Apple's ad campaign yekuvanzika kwevashandisi inoenderera mberi. Banner zvakare inorembera pedyo neBerlin Wall

Apple inoenderera mberi nekushambadzira kwayo mukurwira kuvanzika kwevashandisi. Mushure memushandirapamwe muLas Vegas, tiri kuenda kuEurope. Mabhena madema uye machena anogona kutoonekwa mune mamwe maguta eGermany.

Mushandirapamwe wese weApple wakatanga muLas Vegas. Yekutanga yemabhena matema nechena yakaonekwa isati yatanga musangano weCES 2019 Apple yakahaya nzvimbo yekushambadzira pane imwe yezvivakwa. Chiratidzo chikuru "Chii chinoitika pa iPhone yako, chinogara pa iPhone yako ..." chakavhenekera vashanyi vari kuuya. Icho chidimbu che "tagline" yakakurumbira kubva mufirimu, iyo "Chii chinoitika muVegas, chinogara muVegas."

Mamwe matanho ipapo akatungamirirwa kuCanada. Zvikwangwani zvakaonekwa zvakare munzvimbo dzakanyatsosarudzwa. Mumwe wavo, semuenzaniso, aive akarembera pamberi chaipo pechivako chekambani yeAlphabet. Chiratidzo chaiti "Tiri mubhizinesi rekugara kunze kwako." Iyo meseji nokudaro inorwisa zvakajeka Google, iyo iri yeAlphabet. King Street yakabva yashongedzwa neimwe ine motto inoti "Privacy is King."

Inotevera kumira - Rusvingo rweBerlin

Germany ine hupfumi hwakasimba uye ndeimwe musika wakakosha weApple. Zvikwangwani zvake zvino zvave kutanga kuonekawo pano zvishoma nezvishoma. Imwe yakakurumbira inogona kuwanikwa, semuenzaniso, muguta rechiteshi chengarava reHamburg. Chiteshi chengarava ndeimwe yenzvimbo dzakakosha dzekutengeserana dzepasirese uye inodada ichizvidaidza kuti gedhi repasirese.

Chinyorwa "Das Tor zur Welt. Nicht zu deinen Informationen" inogona kuturikirwa se "Gateway to the world. Kwete zveruzivo rwako.

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Apple's kushambadzira kushambadzira kwekuvanzika muGermany

Campaign Documentation

Apple's kushambadzira kushambadzira kwekuvanzika muGermany

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Apple's kushambadzira kushambadzira kwekuvanzika muGermany

Iyo kambani inonakidza yakaisa iyo muBerlin. Pashure peHondo Yenyika II, guta racho rakakamurwa kuva nharaunda ina dzaigarwa. Imwe neimwe yaive yerimwe remasimba anokunda, i.e. Soviet Union, France, Britain neAmerica. Gare gare, French, Britain neAmerica dzakabatanidzwa kuita "West Berlin". Nzvimbo yeSoviet yakamira ichipokana nayo se "East Berlin". Guta rakazokamurwa neRusvingo rweBerlin rwakakurumbira munguva yeCold War.

Apple iri pachena kuti haitye kutaura nezve hukama hwenhoroondo. Banner ichangobva kuiswa pamiganhu uye Berlin Wall ine meseji "Willkommen im sicheren Sektor" kureva "Welcome to the safe zone". Izvo, zvechokwadi, hazvingokanganisa kuchengetedzwa kweIOS chete, asi akazvibvumirawo kuchera zvishoma munyika dziri kumabvazuva kwekuparadzanisa kwezvematongerwo enyika.

Saka Tim Cook anoona mukati kukurudzira kuvanzika pfungwa uye icharamba ichiisundira pamativi ese seApple's core domain.

Kunobva: 9to5Mac