Vhara shambadzo

Mukutanga kwaGunyana, Apple inopa itsva iPhone 6S uye iPad Pro. Pakupera kwemwedzi, Google inopindura neNexuss yayo itsva uye Pixel C. Muna Gumiguru, zvisinei, Microsoft, iyo yakaratidza yakanakisa chirevo chezvose, icharwisa zvose zvisingatarisirwi, asi zvakanyanya. Kushamisika uye kuonga kugutsurira pazvose zvigadzirwa zvayo uye kutaridzika kwayo kunoratidza kuti Microsoft yadzoka. Kana kuti zvirinani zviri kutora matanho ese kuti uve mutambi akakodzera zvakare mumunda wehardware.

Makore mashoma apfuura, mharidzo yakadaro neMicrosoft yakanga isingafungidzike. Maawa maviri akazara nehardware chete, mushure mekare software, kusimudzira kana corporate sphere isingaone kana kunzwa. Uyezve, maawa maviri akabhururuka nekuti Microsoft yakanga isingafadze.

Colossus kubva kuRemond yakakwanisa kuwana zvinhu zviviri zvakakosha pakubika mharidzo yake - munhu anogona kukutengesera chero zvausingadi, uye chigadzirwa chinoyevedza. Zvakafanana neApple Tim Cook, mukuru weMicrosoft Satya Nadella akagara kumashure uye Panos Panay akakunda pachikuva. Uye zvakare, iyo nyowani Lumia neSurface nhevedzano yakaunzwa naye yakanyatso kukwezva kutarisa, kunyangwe hazvo kubudirira kwavo kana kutadza kusati kwasarudzwa.

Muchidimbu, Microsoft yakakwanisa kugadzira rudzi rwechinyorwa chatakajaira kuona, kunyanya kubva kuApple. Mutauri anoshamisa, asingaregi mashura, kubva mumaoko ake iwe waunokwanisa kutora chero chinhu, zvinoyevedza zvemahara zvinyowani izvo zvisingangokwane mukati, uye chekupedzisira asi chisiri chidiki, chakavanzika chavo chakakwana. Chekupedzisira, uye nekufara kukuru, iro Surface Book rakaunzwa nevamwe vatauri seyakanakisa "Chimwe chinhu chimwe" chigadzirwa mumakore achangopfuura. Yakanga iri chaiyo nguva iyo Steve Jobs akamboyedza iyo tekinoroji nyika.

Icho chokwadi chekuti mushure mechirevo chikuru cheMicrosoft, Twitter yakazadzwa nekufarira kwakawanda uye zvisingaverengeki zvirevo zvakanaka zvakabva kune dzimwe nguva kunyange musasa wevarwi wevatsigiri veApple, unotaura zvakawanda. Microsoft yaikodzera kufara uko vanhu vanayo mushure mekuunzwa kwe iPhone itsva kana iPad. Asi anogona kunyatsotevera kuratidzwa kwakabudirira, kunongova kutanga kwezvose, nezvigadzirwa zvake tengesa?

Kufanana neApple, kurwisa Apple

Chaive chiitiko cheMicrosoft, vakuru veMicrosoft vaivepo, uye zvigadzirwa zvine chiratidzo chayo zvakaunzwa, asi pakanga paine pfungwa yeApple zvakare. Akayeuchidzwa kakawanda neMicrosoft pachayo, payaienzanisa zvakananga nhau dzayo neApple zvigadzirwa, uye kakawanda yakayeuchidzwa zvisina kunanga - kungave nemaitiro ataurwa pamusoro apa kana chimiro chezvigadzirwa zvayo.

Asi usaite chikanganiso, Microsoft zvirokwazvo haina kutevedzera. Pane zvinopesana, inotova nemupendero pamusoro peCupertino muto uye vamwe vakwikwidzi munzvimbo dzakawanda, izvo zvaive zvisiri izvo mumunda wehardware kusvika nguva pfupi yadarika. Pasi pehutungamiriri hwaNadella kuMicrosoft, vakakwanisa kuona hurongwa hwavo hwaimbova hwakakanganisika mumunda wenharembozha nemakomputa, uye vakaisa helm yegwara idzva nenzira yakafanana neApple.

Microsoft yakaona kuti kusvika yave neApple-sekutonga pamusoro pezviviri zvehardware nesoftware, yaisazombokwanisa kupa vanhu chigadzirwa chinokwezva zvakakwana. Panguva imwecheteyo, ndeyekugadzira vanhu zvigadzirwa zveMicrosoft vaida kushandisa uye kwete chete vaifanira kudaro, ndeimwe yekuedza kukuru kwemukuru mutsva wekambani.

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Iyo Windows inoshanda sisitimu ine chikamu chakakosha mune purofiti yekambani yeRedmond. Mune vhezheni yayo yechigumi, Microsoft yakaratidza maitiro ainofungidzira ramangwana rayo, asi chero bedzi maOEMs akaiisa pamidziyo yavo, ruzivo rwacho rwakanga rusiri izvo zvaifungirwa nemainjiniya eMicrosoft. Ndosaka ivo zvino vauyawo nehardware yavo inomhanya Windows 10 pakuzara.

“Chokwadi tinokwikwidza neApple. Handinyare kuzvitaura, "akadaro Panos Panay, mukuru weSurface uye Lumia chigadzirwa mitsara, mushure memashoko akakosha, uyo akapa akati wandei zvigadzirwa zvekutanga izvo zvaanoda kushandura kurongeka kwakagadzwa uye kupikisa Apple navo. Iyo Surface Pro 4 inorwisa iyo iPad Pro, asiwo MacBook Air, uye Surface Book haitye kukwikwidza neMacBook Pro.

Kufananidzwa nezvigadzirwa zveApple kwaive, kune rumwe rutivi, kushinga zvakanyanya kune chikamu cheMicrosoft, nekuti kana ichizowana budiriro imwe chete nehunyanzvi hwayo seApple ine neyayo ichiri bheji reroti, asi kune rumwe rutivi, iyo. inonzwisisika kubva pakuona kwekutengesa. "Tine chigadzirwa chitsva pano uye chiri kukurumidza zvakapetwa kaviri kupfuura ichi kubva kuApple." Zviziviso zvakadaro zvinongokwezva kutarisa.

Zvinonyanya kukosha kana zviziviso izvi zvinotsigirwa nechigadzirwa chacho pachacho, icho chine chimwe chinhu chinopesana neari kuenzaniswa muhupenyu chaihwo. Uye chaizvo zvigadzirwa zvakadaro Microsoft yakaratidza.

Iyo yekumisikidza-inogadzirisa Surface line

Microsoft yakaunza zvigadzirwa zvakati wandei svondo rapfuura, asi kubva pakuona kwemakwikwi, maviri atotaurwa ndiwo anonyanya kufadza: piritsi reSurface Pro 4 uye Surface Book laptop. Navo, Microsoft inorwisa zvakananga chikamu chikuru cheApple's portfolio.

Microsoft ndiyo yaive yekutanga kuunza pfungwa yehwendefa, iyo nekuda kweiyo inosungirirwa keyboard uye yepasirese inoshanda sisitimu, inogona kushandurwa nyore kuita komputa makore matatu apfuura. Pfungwa iyi, yakatanga kufinhikana, yakabuda gore rino seringangove remangwana chairo remakomputa enhare, apo Apple (iPad Pro) neGoogle (Pixel C) vakaunza vhezheni yavo yeSurface.

Microsoft ikozvino yatora makore ehutungamiriri uye mavhiki mashoma mushure mevakwikwidzi vayo, yakaunza vhezheni itsva yeSurface Pro 4, iyo nenzira dzakawanda yatoisa iyo iPad Pro nePixel C muhomwe yako. MuRedmond, vakanatsa pfungwa yavo uye ikozvino inopa yakanakisa uye pamusoro pese chishandiso chinoshanda icho (kunyanya kutenda Windows 10) zvine musoro. Microsoft yakavandudza zvese - kubva kumuviri kusvika kune vemukati kune inosungirirwa keyboard nepeni. Akabva aenzanisa mashandiro eSurface Pro 4 nyowani kwete neiyo iPad Pro, yaizopihwa, asi zvakanangana neMacBook Air. Inonzi inokurumidza kusvika ku50 muzana.

Mukuwedzera, Panos Panay yakachengetedza zvakanakisa kumagumo. Kunyangwe muna 2012, iyo Surface payakabuda, yakaita sekunge Microsoft yakanga isisafarire malaptops, zvakapesana zvaive zvechokwadi. Sekureva kwaPanay, Microsoft, sevatengi vayo, yaigara ichida kugadzira komputa inotakurika, asi ivo vaisada kugadzira yakajairika laptop, sezvo akawanda evagadziri veOEM vanobuda gore rega rega.

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PaMicrosoft, ivo vaida kugadzira iyo yakanyanya kunaka laptop, iyo, zvisinei, yaisazorasikirwa nekusiyana-siyana kwaive neSurface. Uye saka iro Surface Book rakazvarwa. Mukukosha kwaro, chishandiso chakanyatso chinja, icho Microsoft yakaratidza kuti ine zvakare yakanakisa yeakanakisa mumarabhoritari ayo anogona kuuya neakazara zvinhu uye maitiro.

Sezvinongoita Surface yakakwira zvakanyanya ndima yezvinonzi 2-in-1 zvishandiso, Microsoft inodawo kuseta maitiro munyika yemalaptops neSurface Book. Kusiyana neSurface Pro, iyi haisi piritsi ine kiibhodhi inosungirirwa, asi kuti laptop ine keyboard inobviswa. Microsoft yakagadzira hinge yakasarudzika ine yakakosha meshini yekubata chiratidziro chechigadzirwa chayo chitsva. Nekuda kweizvi, inogona kubviswa zviri nyore uye komputa yakazara-yakazara, iyo inonzi yakakurumidza kaviri nekukurumidza seMacBook Pro, inova piritsi.

Mainjiniya akakwanisa kuronga zvinhu zvehardware mukati meSurface Book zvekuti nepo ichipa yakanyanya kunaka kuita kana yakabatana, kana chiratidziro chabviswa izvo zvisinganyanyi kukosha uye zvinorema zvinosara mukhibhodi uye piritsi haina kunetsa kubata. Kune zvakare chinyoreso, saka unogona kubata yakachekwa Surface Pro muruoko rwako. Ndiwo chiono cheMicrosoft che mobile computing. Inogona kunge isingafadzi munhu wese, asi Apple kana Google haidaro.

Mugumisiro wenhamburiko dzokunzwira tsitsi uchiri kuonwa

Muchidimbu, iyo Microsoft nyowani haityi. Kunyangwe akafananidza hunyanzvi hwake neApple kakawanda, haana kumboedza kuikopa zvakananga, sezvinoita vamwe. NeSurface Pro, akatoratidza vakwikwidzi vake makore apfuura, uye neSurface Book akatangazve kutungamira kwake. Inguva chete ndiyo ichataura kuti mafambiro ake achabudirira sei uye kana akabheja pamari chaiyo. Asi parizvino, zvinoita sekunge zvinofarirwa, uye hapana chiri nani chingaitika kune tekinoroji chikamu chinotungamirwa neApple neGoogle pane wechitatu akaomarara mutambi anosvika panzvimbo.

Nezvigadzirwa zvataurwa zvakasanganiswa Windows 10, Microsoft yakaratidza kuti kana iine kutonga pamusoro pezvikamu zvese, i.e. kunyanya software nehardware, inogona kupa mutengi ruzivo rwakakwana. Panos Panay kuMicrosoft inoshandisa dhizaini yakabatana uye ruzivo pane zvese zvigadzirwa, uye ingangove ingori nyaya yenguva kuti komputa nepiritsi kubva kuSurface nhevedzano zvichawedzerwawo ne smartphone. Akaratidza zvishoma chiono chake munzvimbo ino, apo smartphone inogona kushanda sekombuta yedesktop, semuenzaniso, muLumias nyowani, asi ichangotanga.

Kana iyo yazvino kushingairira kwakawanda kuchigonawo kududzira mune yakaenzana yakanaka mushandisi ruzivo, uye Microsoft inogona kunyatsotengesa zvigadzirwa zvayo, isu tinogona kutarisira kumberi kuzvinhu zvikuru. Zvinhu izvo zvisingazosiyi Apple kana Google kutonhora, izvo zvakangonakira mushandisi wekupedzisira.

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