Ondrej Holzman Daily Financial Times nezuro yakauya nenhau yekuti Apple iri muhurukuro kuti iwane Beats Electronics, mugadziri weiyo iconic Beats naDkt. Dre. Iwo anonzi mutengo wekutenga, 3,2 bhiriyoni emadhora, waizomiririra kutenga kunodhura zvakanyanya munhoroondo yeApple uye kubva kune rapper Dr. Dre, uyo akavamba kambani nemukurumbira muindasitiri yemimhanzi, Jimmy Iovine, akamuita bhirioni.
Kunyangwe mamwe ma media ane kutora kwakavharwa zvishoma nezvishoma, hapana chiri pamutemo parizvino. Sekureva kweFinancial Times, chiziviso chinofanira kuitika svondo rinouya, kusvika ipapo tinogona kungofungidzira. Kutorwa uku kwakasimbiswa zvisiri pamutemo naTyrese Gibson, uyo akaisa vhidhiyo kuakaundi yake yeFacebook achipemberera pamwe chete naDr. Dre uyo rapper akave bhirioni wekutanga munyika yehip hop. Tsamba yekutanga iyo vhidhiyo yakanamatira yaive nemashoko anotevera:
Mapedzero andakaita kudzidza naDr. Dre husiku hwakaziviswa pachena kuti akange avhara 3,2 bhiriyoni dhiri neApple !!! KUROVA ZVICHINGOCHINJA HIP HOP!!!!!!!”
Vhidhiyo yakazotorwa pasi, asi inogona kuwanikwa paYouTube. Nekudaro, hapana Apple kana Beats Electronics haisati yataura pamusoro pekugona kutora kana kuzivisa chero chinhu, saka inofanira kuramba ichinzi "inopomerwa". Kare kare, taigona kunzwa nezvekutora kwakafanana, izvo zvakazopedzisira zvave dhadha renhau.
Mibvunzo yemibvunzo chete nezvisingazivikanwe
Hapana anonyatsoziva kuti sei Apple yaizoda kutora Beats Electronics pasi pebapiro rayo, asi munhu wese ari kuuya nezvinobvira dzidziso. Uye kunyangwe kuchine akawanda emibvunzo mamakisi, pane akati wandei mapoinzi Tim Cook angadai akafunga kupa girinhi mwenje kuchibvumirano. Mukupedzisira, chinhu chinonyanya kukosha icho Apple chaizowana kuvonga kune inogoneka kutora inogona kunge isiri iyo iconic mahedhifoni kana mimhanzi yekufambisa sevhisi zvachose, asi Jimmy Iovine. Iye ane makore makumi matanhatu nerimwe ekuAmerica inyanzvi huru yeindasitiri yevaraidzo. Iye anozivikanwa nerekodhi rake rekodhi Interscope Records uye anoshanda seMukuru weBeats Electronics. Kune Apple, kubatana kwayo kuHollywood uye nyika yemimhanzi inonakidza. Iovine akashanda semukuru wekambani yemimhanzi, achigadzira mimhanzi, mafirimu, uye terevhizheni, uye akabudirira zvakanyanya kwose kwose.
Dai Apple yaizotenga Beats Electronics, hazvizivikanwe kuti chinzvimbo chitsva chaIovine chingave chii, kunyangwe paine zvatove kutaura kuti anogona kunge ari chipangamazano wepedyo kuna Tim Cook, kana kutoisa mutariri wehurongwa hwemimhanzi hweApple, asi ngaave atove. kushanda mune chero chinzvimbo, Apple yaizowana ane simba mutauriri maari. Kunyangwe Tim Cook aine maneja akati wandei aanogona, Iovine anogona kuhwina makondirakiti ayo Apple aisakwanisa kutaurirana ari ega. Apple haina kugara ichibudirira mukubata nemakambani emimhanzi kana zviteshi zveTV, asi Iovine ane vanobatika mumaindasitiri ese, saka aigona kuita mutsauko.
Zvisinei, chinhu chekutanga chinouya mupfungwa apo vanhu vazhinji vanofunga nezveBeats Electronics zvigadzirwa zvemhando - iyo Beats by Dr. mahedhifoni. Dre uye Beats Music yekufambisa sevhisi. Maonero anosiyana pano, asi ingangove iyo Beats Music sevhisi, iyo Apple yaizosvika zvisingaite zvakadzika mukati mebhokisi rayo. Mumakore gumi apfuura muCupertino vanga vachigadzira mari muindasitiri yemimhanzi nekutengesa maalbum nenziyo muTunes Store, asi nguva dziri kuchinja uye vashandisi havachada kubhadhara nziyo dzega. Kutepfenyura masevhisi angave emahara zvachose (kazhinji ane ads) kana muripo mudiki ari kuuya akakura, uye Apple haisati yakwanisa kupindura zvakanyanya. ITunes Radio yayo inongowanikwa munyika shomanana, uye haisati yakwanisa kukwikwidzana nayo, semuenzaniso, iyo yakakurumbira Pandora, iyo inofanirwa kuva muvengi. Masevhisi akadai seSpotify neRdio ari kuwedzera mukurumbira, uye kunyangwe anga asiri mabhizinesi ane pundutso zvakanyanya, anoratidza maitiro akajeka.
Kune Apple, kutengwa kweBeats Music kunogona kunge kuri danho rakakura munzira iyoyo. Kutenda kuBeats Music, haachafanirwa kuvaka sevhisi yekufambisa kubva pakutanga, sevhisi inotungamirwa naJimmy Iovine zvakare ine mukana pane yakataurwa Spotify kana Rdio mukuti yakagadzirwa zvakanyanya kana zvishoma neindasitiri yemimhanzi pachayo, nepo iyo makwikwi anowanzo kurwisana nevabudisi uye maartist. Zvinonzi sechikamu chekutora, Apple haina kukwanisawo kuendesa zvibvumirano zvazvino zvibvumirano zvavakagumisa muBeats Electronics, asi kana Iovine et al. vakabudirira kamwe chete, sei vasingakwanise kuzviita kechipiri. Nekune rumwe rutivi, kunyangwe paine yakakura midhiya mishandirapamwe yakaperekedza kutangwa kweBeats Music pakutanga kwegore, maererano nefungidziro, sevhisi yakangowana kutenderedza 200 vashandisi kusvika zvino. Ndiyo nhamba isingafadzi zvachose yeApple, yakaenzana ne zero, asi apa ndipo panogona kupa mugadziri we iPhone ne iPad nema iTunes account ayo anopfuura mamirioni mazana masere. Nekudaro, pane zviviri zvakakura zvisingazivikanwe: nei Apple yaizoda kutenga sevhisi yakafanana kana ichikwanisa kuvaka imwe yega, uye Apple yaizobatanidza sei Beats Music mune yayo ecosystem?
Beats Electronics 'chigadzirwa chikuru chechipiri - mahedhifoni - anokwana zvakatonyanya muhurongwa hweApple. Kunyange zvazvo Beats by Dr. mahedhifoni ari Apple zvigadzirwa Dre dzakafanana pakuti vanotengesa pamutengo wepamusoro uye kambani inogadzira marangi mahombe pavari, asi ramangwana ravo pasi pemapiro eApple harina kujeka. Nekudaro, zvinofanirwa kuyeukwa kuti Apple inopa mahedhifoni aya nzvimbo yakakosha muzvitoro zvayo zvezvidhinha-nedhaka pasi rese, uye nekudaro panguva imwechete inonyatsoziva kuti Beats naDr. Dre anotengesa. Dai aizowana chigadzirwa chaizounza mazana emamiriyoni emadhora pagore, zvingave zvisiri kufamba kwakashata, kana mune zvemari. Zvakafanana neBeats Music, zvisinei, kune hombe yemubvunzo mucherechedzo pamusoro peinogoneka rebranding. Apple inogona kushandura zvakanyanya maitiro ayo uye kutengesa zvigadzirwa pasi pezita rayo neimwe mhando? Kana kuti iyo logo, inova chikamu chekuzvarwa kwemahedhifoni anozivikanwa, ichanyangarika?
Iko kukosha kweBeats mahedhifoni haisi muhardware pachayo, asi pane iyo brand uye zvese zvine chekuita nazvo. Beats dzinenge dzakaita senge chena iPod mahedhifoni aive makore gumi apfuura. Panzvimbo pemahedhifoni emhando yepamusoro, Beats ishongedzo yefashoni, chikamu chemagariro evechidiki. Vanhu havatengi maBeats mahedhifoni ekubereka kwavo kwakanaka (izvo zviri pakati nepakati), asi nekuti iwo maBeats.
Nekudaro, Apple haina tsika yekutengesa chero chigadzirwa chainacho pasi peimwe mhando. Iyo chete inosarudzika pano ndeye FileMaker software, asi iyo inyaya yeprehistoric. Kana Apple ikawana kambani, ingave tekinoroji kana kambani yesoftware, zvigadzirwa zvayo zvinowanzonyangarika uye tekinoroji yese neimwe nzira inoshandurwa kuita zvigadzirwa zveApple. Inyaya yekugona kugadzirwa patsva uye zvinoreva kuwanikwa kwese kunopatsanura vatori venhau. Vamwe - senge ane simba blogger John gruber - haaoni chikonzero mukutora kweApple kweBeats Electronics. Gruber haatarisire Apple kuchengetedza mhando yeBeats, uye haatendi kuti inodarika mabhiriyoni matatu emadhora inofanira kuiswa zvakanaka. Vamwe, pane zvinopesana, vanopokana kuti danho rakakura riri kuitwa neApple nekutenga kambani hombe.
Kutenga kukuru kwakadaro kungangove danho risati ramboitika reApple. Semutemo, Apple inotenga makambani madiki asingazivikanwe kune veruzhinji uye anoshandisa mari shoma paari. Kunyangwe Tim Cook achangobva kutaura kuti Apple haipokane nekutenga kukuru, zvisinei, mukana wakakodzera hausati wazviratidza, nei achifanira kushandisa mari inodarika mazana mashoma emamiriyoni emadhora kubva muhombe yemari yakaunganidzwa neApple. Ikozvino inofanira kunge inopfuura mabhiriyoni matatu, ingave yakapetwa kasere kuwanikwa kukuru munhoroondo yeApple. Apple yakatenga NEXT makore gumi nemasere apfuura nemadhora mazana mana emamiriyoni, asi iyo nyaya hainyatso kuenzaniswa neyazvino.
Zvichienderana nerondedzero yezvakanakira nezvayakaipira, hazvigoneke kupaza kana nhau dzekuuya kwekutorwa kweBeats Electronics neApple dzakavakirwa pachokwadi, mupfungwa yekuti hatigone kuona kana chiri chibvumirano chine musoro kubva kuApple. maonero kana kwete. Parizvino - kana vachichifarira - vanogona kungoziva paApple.
Mukupedzisa, zvinonakidza kuwedzera kumwe kucherechedzwa kunoonekwa maererano nekutorwa kwakakurukurwa. Kurohwa naDr Dre akave chishongedzo chefashoni muchikamu chikuru nekuda kwaDr. Dre, mumwe wevagadziri vakuru vehip hop venguva dzese. Uye chete Dr. Dre, ane zita chairo anonzi Andre Romelle Mudiki, anogona kupa Apple tarisiro yenharaunda yevatema muUnited States. Kune vatema vekuAmerica, Beats by Dr. mahedhifoni ave Dre seye nhamba yekutanga gadget, nepo iPhone iri kurasikirwa nechikamu ichi chehuwandu. Zvinodarika zvikamu makumi manomwe kubva muzana zvevanhu vatema vekuUnited States vane smartphone vanonzi vanoshandisa Android. Zvakafanana nepesvedzero yaIovine mubhizinesi, Dr. Dre anogona kuunza yakakosha tsika kuApple kuti ichinje.
Ini handibvumire kuti beats play avhareji uye kuti mumwe munhu anodzitenga nekuda kwedhizaini, Beats agara ari emhando yepamusoro mahedhifoni pamusika uye mazhinji ekurekodha masitudiyo uye akazvimirira maartist ndeawo, handizive nezvako asi ini. iva nezviitiko zvakanaka kwazvo nemabhiti
Maonero anosetsa zvikuru
Kwete.
AKG, Audio-technica, Beyerdynamic, Bowers&Wilkins, Denon, Grado, Sennheiser, Shure, ...
Semuyenzaniso, kambani yakaita seWestone ingakodzera Apple... Asi isu pamwe hatitomboziva kuti dhiri iyi chii, ivo havangapi bhegi rakadaro nekuda kwekuti Dr. Dre anoenda kunonwa doro naCook.
Zvinonyatsoenderana nezviri kunyorwa mu studio yekurekodha. Beata inonyanya kuve mahedhifoni ehip-hop. Ndicho chikonzero ivo vane kudzika kwakanakisa uye pakati nepakati. Asi chete uye chete ye hip-hop chiitiko uye uko kune akawanda mabhasi. Dnb, pamwe mamwe techno, etc. Asi kana mumwe munhu achida kuteerera rock kana blues kana chimwe chinhu, beats mahedhifoni haana kukodzera.
Chinyorwa chinoti "avhareji" kuve yakanaka mune diplomatically. Kana zvisina kudaro, nokuda kwemutengo, vanotamba zvachose zvinotyisa. Iwo mabhureki akanyorwa naF.Novotný ane musoro.
Kana ndichida kuteerera mimhanzi yemhando yepamusoro uye nekunakidzwa nayo nezvose, mabhiti haisiriyo mhinduro nemukana chero upi zvawo. Kune chiremwaremwa ichocho, ndinonyatso tenga maviolin emu studio anochipa, uko kuridza violin kunonzwika zvekuti ndichanzwa vhudzi richitsvedzerera pasi tambo uye uta hwakadzika mumhino dzangu..
Uye uku kutinhira kwemabhiti evateveri vehip-hop.
Ndine Beats Pro ... ini zvirokwazvo handingaatarise seavhareji mahedhifoni zvakare! Yakachipa (inodhura) mhando hongu ine dzimwe nzira (sechero chinhu).