuva ese uye pamwedzi

Kukura kudiki muhuwandu hwevashandisi vemazuva ese eMeta mapuratifomu kunogona zvakare kuve kutyisa kukuru kune vanoisa mari. Kuve yakananga, mukota yapfuura Q3 2021 nhamba yevashandisi vemazuva ese emapuratifomu ese aive 2.81 bhiriyoni, nepo muQ4 2021 nhamba iyi yakakwira zvishoma kusvika 2.82 bhiriyoni. Uku kukura hakuenderere mberi nemaitiro achangoburwa - semuenzaniso, muQ4 2019 nhamba yevashandisi vemazuva ese yaive 2.26 bhiriyoni. Sezvo Facebook iri kambani yekukura, vanoisa mari vanongofanira kuona kukura uku kumwe kunhu. Uye kana vasingazvioni, ipapo dambudziko rinomuka - sezvariri ikozvino. Kana iri nhamba yevashandisi vemwedzi veMeta mapuratifomu, kukura pano zvakare kwakashata. Mune yapfuura Q3 2021, nhamba yevashandisi pamwedzi yaive 3.58 bhiriyoni, nepo muQ4 2021 yaingova 3.59 bhiriyoni. Zvekare kuenzanisa, muQ4 2019 nhamba yevashandisi pamwedzi yaive 2.89 bhiriyoni, saka kunyangwe pano kudzikiswa kwekukura kunoonekwa.

Photogallery #2

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Makwikwi

Mundima yapfuura, takati kukura kwevashandisi pamapuratifomu eMeta kwakadzikira zvakanyanya. Izvi zvinonyanya kukonzerwa nechinhu chimwe, makwikwi. Parizvino, nyika yedhijitari iri kutenderera nesocial network TikTok, isiri pasi pekambani yeMeta. Munguva pfupi yapfuura, TikTok yakapfuura bhiriyoni imwe chete yevashandisi vanoshanda pamwedzi, iyo ichiri yakapetwa katatu pane ese Meta mapuratifomu akasanganiswa, asi iwe unofanirwa kufunga kuti TikTok ingori network imwe chete, nepo Meta iine Facebook pairi , Messenger, Instagram uye. WhatsApp. TikTok iri kunyatso kusunda nyanga dzayo uye zvichave zvinonakidza kuona kwaichaenda mune ramangwana - ine yakanaka kwazvo tsoka uye icharamba ichikura.

Facebook iri (zvichida) ichidzika pasi

Iwe unogona ikozvino kufarira maitiro emazuva ese uye epamwedzi vashandisi vesocial network Facebook chete vari kuita. Iwe uchashamisika mune iyi kesi, pamwe nevaisiri mari, nekuti muQ4 2021, nhamba yevashandisi vemazuva ese yakadonha kekutanga munhoroondo ye Facebook. Ndichiri mukota yapfuura Q3 2021 nhamba yemazuva ese yevashandisi vanoshanda vesocial network Facebook yaive bhiriyoni 1,930, ikozvino muQ4 2021 nhamba iyi yadonha kusvika 1,929 bhiriyoni. Tichifunga nezvehukuru hwehuwandu, mutsauko idiki, asi zvichingotaurwa, ichiri kurasikirwa, kwete kukura, uye icho chingave chokwadi kunyangwe nhamba yevashandisi vemazuva ese yakadzikira nemunhu mumwe chete kana ichienzaniswa nekota yapfuura. Zvekare kuenzanisa, muQ4 2019 huwandu hwevashandisi vemazuva ese vaive 1,657 bhiriyoni. Kana tikatarisa nhamba yevashandisi vepamwedzi vanoshanda veFacebook, kukura kudiki kunogona kutoonekwa pano, kubva ku2,910 bhiriyoni vashandisi muQ3 2021 kusvika 2,912 bhiriyoni muQ4 2021. Makore maviri apfuura, muQ4 2019, nhamba yevashandisi vanoshanda pamwedzi. yaiva mabhiriyoni 2,498.

Photogallery #3

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apuro

Apple inoitawo basa mukudonha kweMeta. Kana iwe ukaverenga magazini yedu, saka iwe unonyatsoziva kuti hofori yeCalifornian Meta, iyo ichiri kambani yeFacebook, yakashata. Yakafunga kuchengetedza vashandisi vayo zvakanyanya uye ichangobva kuunza chinhu muIOS chinoda kuti app yega yega ikukumbire mvumo yekutevera. Kana iwe ukaramba chikumbiro, chikumbiro hachizokwanisa kukutevera, rinova dambudziko kunyanya kune iwo makambani anogara pakushambadzira. Ndirwo rudzi rwekambani Meta, uye pakabuda izwi reiyi nyowani Apple chimiro, zvakakonzera mheremhere. Zvechokwadi, Meta yakaedza kurwisana nebasa rataurwa, asi rakakundikana. Kutarisa kushambadza paFacebook nemamwe mapuratifomu emagariro saka zvakanyanya kuomera vashandisi ve iPhone, iyo Meta inotaura zvakananga mumushumo kune vanoisa mari. Uku ndiko kumwe kunetseka kwevanoisa mari, sezvo maPhones ari pakati peanonyanya kushandiswa munyika.

Zvinangwa zvakaderera

Chimwe chinhu, chinhu chekupedzisira muchinyorwa chino, chakabata vatengesi vasingatarisire ndeyeMeta's yakadzikira zvibodzwa. Mukuru wezvemari wekambani iyi, VaDavid Wehner, vanoti mumushumo kune vanoisa mari kuti Meta inofanirwa kuwana purofiti iri pakati pe27 kusvika 29 bhiriyoni yemadhora gore rino, inomiririra kukura kwegore negore kuri pakati pe3 ne11%. Kazhinji, kukura kwegore negore kweMeta kunotarisirwa kuve kwakatenderedza 17%, izvo zvinotyisa kune vanoisa mari. Meta's CFO yakataura kuti kukura kudiki uku kunogona kuve nzira yeApple uye yambotaurwa kurambidzwa yekutevera. Akataura nezve inflation, iyo inofanirwa kusvika kune hukuru hukuru gore rino, pamwe nekushomeka kwemitengo, pakati pezvimwe zvikonzero.

Mhedziso

Iwe unonzwa sei nezve Facebook, uye nekuwedzera Meta? Wakaisa mari mukambani iyi asi wave kunetsekana? Neimwe nzira, uri kutora kudonha kwemusika chivharo semukana wekutenga masheya nekuti unotenda kuti Meta ichadzoka kumashure nguva isati yakwana uye kuti uku kungodzosa kwechinguvana? Tizivise mumashoko.

Meta mibairo yemari yeQ4 2021 inogona kutariswa pano

Kukurukurirana kwechinyorwa

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Zvakanaka kwavari. Ini handisi kuzotsigira vatengesi vepachivande ava vari kubiridzira vanhu uye vane hanya nemari chete, uye vari kuitevera nehasha, potse pamusoro pezvitunha. Ini handina kana app yavo uye handishandise chero masevhisi avo. Asi kunyangwe zvakadaro, ndinofunga Apple yakaita basa rakanaka kwazvo rekucheka yechitatu-bato spying pasina mvumo yemushandisi.