Apple picker A new mobile application iri kugadzirwa iyo inopa vatengi ruzivo, zvazvino zvinopihwa uye zvidzikiso zvichienderana nekwavari. Slovak nzvimbo yekutenga ONE Fashion Outlet ndiyo yekutanga muEurope kuunza iyi tsvarakadenga. Chikumbiro chinogadzirwa nekambani yeCzech kuti ienderane navo madeo interactive.
Czech digital agency madeo interactive uye nzvimbo yekutanga yekutengesa muSlovakia, ONE Fashion Outlet, vakabatana nesimba kuti vashandure kutenga. Mukubatana neKontakt, vachaisa mabhekoni anopfuura zana anotsigira Apple's iBeacon tekinoroji mukati mepakati chitubu chino. Izvi zvichaita kuti zvikwanise kuratidza zvakanangwa-ku-date nhau panharembozha dzevatengi panguva nenzvimbo padzichanyanya kubatsira kwavari.
Kutenda kune nharembozha inotsigira tekinoroji yeBeacon, nzvimbo yekutenga ichakwanisa kupa vatengi ruzivo rwakakosha uye zvinopihwa uye kuvasanganisa muzviitiko zvepakati nenzira inonakidza. Nenzira iyi, vatengi vachagara vari mukuziva. Nekutevera zvavanoda, vanongogashira mameseji avanonyanyo tarisira zvichienderana nemaitiro avo ekutenga.
“Senzvimbo itsva yekutenga zvinhu, tinofanira kutsvaga nzira itsva dzekukwezva vatengi. Isu tinotevera maitiro matsva ekugara tichipa vatengi vedu chimwe chinhu chekuwedzera. Isu tinoona iyi application semukana wakasarudzika wekusvika kune vakawanda vatengi uye nekuona kuwedzera kukura kwenzvimbo yedu. Sekuziva kwangu, isu tiri vekutanga zvitoro muSlovakia uye pamwe muEurope yese kuunza tekinoroji iyi, "akadaro Mr. Michal Bakoš, mushandirapamwe mukambani inoshandisa ONE Fashion Outlet.
"Tinofara kukwanisa kupa vatengi ruzivo rutsva rwekutenga. Isu tinoona iBeacon tekinoroji senzira huru yekubata vatengi zvinobudirira uye imwe nzira yekuvapa mabhenefiti akasarudzika. Nehunyanzvi uhu, tinotarisira kukwezva vatengi vadiki kunyanya, avo vanowanzonetsa kusvika," akawedzera.
Iko kuvandudza kwechikumbiro cheSlovak centre kuri zvizere pasi pekutungamirwa kwekambani yeCzech madeo interactive.
"Tinofara kuve neONE Fashion Outlet kana chimwe chinhu chitsva chagadzirwa. Kunyanya kana isu tiine mukana wekuunza tekinoroji iyo inogona kuumba ramangwana rekutenga, "anodaro Pavel Němeček, mukuru wechikamu. madeo mobile.
Beacon ine iBeacon tekinoroji ine chekuita neyakasarudzika Simitu chikuva, icho madeo interactive yave ichigadzira kwenguva yakareba, ndiyo mhinduro yakakwana yekunyatso kutaura nevatengi nekutarisa chaiko zvinoenderana nezvavanosarudza zvavanoda uye nzvimbo mukati menzvimbo yekutengesa.
"Aya angori mavambo ezvatinogona kuwana neBeacon tekinoroji. Ramangwana rekutumirwa kwezvakanangwa zvichienderana nenzvimbo yemushandisi rinonakidza kwazvo. Tave kutoshanda nevatengi vedu muSweden pakuita misangano nekutengeserana, "akawedzera Martin Pospíšil, director wekambani. madeo interactive.
