Ondrej Holzman Mumazuva achangopfuura, kwave nekutaura kwakawanda nezveApple's mimhanzi sevhisi. Ichauya munaChikumi, ichave yakavakirwa paBeats Music, uye kambani yeCalifornian ichataura kekutanga mukutepfenyura mimhanzi. Asi panguva imwe cheteyo, pane fungidziro yekuti haasati akwanisa kusaina zvibvumirano nevatsikisi vese uye ari pasi pekuongororwa nehurumende yeUS, kunyanya nekuda kwemaitiro ake ekutaurirana.
Apple ine kutaura kwakasimba kwazvo munyika yemimhanzi. Akatozviita kakawanda munhoroondo, akashandura indasitiri yese ne iPod ne iTunes, uye iye zvino anewo ane simba guru Jimmy Iovine pakati pake. Akaiwana sechikamu chekutorwa kweBeats, uye ndiIovine ari kutarisirwa kuita basa rakakosha mukuvhurwa kwemumhanzi mutsva wekutepfenyura application, iyo Apple ichatora masevhisi akasimbiswa seSpotify uye zvakare pakupedzisira kufamba nenguva dziri mukati. music. Kutengeswa kweTunes kuri kudonha uye kutenderera kunoratidzika kunge iri ramangwana.
Nekudaro, sekuuya kweiyo Beats Music sevhisi itsva, iyo inotarisirwa kugadziridzwa yakazara kusanganisira zita idzva, yave kusvika, kune manzwi pamusoro pemamiriro asina kunaka paApple. Semuenzaniso, Spotify haafarire kuti kunyoreswa kunoshanda sei muApp Store. Kunyangwe izvi zvisati zvaitika, pakanga painewo mishumo yekuti Apple yaida kushanda nevaparidzi vakuru nechokwadi, kuitira kuti mavhezheni emahara, ayo zvino anoshanda nekuda kwekushambadza, anyangarika kubva muindasitiri yekushambadzira.
Kune Apple, kudzima kuburitswa kwemahara kwaizorerutsa nzira yemusika mutsva, sezvo sevhisi yayo ingangobhadharwa chete uye ichivakira pane zvega zvemukati. Apple inodaro zvakare vakaedza kutaurirana, kuita kuti basa rake rive rakachipa zvishoma pane makwikwi, asi zviri kwaari havadi kubvumira vaparidzi. Nekudaro, kunyangwe sevhisi nyowani yeApple ichidhura zvakafanana pamwedzi sekuti, Spotify, Apple ichave nemukana wekukwikwidza.
Izvi zviri mugwaro rinoiswa muApp Store yekunyoresa. Paunonyorera kuSpotify pawebhu, unobhadhara madhora gumi pamwedzi wekutenderera kusingagumi. Asi kana iwe uchida kunyoresa kune iyo sevhisi zvakananga mukushandisa muIOS, iwe uchasangana nemutengo madhora matatu kumusoro. Mutengo wepamusoro unokonzerwa nenyaya yekuti Apple inotorawo mubhadharo we10% kubva kune yega yega kunyorera, saka Spotify inogamuchira ingangoita madhora mana kune mumwe nemumwe munyoreri, nepo kambani yeSweden isingatombotore yayo madhora gumi kubva pawebhusaiti. Uye mutengi akashata zvakanyanya mukupedzisira.
Panyaya iyi, Apple yakatarisira zvese zviri mumitemo yayo yeApp Store, kunyangwe nenzira yekuti Spotify haigone kureva nzira yekunze yekubhadhara kunyoreswa mukushandisa. Apple yaizoramba application yakadaro.
"Ivo vari kudzora iOS uye kuwana mutengo mukana," akadaro aifarira vava kuda isina kutaurwa zita kubva kunzvimbo yemimhanzi. Hapana muparidzi kana muimbi achawana iyo makumi matatu muzana, asi Apple. Nenzira iyi, kune rumwe rutivi, anowana purofiti kubva kune inokwikwidza sevhisi uye kune rumwe rutivi anosimbisa chinzvimbo chebasa rake riri kuuya, iro ringangodhura zvakanyanya, seSpotify, kunze kwekunge Apple ikakwanisa kutaurirana nemitengo yakawedzera hutsinye.
Spotify hazvishamisi. Kunyangwe iyo sevhisi parizvino ine 60 miriyoni vashandisi uye Apple inononoka kuridza mimhanzi, ichiri yakakura zvakakwana zvekuti makwikwi anofanirwa kuve akatariswa.
YeSpotify, iyo yemahara vhezheni yebasa rayo inonzi haisi chinhu chayaisakwanisa kushanda pasina, uye kana kudhinda dzimba pamwe neApple ikamanikidza kuti ibvise kushambadza-yakawanda, iyo iyo mushandisi haabhadhare chero chinhu, ipapo inongochinja kune. muenzaniso unobhadharwa. Asi panguva ino muSweden, ivo havadi kukanda mapfumo pasi, nekuti iyo yemahara vhezheni ndiyo inokonzeresa yebasa rakabhadharwa.
Mamiriro ese akatenderedza sevhisi iri kubuda yeApple ari kutariswa zvakare neUS Federal Trade Commission neEuropean Commission, vari kuongorora kana Apple iri kushandisa chinzvimbo chayo kukanganisa makwikwi.
Sekureva kwazvino mishumo, Apple haisati yakwanisa kusaina zvibvumirano nemakambani ese ekurekodha, uye zvinogoneka kuti mamiriro akafanana nea 2013 isati yatanga iTunes Radio ichadzokororwa. Kare ikako, Apple yakasaina zvibvumirano zvekupedzisira kwangosara svondo risati raunzwa, uye iTunes Radio yakazosvika kune vashandisi mwedzi mitatu gare gare. Ikozvino pane fungidziro yekuti Apple icharatidza mimhanzi nyowani mumwedzi mukati meWWDC, asi mubvunzo ndewekuti ichasvika riini kune veruzhinji.
Zvakanaka, ichokwadi chinozivikanwa kuti Apple inoedza kudzvinyirira chero rusununguko rwekusarudza. Izvi zvinoita kuti bhizinesi risandinzwire tsitsi.