Vhara shambadzo

Vadiwa vaverengi, Jablíčkář iri kukuunzirai zvekare mumwe muenzaniso kubva munhoroondo iri kuuya yehupenyu hwaSteve Jobs, iyo ichatsikiswa kuCzech Republic musi wa15 Mbudzi 11. Iwe haugone chete ikozvino. pre-order, asi kuverenga kubatana pakati peMabasa naBono. Tinoenderera mberi nechitsauko 31.

Tinozivisa muverengi kuti chinyorwa ichi chakadimburirwa uye hachina kumboongororwa mutauro.

Steve Jobs naBono

U2 anotungamira Bono agara ari anoyemura zvikuru kugona kweApple kushambadzira. Bhendi rake reDublin raive rakanakisa pasirese, asi muna 2004, mushure memakore angangoita makumi matatu ekutamba pamwechete, vakafunga kumutsiridza chimiro chavo. Akaburitsa dambarefu idzva rakanaka rine track inotungamira gitare The Edge ataura kuti ndiye "amai veese tunes". Aona kuti zvaizoda rubatsiro, Bono akafunga kufonera Mabasa.

"Ndaida chimwe chinhu kubva kuApple," Bono anoyeuka. “Takanzi track Vertigo, yaiva neruzha rwegitare rune hasha rwandaiziva kuti rwaizonakidza, asi bedzi kana vanhu vakarinzwa vangorinzwazve.” Ainetseka kuti nguva yokusimudzirwa kwokuridza redhiyo yakanga yapera. Saka akashanyira Jobs kumba kwake muPalo Alto, vakafamba mubindu pamwe chete, uye vakasvika pachibvumirano chisina kujairika. Kwemakore, U2 yakaramba mari inosvika mamirioni makumi maviri nematatu emadhora mukushambadza. Uye Bono iye zvino aida kuti Mabasa ashandise rwiyo rwavo mune iPod yekutengesa mahara-kana kuti sechikamu chekukunda-kuhwina dhiri. "Havasati vamboita chero kushambadzira," anodaro Jobs. "Asi ivo vairasikirwa nezvakawanda pakurodha zvisiri pamutemo, vakafarira chitoro chedu cheTunes, uye vakafunga kuti tinogona kuvabatsira kuwana nzira yekusvika kune vateereri vadiki."

Bono aida kuti shambadziro isangori rwiyo chete, asi bhendi zvakare. Chero mumwe mukuru angadai akasvetukira pamukana wekuva neU2 mukushambadzira kwemahara, asi Mabasa akadzora kumashure izvozvi. Apple yanga isina vanozivikanwa mumashambadziro avo, angori masilhouettes. (Kushambadza kwaBob Dylan kwakanga kusipo panguva iyoyo.) “Une zvimiro zvevatevedzeri,” akadaro Bono, “ko kana danho rinotevera raiva rokuva nemifananidzo yevaimbi vakapindura kuti yaiva pfungwa inokosha kufunga. Bono akasiya Mabasa kopi yealbum risina kuburitswa Nzira yekubvisa sei Atomic Bombkuti ndivateerere. “Ndiye ega kunze kwebhendi aive nadzo,” anodaro Bono.

Nhevedzano yekurukurirano yakatevera. Mabasa akasangana naJimmy Iovine, ane kambani Interscope yakagovera mimhanzi yeU2, kumba kwake muLos Angeles 'Holmby Hills nharaunda. Maneja weEdge neU2 Paul McGuiness vaivepowo pamusangano uyu. Mumwe musangano wakaitwa muimba yekubikira Mabasa. Pano, McGuiness akanyora mudhayari yake pfungwa dzega dzechibvumirano cheramangwana. U2 ichaonekwa mukushambadza, uye nekudzoka Apple inoshingairira kusimudzira albhamu yavo nenzira dzakasiyana siyana, kubva kumabhodhi ezvikwangwani kuenda kune main iTunes peji. Iri boka harigamuchire chero mubhadharo wakananga, asi richagashira komisheni kubva pakutengeswa kweiyo yakakosha U2 iPod series. Bono, seKushaikwa, aive nechokwadi chekuti U2 yaifanira kugamuchira mari kune yega iPod inotengeswa, asi pakupedzisira akakwanisa kumanikidza ichi chinodiwa zvishoma. "Bono neni takakumbira Steve kuti atiitire vatema," anoyeuka kudaro Iovine. "Yakanga isiri tsigiro yekutengeserana, chaive chibvumirano chekubatsirwa kwemhando mbiri."

"Taida iPod yedu, chimwe chinhu chakasiyana nemamwe machena," Bono anoyeuka. “Taida dema, asi Steve akati, ‘Takaedza mavara ose, asi hapana anoshanda kunze kwechena. Asi nguva inotevera paakatiratidza iyo nhema modhi uye yaitaridzika zvakanaka. "

Shambadziro iyi yakachinjanisa mapfuti ane simba enhengo dzebhendi dzine mwenje usina kujeka nemasikirwo emukadzi ari kutamba aine mahedhifoni eiPod munzeve dzake. Nzvimbo yacho yakanga yatotorwa muLondon, asi chibvumirano cheU2 neApple chakanga chisati chavharwa. Mabasa aisada pfungwa yeyakakosha iPod nhema, uyezve, huwandu hwemari uye huwandu hwemari ichashandiswa mukusimudzirwa kwanga kusati kwabvumiranwa. Mabasa akadana James Vincent, uyo aitarisira basa pane ad agency, uye akamuudza kuti amise zvose. "Zvichida hazviuye kune chero chinhu pakupedzisira," akadaro. “Havazive kuti tinovapa kukosha kwakadii. Zvose zviri kuenda kugehena. Ngatiitei imwe ad. ” Vincent, aifarira U2 kwenguva refu, aiziva kuti kushambadzira kwaizove kwakakura sei kune vese bhendi neApple, uye akakumbira Mabasa kuti afonere Bono imwe nguva kuti aedze kugadzirisa zvinhu. Saka Mabasa akamupa nhamba dzenhare dzaBono. Vincent akabata muimbi mukicheni yake yekuDublin.

"Handifunge kuti zvichashanda," Bono akaudza Vincent. "Bandiro harina kurifarira." Vincent akabvunza kuti chii chanetsa. "Tiri vakomana, taiti hatimbofi takabhowekana," Bono akapindura. Vincent, kunyangwe aisaziva nezve rock slang, akabvunza Bono chaizvo zvaaireva. "Kuti hatisi kuita shit nekuda kwemari chete," Bono akatsanangura. "Tine hanya nevatsigiri. Uye isu taizonzwa sekunge taikwesha dhongi ravo kana isu tiine nyeredzi mune yekutengesa. Hatidi kuita izvozvo. Ndine urombo takutambisa nguva yako.'

Vincent akamubvunza kuti chii chimwe chaigona kuitwa naApple kuti zviitike. "Tinokupa chinhu chakakosha zvikuru chatinacho - mimhanzi yedu," Bono akadaro. "Uye unotipei pachidimbu? Advertising. Asi vateveri vedu vanozofunga kuti ishambadziro yako. Tinoda chimwe chinhu zvakare. " Vincent aisaziva kuti ndeipi nhaurirano yakanga yasvika yemhando yakakosha yeU2 yeiPod nemari, saka akafunga kubhejera pairi. "Ichi ndicho chinhu chakakosha chatinogona kukupa," akaudza Bon. Bono anga achisunda izvi kubva paakatanga kusangana naMabasa, saka akazvitora. "Zvakanaka, asi unofanira kundiudza kuti tichazviita here."

Vincent akabva adaidza Jony Ive, mumwe mutsigiri mukuru weU2 (akatanga kuvaona mumakonti muNewcastle mu1983) uye akatsanangura mamiriro acho kwaari. Ive akati anga achitotamba nekugadzirwa kweiPod nhema ine vhiri dzvuku rekudzora sezvaifungidzirwa naBono kuti aenderane nemavara ari pakavha yealbum. Nzira yekubvisa sei Atomic Bomb. Vincent akadana Mabasa uye akakurudzira kuti atumire Ive kuDublin kuti aratidze bhendi kuti iPod yakasviba uye tsvuku yaizoita sei. Mabasa akabvuma. Vincent akafonera Bono ndokumubvunza kana aiziva Jony Ive. Haana kuziva kuti vaviri ava vakanga vatoonana vachiyemurana. "Ndinoziva Jony Ive?" Bono akaseka. "Ndinomuda mukomana uyo. Ndinonwa mvura yaanogeza nayo.'

"Simba," Vincent akapindura. "Asi ko kana akakushanyira akakuratidza kuti iPod yako inogona kutaridzika sei?"

"Zvakanaka, ndichauya kuzomutora muMaserati mangu," Bono akapindura. “Achagara neni. Tichabuda tose todya zvedu zvakanaka.''

Zuva rakatevera, apo Ive akananga kuDublin, Vincent aifanira kupingudza Mabasa, uyo akatangazve kufunga pamusoro pechinhu chiri chose. “Handizivi kana tiri kuita zvakanaka,” akadaro. "Hatingaite kune mumwe munhu." Vincent akamuvimbisa kuti kondirakiti neU2 yaizova yakasarudzika.

“Jony akauya kuDublin ndikamuisa muimba yangu yevaenzi. Inzvimbo yakanyarara pedyo nenjanji, yakatarisana negungwa,” anoyeuka kudaro Bono. "Akandiratidza iPod iyi nhema ine vhiri dzvuku ndikati, Zvakanaka, ngatizviite." Uye vakaenda kune imwe nzvimbo yebhawa kuti vagadzirise mamwe mashoko ndokubva vafonera Mabasa muCupertino kuti vabvunze kana aizobvuma. Mabasa akakakavadzana kwekanguva pamusoro pechimiro chemamwe marongero uye dhizaini, izvo zvakaita kuti chitarisiko chikuru paBono. "Zvinoshamisa chaizvo kuti maneja mukuru ane hanya nezvenyaya dzakadai," akadaro. Pakabvumiranwa zvese, Bono naIve vakaenda kunonwa. Vese vari pamba mubhawa. Mushure memapindi mashoma, vakafunga kufonera Vincent kuCalifornia. Akanga asipo, saka Bono akamusiira meseji pamushini wake wekupindura – imwe yaaisazodzima. "Heino Dublin izere nemabhuru, isu takagara pano neshamwari yako Jony," Bono akachema. “Takanwa zvinwiwa zvishoma uye tiri kunakidzwa neiPod yedu yakanaka, handitombozvitenda kuti iriko uye kuti ndakaibata muruoko rwangu. Ndatenda!"

Mabasa akarenda theatre muSan José kupemberera iyo itsva yekutengesa uye yakakosha edition iPod. Akabatanidzwa pachikuva naThe Edge naBono. Kutengesa 840 marekodhi muvhiki yayo yekutanga, iyo albhamu yakabva yawedzera machati Billboard. Bono akabva ataura mupepanhau kuti akapfura chiziviso pasina mvumo nekuti "U2 inoita mari yakawanda kubva mukushambadza seApple". Jimmy Iovine akawedzera kuti zvichabatsirawo bhendi "kuswedera pedyo nevateereri vadiki".

Zvakakosha kucherechedza kuti kubatana nekombuta uye mugadziri wemagetsi kwakabatsira rock band kufadza vateereri vechidiki. Bono akazotaura kuti hazvisi zvese zvinosangana nekambani huru idhiri nadhiabhori. "Zvitarise zvakanaka," akaudza Greg Knot, muongorori wemimhanzi kubva Chicago Tribune. "'dhiabhorosi' pano iboka revanhu vanogadzira, vanhu vanogadzira kupfuura vazhinji vanorocker. Uye mutungamiri wavo ndiSteve Jobs. Pamwe chete, vanhu ava vakagadzira chinhu chakanakisa chehunyanzvi mutsika yemimhanzi kubvira pamazuva egitare remagetsi. Iyo iPod. Basa reunyanzvi kurwisa kushata. "

Muna 2006, Bono akawana Mabasa kuti abatane zvakare. Rwendo rwuno rwaive chirongwa cheProduct Red, chinangwa chaive chekuunganidza mari kuvanhu vanorwara neAIDS uye kuzivisa veruzhinji nezvekurwisa chirwere ichi muAfrica. Mabasa aive asiri mutsigiri mukuru uye aisambofarira rubatsiro. Asi akasarudza kutsaurira yakakosha iPod tsvuku kumushandirapamwe weBono. Zvisinei, haana kutora danho iri nechido chaicho. Semuenzaniso, haana kufarira chokwadi chekuti zita rekuti Apple raifanirwa kuoneka mumabhuraketi padivi peizwi mumushandirapamwe. TSVUKU (tsvuku) mune superscript - (APPLE)TSVUKU. "Handidi kubhuraki Apple," akadaro nemaune. Uye Bono akanga achimunyengetedza: "Asi Steve, iyi ndiyo nzira yatinoratidza nayo kubatana munyaya iyi." Vakabva vatenderana kurara pairi. Pakupedzisira, neimwe nzira, Mabasa akarega. Bono anogona kuita zvaanoda mukushambadzira, asi Mabasa haambofi akaisa zita reApple mumaparenthesi pane chero zvigadzirwa zvake kana mune chero zvitoro zvake. PaiPod paive pakanyorwa kuti (PRODUCT)TSVUKU, kwete (APPLE)TSVUKU.

“Steve anogona kushatirwa,” anoyeuka kudaro Bono, “asi nguva idzodzo dzakatiswededza pedyo zvikuru, nokuti hausangane nevanhu vakawanda muupenyu vaunogona kukurukura navo zvinofadza kudaro. Akaoma musoro, ane maonero ake pane zvose. Pese pandaitaura naye mushure meimwe konzati yedu, aiva nemafungiro pamusoro pazvo.” Mabasa nemhuri yake vaishanyira Bono nomudzimai wake nevana vana nguva nenguva pakugara kwavo pedyo neNice paFrench Riviera. Rimwe zororo muna 2008, Mabasa akahaya yacht ndokuimisa pedyo nekwaigara Bono. Vakadya pamwe chete Bono achiridza matepi enziyo dzaaigadzirira nechikwata ichi kuti pave nealbum raiuya Hapana Mutsara paHuroni. Pasinei noushamwari, Mabasa haana kutora napkins. Vakaedza kubvumirana pakuwedzera kushambadza uye chinyorwa chakakosha cherwiyo Enda Pamabhuti Ako, asi havana kubvumirana. Bono paakakuvara musana muna 2010 uye aifanira kukanzura rwendo, Powell akamutumira chipo chakakosha chaisanganisira DVD recomedy duo Flight of the Conchords, bhuku. Mozart's Brain uye Fighter Pilot, uchi kubva kunyuchi dzake uye marwadzo ekuderedza marwadzo. Mabasa akabatanidza meseji yake kune yekupedzisira chinhu: "Pain Cream - Ndinonyatsoda zvinhu izvi."

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