Vhara shambadzo

"Ichasangana here?" Ndiwo mubvunzo," Tom Dickson anosuma vhidhiyo yega yega mu "Will It Blend?" nhevedzano paYouTube chiteshi chezita rimwe chete. Iye anobva angotora chero chinhu kubva ku iPhone X kuenda kumabhora egorofu, oiisa muBlendtec blender, odzvanya bhatani, uye anotarisa izvo blender zvinoita kuchinhu. Tom Dickson ndiani uye hutachiona uhu hwakawedzera sei purofiti yeBlendtec mushure megore rayo rekutanga pamhepo?

Utachiona hunozivikanwa

YouTube chiteshi chine zita Blendtec's Will It Blend? nhasi ane vanopfuura 880 zviuru vanyoreri uye huwandu hunopfuura 286 miriyoni maonero emavhidhiyo ake. Aya ndiwo mavhidhiyo anozivikanwa pasi rose anobata pfungwa dzemunhu zviri nyore uye anomukwevera murukova rusingaperi rwemavhidhiyo anotevera ayo munhu anozoona zvakaoma kuramba. Ndiani aigona kuramba vhidhiyo yemurume akapfeka jasi jena achiisa kurota kwake iPhone X kana iPad mune blender? Pakutanga kuona, varaidzo yakajairika yeInternet, pakuona kwechipiri mushandirapamwe wekushambadzira wakanyatsofungwa.

Brilliant campaign

Muvhidhiyo yega yega, kusimbiswa kunoiswa pamhando yeBlendtec, iyo muvambi ndiTom Dickson, mutambi mukuru wechiratidziro ichi. Iyo kambani iri muUtah, USA, uye iri kuita basa rekugadzira hunyanzvi uye musanganiswa wepamba. Zviripachena kuti iyi haisi yepasi-kiyi mafaro, asi shasha yekushambadzira iyo iri kuwedzera zvakanyanya purofiti yeBlendtec. Vhidhiyo yekutanga kubva munhevedzano iyi yakaiswa pa31 Gumiguru 10 uye yatova munaGunyana 2006. ruzivo Mashable kuti mavhidhiyo matsva akawedzera mari yekambani nekashanu. Kuparadza kunoratidzika kuva kunodhura kwezvinhu zvinokosha nokudaro kunobhadhara zvakanaka kukambani nenzira yepurofiti yakapetwa kakawanda uye kushambadza kukuru kwakaunzwa kukambani iyi kushambadza. Hazvishamisi, saka, kuti bhizinesi rinopfuura rimwe guru rinoda mushandirapamwe nenzira yehutachiwana hunopararira paInternet, asi vashomanana vachabudirira nenzira yakafanana neBlendtec.

Ndeipi piritsi inogara kwenguva refu mu blender? 

Purogiramu inonzi Will It Blend? ndeimwe yeakakurumbira uye asina kubudirira eInternet mishandirapamwe uye, semuenzaniso, yakasarudzwa sevhairasi yemushandirapamwe wegore ra2007 nemagazini .Net. Kunyangwe mishumo yekugumiswa kwayo, nhevedzano ichiripo nanhasi uye ingangove ichiri kufadza vateereri. Uye izvi zvisinei nekuti chikamu chese chinopera zvakafanana.

.