Michal Marek Apple yakazivisa mibairo yemari yekota yechitatu yemari ye2016, uye panguva ino Tim Cook anogona kuzorora. Kambani yeCalifornian yakapfuura zvaitarisirwa neWall Street. Nekudaro, zvinofanirwa kucherechedzwa kuti mushure mekuodza mwoyo kota yekupedzisira, riini Mari yeApple yakadonha kekutanga mumakore gumi nematatu, tarisiro idzi dzakanga dzisina kunyanya kukura.
Kwemwedzi yaKubvumbi, Chivabvu naChikumi, Apple yakashuma mari yemadhora mazana mana nemakumi mana nemazana mana emadhora aine purofiti yemadhora mabhiriyoni manomwe. Kunyangwe iyi isiri mhedzisiro yakaipa mumamiriro eiyo Apple portfolio yazvino, zvichienzaniswa nenguva yakafanana gore rapfuura, kudzikira kwakanyanya mumhedzisiro yehupfumi kunogona kucherechedzwa. Muchikamu chechitatu chemari yegore rapfuura, Apple yakatora madhora mabhiriyoni makumi mana nemakumi mapfumbamwe nemazana matanhatu uye yakatumira purofiti yemadhora mabhiriyoni gumi nemazana manomwe. Iyo gross margins yekambani zvakare yakadonha gore negore kubva pa42,4% kusvika 7,8%.
Panyaya yekutengesa kwe iPhone, chikamu chechitatu chaive chisina kusimba mukufamba kwenguva. Nekudaro, kutengesa kuchiri kudarika zvinotarisirwa zvenguva pfupi, izvo zvinogona kuverengerwa zvakanyanya nekugamuchira kunodziya kweiyo iPhone SE. Iyo kambani yakatengesa 40,4 miriyoni mafoni, ayo angangoita mamirioni mashanu maPhones mashoma pane gore rapfuura rechitatu kota, asi zvishoma zvishoma pane zvaitarisirwa nevanoongorora. Nekuda kweizvozvo, Apple migove yakasimuka 6 muzana mapoinzi mushure mekunge mhedzisiro yemari yakaziviswa.
“Tinofara kuzivisa mhedzisiro yekota yechitatu inoratidza kudiwa kwevatengi kwakasimba kupfuura zvataitarisira pakutanga kwekota. Takava nekuvhurwa kwakabudirira kwe iPhone SE, uye tinofara kuona kuti software nemasevhisi akaunzwa kuWWDC muna Chikumi akatambirwa sei nevatengi nevagadziri.
Kunyangwe mushure megore rino rechitatu kota, zviri pachena kuti iPad yekutengesa inoramba ichidzikira. Apple yakatengesa pasi pemamiriyoni gumi emapiritsi ayo mukota, kureva miriyoni imwe isingasviki gore rapfuura. Nekudaro, kudzikira kwemayuniti akatengeswa kunobhadharwa nemutengo wepamusoro weiyo itsva iPad Pro maererano nemari.
Kana zviri zvekutengesa kweMac, paive nekudzikira kwaitarisirwa pano zvakare. Muchikamu chechitatu chegore rino, Apple yakatengesa 4,2 miriyoni makomputa, i.e. angangoita 600 pasi pegore rapfuura. Iyo MacBook Air inochembera zvishoma nezvishoma uye refu-isina-yakagadziridzwa portfolio yeMacBook Pros, iyo Apple ingangove yakamirira. iyo itsva Intel Kaby Lake processor, iyo yakanonoka zvikuru.
Nekudaro, Apple yakaita zvakanaka chaizvo munzvimbo yebasa, uko kambani yakawana zvakare mhedzisiro yakanaka. Iyo App Store yakaita mari yakawanda munhoroondo yayo mukota yechitatu, uye Apple yese sevhisi chikamu chakakura ne19 muzana gore-pamusoro-gore. Pamwe nekuda kwekubudirira mundima iyi, kambani yakakwanisa kubhadhara imwe madhora mabhiriyoni gumi nematatu kune vanogovana sechikamu chechirongwa chekudzoka.
Muchikamu chinotevera, Apple inotarisira purofiti pane imwe nzvimbo pakati pe45,5 ne47,5 bhiriyoni emadhora, iyo yakawanda kupfuura mukota iyo mhedzisiro ichangobva kuziviswa, asi isingasviki panguva imwecheteyo gore rapfuura. Muchikamu chechina chegore rapfuura, kambani yaTim Cook yakashuma kutengesa kwe51,5 bhiriyoni.
Kunyange zvakadaro, kuderera kunogona kutsanangurwa pamativi ose. Chete nekuti vaongorori vanga vatove nekukahadzika, saka vakaisa fungidziro pasi, uye Apple yakakwira pamusoro pefungidziro nenzeve dzakakweshwa, saka budiriro. Saka chaizvo yup.
Ndiratidze imwe kambani ingazvidza mibairo yakafanana...
Asi mwari ngaasadaro, ndinobvuma kuti Apple neCook vanogona kunyemwerera nekuti mari yacho inopfuura yakanaka kunyangwe yadzikira. Pano pane kuchera kune vatapi venhau, nekuti ivo vanofanirwa kunge vari kumashure kwevanotsoropodza uye kazhinji ivo vari mune dzinenge dzimwe nhepfenyuro, nekuti iye ari pasi uye munhu wese, kunyangwe Timy Cook :), anozviziva. Asi pano chinyorwa chinonzwika sechakanaka chaizvo uye icho chisina kunaka, nekuti chiri kure nehukuru. Apple yanga ichishaya hunyanzvi hutsva kwenguva yakareba, uye kana vakauya nechimwe chinhu chitsva, havagone kuchiita nekukurumidza, uye musika uri kutanga kuzviziva, izvo zvine inertia yakawanda mushure mezvose.
Vaiziva kuti paizodzikira. Mushure mekunge mhedzisiro yaziviswa, mutengo weApple wakakwira neinopfuura 7%. Saka Apple yakapedza zvirinani pane zvaitarisirwa nevanoongorora.
Ndapota usavhiringa musika uye masheya. Enron yainzi kambani yeAmerica ine zvinhu zvitsva isati yaparara, uye masheya ayo aikwira mudenga. Kunyangwe iri yekuenzanisa kwakashata, nekuti Enron akabiridzira muaccounting, asi musika nemasheya hazvienderane zvakanyanya. Kambani inogona kunge yakagadzikana pamusika, asi vagovani vanotumira migove yayo pasi nyore nekuti kuri kunaya kumwe. Uye zvakasiyana. Uye zviri nyore, kunyangwe tichida kana kusada, Apple haisati yaratidza chimwe chinhu chakawedzerwa nguva pfupi yadarika, mitengo yakakwira zvakanyanya, musika weChinese, wauri kubheja zvakanyanya, wave kutonhora kwairi, saka zvese izvi zvinogona kudzosera moto pairi. it. Kwete kuti ndinoida chaizvo, ndinoda Apple, asi ivo vanofanirwa kurova mbongoro yavo zvishoma.
Chibvumirano. Asi pano iwe uri pa "fan-peji". Uye, zvinosuruvarisa, izvi zvinowanzoratidzwa muchinangwa chemaonero emunyori panyaya yacho.