Vhara shambadzo

Kana iwe ukatarisa zvinopfuura chigadzirwa chimwe chakabuda mumashopu eBraun muhafu yechipiri yezana ramakore rapfuura, uchaona kuti vagadziri veApple vaiwanzokwevera kukuru kukurudzira pano. Nekudaro, Dieter Rams, ane mukurumbira mugadziri weGerman brand, haana dambudziko nazvo. Pane zvakasiyana, anotora zvigadzirwa zveapuro serumbidzo.

Kubva 1961 kusvika 1995, Dieter Rams ane makore makumi masere nemaviri ave mukuru wedhizaini paBraun, uye tinokwanisa, kusvika pamwero mukuru kana mudiki, kuona maredhiyo ake, matepi rekodha kana macalculator. tarisa mune zvemazuva ano kana zvichangoburwa zvigadzirwa zveApple. Mubvunzurudzo ye Fast Company kunyangwe Makwayana akadaro, kuti aisazoda kuva mugadziri zvakare, asi achiri kunakidzwa nebasa raApple.

"Ichaita sechimwe chezvigadzirwa zveApple," Rams akadaro paakabvunzwa kuti komputa yaizotaridzika sei kana akapihwa basa rekuigadzira. "Mumagazini mazhinji kana paInternet, vanhu vanofananidza zvigadzirwa zveApple nezvinhu zvandakagadzira, kune ino kana iyo transistor radio kubva 1965 kana 1955.

“Nezvekunaka, ndinofunga dhizaini yavo yakanaka. Handimuone seanotevedzera. Ndinozvitora serumbidzo, ”akadaro Rams, akabata kanenge ndima yese inobvira panguva yehupenyu hwake hwekugadzira. Panguva imwecheteyo, pakutanga akadzidza zvivakwa uye akaunzwa kune dhizaini yekugadzira nekushambadza kwakangoerekana kwaitwa Braun, izvo vaaidzidza navo vakamusundidzira kuita.

Asi pakupedzisira, aiwanzoshandisa zvivakwa kudhirowa zvigadzirwa zvake zvemifananidzo. “Mukugadzirwa kwemaindasitiri, zvese zvinofanirwa kujeka pachine nguva. Iwe unofanirwa kufungisisa pamberi pezvauri kuita uye kuti uchazviita sei, nekuti mune zvese zvivakwa uye dhizaini dhizaini inodhura zvakanyanya kuchinja zvinhu mushure mezvo kupfuura kana iwe uchifunga nezvazvo zvirinani pamberi. Ndakadzidza zvakawanda kubva mukuvaka, "Rams anoyeuka

Mugari weWiesbaden haachanyanyi kushanda munyika yekugadzira. Atova nezvinosungirwa zvishoma chete mumunda wefenicha, asi chimwe chinhu chiri kumunetsa. Kufanana neApple, anofarira kuchengetedza kwezvakatipoteredza, izvo vanogadzira vanosanganawo nazvo.

“Ndine hasha kuti pano hapasisina zviri kuitika maererano nemagadzirirwo uye nharaunda. Semuenzaniso, ini ndinofunga tekinoroji yezuva inoda kuve yakawedzera kubatanidzwa mukuvaka. Mune ramangwana, tinoda simba rinogadziriswa, iro rinofanira kubatanidzwa muzvivako zvemazuva ano uye zvakanyanya kuonekwa mune zvitsva. Isu tiri vaenzi papasi rino uye isu tinofanirwa kuita zvakawanda kuti varambe vaine hutano, ”akawedzera Rams.

Unogona kuwana kubvunzurudzwa kwakazara neakakurumbira Braun mugadziri apa.

Photo: Rene SpitzMarkus Spiering
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