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Pakupera kwaNyamavhuvhu, ichave makore mashanu kubva Tim Cook atora hutungamiriri hweApple. Kunyangwe Apple yave iyo inonyanya kukosha uye yakapfuma kambani pasirese, uye pesvedzero yayo ikozvino yakakura kupfuura nakare kose, Apple's Apple inogara ichishoropodzwa nekusaunza chero zvigadzirwa zvekuchinja zvechokwadi uye nekushaiwa kwayo hunyanzvi. Manzwi akakosha anonyanya kutaurwa izvozvi, sezvo muna Kubvumbi Apple yakashuma yakaderera kota mhedzisiro yemari gore-pa-gore kekutanga mumakore gumi nematatu. Vamwe vanosvika pakuzviona sekutanga kwekupedzisira kweApple, iyo yakatopfuura mujaho retekinoroji neGoogle, Microsoft neAmazon.

Mavara makuru kubva FastCompany (pano FC) nekubvunzurudzwa naTim Cook, Eddy Cuo naCraig Federighi anoedza kutsanangura ramangwana rekambani, iyo isina kukanganwa zvakakosha zveMabasa, asi inovadudzira zvakasiyana muzviitiko zvega. Inotaridza maitiro azvino eApple manejimendi seasina hanya pamberi peapocalyptic mamiriro mazhinji anoyerera kubva munhepfenyuro seane mukurumbira, semuenzaniso, magazini. Forbes.

Anopa zvingangoita zvikonzero zviviri zveizvi: kunyangwe mihoro yeApple muchikamu chechipiri chemari ya2016 yaive yakaderera negumi nematatu muzana pane gore rapfuura, ichiri kudarika mihoro yeAlphabet (kambani yevabereki veGoogle) neAmazon yakasanganiswa. Pundutso yacho yaive yakatokwira kudarika Alphabet, Amazon, Microsoft ne Facebook zvakabatanidzwa. Uyezve, maererano FC ari kuronga kukura kwakakosha mukambani, iyo iri kungowedzera simba.

[su_pullquote align = "kurudyi"]Chikonzero chatinogona kuyedza iOS iMepu.[/su_pullquote]

Hazvigone kurambwa kuti zvizhinji zvezvigadzirwa zvitsva zveApple zvinosangana nematambudziko. Iyo Apple Mepu fiasco ye2012 ichiri kurembera mumhepo, hombe uye nhete maPhones anokotama uye ane madhizaini asina kujairika ane inobuda kamera lens, Apple Music yakakurirwa nemabhatani uye maficha (kunyange zvazvo izvo zvichakurumidza kuchinja), iyo itsva Apple TV dzimwe nguva ine zvinovhiringa zvinodzora. Zvinonzi izvi mhedzisiro yekuti Apple iri kutanga zvinhu zvakawandisa panguva imwe - mamwe marudzi eMacBooks, iPads uye iPhones ari kuwedzerwa, huwandu hwemasevhisi huri kuramba huchiwedzera, uye zvinoita kunge zvisingaite kuti a mota ine apple logo yaibva yaoneka.

Asi zvese izvi zvinofanirwa kunge zviri chikamu cheramangwana reApple, iro rakakura kupfuura kunyange Mabasa pachake aifungidzira. Zvinotaridzawo kuti kana zvasvika pakutora stock, inoda kugara ichiyeuchidzwa kuti zvikanganiso zvakawanda zvakaitwawo pasi pehutungamiriri hweMabasa: mbeva yeiMac yekutanga yainge isingaite, PowerMac G4 Cube yakamiswa mushure megore rimwe chete, kuvapo kwemimhanzi yesocial network Ping pamwe hapana akambonyatsoziva. "Apple iri kuita zvikanganiso zvakawanda kupfuura zvayaimboita here? Handidi kutaura,” anodaro Cook. “Hatina kumbotaura kuti takakwana. Takangoti ndicho chinangwa chedu. Asi dzimwe nguva hatikwanisi kuisvika. Chinonyanya kukosha ndechekuti, une ushingi hwakakwana here hwekubvuma chikanganiso chako? Uye uchachinja here? Chinhu chinonyanya kukosha kwandiri semutungamiri mukuru kuramba ndakashinga.”

Mushure mekunyadziswa nemamepu, Apple akaziva kuti vakarerutsa chirongwa chose uye vakachitarisawo nedivi rimwe, zvinenge zvisingaone kupfuura zvikomo zvishoma. Asi sezvo mepu dzaifanirwa kuve chikamu chakakosha cheIOS, dzaive dzakanyanya kukosha kuti Apple ivimbe nemunhu wechitatu. "Takanzwa kuti mepu chikamu chakakosha chepuratifomu yedu yese. Paive nezvakawanda zvinhu zvataida kuvaka zvinoenderana nehunyanzvi uhu, uye isu takanga tisingafungire kuve munzvimbo yatisina kuva nayo," Eddy Cue anorondedzera.

Pakupedzisira, yaisangova data rakawanda remhando yepamusoro rakashandiswa kugadzirisa dambudziko, asi nzira nyowani yekuvandudza uye kuyedzwa. Nekuda kweizvozvo, Apple yakatanga kuburitsa yeruzhinji bvunzo shanduro yeOS X muna 2014 uye iOS gore rapfuura. "Mamepu ndicho chikonzero iwe semutengi unogona kuyedza iOS," anobvuma Cue, uyo anotarisira kuvandudzwa kweMepu dzeApple.

Mabasa anonzi akadzidza kukoshesa hunyanzvi hwekuwedzera kusvika kumagumo ehupenyu hwake. Izvi zviri padyo naCook uye zvichida saka zvakanyanya kukodzera hutungamiriri hweApple yazvino, iri kusimukira, zvisinei zviri pachena, asi zvishoma nezvishoma, anofunga. FC. Shanduko yemaitiro ekuyedzwa muenzaniso weizvi. Hachimiriri chimurenga, asi chinobatsira mubudiriro. Iyi inogona kuita seinononoka kufamba, sezvo isina kusvetuka kukuru. Asi panofanira kuva nemamiriro akanaka uye akaoma-kufanotaura kwavari (mushure mezvose, yekutanga iPhone uye iPad haina kuita blockbusters kure nekukasira), uye panofanirwa kuve nekuedza kwenguva refu shure kwavo: "Nyika inofunga kuti Mabasa takauya nezvinhu zvinodzika gore negore. Izvo zvigadzirwa zvakagadziridzwa kwenguva yakareba, ”akadaro Cue.

Kunyanya kazhinji, shanduko yeApple yazvino inogona kuteverwa kuburikidza nekuwedzera uye nekubatanidza kwete mukusvetuka kwekuchinja. Midziyo yega yega uye masevhisi ari kukura uye kutaurirana zvakanyanya kune mumwe nemumwe kuitira kupa yakazara mushandisi ruzivo. Mushure mekudzokera kukambani, Mabasa akatarisawo pakupa "chiitiko" pane mudziyo une ma parameter uye mabasa ega ega. Ndokusaka kunyange ikozvino Apple inochengetedza aura yechitendero chinopa nhengo dzayo izvo zvavanoda, uye zvinopesana, izvo zvisingavape ivo, ivo havadi. Kunyangwe mamwe makambani etekinoroji anoedza kuswedera kune imwe pfungwa yakafanana, Apple inovakwa kubva pasi uye inoramba isina kukwana.

Artificial intelligence ndiyo imwe yenzira dzekuwedzera kudyidzana pakati pevashandisi nemidziyo yavo, uye panguva imwechete ingangove yakakurumbira tekinoroji chiitiko nhasi. Pamusangano wayo wekupedzisira, Google yakaratidza Android, iyo inotongwa neGoogle Zvino mushure memushandisi, Amazon yatopa Echo, mutauri ane mubatsiri wezwi anogona kungove chikamu chekamuri.

Siri inogona kuoneka zviri nyore sezwi rinoburitsa mamiriro ekunze uye nguva ruzivo kune rumwe rutivi rwepasi, asi ari kugara achivandudza nekudzidza zvinhu zvitsva. Iko kushandiswa kwayo kuchangobva kuwedzerwa neApple Watch, CarPlay, Apple TV, uye mune ichangoburwa iPhones, mukana wekuitanga nekuraira kwezwi pasina chikonzero chekuti ibatanidzwe kune simba. Inowanikwa zviri nyore uye vanhu vanoishandisa kakawanda. Kuenzaniswa negore rapfuura, inopindura kaviri mirairo nemibvunzo pavhiki. Nezvazvino iOS zvigadziriso, vagadziri vari kuwanawo mukana weSiri, uye Apple iri kuyedza kukurudzira kubatanidzwa kwayo mumabasa anonyanya kubatsira nezvimwe zvirambidzo pakushandiswa kwayo.

FC mhedziso ndeyekuti kunyange Apple ingaite senge iri kumashure mukuvandudzwa kwehungwaru hwekugadzira, iri pachinzvimbo chakanakisa chese kushandisa njere dzekugadzira kuvandudza zvakanyanya ruzivo rwemushandisi, nekuti inowanikwa kwese kwese. Cue anoti "tinoda kuva newe kubva paunomuka kusvika panguva yaunosarudza kuenda kunorara". Cook anomudimikira achiti: "Zano redu nderekukubatsira munzira dzese dzatingagona, ungave wakagara muimba yako yekutandarira, pakombuta yako, mumota yako kana kushanda panharembozha yako."

Apple ikozvino yakawandisa kupfuura nakare kose. Izvo zvinonyanya kupa hazvisi zvigadziriso zvega senge network yehardware, software nemasevhisi, ese akabatanidzwa kune network yemamwe makambani masevhisi uye maapplication.

Pakati pezvimwe zvinhu, izvi zvinoreva kuti kunyangwe michina mishoma ichitengeswa, Apple inogona kukwezva vatengi kuti vashandise pamasevhisi ayo. Apple Store muna Chikunguru yaive nemwedzi wayo wakabudirira zvakanyanya, uye Apple Music yakave yechipiri yakakura yekufambisa sevhisi pakarepo mushure mekutangwa. Apple masevhisi avepo izvozvi kuwedzera kukuru kupfuura ese eFacebook uye iri 12 muzana yehuwandu hwekambani. Panguva imwecheteyo, ivo vanongoratidzika seimwe mhando yezvishandiso, pane yechipiri track. Asi vane pesvedzero pane ecosystem yese yenzanga. Cook anoti, "Ndizvo zvakanakira Apple: kugadzira zvigadzirwa kubva muzvinhu uye kuunza kwauri iwe kuti ubatanidze."

Zvichida Apple haizombogadziri imwe iPhone: "Iyo iPhone yave chikamu chebhizimusi remagetsi rakakura kwazvo pasi rose. Nei akadaro? Nokuti pakupedzisira munhu wose achava nomumwe. Hakuna zvinhu zvakawanda zvakadaro,” anodaro Cook. Nekudaro, izvi hazvireve kuti Apple haina nzvimbo yekuenderera mberi nekukura. Parizvino yave kutanga kupinda muindasitiri yemotokari uye hutano hwehutano - ese ari maviri emabhiriyoni emadhora misika pasi rese.

Chekupedzisira, zvinofanirwa kutaurwa kuti Apple yagara iri shanduko nemaune, uye simba rayo guru riri mukukwanisa kuwedzera mahorizoni uye kujairana nezvinhu zvitsva. Craig Federighi anoipedzisa achiti, "Isu tiri kambani yakadzidza uye yakagadziridzwa nekuwedzera munzvimbo itsva."

Kune Apple manejimendi, ruzivo rutsva rwakatonyanya kukosha kupfuura zvigadzirwa zvitsva zvakadaro, nekuti zvinogona kushandiswa kakawanda mune ramangwana. Paakanangana nemibvunzo yokusiya mavambo ekambani uye migumisiro yokushaikwa kwemari, Tim Cook anoti: “Chikonzero chokuvapo kwedu chakangofanana nezvachave chiri nguva dzose. Kugadzira zvigadzirwa zvakanakisa munyika zvinopfumisa hupenyu hwevanhu. ”

Izvo zvinowanzosakurumidza kuoneka, asi kubva pakuona kwenguva refu, Apple iri kuyedzawo kuisa mari yakawanda kuti iwane mihoro yakawanda. Kunyangwe muApple yanhasi, pane zvakajeka nzvimbo yekuona, asi inozviratidza zvakasiyana, kuburikidza nekuenderera mberi nekuenderera mberi nekubatana.

Kunobva: Fast Company
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