Amaya Toman Kukosha kweApple kwakasvika trillion svondo rapfuura. Kunyangwe Steve Jobs anga asati ave mukuru wekambani kwemakore akati wandei, ichi chiitiko chakakosha ndechekukodzera kwake. Yakawanda sei yaakapa mukubudirira kwazvino kwekambani yeapuro?
Kununura chero muripo
Muna 1996, ipapo Apple CEO Gil Amelio akasarudza kutenga NEXT. Yaiva yaSteve Jobs, uyo panguva iyoyo akanga asina kushanda paApple kwemakore gumi nerimwe. NeXT, Apple yakawanawo Mabasa, uyo akabva atanga kuita. Chimwe chezvinhu zvakatevera kutorwa kweNEXT kwaive kusiya basa kwaAmelia. Mabasa akafunga kuti aifanira kuchengetedza Apple zvachose, kunyangwe nemubhadharo werubatsiro rwemukwikwidzi Microsoft.
Musi wechina waChikunguru 1997, Mabasa akakwanisa kugonesa bhodhi revatungamiriri vekambani kuti vamusimudzire pachinzvimbo chemutungamiriri wenguva. Muna Nyamavhuvhu wegore iro, Steve akazivisa paMacWorld Expo kuti Apple yakanga yagamuchira $ 150 miriyoni yekudyara kubva kuMicrosoft. "Tinoda rubatsiro rwese rwatinogona kuwana," Mabasa akapindura kune boos kubva kune vateereri. Muchidimbu, aifanira kubvuma mari yeApple. Mamiriro ake emari akange akashata zvekuti Michael Dell, CEO weDell, akataura kuti dai aive muJobs 'shangu, "aizotora kambani kunzira uye ape vagovani mugove wavo." Panguva iyoyo, zvichida vashomanana chete vemukati vaitenda kuti mamiriro ekambani yeapuro anogona kutendeuka.
IMac iri kuuya
Mukutanga kwa1998, mumwe musangano wakaitwa muSan Francisco, uyo Mabasa akapera neyokutanga "One More Thing". Ichi chaive chiziviso chakasimba chekuti Apple yadzoka mupurofiti yekutenda kuMicrosoft. Panguva iyoyo, Tim Cook akapfumisawo huwandu hwevashandi veApple. Panguva iyoyo, Mabasa akanga ari kutanga kuchinja kukuru mukambani, iyo yaisanganisira, semuenzaniso, kuvandudza menyu mukambani yekambani kana kubvumira mhuka dzevashandi kupinda munzvimbo yebasa. Ainyatsoziva paizoguma nei idzi chinjo dzairatidzika kuva dzisingakoshi.
Rinenge gore mushure mejekiseni rekuchengetedza hupenyu kubva kuMicrosoft, Apple inoburitsa iMac yayo, ine simba uye yakanaka yese-mu-imwe komputa ine chimiro chisina kujairika chakanzi ndiye mugadziri Jonathan Ive. Nekudaro, Ken Segall ane ruoko muzita rekombuta - Mabasa pakutanga akaronga kusarudza zita rekuti "MacMan". Apple yakapa iMac yayo mune akati wandei mavara, uye nyika yakafarira muchina uyu wakasarudzika zvekuti yakakwanisa kutengesa zviuru mazana masere ezviuru mumwedzi mishanu yekutanga.
Apple akaenderera mberi nehope. Muna 2001, akabudisa Mac OS X system yekushandisa ine Unix base uye nhamba yekuchinja kukuru kuenzaniswa neMac OS 9. Zvishoma nezvishoma, zvitoro zvekutanga zvekutengesa zvakavhurwa, muna Gumiguru Steve Jobs akaunza iPod kunyika. Kuvhurwa kwemutambi anotakurika kwainonoka pakutanga, zvirokwazvo mutengo, uyo panguva iyoyo wakatanga pamadhora mazana matatu nemakumi mapfumbamwe uye kuenderana kwenguva pfupi neMac, kwaive nesimba rayo. Muna 399, iTunes Music Store inovhura magonhi ayo chaiwo achipa nziyo isingasviki dhora. Nyika kamwe kamwe inoda kuve ne "zviuru zvenziyo muhomwe yako" uye iPods dziri kuwedzera. Mutengo weApple uri kukwira.
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Mabasa asingamisiki
Muna 2004, Steve Jobs anotangisa yakavanzika Project Purple, umo vashoma vanosarudza vanoshanda pachinhu chitsva, chekuchinja chekubata skrini. Iyo pfungwa zvishoma nezvishoma inova pfungwa yakajeka yenharembozha. Zvichakadaro, mhuri yeiPod inokura zvishoma nezvishoma kusanganisira iPod Mini, iPod Nano, uye iPod Shuffle, uye iPod inouya nekukwanisa kutamba mafaira evhidhiyo.
Muna 2005, Motorola neApple vakagadzira nharembozha yeROKR, inokwanisa kuridza mimhanzi kubva muTunes Music Store. Kwapera gore, Apple inochinja kubva kuPowerPC processors kuenda kuIntel-branded processors, iyo inoshongedza yayo yekutanga MacBook Pro uye iMac itsva. Pamwe chete neizvi zvinouya sarudzo yekuisa iyo Windows inoshanda sisitimu paApple komputa.
Dambudziko rehutano raJobs rava kutanga kuipa, asi anoenderera mberi nekuoma musoro kwake. Apple yakakosha kupfuura Dell. Muna 2007, kubudirira kunozopedzisira kwauya nenzira yekuvhurwa kweiyo iPhone nyowani inosanganisa zvivakwa zvemumhanzi inoridza, yekubata foni uye Internet browser. Kunyangwe iyo yekutanga iPhone yakabviswa zvishoma kana ichienzaniswa neanhasi mamodheru, inoramba iri iconic kunyangwe mushure memakore gumi nerimwe.
Asi hutano hweMabasa huri kuramba huchidzikira, uye sangano reBloomberg rinotoburitsa zvisizvo nhoroondo yake muna 2008 - Steve anoita majee emoyo munyoro nezvedambudziko iri. Asi muna 2009, Tim Cook paakatora kwenguva pfupi baton yemutungamiriri weApple (parizvino), kunyangwe wekupedzisira akaziva kuti zvinhu zvaive zvakakomba neMabasa. Muna 2010, zvakadaro, anokwanisa kuratidza nyika nePad itsva. 2011 inouya, Steve Jobs anosuma iyo iPad 2 uye iCloud sevhisi, muna Chikumi wegore rimwe chetero anoburitsa chikumbiro cheApple kambasi itsva. Izvi zvinoteverwa nekubva kwaJobs kubva kumukuru wekambani uye muna Gumiguru 5, 2011, Steve Jobs anofa. Mireza pamuzinda wekambani iyi inopeperetswa nepakati. Nguva yekambani yeApple, iyo inodiwa uye yakatuka Mabasa (mukubatana neMicrosoft) yakambosimudzwa kubva mumadota, iri kupera.
