Libor Kubín Kwemazuva gumi nemana apfuura, Microsoft yanga ichigadzira misoro. Chiitiko chekutanga chaive chiziviso chekusiya kwaSteve Ballmer kubva kumanejimendi ekambani, chiitiko chechipiri kutengwa kweNokia.
Mukutanga kwema80, Apple neMicrosoft vakava chiratidzo chenguva itsva, mapiyona mukuiswa kwemakombiyuta ega muupenyu hwezuva nezuva. Nekudaro, imwe neimwe yemakambani ataurwa yakasarudza nzira yakati siyanei. Apple yakasarudza inodhura, yakavharwa system ine hardware yayo, iyo pakutanga yakazvigadzira pachayo. Iwe haugone kukanganisa komputa yeMac nekuda kwekugadzirwa kwayo kwepakutanga. Microsoft, kune rumwe rutivi, yakagadzira yakachipa chete software yevazhinji inogona kumhanyisa pane chero chidimbu chehardware. Mhedzisiro yekurwa inozivikanwa. Windows yave iyo inotungamira sisitimu yekushandisa mumusika wekombuta.
Ndinoda kambani iyi
Po chiziviso chekusiya basa kwemukuru weMicrosoft akatanga kufungidzira kuti kambani ichafanirwa kurongazve uye kuti Apple inofanirwa kuve iyo modhi mukuedza uku. Ichakamurwa muzvikamu zvakawanda, kukwikwidzana ... Zvinosuruvarisa, kunyange kana kambani ikatanga kuisa zviyero izvi mukuita, haigoni kukopa kushanda uye chimiro cheApple. Tsika yekambani yeMicrosoft uye imwe (yekutapwa) nzira yekufunga haizochinji nehusiku humwe. Sarudzo dzakakosha dziri kuuya zvishoma nezvishoma, kambani ichiri kubatsirwa kubva kare. Inertia ichaita kuti Redmond juggernaut ienderere mberi kwemamwe makore mashoma, asi zvese zvazvino (zvishuwo) kuedza pahardware kumberi zvinoratidza kuti Microsoft yakabatwa nebhurugwa rayo pasi. Kunyangwe hazvo Ballmer akavimbisa kukura kwenguva refu uye mari yekambani, achiri kushaya chiono chenguva refu cheramangwana. Pavakanga vakazorora zvavo paMicrosoft, bandwagon yemakwikwi yakatanga kunyangarika kure.
Kin One, Kin Two, Nokia Three…
Muna 2010, Microsoft yakaedza kuvhura mamodheru ayo maviri efoni, Kin One uye Kin Two, asi yakakundikana. Zvishandiso zvakagadzirirwa chizvarwa cheFacebook zvakabviswa kutengeswa mumazuva makumi mana nemasere, uye kambani yakanyura madhora mazana maviri nemakumi mana emamiriyoni muchirongwa ichi. Kambani yeCupertino yakapisawo pasi kakawanda nemishonga yayo (QuickTake, Mac Cube ...), iyo vatengi vasina kugamuchira seyavo, asi migumisiro yacho yakanga isina kuuraya sezvakaita vakwikwidzi.
Chikonzero chekutengwa kweNokia chinonzi chishuwo cheMicrosoft kugadzira yayo yakabatana ecosystem (yakafanana neApple), kukurumidza hunyanzvi uye kutonga kwakawanda pamusoro pekugadzirwa kwemafoni pachawo. Saka, kuti ndikwanise kugadzira mafoni, ndinofanira kutenga fekitori yese here? Ko vakomana vekuCupertino vanogadzirisa sei dambudziko rakafanana? Ivo vanogadzira uye vanokwirisa yavo processor, kugadzira yavo iPhone dhizaini. Ivo vanotenga zvikamu muhuwandu uye kugadzirwa kwekunze kune vavanoshanda navo bhizinesi.
Manager flop
Stephen Elop akashanda kuMicrosoft kubvira 2008. Anga ari director weNokia kubvira 2010. Musi waSeptember 3, 2013, zvakaziviswa izvozvo Microsoft kutenga chikamu chenharembozha cheNokia. Mushure mekunge kubatanidzwa kwapera, Elop anotarisirwa kuve mutevedzeri wemutungamiri weMicrosoft. Pane fungidziro yekuti anogona kuhwina chigaro mushure mekubuda Steve Ballmer. Izvo hazvibatsire Microsoft kubva mune yekufungidzira puddle pasi pegomba?
Elop asati auya kuNokia, kambani yanga isiri kuita zvakanaka, uye ndosaka iyo inonzi yeMicrosoft diet yakaitwa. Chikamu chechivakwa chakatengeswa, Symbian neMeGoo masisitimu ekushandisa akachekwa, akatsiviwa neWindows Foni.
Nhamba ngadziite kutaura. Muna 2011, vashandi ve11 vakadzingwa, 000 vavo vachaenda pasi pemapapiro eMicrosoft kubva muna 32 kusvika muna 000, kukosha kwemari kwakaderera ne2010%, mutengo wemusika wekambani wakabva pamadhora mabhiriyoni makumi mashanu nemazana mashanu kune 2013 chete yeMicrosoft. kuibhadhara mari inosvika mabhiriyoni 85. Mugove mumusika wemafoni wakadonha kubva ku56% kusvika 15%, muma smartphones wakaenda kubva kune yekutanga 7,2% kusvika 23,4%.
Ini handidi kukanda bhora rekristaro uye ndichiti zviito zveMicrosoft zvazvino zvinotungamira mukuparara kwayo kwekupedzisira uye kusingadzivisike. Mhedzisiro yezvisarudzo zvese zvazvino zvichaonekwa chete mumakore mashoma.
"Mutengo wemusika wekambani wakabva pamadhora mabhiriyoni makumi mashanu neshanu kusvika pamabhiriyoni gumi nemashanu chete, zvekuti Microsoft yakabhadhara mari inosvika bhiriyoni 56 pairi."
Asi izvo hazvichinje chokwadi chekuti Elop yakaparadza Nokia.
Ndiwo maonero chete. Iye, zvakare, Elop aigona kushanda nesimba uye kuchengetedza kutengesa neimwe purofiti. Pasina iye, Nokia inogona kunge isipo. Saka chenjererai huchenjeri hwese-kuziva uye zvakadzika mhedziso kubva kwavari, kana ichivira kubva mumvura.
Hi Jakub.
Hungu, aigona kushanda nesimba. Asi mhedzisiro yacho haina kunyatsoenderana nazvo. Sekuona kwangu, yaive sarudzo inouraya kutema hurongwa hutsva hwekushandisa uye kutumira imwe yakasiyana zvachose. Dai uriwe mukuru wekambani yekune dzimwe nyika seizvi, ichideredza kukosha kwayo zvakanyanya kusvika pachidimbu chemutengo wepakutanga, varidzi vangakurega uchishanda seizvi kwemakore matatu? Handityi kwete.
Ini, ndinokuona. Ichokwadi ndechokuti mari iyo Mrkvošrot ichashandisa pakugadzirwa kwezvigadzirwa zvitsva zvakapetwa ka4 kupfuura kambani yemapuro. Uye mugumisiro wacho? Phew. Munhu wose achazvitongera pachake. Ndakanga ndine PC kwemakore gumi nematanhatu, MAC kwemakore masere. Ini ndinoshanda pamapuratifomu ese ari maviri min. 16 maawa pazuva. Ndinofanira kutaura kuti handidzokeri kuPC, kunyange kana vakanditambanudza. Zvakawanda ruzivo :)
Iwe unonyora kuti unoshanda pamapuratifomu ese ari maviri, asi haungadzokeri kuPC. Saka zviri sei chaizvo??
Vamwe (seni) vanomanikidzwa kushanda paWindows kubasa :)
Ini pachangu ndinoshandawo pa win os kubasa uye ndave ne mac ne osx kwerinopfuura gore. asi maererano nebasa, ini handisati ndafunga kuendesa nharaunda yekambani kuosx. Ini ndinoona mamwe glitches ipapo, uye yekutanga ndeyekuti Microsoft Office mapakeji akaburitswa OSX haatombo shandiswe kwandiri. Excel yakadzikira, hapana kuwana.
Handisi kuti hazvigone kuitwa, asi zvinotora nguva yakawanda kuti "reprogram" iyo osx chikuva. Mushure memakore ekurarama pa winOS, hazvisi nyore kudaro. zvechokwadi zvinotora nguva.
Zvakanaka, tichaona zvinouya neApple izvozvi, asi haina kuuya nechinhu zvachose mugore rapfuura. Saka ndiri kuda kuziva nezve itsva uye itsva yakachipa iPhone uye diki uye ine simba zvakanyanya iPad 5. Nekudaro, ichiri kutenderera munzvimbo (kuita kwePad 2 kuchiri kukwana) kunyangwe makwikwi (Samsung) aine pasquiloid Androids. isina kupera (Android pa70 %, MS pa50%, Apple pa90%) saka anotanga kugadzira zvinhu zvitsva zvinonakidza zvine musoro. Paanongobudirira mukugadzira zvine musoro ecosystem uye kucheka iyo isina zvazvinoreva Android, ivo vari njodzi kwavari.
Ndakatozvinzwa kubva kune vanhu vakati wandei "apple haina chayakaratidza mugore" ... ndine urombo, asi kuda chimwe chinhu chitsva / chakasiyana gore rega rega chinoratidzika sechisina maturo uye benzi kwandiri, zvinhu zvitsva uye zvepakutanga zvinotora nguva, uye kana zviri izvo. kwete sezvaitarisirwa, zvinofanirwa kugadzirisa chinhu chose ( ndozvagara zvichiitwa naApple, tarisa nguva iyo Apple yakaunza iPod, iPhone, iPad, uye akawanda ehunyanzvi pakati) ... uye kuti inoshanduka sei. kunze kana iwe uchimhanyisa kumusika nechigadzirwa chichangobva kuratidzwa neSamsung newachi yayo
Hapana anotaura kuti zvakakosha kuva nechimwe chinhu chitsva gore negore. Icho chiripo ndechekuti kana pasina chinhu ipapo, zvakaoma kuongorora kuti kambani iri kuenda kupi ;-).
Microsoft ikambani yakasimba kwazvo uye kutarisira kuparadzwa kwayo nekukurumidza kana kure kune tariro. Kazhinji, zvakanaka kana Apple iine vakwikwidzi mumusika, vanoimanikidza kusundidzira kuti innovation yakawanda. Samsung, yakanaka, asi haisi yekupikisa kuApple, vanongokwikwidza muzvikamu zvitatu zvemusika.
Makambani akasimba akadaro ane mamwe mapurojekiti anopera mu "fiasco" yeruzhinji uye kurasikirwa kwemari. Ani nani anogumisa kuti colossus ine shanduko mumabhiriyoni ekorona iri munjodzi mushure mekurasikirwa ne250m madhora, hazvina kunaka. Mapurojekiti mazhinji asina kubudirira haatomboburitswa kune veruzhinji, uye kurasikirwa kwemari kwese kuchave kwakanyanya. Kubudirira nekutsvaga zvinongodhura chimwe chinhu. Asi shamwari, kunyangwe purojekiti yatinogumisa nevatengi vanoona se "kutadza" ingori imwe chiitiko chedhipatimendi reR&D remakambani aya mapurojekiti emangwana.
Ballmer haasi muoni seJobs kana Gates, anongori muzvinabhizinesi uye maneja. Asi handiyo Ellop zvakare, saka ini pachangu ndinotarisira kuti Microsoft itarisire kusimbaradzwa munharaunda yemakambani, uko yatove mutambi ane simba, uye ichiwedzera kupera simba munharaunda yekugara, nekuti inzvimbo yemubatanidzwa isingafarire kuvandudza kazhinji. - kazhinji innovation = mari yepamusoro muIT. Zvakanaka, tichaona :-)
Peter, hapana chandinotaura nezvekuparadzwa.
Ini handidi kukanda bhora rekristaro uye ndichiti zviito zveMicrosoft zvazvino zvinotungamira mukuparara kwayo kwekupedzisira uye kusingadzivisike. Mhedzisiro yezvisarudzo zvese zvazvino zvichaonekwa chete mumakore mashoma.
Fiascos inokonzerwa nenyaya yekuti Microsoft inorara kwechinguva uye yoedza kubata nemakwikwi nekuda kwemari yayo. Ichi hachisi chigadzirwa chimwe chete chekunyora, ichi ndicho chikamu chose. Tablet PC, Zuno player, kutengesa mimhanzi, Bing yekutsvaga injini, Kin mafoni, gore, Surface RT tablet (Microsoft yakanyora $900 miriyoni yepurojekiti iyi)… Ndoenderera here?
ndiko kuti, ini pachangu ndinotarisira kuti Microsoft inotarisira kusimbaradzwa muchikamu chemakambani...
Zvekare, dzimwe nhamba: Apple mubhizinesi sphere yakakwira mukutengesa kubva pa2% kusvika pa26% mumakore asingasviki matanhatu.
oh mwari .. ndinonzwisisa kuti ndiri pane apple saiti asi edza kutsvaga zvimwe nezve microsoft usati wanyora chinyorwa chakadai….
uye chimiro chakabudiswa uye chakarongwa mune imwe nzira yakasiyana zvachose neapuro.
Ndinokuda idzi mhere dzisina maturo. Kuti hauna kunzwisisa kuti munyori aida kurevei? Saka pamwe ndiro dambudziko rako. Uye handina kuwana kuperevedza chaiko.
Nezve Nokia neApple yese ne Android.. pese pese ndinoona zvakawanda zvisina kukwana zvinondisvota ? Inogona kuchera kunze senge sony, asi isu hatisundire Windows Foni kunyangwe isu tisina mari yakakwana yekurarama ... Ichokwadi kuti Apple iri kusundira mukati mekambani, asiwo, dai vasina. yakavharirwa nemadziro, vaigona kutengesa zviri nyore ntb nedokina uye vaigona kuva ne70 % yakawanda vatengi muchikamu chekambani.
Sei ndisingakwanisi kufona kubva kuPad? nemaoko akasununguka? Foni yangu yakarovera ndikatadza kana kubatana.. Handina kukwanisa kutumira ma sms.. I just have some limitations.
Munhu anoziva Microsoft kwemakore mazhinji, asi kwandiri pachangu ichiri kambani imwe chete inofinha ine zero tsika uye zero kugona kuenda kumberi uye kwete kugara uchitiza nechikwata chimwe chete. Mumakore achangopfuura, vakaita zvikanganiso zvakawanda, kunyangwe kambani diki yekutanga, iyo yaizodhura zvese, ndiro rombo rakanaka reMicrosoft kuti chigadzirwa chakakanganisika chinonzi Windows chakapararira. Kuedza kwavo kwakanaka, asi vanoratidza kugona kwavo chete, ivo vanoda kutenga kubudirira, pamwe zvakaoma;)