Ondrej Holzman Mushure memavhiki maviri ekutongwa muOakland, California, pamusoro pekuti Apple yakakuvadza vashandisi neshanduko dzayo ku iTunes uye iPods, jeri renhengo sere rave munzira. Akanzwa kupokana kwekupedzisira kwemativi ese uye anofanira kusarudza mumazuva anotevera izvo chaizvo zvakaitika muindasitiri yemimhanzi makore gumi apfuura. Kana ikafunga kupokana neApple, kambani yeapuro inogona kubhadhara mari inosvika bhiriyoni imwe chete yemadhora.
Vamhan'ari (vashandisi vanopfuura mamirioni masere vakatenga iPod pakati paGunyana 8, 12 naKurume 2006, 31, uye mazana evatengesi vadiki nevakuru) vari kutsvaga $2009 miriyoni mukukuvadza kubva kuApple, asi mari iyi inogona kupetwa katatu nekuda kwemitemo isingatenderwi. Mukukakavadzana kwavo kwekupedzisira, vamhan'ari vakati iTunes 350, yakaburitswa munaGunyana 7.0, yaive nechinangwa chekubvisa makwikwi kubva mumutambo. iTunes 2006 yakauya nechiyero chekuchengetedza chakabvisa zvese zvirimo muraibhurari pasina FairPlay kuchengetedza system.
Kwapera gore, izvi zvakateverwa nesoftware yekuvandudza iPods, iyo yakaunzawo hurongwa hwekudzivirira pavari, izvo zvakaita kuti pasave nekuridza mimhanzi ine DRM yakasiyana pavatambi veApple, kuitira kuti vatengesi vemimhanzi vanokwikwidza. hapana mukana weApple ecosystem.
Sekureva kwevamhan'ari, Apple yakakuvadza vashandisi
Gweta remumhan'ari, Patrick Coughlin, akati software nyowani iyi inogona kunge yakadzima raibhurari yese yemushandisi paiPods payakaona kusawirirana mumateki akarekodhwa, semimhanzi yakatorwa kubva kumwe kunhu. "Ndinozvifananidza nekuvhuvhuta iPod. Zvainge zvatoipa kudarika remapepa. Unogona kunge wakarasikirwa nezvose," akaudza jury.
“Havatendi kuti ndiwe muridzi weiPod iyoyo. Vanotenda kuti vachiri nekodzero yekukusarudzira mutambi achavepo pachishandiso chako chawakatenga uye chawaive nacho," Couglin akatsanangura, achiwedzera kuti Apple aitenda kuti yaive nekodzero "yekuzvidza ruzivo rwako rwerwiyo rwaungaite rimwe zuva. tamba uye zuva raitevera kwete zvakare" apo yaidzivirira mimhanzi yakatengwa kubva kune zvimwe zvitoro kubva pakuwana iTunes.
Nekudaro, haana kumirira nguva yakareba kuti Apple iite zvakaipa. "Zvese zvinogadzirwa," akadaro Apple's Bill Isaacson mukutaura kwake kwekuvhara. "Hapana humbowo hwekuti izvi zvakamboitika ... hapana vatengi, hapana vashandisi veiPod, hapana ongororo, hapana mapepa ebhizinesi eApple."
Apple: Zviito zvedu zvanga zvisiri zvemakwikwi
Kwemavhiki maviri apfuura, Apple yakaramba zvaipomerwa mhosva, ichiti yakaita shanduko kune yayo yekudzivirira system nezvikonzero zviviri: chekutanga, nekuda kwevapambi vari kuedza kutyora DRM yayo. kuti hack, uye nokuda kwe I bargain, iyo Apple yaive nemakambani ekurekodha. Nekuda kwavo, aifanira kuvimbisa kuchengetedzwa kwakanyanya uye kugadzirisa chero gomba rekuchengetedza nekukasira, nekuti aisakwanisa kurasikirwa nemumwe.
Vamhan'ari vanopokana nekududzirwa uku kwezviitiko uye vanoti Apple yaingoshandisa chinzvimbo chayo chepamusoro mumusika wayaisada kubvumidza mumakwikwi angangoita, nekudaro ichivharira kupinda kwayo kune yayo ecosystem. "Pavakanga vachibudirira, vakavhara iPod kana kuvhara mumwe mukwikwidzi. Vanogona kushandisa DRM kuita izvozvo, "Coughlin akadaro.
Semuenzaniso, vamhan'ari vakataura nezve Real Networks kunyanya, asi havasi chikamu chematare edzimhosva uye hapana wevamiririri vavo vakapupura. Harmony software yavo yakaonekwa nguva pfupi yapfuura mushure mekutangwa kweTunes Music Store muna 2003 uye yakaedza kupfuura FairPlay DRM nekuita seimwe nzira kune iTunes iyo iPods yaigona kutungamirirwa. Vamhan'ari munyaya iyi vanoratidza kuti Apple yaida kuumba monopoly neFairPlay yayo apo Steve Jobs akaramba kupa rezinesi nzira yekudzivirira. Apple yakafunga kuedza kweReal Networks kunzvenga dziviriro yayo sekurwisa kwayo system uye yakapindura saizvozvo.
Magweta eCalifornia-based firm inonzi Real Networks angori "mudiki mukwikwidzi" uye akamboudza vatongi kuti Real Networks downloads yaitora isingasviki chikamu chimwe muzana chemimhanzi yese yakatengwa kubva kuzvitoro zvepamhepo panguva iyoyo. Panguva yekupedzisira, vakayeuchidza jury kuti kunyangwe nyanzvi yeReal Networks yakabvuma kuti software yavo yaive yakaipa zvekuti inogona kukuvadza playlist kana kudzima mimhanzi.
Iye zvino chava jury
Dare redzimhosva richange rapihwa basa rekusarudza kana iyo yambotaurwa iTunes 7.0 yekuvandudza inogona kutorwa se "chaiyo chigadzirwa kunatsiridza" iyo yakaunza zviri nani ruzivo kune vashandisi, kana kuti yakaitirwa kukuvadza zvakarongeka vanokwikwidza uye nekudaro vashandisi. Apple inozvitutumadza kuti iTunes 7.0 yakaunza tsigiro yemabhaisikopo, mavhidhiyo etsanangudzo yepamusoro, Kavha Flow nedzimwe nhau, asi maererano nevamhan'ari zvainyanya nezvekuchinja kwekuchengetedza, yaive nhanho yekudzokera kumashure.
Pasi peSherman Antitrust Act, iyo inonzi "chaiyo chigadzirwa kuvandudzwa" haigone kutorwa seyakakwikwidza kunyangwe ikakanganisa zvigadzirwa zvinokwikwidza. "Kambani haina basa repamutemo rekubatsira vakwikwidzi vayo, haifanirwe kugadzira zvigadzirwa zvisingashande, kuvapa rezinesi kune vanokwikwidza kana kugovana ruzivo navo," Mutongi Yvonne Rogers akaraira vatongi.
Vatongi zvino vachazofanira kupindura zvakanyanya mibvunzo inotevera: Apple yakanyatso kuve neyako mubhizinesi remimhanzi yedhijitari here? Apple yanga ichizvidzivirira pakurwiswa kwevapambi uye kuzviita sechikamu chekuchengetedza kushandira pamwe nevabatsiri, kana FairPlay yaishandisa DRM sechombo chekurwisa makwikwi? Ko mitengo yePod yakakwira nekuda kweiyi inonzi "lock-in" zano? Kunyangwe mutengo wepamusoro weiPod wakataurwa nevamhan'ari seimwe yemhedzisiro yemaitiro eApple.
Iyo DRM yekudzivirira sisitimu haichashandiswa nhasi, uye unogona kuridza mimhanzi kubva iTunes pane chero vatambi. Nhau dzematare edzimhosva nekudaro dzinongobata muripo wemari unobvira, mutongo wedare revatongi vasere, unotarisirwa mumazuva anotevera, hauzove nemhedzisiro pamamiriro ezvinhu emusika.
Unogona kuwana kufukidzwa kwakakwana kwekesi apa.
