Vhara shambadzo

Kare kusati kwaziviswa kweApple TV + kunyorera sevhisi, pakanga paine zvirevo zvekuti masevhisi eInternet akange ave kutanga kudarika terevhizheni yechinyakare. Nekudaro, kufamba uku kwevaoni hakuna kuitika nekukurumidza, uye saka masevhisi ekutepfenyura eTV akatanga kutaurwa nezvawo zvakanyanya gore rapfuura.

Muchirimo cha2019, takaona chiziviso cheApple TV + sevhisi, iyo, nekutarisa kwayo pane yayo, yakava sarudzo inoyevedza kunyangwe yevaimbova vanyori veNetflix kana Amazon Prime Vhidhiyo. Pamusoro pezvo, makambani makuru etambo muUSA, Disney, AT&T neComcast, atangawo kubata zvakanyanya nemusika uyu. Uye apo AT&T neComcast vachaunza zvigadzirwa zvavo gore rino, Disney yakatotenga yekufambisa sevhisi Hulu gore rapfuura uye yakatanga Disney +. Sevhisi yega yega yakaunza chimwe chinhu chakasiyana kuDisney, asi zvese zvakaratidza muchidimbu chechokwadi chakakasharara.

Nepo kudzikira kwevanonyoresa tambo dzeTV kwakasvika pakupera kwegore rapfuura, masevhisi ekutepfenyura ari kurasikirwa nemari. Uye izvi zvinoshandawo kune Netflix, iyo, ine vanopfuura mamirioni zana nemakumi mashanu nevaviri vanyoreri pasi rese, ikozvino inoshanda zvakanyanya nekuda kwemabhondi uye zvikwereti zvinosvika zviuru gumi nezvitatu zvemadhora. Ty inodyara mukutenga kwemafirimu matsva nemashoo, zvigadzirwa zvepakutanga, asiwo mukuvandudza kwezvivakwa.

Kuderera kweUS terevhizheni masevhisi 2019
Huwandu hwevanyoreri veterevhizheni muUS hwakadzika ne6,2% gore negore. Kwakabva: Bloomberg

Pakutanga, Disney yakagovana nhamba dzinofara: mumazuva ekutanga mushure mekutangwa, vashandisi vane mamirioni gumi vakanyoreswa kuDisney +, asi vazhinji vakazviita chete kune akateedzana The Mandalorian, mwaka wekutanga wakapera mukupera kwegore uye wechipiri hausi. zvinotarisirwa kusvika pakudonha. Iyo Walt Disney Kambani, semuridzi mutsva weHulu, yakabvumawo kuti inotarisira nhamba dzakasvibira sevhisi iyi muna 10 pakutanga kwegore rimwe chetero, sekureva kwemuongorori Stephen Flynn, Netflix inogonawo kubuda muchikwereti. Mabhenefiti ekutanga eHBO MAX sevhisi haana kutarisirwa kusvika 2023.

Parizvino, iwo makambani anga asiri muindasitiri yeTV ari munzvimbo yakanaka yekugadzirira hondo yekutengeserana iri kuuya. Apple inogona kubhadhara kurasikirwa kwebasa rayo nekutengesa mafoni nemimwe michina, asiwo nekuda kweApp Store uye kutengeswa kwemamwe masevhisi akadai seICloud kana Apple Music. Amazon haina chekunetsekana nayo. Iyo kambani inobhadhara kurasikirwa kwakakonzerwa nePrime Vhidhiyo sevhisi nekutengesa zvachose zvese kune vatengi vekupedzisira, asiwo nekupa masevhisi egore kune vatengi vebhizinesi. Kune aya makambani, kuwedzera purofiti nekurasikirwa nekuzivikanwa hakusi kwekutanga.

Bloomberg Netflix Chikwereti 2019
Chikwereti cheNetflix chakakwira kusvika pamadhora 2019 bhiriyoni muna 13,5. Kwakabva: Bloomberg

Nekudaro, Disney, Comcast uye AT&T vaifanira kuzvigadzirira makwikwi nekutangisa yavo yekufambisa masevhisi kuitira kuchengetedza terevhizheni yeAmerica yave kufa. Kunyange kukunda kunodhura uku kunogona kutonyanya kudhura. Zvose zvinoenderana kwete chete nemitengo yekunyorera, asiwo pane zvepakutanga zvemukati uye kuwanda kwekuburitswa kwayo. Neterevhizheni, hapana chikonzero chekuburitsa zvinyorwa zvitsva kazhinji, asi kana kambani ikatadza kuburitsa zvemhando yepamusoro kwenguva yakareba, inorasikirwa nevaoni. Panguva imwecheteyo, kuyera uye nekudaro kufarira kwevashambadzi kunodererawo. Neraki, chiteshi cheTV chinogona kutsiva kurasikirwa uku nemari yainounganidza kubva kune vanogovera.

Ichi chinongedzo hachipo muchiteshi chekuparadzira chesevhisi yekushambadzira. Asi zvinoreva kuti mari yese kubva kuvashandisi inoenda zvakananga kukambani inopa sevhisi, uye haifanirwe kugovaniswa nemugovera. Asi munyika yemasevhisi, panenge pasina nzvimbo yekushambadzira. Icho chokwadi chekuti vatengi vanogona kuona The Irishman kana Shamwari pasina kutengeserana mazororo inzvimbo huru yekutengesa yekushambadzira masevhisi. Mune izvi, zvisinei, masevhisi ega ega anobvumirana, uye semhedzisiro, chinhu chega chega chekubudirira mumusika uyu chiri mukati.

Kana iyo sevhisi ikasaidzorera nekukurumidza zvakakwana, isiri yemhando yakakwana kana yanyanya kuchembera uye yapera nguva, mushandisi anobuda kunze kwebasa uye bhizinesi pakati pekambani nemutengi rinopera ipapo. Sekureva kwaRichard Broughton, director wezvekutsvagisa kuAmpere Analysis, kiyi yekubudirira kwemasevhisi makuru ndeyekuti vanogona kuvhura kanokwana imwe nyowani svondo rega rega. Vataridzi vanogona kuona mutsva asi wepakati akateedzana pane anohwina-mubairo asi akateedzana akateedzana.

Sekureva kweNew York University Stern Chikoro cheBusiness Associate Purofesa Jamyn Edis, 2020 richava gore reMitambo YeNzara yemasevhisi eterevhizheni.

Apple TV pamwe neFB

Kunobva: Bloomberg (#2)(#3)(#4)

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