Vhara shambadzo

Pakaonekwa yekutanga iPhone kuMacworld muna 2007, vaiona vakashamisika uye ruzha rwekuti "wow" rwakanzwika mukamuri rese. Chitsauko chitsva chemafoni efoni chakatanga kunyorwa zuva iroro, uye shanduko yakaitika zuva iroro yakashandura chiso chemusika wefoni zvachose. Asi kusvika panguva iyoyo, iyo iPhone yave nenzira ine minzwa uye tinoda kugovera iyi nyaya newe.

Zvose zvakatanga muna 2002, nguva pfupi mushure mekutangwa kwePod yekutanga. Kunyangwe kare ikako, Steve Jobs aifunga nezvepfungwa yenharembozha. Akaona vanhu vakawanda vakatakura nharembozha dzavo, BlackBerry neMP3 player vakaparadzana. Mushure mezvose, vazhinji vavo vangada kuve nezvose mumudziyo mumwe. Panguva imwe cheteyo, aiziva kuti chero mafoni aizovawo mutambi wemimhanzi aizokwikwidzana zvakananga nePod yake, saka akanga asina mubvunzo kuti aifanira kupinda mumusika wefoni.

Zvisinei, panguva iyoyo, zvipingamupinyi zvakawanda zvakamudzivisa. Zvaiva pachena kuti foni yacho yaifanira kuva chimwe chinhu chinopfuura mudziyo une MP3 player. Inofanirawo kunge iri nharembozha yeinternet, asi network panguva iyoyo yaive kure nekugadzirira izvozvo. Chimwe chipingamupinyi chaiva chekushanda. Iyo iPod OS yakanga isina hunyanzvi hwekugona kubata akawanda emamwe mabasa efoni, nepo Mac OS yaive yakanyanya kuomesesa kuti nharembozha ibate. Pamusoro pezvo, Apple yaizotarisana nemakwikwi akasimba kubva kune zvinofarirwa nePalm Treo 600 uye RIM yakakurumbira mafoni eBlackBerry.

Zvisinei, chipingamupinyi chikuru chakanga chiri vashandisi vamene. Vakataura mamiriro emusika wenharembozha uye nhare dzakaitwa kuhodha. Hapana wevagadziri aive nemukana wekugadzira mafoni aidiwa neApple. Vashandi vaiona mafoni zvakanyanya sehardware iyo vanhu vaigona kutaurirana netiweki yavo.

Muna 2004, kutengesa kweiPod kwakasvika chikamu chezvikamu gumi nezvitanhatu kubva muzana, icho chaive chiitiko chakakosha kuApple. Panguva imwecheteyo, zvakadaro, Mabasa akanzwa kutyisidzira kubva kumafoni ainyanya kufarirwa achishanda pane inokurumidza 16G network. Mafoni ane WiFi module aikurumidza kuoneka, uye mitengo yemadhisiki ekuchengetedza yaidonha zvisingamisiki. Kutonga kwekare kweiPods kwaigona kutyisidzirwa nemafoni akasanganiswa neMP3 player. Steve Jobs aifanira kuita.

Kunyangwe muzhizha ra2004 Mabasa akaramba pachena kuti aishanda parunhare mbozha, akabatana neMotorola kuti atenderere chipingamupinyi chakakonzerwa nevatakuri. Mutungamiriri mukuru panguva iyoyo aive Ed Zander, aimbove weSun Microsystems. Hongu, mumwe chete Zander uyo anenge akabudirira kutenga Apple makore apfuura. Panguva iyoyo Motorola yaive neruzivo rwakakura mukugadzira mafoni uye pamusoro pezvose yaive neyakabudirira kwazvo RAZR modhi, iyo yainzi "Razor". Steve Jobs akaita chibvumirano naZandler, neApple vachigadzira mimhanzi software nepo Motorola uye iyo yaitakura, Cingular (ikozvino AT&T), vakabvumirana pane zvehunyanzvi zvemudziyo.

Asi sezvazvakazoitika, kubatana kwemakambani makuru matatu yakanga isiri sarudzo yakanaka. Apple, Motorola, uye Cingular vane dambudziko guru rekubvumirana pane zvese. Kubva pakurekodhwa kwemimhanzi kusvika parunhare, kuti ichachengetwa sei, kusvika pakuratidzwa kwemavara emakambani ese ari matatu parunhare. Asi dambudziko guru panharembozha yaive chimiro chayo - yaive yakashata chaizvo. Foni yakatangwa munaGunyana 2005 pasi pezita rekuti ROKR ine subtitle iTunes foni, asi yakazova hombe fiasco. Vashandisi vakanyunyuta pamusoro pechiyeuchidzo chiduku, chinogona kungobata nziyo zana, uye nokukurumidza ROKR yakava chiratidzo chezvose zvakashata izvo indasitiri yemafoni yaimiririra panguva iyoyo.

Asi hafu yegore isati yatanga, Steve Jobs aiziva kuti nzira yekuenda kune mukurumbira nhare yakanga isiri kuburikidza neMotorola, saka muna Kukadzi 2005 akatanga kusangana muchivande nevamiriri veCingular, iyo yakazotorwa neAT&T. Mabasa akaita meseji yakajeka kuvakuru veCingular panguva iyoyo: "Tine tekinoroji yekugadzira chimwe chinhu chine shanduko icho chichava makore akareruka pamberi pevamwe." Apple yakanga yakagadzirira kupedzisa chibvumirano chemakore akawanda, asi panguva imwe chete iyo yaigadzirira kukwereta nharembozha uye nekudaro kuve mutyairi akazvimirira.

Panguva iyoyo, Apple yainge yatove neruzivo rwakawanda nemabatiro ekubata, yave kutoshanda patablet PC kuratidza kwegore, chaive chinangwa chekambani kwenguva refu. Nekudaro, yaive isati yave nguva yakakodzera yemapiritsi, uye Apple yakada kudzosera kutarisa kwayo kune diki mbozhanhare. Pamusoro pezvo, chip pazvivakwa chakaunzwa panguva iyoyo ARM11, iyo inogona kupa simba rakakwana kune foni iyo inofanirwa kuva inotakurika internet mudziyo uye iPod. Panguva imwecheteyo, aigona kuvimbisa kushanda nekukurumidza uye kusina matambudziko kwese system yekushandisa.

Stan Sigman, ipapo mukuru weCingular, akafarira zano reMabasa. Panguva iyoyo, kambani yake yakanga ichiedza kusundidzira zvirongwa zve data revatengi, uye nekuwana Internet uye kutenga mimhanzi zvakananga kubva parunhare, iyo Apple pfungwa yaiita semumiriri mukuru wezano idzva. Zvisinei, mufambisi aifanira kuchinja hurongwa hwakareba hwakagadzwa, iyo yakabatsirwa zvikuru kubva kune zvibvumirano zvemakore akawanda uye maminitsi akashandiswa pafoni. Asi kutengeswa kwemafoni akachipa, ayo aifanirwa kukwezva vatengi vatsva neazvino, zvishoma nezvishoma zvakamira kushanda.

Steve Jobs akaita chimwe chinhu chisina kumboitika panguva iyoyo. Akakwanisa kuwana rusununguko uye rusununguko rwakakwana pamusoro pekuvandudzwa kwefoni pachayo mukutsinhana kwekuwedzera kwemitengo yedata uye vimbiso yekusarudzika uye kukwezva kwepabonde izvo zvakaratidzwa nemugadziri weiPod. Pamusoro pezvo, Cingular yaive yekubhadhara chegumi pane yega yega yekutengesa iPhone uye yega yega bhiri repamwedzi remutengi akatenga iPhone. Parizvino, hapana mushandisi akabvumira chero chinhu chakafanana, icho kunyange Steve Jobs pachake akaona panguva yekusabudirira kwenhaurirano nemushandisi Verizon. Nekudaro, Stan Singman aifanira kunyengerera iyo yese Cingular board kusaina pachibvumirano ichi chisina kujairika neMabasa. Nhaurirano dzakatora rinenge gore.

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Kunobva: Wired.com
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