Vhara shambadzo

Zvakaoma kunyora pamusoro pebhuku rinobata neApple, iro mukuru wekambani iyi pachake akadana kutambisa nguva. "Ndihwo hupenzi hwakafanana kasingaperi (...) Bhuku rinotadza kubata Apple, Steve kana chero ani zvake mukambani." Tim Cook akakudza bhuku nemazwi aya Humambo hwakatukwa - Apple mushure mekufa kwaSteve Jobs by Yukari Iwatari Kane.

Ichokwadi kuti isu taigona kunzwisisa kufamba uku kwaCook senzira yekupokana nekushoropodzwa. Apple's PR muchina unozivikanwa nekusarura kumibvunzo isina kugadzikana kana vatori venhau vasina "kungwarira" zvakanyanya mukubata kwavo rudzi rweApple. Nekudaro, pakuvhura The Cured Realm, zvinobuda pachena mushure memapeji mashoma kuti chinyorwa ichi chokwadi je zvinonetsa.

Panguva imwecheteyo, kana tikafunga nezvechirevo chebhuku uye nhoroondo yemunyori waro, chirongwa ichi hachina kufanira kuita zvakaipa zvachose. Yukari I. Kane haasi mutsva wenyaya yeApple, ave achibata nekambani yeCalifornian kwemakore mazhinji uye, nenzira, ndiye iye wepa pepa. Wall Street Journal ndiye akatanga kuona kuti Steve Jobs akanga aiswa chiropa muchivande.

Zvakare, iyo pfungwa yeHumambo Hwakatukwa ndeyekutanga mune avalanche yemabhuku anofinha uye asingafungi nezve Apple. Kane akaenda munzira yekuratidzira mugadziri we iPhone sehumambo hunoputsika husati hwapora kubva mukurasikirwa neguruu yayo huru - Steve Jobs.

Mhedziso yekuti hazvichagoneke kuenderera mberi pasina baba vakavamba inomanikidza - uye nekupihwa mamiriro enguva pfupi yadarika inoruramiswa - asi Kane anoshaya kuwirirana kwakakodzera mukuzvidzivirira kwake. Anotarisa zvishoma kuti awane chokwadi chekutsigira zvaanotaura, uye mhedziso dzake dzakaoma kutenda pasina kupokana chaiko. Uku ndiko kukanganisa kukuru kwebhuku rino, izvo zvinoita kuti unzwe kuti munyori haasi kana kuedza kutsvaga chokwadi.

Mutsetse wakatsanangurwa neiyi nzira, kubva apo Kane anoita seasingade kutsauka kunyange inchi kudivi ripi neripi, inogona kunakidza chaizvo. Apple ichararama sei mushure mekufa kwaSteve Jobs inyaya iyo nyika yese tekinoroji iri kubata nayo. Uyezve, ndiani mumwe angave aine zano riri nani nezvenyaya iyi kupfuura munhu akatevera kambani zvakadzama kwemakore? Uye kunyanya pakupera kwehupenyu hwaSteve Jobs, apo nguva yakakosha yekutorwa kwekambani nemanejimendi matsva yave kusvika?

Dambudziko raKane rakakosha nderekuti murondedzero yake he de facto haaite zvachose nezvakaitika kana zviri kuitika neApple. Haisi mubvunzo wekutsvaga mafungiro chaiwo mukambani, mafungiro ehutungamiri hwayo, kutenda kwevashandi mairi, nezvimwewo. Pane kudaro, Kane anonyatso sarudza idzo nguva dzaanogona kutanga kuratidza mafambiro ari kuita nzanga. Nehurombo, mutambo unohwina pamusoro pekugona kushandisa makore echiitiko kuratidza inovhiringa, yakakamurwa musoro sechinhu chakabatana uye (sezvinobvira) nyaya ine chinangwa.

Pane kudaro, Kane anozvipokanidza mune zvaanotaura uye dzimwe nguva anototadza kudzivirira zvachose fungidziro yake yekutanga. Mukuwedzera, kana munyori akaswedera kune imwe nyaya inokosha inogona kuunza nharo dzakakodzera patafura, nguva isati yasvika uye isinganzwisisiki zvachose. Izvo hazvigoneke kuverenga bhuku reZakletá říše zvisina tsarukano, nekuti ragara rakarerekera.

Kana isu tichida kubvisa chimwe chinhu kubva kune ichangoburwa yekuwedzera kumhuri yakakura yezvinyorwa nezvekambani yeApple, isu hatina sarudzo kunze kwekutarisa pane yayo yekubika chikamu. Sezvatotaurwa munhanganyaya, Yukari Kane ave achishanda nekambani yemapuro kwemakore akawanda, izvo zvinogona kuunza muverengi ruzivo rwakasiyana mune zvimwe zvinhu zvekushanda kwekambani.

Semuenzaniso, tsananguro yakadzama yekushanda kweApple muChina, mamiriro ari mumafekitori imomo, uye hupenyu muShenzhen misoro yataimboverenga nezvayo kuburikidza nezvidimbu zvidiki uye zvisingawanzo chinangwa. Kaneová, kune rumwe rutivi, anogona kupa chinyorwa ichi muchimiro chakazara nekuda kweruzivo rwake rwakadzama uye nezviitiko zvake.

Ndima inotsanangura zvakadzama mbiri dzehondo huru dzemutemo dzakapfuura nefemu yeCalifornia mumakore achangopfuura inogona zvakare kubatsira. Iyo yese "hondo" ine mukurumbira wakashata neSamsung pamusoro pekukopa nharembozha uye yepamusoro-mbiri e-bhuku-yekugadzirisa mutengo kesi. Zvinofanira kutaurwa kuti Kane haaunze chero chinhu chatisingazive, asi anokwanisa kuburitsa ichi chikamu cheapuro nyaya zvakare nenzira yakazara uye inonzwisisika.

Pane imwe nhanho yakaderera, dzinoverengeka nyaya kubva kuhupenyu hwevakuru vakuru veApple vanogona kuenderera mberi nekuita, kungave kutarisa kumashure kumakore ekupedzisira ehupenyu hweMabasa kana manotsi nezvevamwe vanhu vakakosha mukambani. Kunyange munyaya iyi, zvisinei, pane tsika yekusarudza mienzaniso yega yega inoisa pasi pemutsara mukuru, wakashata webhuku. Zvakare zvisipo zviitiko zvakakosha sekudzingwa basa kwevanoshanda navo pabasa, shanduko huru muIOS kana kutanga kwaCook. Nehurombo, Kaneová anongotaura izvi zviitiko zvinoumba nzanga zvishoma, kunyangwe ainyanya kutsigira chirevo chake pazviri.

Tichifunga zvese izvi kukanganisa, zviri pachena kuti bhuku rose harina mukana wekusimuka. Panguva imwecheteyo, hazvisi izvo zvisina kunaka (sezvingaite senge pakuona kwekutanga, zvichipihwa tarisiro yeserver iyi). Hongu, chero munyori ane kodzero yezvaanotenda, kubva kumhemberero kusvika kune yakaipa zvakanyanya, asi Humambo Hwakatukwa inoburitsa zvakananga kuronga kwayo kwekutanga, kana yasarudzwa pachine nguva kuti zvese zvichapera sei.

Nekuda kweruzivo rwake semutori wenhau, Yukari Kane akakwanisa kutora mhedzisiro yeApple ari kure, akatsoropodza sarudzo dzayo uye pamwe akatozivisa kuti yakanakisa kambani yeCupertino yatopfuura. Dai yaitsigirwa nezvakawanikwa chaizvo uye nharo dzine musoro, angave ari maonero ari pamutemo pakushanda kwekambani inotariswa tekinoroji nhasi. Nekudaro, Kane akakundikana pabasa rake uye akasimbisa kuti kunyangwe iye haazive kuti ramangwana rakamira sei Apple.

Kutenda kwake uye nebhuku rose, tinogona kutaura kuti chikamu chemutori wenhau wake chete, uye kana tikakwanisa kuitora kubva mune imwe nyaya yakarerekera, tinogona kuwana pfungwa inogutsa yemashandisirwo anoita Apple kuChina, mashandisiro anoita vashandi. ikoko kunogara, kana kuverenga ruzivo runonakidza nezvenzira iyo Steve Jobs akafonera vatori venhau nezvehutano hwake. Hakubviri kusarudza zvitsauko zvakati, izvi zvimedu zvinobatsira zvakapararira chaizvoizvo mubhuku rose, naizvozvo pasinei nokutsoropodza kwadudzwa pamusoro apa, hapana chikonzero mukurava bhuku racho. Nekudaro, usatarisire chinangwa chekuongorora mamiriro azvino ekambani yeapuro.

Filip Novotný akabatana pakuongorora.


Bhuku mushanduro yechiCzech rine zita Humambo hwakatukwa - Apple mushure mekufa kwaSteve Jobs (mukutanga Hunted Empire: Apple Mushure meSteve Jobs) inofanira kubudiswa mukutanga kwaDecember, uye Jablíčkář ichawanikwa kwauri mumavhiki anotevera mukushandira pamwe neBlue Vision inotsikisa imba achaunza zvidimbu zvakasarudzika zvakananga kubva mubhuku. Vaverengi veJablíčkář vanewo mukana wakasiyana wekuhodha bhuku Humambo hwakatukwa - Apple mushure mekufa kwaSteve Jobs pre-odha yemutengo wakachipa we360 korona uye uwane yemahara kutumira. Unogona kufanoodha pane yakakosha peji apple.bluevision.cz.

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