Vhara shambadzo

Misoro yenhau inozivisa Apple yekutanga gore-pamusoro-gore kuderera kwemari kubva 2003 yakaonekwa munhau dzese dzepasirese. Mamiriro ezvinhu, ayo aifanira kumuka munguva pfupi yapfuura, akaunza mibvunzo yakati wandei kundima yekukurukurirana - semuenzaniso, chii chichaitika kuPhones kana Apple inogona kukura zvakare.

Hofori yeCalifornian yave nhapwa yekubudirira kwayo. Kutengeswa kweiyo iPhone 6 uye 6 Plus kwaive kwakakura gore rapfuura zvekuti mamodheru azvino "esque", ayo asina kuunza shanduko zhinji, aisakwanisa kuvapindura. Uyezve, gore rakatevera, misika ye smartphone yakatonyanya kuzara, uye Tim Cook akataura dhora rakasimba uye mamiriro ehupfumi akaoma sezvimwe zvinhu zvekuderera.

“Ibasa repamusoro kukunda, asi hapana chinochinja nezveramangwana. Ramangwana rakajeka kwazvo,” akavimbisa Cook. Kune rimwe divi, maPhones achiri iwo akakosha kutyaira simba rekambani. Ivo vanoverengera inopfuura makumi matanhatu muzana yemari yakazara, saka yavo yekutanga kutengesa kuderera mushure memakore masere ekugara vachikura ichokwadi dambudziko rinogona kuitika.

Asi zvose izvi zvaitarisirwa. Mhedzisiro yemari yeApple, iyo muchikamu chechipiri chemari ye2016 vakaverengera madhora mabhiriyoni 50,6 mumari uye $10,5 mabhiriyoni mupurofiti, dzakanga dzakangofanana nekambani pachayo yaifungidzirwa mwedzi mitatu yapfuura.

Zvakadaro, vagovani havana kugutsikana zvachose nenhamba, nemasheya achidonha 8 muzana maawa mashoma mushure mekuzivisa, achipukuta angangoita 50 bhiriyoni pamutengo wemusika weApple. Izvi zvinopfuura, semuenzaniso, kukosha kwese kweNetflix, asi Apple ichiri pachena kambani yakakosha pasi rose.

Zvakare, chero kuderera kwekutengesa uye purofiti kungaratidza, Apple inoramba iri kambani yakabudirira zvisati zvamboitika. Rudzi rwepurofiti iyo mugadziri we iPhone akagadzira kota yekupedzisira haina kukwanisa kutaurwa neAlphabet, Facebook neMicrosoft zvakasanganiswa. Kunyangwe tikawedzera purofiti yavo, ivo vachiri kurasikirwa nemadhora bhiriyoni kuApple.

Zvakaipa gore negore mhedzisiro yemari mukota yekupedzisira, zvisinei, hazvizove zvakasarudzika. Apple inofunga kuti kota yazvino haizove yakabudirira kana ichienzaniswa negore rapfuura, kunyangwe, semuenzaniso, nePads, Tim Cook anotarisira kudzikamisa zvishoma mushure mekudonha kwakadzika.

Imwe kota yakadaro inhau dzakaipa kune vanogovana. Kunyangwe isu tichigona kutarisira kuti purofiti yeApple ichakwira zvakare, vagovani vanofarira zvakanyanya kukura. Tim Cook uye pamwe chete. vachatofanira kuedza kutsvaka nzira itsva dzokumutsidzira kukura nokukurumidza sezvinobvira.

Chero iyo itsva iPhone 7 ichave, zvichave zvakaoma kuti Apple iwane budiriro yakafanana nayo senge iine maPhones ane nhamba nhanhatu. Kufarira mavari kwakawedzera zvakanyanya kana zvichienzaniswa nezvizvarwa zvakapfuura zvakanyanya nekuda kwekuti vakaunza maratidziro makuru. Sei ratidza John Gruber, iPhone 6 uye 6 Plus kutengesa kwaive kusinganzwisisike muchikamu chechipiri chegore rapfuura (ona chati), uye kana zvisiri izvo, iyo iPhone 6S uye 6S Plus ingadai yakaenderera mberi pakukura kwecurve.

NemaPhones, Apple ichafanirwa kutanga kutarisa zvakanyanya pamusoro penzira yekukwevera vatengi kure nemakwikwi, sezvo huwandu hwevanhu vasati vave ne smartphone, iyo kubudirira kwekutengesa kwakavakirwa, kuri kuita kudiki nekudiki. Nekudaro, mumwedzi mitanhatu yapfuura, Apple yakaona kwakawanda kutama kubva kuAndroid kupfuura nakare kose, saka iri kuita zvakanaka mune izvo.

Asi haugone kungonamatira kuPhones. PaCupertino, vanoona kuti chigadzirwa ichi hachizove chiripo nekusingaperi, uye nekukurumidza ivo vanogona kuchitsiva kana kuwedzera chimwe chinhu, zviri nani. Mushure mezvose, kuvimba kweApple pa iPhone ikozvino kwakakura. Ndosaka, semuenzaniso, iyo Watch yakaunzwa. Asi vachiri pamavambo erwendo.

Saizvozvowo kusava nechokwadi, kunyanya kubva pakuona kwekubudirira kwemari, iyo ikozvino iri kukurukurwa pamusoro pezvose, mamwe misika, iyo iri kufungidzira pamusoro pekubatana neApple, inotarisawo kunze. Chinenge chakavanzika chakavhurika kuti kambani iri kutarisa muindasitiri yemotokari, uye inenge ichitarisa muchokwadi chaicho, chiri kutanga kubuda.

Asi mukupedzisira, Apple inogona kubatsirwa, zvirinani munguva iri pedyo, nechimwe chinhu chakatosiyana nemidziyo yechinyakare. Kusiyana nezvimwe zvikamu zvese, chikamu chekupedzisira chakaona kubudirira kukuru mumasevhisi. Vakasangana nekota yepamusoro munhoroondo uye zviri pachena kuti havasi kumira kuwedzera portfolio yavo yeApple masevhisi.

Iwo midziyo yakabatana. Iyo iPhones inotengeswa yakawanda, vatengi vanozoshandisa Apple masevhisi. Uye zviri nani masevhisi eApple ari, vatengi vanozotenga iyo iPhone.

Munzvimbo dziri kuuya, kuburitswa kwenhau nemhedzisiro yemari yeApple inogona kunge isingasanganisire chirevo che "rekodhi" sezvanga iri tsika mumakore achangopfuura, asi hazvireve hazvo kuti hazvichaitike zvakare. Apple inongofanira kuchinjika kune chokwadi chitsva mumusika kwete chete nemafoni, uye vanoisa mari vanotenga Apple migove nezana nenhanhatu. Asi nzira iyi inogona nyore kutora makore akati wandei.

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