Adam Kos Ruzivo rwekuti EU iri kuyedza kudzora makambani makuru uye mapuratifomu avo haasi matsva. Asi sezvo nguva yekupedzisira yeDigital Markets Act kupinda musimba inoswedera, isu tine dzakawanda uye dzakawanda nhau pano. Kana iwe waifunga kuti EU yakagara paApple chete, hazvina kudaro. Vamwe vakawanda vatambi vakuru vachange vaine matambudziko.
Gore rakapera, European Commission yakatosaina mutemo unozivikanwa seDMA (The Digital Markets Act kana DMA Act pamisika yedhijitari), maererano neiyo mapuratifomu emakambani makuru etekinoroji anonzi sevarindi vemikova vasingadi kutendera vamwe kupinda mavari. Nekudaro, izvi zvinofanirwa kushanduka nekutanga kushanda kwemutemo. Ikozvino EU yakazivisa zviri pamutemo runyorwa rwemapuratifomu uye "vachengeti" vavo vanozofanira kuvhura mikova yavo. Aya ndiwo makambani matanhatu, ayo DMA achapa makwinya akawanda pahuma. Zviripachena, haisi Apple chete inofanirwa kubhadhara zvakanyanya pairi, asi pamusoro pezvose Google, i.e. kambani Alphabet.
Zvinogona kudaro kufarira iwe
Mukuwedzera, EC yakasimbisa kuti mapuratifomu aya ane hafu yegore chete kuti aite maererano neDMA. Nekudaro, pakati pezvimwe zvinhu, ivo vanofanirwa kugonesa kudyidzana nemakwikwi avo uye havagone kufarira kana kufarira masevhisi avo kana mapuratifomu pamusoro pevamwe.
Photogallery
Rondedzero yemakambani akasarudzwa se "vachengeti vemagedhi" uye mapuratifomu / masevhisi avo:
- Alphabet: Android, Chrome, Google Ads, Google Mepu, Google Play, Google Search, Google Shopping, YouTube
- Amazon: Amazon Ads, Amazon Marketplace
- apuro: App Store, iOS, Safari
- Chirevo: TikTok
- Meta: Facebook, Instagram, Meta ads, Musika, WhatsApp
- Microsoft: LinkedIn, Windows
Zvechokwadi, urongwa uhwu hunogona kunge husina kukwana, kunyange maererano nemabasa. NeApple, iMessage parizvino iri kukurukurwa kuti ichaverengerwa here kana kuti kwete, uye neMicrosoft, semuenzaniso, Bing, Edge kana Microsoft Advertising.
Kana makambani akakanganisa, kana kungo "kusavhura" mapuratifomu avo nemazvo, anogona kubhadhariswa faindi inosvika gumi kubva muzana yemari yavo yese yepasi rose, uye inosvika makumi maviri muzana yevapari vemhosva vanodzokorora. Komisheni iyi inotowedzera kuti inogona kumanikidza kambani "kuzvitengesa" kana kutengesa chikamu chayo kana isingakwanise kubhadhara faindi. Panguva imwecheteyo, inogona kurambidza chero imwezve kutora munzvimbo iyo inotyora mutemo. Saka scarecrow yakakura chaizvo.
