Nei Apple yakarega kushandisa iconic "i" mumazita ayo matsva echigadzirwa?

Paunofunga nezvezvigadzirwa zveApple, chinhu chekutanga chinogona kuuya mupfungwa i iPhone, kana iPad, iPod, kana kuti iMac. Nekuda kweiyo iconic "i", kuzivikanwa kwemidziyo yakadaro hakuna kujeka. Asi waona here kuti iyi label iri zvishoma nezvishoma asi ichiri kutanga kunyangarika kubva kune zvitsva zvigadzirwa? Apple Watch, AirPods, HomePod, AirTag - hapasisina "i" pakutanga kwechigadzirwa. Asi nei zvakadaro? Haisi kungoita rebranding chete, shanduko inokonzerwa nezvimwe zvakawanda, uye pamusoro pezvose, matambudziko emutemo kana kunyangwe ehupfumi.

Nhoroondo yakatanga neMac 

Izvo zvese zvakatanga muna 1998 apo Apple yakaunza yekutanga iMac. Haina kungoita budiriro huru yekutengesa uye pakupedzisira kuponesa Apple kubva kune kumwe kufa, yakatangawo maitiro ekuisa mazita ezvigadzirwa nebhii rekuti "i", iro Apple yakashandisa kune zvigadzirwa zvakabudirira kwazvo kwemakore anotevera. Zvinotosetsa kuti Steve Jobs aida kudaidza iMac "MacMan" kusvikira Ken Segall aipikisa zvakasimba. Uye zvechokwadi isu tose tinomutenda nokuda kwaizvozvo.

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Mushure mekushandura vara "i", vanhu vazhinji vanogona kufunga kuti zvinoreva "ini" - asi ichi hachisi chokwadi, ndiko kuti, kune Apple. Kambani yeApple yakatsanangura izvi nekutaura kuti "i" kumaka kwaifanirwa kureva chiitiko chaikura cheInternet. Vanhu vanogona saka kubatanidza iyo Internet + Macintosh kekutanga. Mukuwedzera, "ini" zvinorevawo zvimwe zvinhu zvakadai se "munhu oga", "kuzivisa" uye "kukurudzira".

Nei Apple Yakachinja Mazita Echigadzirwa 

Kunyangwe pasina mhinduro yepamutemo kubva kuApple, pane zvakawanda zviri pachena zvikonzero nei kambani yakadonhedza iconic "i". Chekutanga, aya matambudziko emutemo. Tora Apple Watch semuenzaniso. Sekutsanangura kwakaita Apple, yaisakwanisa kutumidza smartwatch yayo "iWatch" nekuti zita racho rakanga ratotorwa nemamwe makambani matatu muUS, Europe neChina. Izvi zvaireva kuti Apple yaifanira kuuya nezita idzva kana kuisa pangozi mhosva uye kubhadhara mamiriyoni emadhora kushandisa zita racho.

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Izvi ndizvo zvimwe chete zvakaitika ne iPhone. Yekutanga "iPhone" yakaburitswa neCisco mazuva mashoma kusati kwaziviswa kweApple's iPhone. Kuti Apple ishandise zita re iPhone, yaifanira kubhadhara Cisco mari yakawanda, iyo maererano nedzimwe fungidziro inogona kunge inosvika mamiriyoni makumi mashanu emadhora. Nyaya dzemutemo dzakafanana dzakamuka neTV, yatinoziva tese seApple TV.

Chimwe chikonzero chingangodaro ndechekuti makambani mazhinji awana purofiti nekushandisa "i" muzvigadzirwa zvavo. Ehe, Apple haisi yake tsamba iyi neimwe nzira - kunyangwe yakaedza kuita chiratidzo chetsamba iyi. Uye saka "i" inogona zvakare kushandiswa kazhinji nemamwe makambani mumazita ezvigadzirwa zvavo.

Apple yakadonhedza "i" pese pazvaibvira 

Iyo nzira yekusiya "i" haingoshande kune zvichangoburwa zvigadzirwa zvekambani. Apple yatangawo kubvisa iyo iconic "i" mune mazhinji emaapps ayo. Semuenzaniso, iChat yakachinja kuita Mharidzo, iPhoto yakatsiviwa Mapikicha. Asi tichine iMovie kana iCloud. Nekudaro, Apple ingadai yakasvika padanho iri kunyangwe mushure mekufungisisa, nekuti iyo "i" mumazita akapihwa haina kuita zvine musoro. Kana zvichinzi zvinoreva "internet" saka hazvina musoro kuishandisa pazvisina kurongeka. iCloud inogona kunge ichiri iCloud, asi nei iMovie ichiri kutaurwa nezvayo, Apple chete inoziva. 

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Mamwe makambani makuru etekinoroji akaita seMicrosoft neGoogle akachinjawo zita remaapplication avo anozivikanwa. Semuenzaniso, Microsoft yakachinja Windows Store kuita Microsoft Store uye Windows Defender kuita Microsoft Defender. Saizvozvo, Google yakachinja kubva kuGoogle Market uye Android Pay kuenda kuGoogle Play neGoogle Pay, zvichiteerana. Sezvakaitwa neApple, izvi zvinoita kuti zvive nyore kuona kuti ndeipi kambani ine chigadzirwa, ukuwo ichiramba ichitiyeuchidza nezvezita rechiratidzo.

Pachava nemumwe "ini" achauya here? 

Apple inoita kunge isiri kudzoka kuzoishandisa chero nguva munguva pfupi. Asi kwazvinotova, zvichida zvichagara. Zvingave zvisingaite kuti uchinje mazita maviri emazita echigadzirwa ane mukurumbira munhoroondo yetekinoroji kana isu taitaura nezve iPhone uye iPad. Pane kudaro, kambani icharamba ichishandisa mazwi akadai se "Apple" uye "Air" mune zvigadzirwa zvayo zvitsva.

Apple ikozvino inoshandisa Mhepo pakutanga kwezita kutiudza kuti zvinoreva isina waya, senge AirPods, AirTags, uye AirPlay. Panyaya yeMacBook Air, iyo label inoda kumutsa zviri nyore kutakura. Saka zvishoma nezvishoma taura zvakanaka kuti "i". Chero mota yekambani inouya, ichave iri Apple Car uye kwete iCar, zvakafanana zvinoenda kune chaiwo uye augmented chaiwo magirazi uye zvimwe zvigadzirwa.