Vhara shambadzo

Iwe haufanirwe kunge uri fan tekinoroji kana mutsigiri weApple kuti unyatso kuremerwa nenhau dzine chekuita nekambani iyi yeCalifornia mumwedzi waGunyana. Izvo zvese zvakatanga munaGunyana 9 neine mhosva huru, iyo yaiwanzoongororwa nemweya wakanaka nevezvenhau. Apple yakaunza michina mitsva muchimiro chePhones mbiri nyowani, yakaratidza yaimbove "ngano" Apple Watch uye haina kuita basa mukuwedzera kwesevhisi muchimiro cheApple Pay.

Kwemwedzi wese, maPhones 6 uye 6 Plus akataurwa, ayo atovepo pamusika mukusiyana neApple Watch uye Apple Pay, akatarisira kutariswa kwenhau. Hongu, pakanga pane imwe "gedhi" nyaya, shure kwezvose, segore negore. Chizvarwa chechisere chePhones chakaburitswa muna 2014 chichagara chakabatana ne "Bendgate" kunyomba.

Isu tave kutotaura nezve iPhone 6 Plus kukotama "dambudziko" iyi pseudo-affair iri kuitika. vakazivisa. Asi ikozvino isu tinotarisa iyo inonzi "Bendgate" maererano nemamiriro enhau, maitiro ePR uye masimba makuru emasocial network. Dai kusiri kwekubatanidzwa kukuru kwevezvenhau nevashandisi vesocial media, kubva mumamirioni ePhones akatengeswa, vashoma chete vangangove vakakombama. Nekudaro, iyo yepakati mufananidzo pakati pevasiri nyanzvi yeruzhinji nekuwedzeredza inokotamisa iyo itsva iPhone zvishoma nezvishoma yatova mubhokisi. Ngationei kuti ingavakwa sei munhau ngamera kubva muumhutu.

Nhoroondo ye iAfér

Kana tikatarisa kumashure, tinoona kuti "Bendgate" ingori yekutevera kune dzakapfuura zvinonyadzisa izvo zvinogara zvichirova nguva pfupi mushure mekuburitswa kwePhones nyowani uye dzaigara dzakabatanidzwa kune rimwe dambudziko. Pakati pekutanga, nyaya yakakurukurwa zvakanyanya idambudziko rekurasikirwa kwechiratidzo kana wakabata imwe foni (iyi grip yainzi "rufu grip") yerunhare - yaive "Antennagate". Apple yakaunza hutsva asi hune dambudziko rekuita kweiyo antenna muchimiro che iPhone 4. Achipindura ku "Antennagate," Steve Jobs akadaro panguva yehurukuro yakakosha, "Hatina kukwana, uye kunyange mafoni."

Mumavhidhiyo mapfupi, akabva aratidza maitiro akafanana nekuremerwa kweantenna kana akabata nhare dzemhando dzinokwikwidza mune imwe nzvimbo. Rakanga riri dambudziko, asi rakanga risingangogumiri ku iPhone 4, kunyangwe zvaisaita sezvizvi maererano nemufananidzo wenhau. Zvakangodaro, Apple, inotungamirwa naSteve Jobs, yakatarisana nedambudziko iri pachena uye yakapa varidzi ve iPhone 4 mabumpers emahara "akagadzirisa" dambudziko. Gore iroro, mutsara s. wakaonekwa mune zvenhau kekutanga suo (kureva kune imwe yemhirizhonga huru yezvematongerwo enyika muUSA, Watergate).

[ita chiito=”quote”]Apple inomutsa manzwiro.[/do]

Imwezve hombe gadziriso yehardware yakaunzwa neiyo iPhone 5, yakabatana neshanduko ne "Scuffgate" kesi. Nguva pfupi mushure mekuongororwa kwekutanga kwefoni, zvichemo pamusoro pemuviri wealuminium wakatanga kuoneka munhau. Iri dambudziko raiwanzokanganisa iyo yakasviba vhezheni yefoni, kunyanya munzvimbo dzemapendero akakwenenzverwa. Nhamba chaiyo yevashandisi vakabatwa yakanga isingazivikanwe.

Ini pachangu ndine rima vhezheni ye iPhone 5 yakatengwa nguva pfupi yadarika uye handisati ndawana chero zvikwambo. Nekudaro, ndinorangarira zvakanyanya manzwiro apo nyaya yemafoni akakarwa akapotsa andinyengetedza kutenga.

Makore maviri gare gare, nekuwanda kwesocial media, kunyomba kutsva - "Bendgate" - kuri kuwedzera kukurumidza. Izvo zvese zvakatanga nevhidhiyo yakakwanisa kubhenda iyo yakakura iPhone 6 Plus (nhamba yemaonero iri padyo ne7 miriyoni kubva pa10/53). Nguva pfupi yaburitswa, "meseji" yevhidhiyo yakatanga kupararira mumabloggi etekinoroji kutenderera pasirese. Uye sezvo iyi iri Apple, yaingova nyaya yenguva midhiya yakakura isati yaparadzira izwi.

Media spotlight #Bendgate

Mumavhiki maviri apfuura, avhareji yeInternet mushanyi anogona kunge akasangana neakasiyana maratidziro ane chekuita neakabhenda maPhones. Chakanyanya kujeka yaive mafashama makuru ejee nezve iPhone 6 Plus kubva kune mablogiki chaiwo uye pranksters vaiziva Photoshop. Mawebhusaiti akashanyirwa zvakanyanya seBuzzFeed, Mashable uye 9Gag akaburitsa joke rimwe mushure meimwe uye nekudaro zvakakonzera yekutanga wave yehutachiona. Vakanyatsoremedza vaverengi vavo pamapeji avo uye pamasocial network akadai seFacebook, Twitter, Pinterest uye Instagram.

Kubva pachiyero ichi, vezvenhau vakatokwanisa kugadzira mhedziso ye "zvakanakisa", izvo zvaive zvakakwana kuburitsa chinyorwa chakasiyana, icho zvakare chaive nemazana emhinduro. Kambani yeCupertino igineti yevaverengi, uye kuburitswa kwemisoro umo "Apple", "iPhone" kana "iPad" zvinongokwezva vaverengi. Uye yakawanda traffic, kuverenga uye online "kubatana" inongotengesa. Apple saka iri pasi pekutariswa kwevezvenhau zvakanyanya kupfuura vakwikwidzi vayo, kana zvimwe mhando nemakambani. Nei zvakadaro?

[ita chiito=”citation”]Nyaya yemaPhones akabhenda aive nezvose zvinodikanwa pakupararira kwehutachiona.[/do]

Chimiro ichi chinokonzerwa nezvinhu zviviri zvikuru zvakabatanidzwa. Apple ndeimwe yemakambani akakosha uye mabhureki pasi rose, uye gore rega rega kubva pakatangwa iyo iPhone muna 2007, yave mutambi akasimba uye ane simba munhandare yehunyanzvi. Chokwadi ichi pachacho chine chekuita nekufarira kukuru kwevezvenhau nekugona kudiki kwekuburitsa nezve zvese zvakabatana neApple. Chechipiri uye chisina simba chikonzero ndechekuti Apple inomutsa manzwiro. Ngatisiyei parutivi musasa wevanofa-vakaoma Apple vateveri avo, kuburikidza nekuvimbika kwavo kwakasimba, vanodzivirira zviito zvekambani kune rumwe rutivi, uye kune rumwe rutivi, vanopikisa uye vatsoropodzi vezvese zvinotaurwa naApple padanho rekutanga.

Apple chiratidzo icho vanhu vashoma vane maonero asina kukodzera nezvazvo. Uku ndiko kurota kwemushambadzi wese kana muridzi kana achivaka "brand". Manzwiro anokonzera kuita, uye kana iri Apple, maitiro aya anoreva nzvimbo yakawanda yenhau, ruzivo rweveruzhinji uye vatengi vakawanda. Muenzaniso wakanaka wehutachiona hweApple ndiyo yakambotaurwa musi waGunyana 9, panguva iyo Twitter rakaputika nemafashama ematweets zvichienzaniswa nekuunzwa kwezvigadzirwa zvitsva kubva kuSony kana Samsung.

Nyaya ye "Bendgate" yakawedzera kusimba kana ichienzaniswa nekunyomba kwakapfuura, kunyanya nekuda kwekubatsira kukuru kwemasocial network. Mhosva yePhones yakabhenda yaive nemaitiro ese ekupararira kwehutachiona. Musoro wenyaya, mutambi wemanzwiro uye kurapwa kunosetsa. #Bendgate yave kurova. Asi chinonyanya kufadza ndechekuti kekutanga chinhu chitsva chakaonekwa mukati mesocial media - kubatanidzwa kwepamutemo kwemamwe makambani.

Zvigadzirwa zvakadai seSamsung, HTC, LG kana Nokia (Microsoft) inogona kupinda mumakwikwi uye kupinda pasi pechiedza kwechinguva. #Bendgate yakava musoro wenyaya paTwitter, uye uyu wanga uri mukana wakanaka wekuzviratidza. Mamiriro ayo ambotaurwa haawane kazhinji sezvaanoita neApple.

Daniel Dilger kubva kune server Apple Insider pledge maonero ekuti nyaya yese yakabatsira Apple zvakanyanya kusimudzira chokwadi chekuti chizvarwa chitsva chemafoni chaive pamusika. Maererano naye, kambani yega yega inogona kungorota nezvemheremhere yakadaro. Apo dhipatimendi rePR reApple rakakwanisa kuita nekukurumidza zvakakwana nechikumbiro nezve nhamba yemafoni akabatwa uye muenzaniso wavo "kutambudza" makamuri, imwe iAféra zvishoma nezvishoma yakatanga kurasikirwa negakava rayo. Asi kuziva kweiyo nyowani, hombe uye kunyanya kuonda maPhones anoramba aripo. Muenzaniso wakanaka unosimbisa chokwadi ichi muenzaniso wazvino kubva pakati pevakwikwidzi. Ichange isiri imwe kunze kweSamsung uye ichangoburwa Galaxy Note 4. Mazuva mashomanana mushure mekutangwa, varidzi vatsva vakawanda vakacherechedza musiyano unooneka pakati pemucheto wechiratidziro uye chimiro chefoni. Zvisinei, mukaha wacho unopfuura kuoneka uye, maererano nevashandisi, kadhi rechikwereti rinogona kuiswa nyore nyore mariri.

Nekudaro, sekureva kweSamsung chirevo chepamutemo, dambudziko iri "chinhu" chekudzivirira kubva kune vibrations pakati pechiratidziro nefoni foni (?!). Izvi zvinokanganisa mafoni ese uye zvinonzi zvinowedzera kukura nekufamba kwenguva. Izvi zvechokwadi hazvifadzi kune mushandisi, nekuti zvinogona kufungidzirwa kuti gomba richavharwa netsvina uye guruva. Ndiri kushamisika kuti vangani venyu vakanzwa nezvedambudziko iri? Pane mangani eCzech uye epasirese nyanzvi kana asiri nyanzvi maseva awaverenga nezve "chinhu" ichi? Ndakazviwana zvakanyanya netsaona pane server kunyora nezve Android. Kunyangwe pa Twitter, midhiya haina kuibata, mifananidzo ine bhizinesi kadhi munzvimbo iri padyo nechiratidziro yakagovaniswa zvakanyanya nevaya vanofarira zvakanyanya nhau dzetekinoroji. Kupokana pamusoro penyaya dzefoni parutivi, hapasati pave nezvakawanda zvakanyorwa nezve Cherechedzo 4 iri kutengeswa munaGunyana 26 kana. Uye kuongorora iyo midhiya nzvimbo yemakambani akaita seHTC kana LG pamwe haina basa zvachose.

Nderipi "gedhi" rinotevera?

Kunyange ini ndaisada kuongorora kubhenda kweiyo iPhones nyowani pachayo, zvakakodzera kutaura maitiro ekudzikisira akatanga kuoneka mushure mezviitiko zvekutanga nefoni. Kunyangwe isingasviki vhiki mushure menyaya inonakidza nezve "Bendgate," vaongorori vanobvuma izvozvo Ose ari maviri iPhone 6 uye 6 Plus anonzwa akasimba zvakakwana. Ini pachangu ndakabata ese mafoni matsva muruoko rwangu uye handigone kufungidzira kuakotamisa. Ukuwo, ngazvitaurwe kuti handigari pamafoni. Zvakakosha kuziva kuti ruzhinji rwemashoko ane chekuita nenyaya iyi rwakayananiswa. Vakanga vasina kubva pachiitiko chaicho, asi pane mamwe mishumo. Saka ichokwadi chakavakwa chenhau pachayo.

Hazvina basa kuti i antenna, zvikweshwa, kana muviri wakakombama. Iri pamusoro pemamiriro ezvinhu ayo "matambudziko" anobatanidzwa. Uye mamiriro acho ndeeApple. Kubatana pakati pemugero pakati pechiratidziro neSamsung hakusi kunakidza kudzvanya, kuverenga uye kugovera. Kutarisisa kwakave neApple mumakore achangopfuura kwakasimba kwazvo, uye zvinogoneka kuti zvizvarwa zvinotevera zvePhones zvichawana kutariswa kwenhau. Kunyangwe ichave mitsetse pamberi peApple Nyaya, rekodhi kutengesa kana imwe "XYGate".

munyori: Martin Navratil

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