Vhara shambadzo

Anenge mwedzi yapfuura kubva pakatangwa itsva iPhone 5s, uye ichiri mushoma. Avo vasina moyo murefu vakasarudza kupinda mumutsara paApple Store iri padyo, asi muCzech Republic isu tinongotsamira paApple Online Store kana imwe yeApple Premium Reseller kana opareta. Isu tese tinoda iPhone yedu inotarisirwa ipapo ipapo, zviri nani zuva rinotevera mushure mekurongeka kwaiswa. Nekudaro, zvinofanirwa kucherechedzwa kuti Apple haichengete iPhones chero kupi, kunze kweiyo shoma maererano nebasa, kuchengetedza mari. Izvi pari zvino zvinoreva kuti yako iPhone yakarongedzerwa haisati yagadzirwa, kukungurutsa mutsetse wekugadzira kana "kugara" mundege. Kune mamiriyoni evanhu vakaita sewe munyika. Mamirioni ePhones anoda kutumirwa kumakona ese epasi nekukurumidza uye nemazvo sezvinobvira. Asi Apple inozviita sei?

Maitiro ese anotanga muChina, uko maPhones anotumirwa kubva kumafekitori mumidziyo isina kunyorwa nekuda kwezvikonzero zvekuchengetedza. Makombi anozotakurwa mumarori otumirwa nendege dzakatemerwa kare, kusanganisira dzekare dzekutakura mauto kubva kuRussia. Rwendo rwunobva rwaperera muzvitoro, kana zvakanangana nemutengi. Aya ndiwo maitiro akatsanangurwa kuvhiya nevanhu vaishanda muApple logistics.

Matanho akaomarara mukugadzirisa zvinhu akagadzirwa achitungamirwa neaimbova Chief Operating Officer (COO) Tim Cook, uyo panguva iyoyo aitungamira zviitiko zvese zvakatenderedza cheni yekugovera. Kuyerera kwakadzikama kwePhones kubva kumafekitori kuenda kune vatengi chinhu chakakosha kuCalifornia-based kambani, sezvo kutengesa kwavo kunoita inopfuura hafu yemari yayo yegore. Apple zvakare ine hanya nenhamba kubva pakutanga kwekutengesa, apo kudiwa kwakanyanya kudarika huwandu hwekugadzira. Gore rino, anoremekedzwa 9 miriyoni iPhones akatengeswa mukupera kwesvondo rekutanga.

"Zvakafanana nefirimu rekutanga," anodaro Richard Metzler, purezidhendi weTransportation Marketing & Communications Association uye aimbove mukuru kuFedEx nemamwe makambani anogadzira zvinhu. "Zvese zvinofanirwa kusvika kunzvimbo dzese panguva imwe chete. ” Gore rino, basa rose rakawedzera kuoma nekuwedzera kweiyo iPhone 5c. Chimwe chitsva kutengeswa kwemaPhones nemuJapan anoshanda NTT DoCoMo uye mushandisi mukuru pasi rose, China Mobile. Izvi zvinovhura musika mutsva weApple nemazana emamiriyoni evangangodaro vatengi. Chero hiccups mukutumira inogona kukonzera kutengesa kuderera kana kuti mari iwedzere.

Global Logistics kuApple ikozvino inotungamirwa naMichael Seifert, ane ruzivo rwakanyanya kubva kubasa rake rekare kuAmazon. Mukati mekambani, munhu wake ane mutoro ndiye iyezvino COO Jeff Williams, uyo akatora chinzvimbo ichi kubva kuna Tim Cook.

Iyo Logistics yechigadzirwa chitsva pachayo inotanga mwedzi isati yatanga. Apple inofanira kutanga yaronga marori ese nendege kutakura zvinhu kuenda kumitsara yegungano yeFoxconn. Kutengesa, kushambadzira, mashandiro uye zvikwata zvezvemari zvinoshanda pamwe chete kufungidzira kuti maturusi mangani ayo kambani inotarisira kutengesa.

Aya fungidziro kubva mukati mekambani akakosha chose. Pavanenge vakanganisa, iwe unopedzisira wava mutsvuku kune icho chigadzirwa. Muenzaniso ndeye 900 miriyoni kushomeka kwemahwendefa eSurface asina kutengeswa emakwikwi eMicrosoft. Mugadziri mukuru wesoftware pasi rose ave kutenga Nokia, achiunza vashandi vanokwanisa. Software chinhu chakasiyana zvachose pane chaicho chigadzirwa chemuviri, saka kugovera kwavo kunoda ruzivo rwemhando dzakasiyana zvachose.

Kana fungidziro yaiswa, mamirioni ePhones anogadzirwa, sekureva kwevanhu vanoziva maitiro. Panguva ino, zvishandiso zvese zvinoramba zviri muChina kudzamara iyo Cupertino-yakavakirwa iOS timu yekuvandudza yapedza kuvaka kwekupedzisira kweiyo vhezheni yenharembozha inoshanda, anotsanangura aimbova maneja weApple asingade kudomwa zita nekuti maitiro anotsanangurwa ndeega. Kana iyo software yagadzirira, inoiswa pane mudziyo.

Kunyangwe kusati kwavhurwa zviri pamutemo pachiratidziro, maPhones anotumirwa kunzvimbo dzekuparadzira pasirese, kuAustralia, China, Japan, Singapore, Great Britain, USA, uye chenjera - Czech Republic. Zvino iwe, seni, uri kushamisika kuti nzvimbo iyoyo ingave iri kupi. Nehurombo, Apple chete ndiyo inoziva izvozvo. Munguva yekutakura kwese, sevhisi yekuchengetedzwa iripo pamwe nekutakura, ichiongorora nhanho yayo yese, kubva kudura kuenda kuairport kusvika kuzvitoro. Chengetedzo haibvi kubva kuPhones kusvika yavhurwa zviri pamutemo.

FedEx inotumira maPhones kuUS kunyanya paBoeing 777s, sekureva kwaSatish Jindel, chipangamazano wezvekugadzirisa zvinhu uye mutungamiri weSJ Consulting Group Ndege idzi dzinogona kubhururuka kubva kuChina kuenda kuU.S. kwemaawa gumi nemashanu pasina kuwedzera mafuta. MuUS, ndege dzinomhara muMemphis, Tennessee, inova nzvimbo huru yekutakura zvinhu muAmerica. Boeing 15 inogona kutakura maPhones mazana mana nemakumi mashanu ezviuru muchikepe, uye ndege imwe chete inodhura CZK 777 ($450). Hafu yemutengo uyu mutengo wemafuta chete.

Munguva yakapfuura, apo Apple michina yakanga isingatengeswi mumakumi emamiriyoni pakota, ndege shoma shoma dzaishandiswa. Panguva iyoyo, maiPod akaiswa muvatakuri vemauto eRussia kuti vatore kubva kuChina kuenda kuzvitoro nenguva.

Mutengo wepamusoro weiyo iPhone, huremu hwayo uye huremu hudiki hunoreva kuti Apple haizorasikirwe neiyo yakakwira margin kunyangwe ichishandisa kufambisa kwemhepo. Kare, kutumira chete kwaishandiswa zvemagetsi. Nhasi chete kune zvigadzirwa izvo kutakura kwemhepo kwaisazokodzera. "Kana uine chigadzirwa chakaita se $100 printer iyo yakakura uye inorema, haugone kuitumira nendege nekuti unopwanya," anotsanangura Mike Fawkes, aimbova logistician paHewlett-Packard.

Kana iyo iPhone ichinge yatengeswa, Apple inofanirwa kubata kuyerera kwehurongwa sezvo vanhu vanosarudza rakati ruvara uye ndangariro kugona. Vamwe vanozotorawo mukana wemahara engraving kuseri kwemudziyo. Iyo iPhone 5s inopihwa mune matatu mavara akasiyana, iyo iPhone 5c kunyangwe mumashanu. Maodha epamhepo anofambiswa akananga kuChina, uko vashandi vanoagadzira nekuaisa mumidziyo ine mamwe maPhones anonanga kune yakafanana chikamu chenyika.

"Vanhu vanofarira kutaura kuti budiriro huru yeApple zvigadzirwa zvayo," anodaro Fawkes. “Hongu ndinobvumirana nazvo, asi pane kugona kwavo kushanda pamwe nekugona kwavo kuunza chigadzirwa chitsva pamusika nemazvo. Ichi chimwe chinhu chisati chamboitika, chinogona kuitwa neApple chete uye chakagadzira mukana wakakura pamusoro pemakwikwi. "

Nekutarisa kutengesa kuApple Stores uye vatengesi vane mvumo, Apple inokwanisa kugoverazve maPhones zvichienderana nekuti kwakasimba kudii munzvimbo yega yega. MaPhones anodonhedza mutsara wekugadzira muChina akagadzirirwa zvitoro zveEurope anogona kuchinjika kune imwe nzvimbo kuti avhare kushanduka kwemirairo yepamhepo, semuenzaniso. Iyi nzira inoda kuongororwa kwedata rakawanda rinoshanduka nesekondi imwe neimwe inopfuura.

"Ruzivo nezvekutakura kwakakosha sekufamba kwavo kwemuviri," anodaro Metzler. "Kana iwe uchinyatsoziva kuti chidimbu chese chezvako chiri kupi chero nguva, unogona kuita shanduko chero nguva."

Parizvino zviri pachena kwauri kuti kana kupenga kwekutanga kutenderedza iPhone nyowani kwatanga, ivo havasati vatanga kupemberera paApple. Gore rega rega, maPhones akawanda anotengeswa kupfuura nakare kose, saka kunyange Apple inofanirwa kugara ichivandudza maitiro ayo ekugadzirisa zvinhu. Ane data rakakwana kubva kare kune izvi, nokuti zvinhu zvose hazvigoni kuenda 100% zvakanaka.

Kunobva: Bloomberg.com
.