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Steve Jobs - zvinyorwa kubva mubhuku III.

Libor Kubín
15

Vadiwa vaverengi, Jablíčkář zvakare inokuunzirai yakasarudzika, isina kupfupikiswa, muenzaniso wekupedzisira wechitsauko 32 kubva mubhuku riri kuuya rehupenyu hwaSteve Jobs. Ichaburitswa muCzech Republic munaNovember 15, 11. Unogona kuiwana ikozvino pre-order nemutengo wakaderedzwa weCZK 420.

Shamwari dzePixar

... uye vavengi zvakare

Hupenyu hwebug

Apple payakagadzira iMac, Mabasa akaenda naJony Ive kunoiratidza kuvanhu paPixar studio. Akatenda kuti muchina uyu waive nehushingi uye waizofadza vagadziri veBuzz Rocket naWoody, uye aifarira kuti vese Ive naJohn Lasseter vaive nehunyanzvi hwekutamba vachibatanidza hunyanzvi nehunyanzvi.

Pixar aive utiziro hweMabasa apo zvinhu zvakamuwandira muCupertino. KuApple, mamaneja aigara akaneta uye akatsamwa, uye Mabasa aivewo akati fambei uye vanhu vaimbomutyira nekuti vaisamboziva mafambiro aaiita. PaPixar, kune rumwe rutivi, munhu wose akanga akadzikama, ane mutsa uye achinyemwerera, kune mumwe nemumwe uye kuMabasa. Mune mamwe mazwi, mamiriro ekunze munzvimbo yebasa aigara achitemwa nevepamusoro-soro - kuApple Jobs uye kuPixar Lasseter.

Mabasa aifarira kutamba kwekuita mafirimu uye nechido akadzidza zvemashiripiti epakombiyuta, nekuda kwekuti, semuenzaniso, maranzi ezuva aifuratira mumadonhwe emvura kana mashizha euswa hunovheyeswa nemhepo. Pano, zvisinei, akakwanisa kurega chishuvo chokuva nechinhu chiri chose pasi poudzori hwake hwakakwana. Paive paPixar paakadzidza kurega vamwe vakasununguka kukudziridza kugona kwavo kwekugadzira uye kutungamirwa navo. Yakanga iri kunyanya nokuti aifarira Lasseter, muimbi asina kujeka uyo, saIve, aigona kuunza zvakanakisisa muMabasa.

Basa guru reMabasa paPixar raiva nhaurirano, nzvimbo yaaigona kushandisa zvizere kushingaira kwake kwepanyama. Pasina nguva mushure mekutanga Toy Story akanetsana naJeffrey Katzenberg, akange asiya Disney muzhizha ra1994 kuti abatane naSteven Spielberg naDavid Geffen kuti vagadzire studio nyowani, DreamWorks SKG. Mabasa akatenda kuti timu yake kuPixar yakanga yapa Katzenberg zvirongwa zvefirimu idzva achiri kuDisney. Hupenyu HweBug uye kuti DreamWorks yakaba pfungwa yavo yebhaisikopo rezvipembenene uye vakaita bhaisikopo kubva mariri. Antz (Ant Z): “Jeffrey paakanga achiri kuita zvemafirimu kuDisney, takataura naye nezvemazano edu Hupenyu hwebug,” anodaro Mabasa. "Mumakore makumi matanhatu enhoroondo yemafirimu ane animated, hapana akambofunga nezvekugadzira firimu pamusoro pezvipembenene - kunze kweLasseter. Yakanga iri imwe yemafungiro ake akajeka. Uye Jeffrey akangoerekana asiya Disney, akatanga DreamWorks, uye nemukana akawana zano remufirimu ane animated - oops! – nezvezvipembenene. Uye akaita seasina kumbonzwa nezvepfungwa yedu. Ari kunyepa. Anonyepa uye haatombotsvetsi.'

Zvisinei, zvakanga zvisina kudaro. Nyaya chaiyo yakati wandei inonakidza. Katzenberg, achiri kuDisney, akange asati anyatsonzwa nezvepfungwa dzaPstrong Hupenyu hwebug. Asi paakabva kunotanga DreamWorks, akaramba achibatana naLasseter, uye vaifonerana nguva nenguva, kungotaura chimwe chinhu chakadai, "Hey, murume, hupenyu huri kufamba sei, iwe uchiri kuitei?" Lasseter paakanga ari mumasitudiyo ku Universal, uko DreamWorks aitorawo mafirimu, akadana Katzenberg ndokusangana nevamwe vaaishanda navo vakati wandei. Apo Katzenberg akabvunza zvavakaronga zvinotevera, Lasseter akamuudza. “Takamutsanangurira Hupenyu hwebug, achiratidzira svosve rinounza zvimwe zvipembenene pamwe chete ndokuhaya boka revatambi ve<em>flea circus kuti vakunde mhashu dzinoparadza,” anoyeuka kudaro Lasseter. “Ndaifanira kunge ndakangwarira. Jeffrey akaramba achibvunza pataida kuiburitsa.'

Lasseter akanetseka paakanzwa mukutanga kwa1996 kuti DreamWorks yakanga ichigadzira firimu rayo remasvosve ekombuta. Akafonera Katzenberg ndokumubvunza chaiko. Katzenberg akaseka uye akazununguka zvisingaite, achibvunza Lasseter kwaaive anzwa nezvazvo. Lasseter akabvunza zvakare, uye Katzenberg akanga atobvuma ruvara. "Ungazviita sei izvozvo?"

"Isu tave nepfungwa iyi kwenguva yakareba," akadaro Katzenberg, uyo anonzi akaunzwa kune iyi pfungwa naDreamWorks' director webudiriro.

"Handizvidaviri," Lasseter akapindura.

Katzenberg akabvuma izvozvo Ant Z akadaro nekuda kwevaimboshanda navo kubva kuDisney. DreamWorks 'yekutanga firimu guru raive Muchinda weEgipita, iyo yaive yakarongerwa kutanga paZuva reKutenda 1998, uye akashamiswa kuziva kuti Disney aironga kuridza Pstrong. Hupenyu hwebug. Ndosaka akakurumidza kupedza Ant Z, kuti Disney ichinje zuva rekutanga Hupenyu hwebug.

"Fuck iwe," Lasseter, uyo aisambotaura zvakadaro, akazvisunungura. Uye ipapo haana kutaura naKatzenberg kwemakore gumi nematatu.

Mabasa akatsamwa. Uye akapa kuburitsa kumanzwiro ake zvakanyanya nehunyanzvi kupfuura Lasseter. Akachaira Katzenberg runhare ndokutanga kumupopotera. Katzenberg akamupa mukana: aizononoka kugadzira Ant Z, apo Mabasa neDisney vanofambisa iyo yekutanga Hupenyu hwebug kuitira kuti zvisapesane nazvo Muchinda weEgipita. "Kwakanga kuri kusanyara, uye handina kubvumirana nazvo," Jobs anoyeuka kudaro. Akaudza Katzenberg kuti Disney yaisazochinja zuva rekutanga chero muripo.

"Asi aigona," Katzenberg akapindura. "Unogona kuita chero chawaisa pfungwa dzako. Uye makandidzidzisawo!” Akataura kuti Pixar paakanga ava kuda kubhuroka, akauya kuzobatsira nechibvumirano Toy Story. "Ndini ndega ndisina kukusiya wakarembera, zvino wava kuvarega vachikushandisa pandiri." Hupenyu hwebug uye kusataura chinhu kune Disney studio. Uye Katzenberg anobva anonoka Ant Z. "Kanganwa," Mabasa akadaro.

Asi Katzenberg akanga akatasva bhiza. Zvaive pachena kuti Eisner naDisney vaishandisa iyo firimu rePixar kutsiva paari nekusiya Disney kuti vatange studio yekukwikwidza. "Muchinda weEgipita ndicho chinhu chekutanga chatakaita, uye nemaune vakaisa chimwe chinhu chavo pazuva rekutanga kwedu kuti vangotigumbura, ”akadaro. "Asi ndazviona saMambo Shumba: ukapinza ruoko rwako mukeji yake ukandibata, unodemba."

Hapana divi rakadzokera pasi, uye mafirimu maviri akafanana nezvezvipembenene akamutsa kufarira kusati kwamboitika munhau. Disney akaedza kunyaradza Mabasa, achitenda kuti kumutsa makwikwi kunongoshanda sekushambadzira Ant Z, asi Mabasa akanga asiri ekuti avharwe muromo nyore. "Vakaipa havawanzokunda," akadaro mubvunzurudzo na Los Angeles Times. DreamWorks 'anokasira-witted marketing nyanzvi Terry Press akati, "Steve Jobs anofanira kunwa piritsi."

Ant Z yakatanga kuratidzwa mukutanga kwaGumiguru 1998. Rakanga risiri bhaisikopo rakashata. Mujuru, anogara munharaunda inowirirana uye achida kuratidza hunhu hwake, akataurwa naWoody Allen. "Uyu iWoody Allen komedhi, iyo mhando Woody Allen haachaiti," akanyora kudaro nguva. Iyi firimu yakaita 91 miriyoni muAmerica uye 172 miriyoni pasi rese.

Hupenyu hwebug akasvika mavhiki matanhatu gare gare kupfuura zvaakanga aronga. Yakanga iine imwe rondedzero yakanyorwa yakashandura ngano yeAesop pamusoro pesvosve nehwiza mumusoro wayo, uye zvakare yakagadzirwa nehumwe hunyanzvi hwehunyanzvi, ichibvumira vataridzi kunakidzwa, semuenzaniso, maonero akadzama emafuro kubva pamaonero esvosve. nguva akachirumbidza: “Vagadziri vemafirimu vakaita basa rakaisvonaka rokusika iyi nharaunda ine sikirini yakakura yemashanga, mashizha, uswa, uye ma<em>labyrinths akagarwa neakawanda ezvisikwa zvakaipa, zvinopenga, uye zvinoyevedza zvokuti firimu reDreamWorks rinonzwa semutambo weredhiyo uri pedyo nebasa ravo. ," akanyora kudaro mutsoropodzi Richard Corliss. Uye pabhokisi hofisi, iyo firimu zvakare yakafamba zviri nani kupfuura Ant Z - 163 miriyoni muUnited States uye 363 miriyoni pasi rese. (Akarova i Muchinda weEgipita. )

Makore mashoma gare gare, Katzenberg akasangana neMabasa nemukana uye akaedza kugadzirisa zvinhu pakati pavo. Akasimbirira kuti paakanga ari kuDisney, haana kumbonzwa nezvepfungwa dze Hupenyu hwebug, uye kana akadaro, kondirakiti yake neDisney yaizomubvumira kugovera mupurofiti, saka angadai asiri kunyepa nezve chinhu chakadaro. Mabasa akaninira ruoko rwake pazviri. “Ndakukumbira kuti ufambise zuva rekutanga ukaramba, saka haungashamisike kuti ndakarwira mwana wangu,” akadaro Katzenberg. Akarangarira Mabasa achigutsurira musoro kuti ainzwisisa. Zvisinei, Mabasa akazotaura kuti haana kumbokanganwira Katzenberg:

“Firimu redu rakakunda firimu rake muhofisi yebhokisi. Zvakafamba zvakanaka? Aiwa, hazvina kudaro, nekuti vanhu vava kuona munhu wese muHollywood kamwe kamwe achiita mafirimu ezvipembenene. Akabvisa pfungwa yaJohani yepakutanga, uye iyo haigoni kutsiviwa. Akakuvadza zvakanyanya zvokuti ndakanga ndisisavimbe naye, kunyange paaida kuzvigadzirisa. Akauya kwandiri mushure mekubudirira kwaShrek ndokuti, 'Ndachinja. Ndiri mumwe munhu. Ini pakupedzisira ndinogara murugare neni,' uye rudzi irworwo rweupenzi. Ndakaita senge, ndipe zororo, Jeffrey. Anoshanda nesimba, asi nekuziva tsika dzake, handigoni kufara kuti munhu akadaro ari kubudirira munyika ino. Vanonyepa zvakanyanya muHollywood. Inyika inoshamisa. Vanhu ivavo vanonyepa nekuti vari muindustry umo pasina kuzvidavirira pabasa. Hapana. Uye ndozvinoita kuti vasiyane nazvo.''

Zvinokosha kupfuura kukundwa Ant Z - nepo kwaive kutsiva kunonakidza - kwaive kuti Pixar airatidza kuti yakanga isiri yekushamisika kumwe. Hupenyu hwebug wakawana futi Toy Story, zvichiratidza Pixar kuti kubudirira kwavo kwekutanga kwakanga kusiri kungoita. "Chigadzirwa chechipiri chirwere chemhando yepamusoro mubhizinesi," Jobs akazodaro. Zvinobva mukusanzwisisa kuti sei chigadzirwa chako chekutanga chakabudirira zvakadaro. "Ndakasangana nazvo kuApple. Uye ndakafunga ndega: Kana tikakwanisa kuita yechipiri firimu, saka takazviita. "

"Firimu raSteve Pachake"

Toy Nyaya II, iyo yakatanga kutanga muna November 1999, yakanga yakatokura zvikuru, ichiita $246 mamiriyoni muUnited States uye mamiriyoni 485 emadhora pasi rose. Kubudirira kwePixar kwakasimbiswa zvachose, uye yakanga yava nguva yekutanga kuvaka mahofisi makuru emumiririri. Kusvika parizvino, Pixar akashanda kunze kwegaba rakasiiwa muSan Francisco's Emeryville, dunhu remaindasitiri pakati peBerkeley neOakland, mhiri kweBay Bridge. Vakaita kuti chivakwa chekare chiputsirwe, uye Mabasa akapa Peter Bohlin basa, mugadziri wezvitoro zveApple, kuti avake chivakwa chitsva panzvimbo yemaeka gumi nematanhatu.

Ehe, Mabasa akafarira zvikuru chikamu chese chechivako chitsva, kubva padhizaini kusvika kudiki-diki maererano nemidziyo uye tekinoroji yekuvaka. "Steve akatenda kuti chivakwa chakakodzera chaigona kuita zvinhu zvikuru zvetsika," anodaro mutungamiri wePixar Ed Catmull. Mabasa aitarisira hurongwa hwese hwechivako ichi sekunge aive mutungamiriri achiisa dikita rake nemisodzi muchikamu chese chefirimu rake. "Imba yePixar yaive yemhando yefirimu raSteve," anodaro Lasseter.

Lasseter pakutanga aida kuvaka studio yeHollywood ine zvivakwa zvakasiyana zvezvinangwa zvakasiyana uye mabungalow evashandi vebasa. Asi vanhu vekuDisney vakati vaisada kambasi yavo nyowani nekuti yainzwa kurerukirwa, uye Mabasa akabvuma. Akasarudza kuenda kune zvakapesana nekunyanyisa uye kuvaka imwe huru chivako pakati neatrium iyo yaizobatsira vanhu kusangana.

Kunyangwe kuve murwi ane ruzivo rwenyika yedhijitari, kana pamwe nekuti ainyatsoziva kuti zviri nyore sei nyika ino kuparadzanisa vanhu, Mabasa aitenda zvakasimba musimba remisangano yekutarisana uye kubata nevanhu. "Munguva yanhasi yeInternet, tinoedzwa kufunga kuti pfungwa dzinogona kuvandudzwa muChat uye email," anodaro. "Iko kurova. Mazano anobva kumisangano inongoerekana yaitika, kubva munhaurirano dzisina kurongeka. Iwe unomhanyira kune mumwe munhu, unomubvunza zvaari kuita, iwe unoti 'wow' uye pasina nguva marudzi ose emafungiro ari kutenderera mumusoro mako. "

Uye saka aida kuti chivakwa chePixar chikurudzire kusangana kwakadai nemikana isina kurongwa. "Kana chivakwa chacho chisingatsigire izvi, uri kuzvinyima mikana yakawanda yekuvandudza uye mazano akajeka anoitika netsaona," anodaro. "Saka takagadzira chivako chinomanikidza vanhu kuti vabude mumahofisi avo, vafambe nepakati peatrium, uye vasangane nevamwe vanhu vangangodaro vasina kusangana neimwe nzira." paionekwa nepamafafitera ehoro yemusangano, iyo yaisanganisira horo huru, ine zvigaro mazana matanhatu uye makamuri madiki maviri ekuratidzira, kubva ipapo kwaipindawo kuatrium. “Dzidziso yaSteve yakashanda kubva pazuva rokutanga,” anoyeuka kudaro Lasseter. “Ndakadhumana nevanhu vandakanga ndava nemwedzi yakawanda ndisina kuona. Handisati ndamboona chivakwa chinokurudzira kushandira pamwe nekugadzira zvinhu zvakaita seichi. ”

Mabasa akatosvika pakusarudza kuti chivako ichi chaizongova nemakamuri maviri makuru ekugezera ane zvimbuzi, imwe yemurume wega wega, zvakare yakabatanidzwa neatrium. "Chiratidzo chake chaive chakasimba chaizvo, ainyatsogutsikana nepfungwa yake," anoyeuka kudaro mukuru wePixar Pam Kerwin. “Vamwe vedu takafunga kuti zvakanyanyisa. Somuenzaniso, mumwe mukadzi ane pamuviri akataura kuti vaisagona kumumanikidza kuenda kuchimbuzi kwemaminitsi gumi. Pakave nekurwa kukuru pamusoro pazvo. ” Uye yaivewo imwe yenguva apo Lasseter naJobs vakapesana. Saka vakaita chibvumirano: zvimbudzi zviviri zvaizova pauriri hwese kudivi rimwe nerimwe reatrium.

Masimbi echivako ichi aifanira kuonekwa, saka Mabasa akafamba nemasampuli kubva kune makondirakiti munyika dzese, achishamisika kuti ndeupi ruvara uye magadzirirwo aizovaitira zvakanyanya. Pakupedzisira, akasarudza fekitari muArkansas, akavarayira kuti vagadzire simbi ine ruvara rwakajeka uye kuti vaone kuti matanda haabvi kana kutsemuka panguva yekutakura. Akasimbirirawo kuti asungirwe mabhaudhi, kwete kusonwa. “Vakagadzira simbi yakachena yakaisvonaka,” anoyeuka kudaro. "Vashandi pavakanga vachiisa matanda pakupera kwevhiki, vakakoka mhuri dzacho kuti dzizozviona."

Nzvimbo yekusangana isina kujairika pamuzinda wePixar yaive Lounge yeRudo. Mumwe wevanodhirowa paakapinda muhofisi yake, akawana dhoo diki kumashure. Akavhura ndokuona kapassage kaive kakadzikira kaipinda mune imwe kamuri yaive nemarata aiita kuti papinde airconditioning system. Munhu ari kutaurwa uyu akagadzira kamuri iri rake pachake, akarishongedza nemwenje weKisimusi nemarambi elava nevamwe vake uye achipa zvigaro zvemaoko nemachira anodhindwa emhuka, makushion ane machira, tafura yekupeta yekudyira, bhawa rakarongedzwa zvakanaka uye napkins akadhindwa neLove Lounge. Kamera yevhidhiyo yakaiswa mupassage yaibvumira vashandi kuti vatarise kuti ndiani akanga achiuya.

Lasseter naMabasa vakaunza vaenzi vanokosha pano, avo vaigara vachibvunza kana vaizosaina rusvingo pano. Pakanga paine siginicha yaMichael Eisner, Roy Disney, Tim Allen kana Randy Newman. Mabasa aifarira apa, asi nekuti aisanwa, dzimwe nguva aidaidza imba iyi seMeditation Lounge. Akataura kuti muto waiyeuchidza "imba yekutandarira" iye naDaniel Kottke vaive nayo kuReed, chete isina LSD.

Kurambana

Mukupupura pamberi pedare reSeneti muna Kukadzi 2002, Michael Eisner akarwisa ads Mabasa akagadzirirwa iTunes. “Tine makambani emakombuta pano ane ads akazara nemabhodhi anoti: Dhawunirodha, sanganisa, pisa,” akazivisa kudaro. "Nemamwe mashoko, vanokurudzira uye vanokurudzira kuba nemunhu wese anotenga kombiyuta yavo."

Uku kwaive kusiri kutaura kwakangwara, sezvo zvaireva kuti Eisner aisanzwisisa musimboti we iTunes. Uye Mabasa, zvinonzwisisika, akazvipisa kunze, izvo Eisner angadai akafanotaura. Uye izvo zvakange zvisina hungwaru zvakare, nekuti Pstrong naDisney vachangoburitsa bhaisikopo ravo rechina Monsters Inc. (Monsters Inc), iyo yakakurumidza kuva yakabudirira zvikuru kupfuura mafirimu ekare, ichiita $525 mamiriyoni munyika yose. Chibvumirano pakati paPstrong neDisney studio chave kuda kuwedzerwa, uye Eisner haana kuzvibatsira paakanyomba mumwe wake pachena nenzira iyi muSeneti yeUS. Mabasa akanetsekana zvekuti akabva afonera mumwe wevakuru vepaDisney kuti azorore hake. "Unoziva here zvandakaitwa naMichael?"

Eisner naMabasa vakabva mumamiriro ezvinhu akasiyana, mumwe nomumwe achibva kukona yakasiyana yeAmerica. Zvisinei, vakanga vakafanana mukuda kwavo kwakasimba uye vasingadi zvikuru kubvumirana pane zvisina kufanira. Ivo vaviri vaida kugadzira zvinhu zvemhando yepamusoro, izvo kwavari zvaireva kubata-bata zvese uye kusambundira vatsoropodzi. Kuona Eisner achikwira chitima cheWild Kingdom kakawanda, kufunga kuti ungaita sei kukwira zvakanyanya kwakafanana nekuona Steve Jobs fiddle ine iPod interface uye kufungisisa maitiro ekuita kuti zvive nyore. Nekune rimwe divi, kuvaona vachidyidzana nevanhu kwaisanyanya kusimudzira.

Vese vari vaviri vakakwanisa kuzvishingisa, asi havana kuda kudududza, izvo kanopfuura kamwe, pavakapinda mukati memumwe nemumwe, zvakakonzera kutadza kubasa. Munharo dzose vaipomerana nhema. Asi Eisner kana Mabasa haana kutenda kuti vaigona kudzidza chero chinhu kubva kune mumwe, uye havana kumbofunga kuratidza mumwe modicum yeruremekedzo uye kuita kunge pane chimwe chinhu chekudzidza. Mabasa anopomera Eisner:

"Chinhu chakanyanya kuoma, ndinofunga, ndechekuti Pstrong akabudirira kumutsiridza bhizinesi reDisney, achiita bhaisikopo guru mushure meimwe, uku Disney ichiburitsa flop mushure mekubhururuka. Iwe ungafunga kuti mukuru weDisney angada kuziva kuti Pixar angangozviita sei. Asi akashanyira Pixar kwemaawa maviri nehafu mumakore makumi maviri ehukama hwedu, kuti atipe hurukuro yekukorokotedza. Haana kuita hanya nazvo, aisamboda kuziva. Uye izvo zvinondishamisa. Kuda kuziva kwakakosha zvikuru. "

Izvozvo zvakanga zvisina kunaka. Eisner akagara paPixar zvishoma, Mabasa akanga asipo kune kumwe kushanya kwake. Nekudaro, chaive chokwadi kuti aisaratidza kufarira zvakanyanya tekinoroji kana basa rehunyanzvi mu studio. Kusiyana naye, Mabasa akazvipira nguva yakawanda kuwana chimwe chinhu kubva kuDisney's manejimendi.

The nudge between Eisner and Jobs yakatanga muzhizha ra 2002. Mabasa akanga agara achiyemura mweya wekugadzira weWalt Disney mukuru uye chokwadi chokuti kambani yeDisney yakanga ichishanda kwezvizvarwa zvakawanda. Akaona muzukuru waWalt ​​Roy semufananidzo wenhaka yenhoroondo yasekuru vake uye uzivi hwehupenyu. Roy akanga achiri kutungamirira Disney studio, pasinei nokuti iye naEisner vakanga vasisave pedyo sepakutanga, uye Mabasa akamuratidza kuti Pstrong aisazomutsidzira chibvumirano chake neDisney kana Eisner akaramba ari mubatsiri.

Roy Disney naStanley Gold, shamwari yake yepedyo mukutungamira kwe studio, vakatanga kuzivisa vamwe vatariri nezvedambudziko naPstrong. Muna Nyamavhuvhu 2002, izvi zvakaita kuti Eisner anyore e-mail kune manejimendi umo asina kutora napkins. Aive nechokwadi chekuti Pixar aizopedzisira avandudza chibvumirano, muchidimbu nekuti Disney aive nekodzero kumafirimu aPstrong uye zvikwereti zvaive zvatoitwa. Uyezve, Disney ichange iri munzvimbo iri nani yekutaurirana gore kubva zvino nekuti Pstrong vachaburitsa bhaisikopo ravo idzva Kutsvaga Nemo (Kutsvaga Nemo). “Nezuro takaona bhaisikopo idzva rePixar kechipiri Kutsvaga Nemo, iyo ichatanga muna Chivabvu anotevera," akanyora kudaro. "Ichave chiitiko chikuru chechokwadi kune avo vakomana. Yakanaka kwazvo, asi hapana pese pese pakanaka sefirimu ravo rekupedzisira. Asi chokwadi vanonzwa kuti zvakanaka Los Angeles Times ndokushungurudza Mabasa. Uye chechipiri, akanga asina kururama, akakanganisa zvikuru.

Animated film Kutsvaga Nemo yakava Pixar's (uye Disney's) yakanyanya kurova kusvika nhasi uye yakapfuura Mambo Shumba uye rakava firimu remapopayi rakabudirira zvikuru munhoroondo. Yakawana madhora mazana matatu nemakumi mana emamiriyoni emadhora munyika uye inoremekedzwa madhora mazana masere nemakumi masere nemasere pasi rose. Muna 340, yakave zvakare DVD yakakurumbira yenguva dzose - ine mamiriyoni makumi mana emakopi akatengeswa - uye ikava nyaya yemakwikwi akakurumbira kumapaki eDisney. Uye pamusoro pazvo, chaive chidimbu cheunyanzvi chakanyatsogadzirwa uye chinoyemurika chakahwina Mubairo weAcademy for Best Animated Feature. "Ini ndinoda chaizvo bhaisikopo nekuti nderekutora njodzi uye kudzidza kurega avo vatinoda vatore njodzi," anodaro Jobs. Kubudirira kwefirimu kwaireva 868 miriyoni emadhora kumahomwe ePixar, ayo aive zvino ave ne2010 miriyoni yakanaka yekugadziriswa kwekupedzisira neDisney.

Nguva pfupi yapfuura purofiti Mabasa akaita kuti kupa kwaEisner kuve nedivi rimwe chete zvekuti zvaive pachena kuti zvaifanira kurambwa. Panzvimbo pe50:50 kupatsanurwa kwemari, sekudanwa kwaivapo, Mabasa akakurudzira kuti Pixar ave muridzi akazara uye akasarudzika wemafirimu, achibhadhara Disney chete zvinomwe nehafu muzana yekugovera. Uye mafirimu maviri ekupedzisira - vaingoshanda pamafirimu The Incredibles a Cars - kusanganisira vatambi vakuru vachange vatove pasi pechibvumirano chitsva.

Asi Eisner akanga aine kadhi guru rehwamanda muruoko rwake. Kunyangwe Pixar ikasamutsiridza kondirakiti, Disney ine kodzero yekugadzira inoteedzana Toy Story uye mamwe mafirimu akaitwa naPixar, uye ane kodzero kune magamba avo, kubva kuWoody kuenda kuNemo, pamwe naMickey Mouse naDonald Duck. Eisner anga achitoronga-kana kutyisidzira-kuti Disney animators vaizogadzira Toy Nyaya III, nokuti Pixar akanga asingadi kuzviita. "Kana ukatarisa zvakaitwa nekambani, semuenzaniso, Cinderella II, kungozvikwenya," Jobs akadaro.

Eisner akakwanisa kuita kuti Roy Disney abve sachigaro muna Mbudzi 2003, asi kusagadzikana hakuna kupera ipapo. Disney akanyora tsamba yakavhurika inotyisa. "Kambani yakarasikirwa nepakati pesimba rinokwevera pasi, simba rayo rekugadzira, yarasa nhaka yayo," akanyora kudaro. Mune litany yekufungidzirwa kukundikana kwaEisner, zvisinei, haana kutaura kuvaka hukama hunobudirira naPstrong. Mabasa akasarudza panguva iyi kuti akanga asisadi kushanda naEisner. Muna Ndira 2004, akazivisa pachena kuti akange asiya nhaurirano neDisney studio.

Sezvo mutemo, Mabasa akangwarira kuti asarega veruzhinji vaone maonero ake akasimba, ayo aakagovana chete neshamwari dzake dzakatenderedza tafura yekicheni muPalo Alto. Asi panguva ino haana kuzvidzora. Pamusangano wevatori venhau waakadana, akaudza vatori venhau kuti Pixar paaigadzira hits, Disney's animators vaiita "kunyangadza kunonyadzisa." "Chokwadi ndechekuti takashanda zvishoma neDisney padanho rekugadzira mumakore achangopfuura. Unogona kuenzanisa mhando yekugadzira yemafirimu edu nemhando yekugadzira yemafirimu matatu ekupedzisira eDisney uye utore mufananidzo wehunyanzvi hwekambani iyoyo iwe pachako dhirowa huru yevateereri, vakaenda kubhaisikopo kunoona mafirimu eDisney. "Tinotenda kuti Pixar ikozvino ndiyo ine simba uye inozivikanwa brand mumifananidzo." Apo Mabasa akakumbira kutarisirwa, Roy Disney akapindura, "Kana muroyi akaipa afa, tichava pamwe zvakare."

John Lasseter akatyiswa nepfungwa yekurambana naDisney. “Ndaive ndotyira vana vangu. Vachaita sei nevatambi vatakagadzira?” akayeuka kudaro. "Zvakanga zvakaita sebanga rakabayiwa mumoyo mangu." Akachema paakaunganidza boka rake muimba yemusangano yePixar, misodzi ichiyerera mumaziso ake paaitaura nevashandi mazana masere ePixar vakaungana muatrium. "Zvakafanana nekupa vana vako vaunoda kuti vatorerwe kune vanhu vane mhosva yekushungurudza vana." Akatsanangura chikonzero nei zvaive zvakafanira kuparadzana nzira neDisney uye akavimbisa munhu wese kuti Pixar aizoenderera mberi nekubudirira. "Aive nesimba guru rekunyengetedza," akadaro Jacob, aimbova injiniya wePixar kwenguva refu. "Tese takangoerekana tatenda kuti pasinei nezvakaitika, Pixar aizobudirira."

Bob Iger, purezidhendi wekambani yeDisney, aifanira kupindira uye kudzikisira mhedzisiro yemashoko eMabasa. Ainzwisisa uye aiona zvinhu sezvazviri sezvaiita vaya vaaigara vachigona kutaura. Akabva kuterevhizheni - asati atengwa naDisney muna 1996, aive mutungamiri weABC Network. Akanga ari maneja anokwanisa, asi aivawo neziso retarenda, kunzwisisa vanhu uye pfungwa yemamiriro ezvinhu, uye aiziva nzira yokunyarara nayo pazvinenge zvichidiwa. Kusiyana naEisner naJobs, akanga akadzikama uye akadzikama, izvo zvakamubatsira kubata nevanhu vaizvifunga. "Steve akakatyamadza vanhu nekuzivisa kuti akanga apedza nesu," Iger akazoyeuka. "Takapinda mumatambudziko uye ndanga ndichiedza kugadzirisa zvese."

Eisner akatungamira Disney kwemakore gumi ane zvibereko. Mutungamiriri wekambani aiva Frank Wells. Wells akasunungura Eisner kubva kumabasa akawanda ekutonga, kuitira kuti Eisner ashande pamazano ake, aiwanzo kukosha uye kazhinji achiyevedza, kugadzirisa bhaisikopo rega rega, kukwezva kweDisney park, chirongwa cheterevhizheni, kana zvimwe zvisingaverengeki zvimwe zvinhu. Asi Wells paakafa mutsaona yechikopokopo muna 1994, Eisner haana kuwana maneja ari nani. Wells' post yakakumbirwa naKatzenberg, ndosaka Eisner akamubvisa. Muna 1995, Michael Ovitz akava purezidhendi, asi yakanga isiri sarudzo inofadza zvikuru uye Ovitz akaenda mushure memakore asingasviki maviri. Mabasa akazotaura sezvizvi:

“Kwemakore gumi okutanga ari pachinzvimbo chemukuru mukuru, Eisner akaita basa rakatendeseka. Asi ave achiita basa risina kunaka kwemakore gumi apfuura. Uye kuchinja ikoko kwakauya pakafa Frank Wells. Eisner murume wekugadzira. Ane mazano akanaka. Uye saka apo Frank aitarisira nyaya dzekushanda, Eisner aikwanisa kubhururuka kubva kupurojekiti kuenda kune chirongwa senge bumblebee, achizvivandudza nekuisa kwake. Asi akanga asina kunaka samaneja, saka paaifanira kutarisira motokari, zvakanga zvakaipa. Hapana aifarira kumushandira. Akanga asina simba. Aiva neboka rokuronga mazano rakanga rakafanana neGestapo, waisagona kupedza sendi pasina kupiwa mvumo. Kunyange zvazvo ndakasiyana naye, ndinofanira kubvuma kubudirira kwaakaita mumakore ake gumi okutanga. Ndaifarira chimwe chikamu cheunhu hwake. Dzimwe nguva ishamwari inonakidza - inonakidza, inokurumidza, inonakidza. Asi iye anewo divi rakasviba, apo ego yake inomukunda. Pakutanga, aiita zvakanaka uye zvine musoro, asi mumakore gumi iwayo ndakasvika pakumuzivawo kubva pakuipa.'

Dambudziko guru raEisner muna 2004 nderekuti aisakwanisa kuona mhirizhonga mudhipatimendi remifananidzo. Mafirimu maviri ekupedzisira, Treasure Planet a Mukoma Bere, kana Disney's legacy kururamisira, uye havana kuita zvakanaka zvakawanda pabhokisi hofisi. Panguva imwe cheteyo, mabhaisikopo emufirimu akabudirira ndiwo akanga ari upenyu hwenzanga, akanga ari hwaro hwezvinokwezva zvemapaki, matoyi evana nezvirongwa zveterevhizheni zvakakurumbira. Toy Story yakanga ine sequel, iyo show yakagadzirwa maererano naye Disney pachando, nziyo Toy Story, iyo yakaridzwa pangarava dzeDisney's cruise ship, yakaratidzawo vhidhiyo yakakosha inoimbwa neBuzz the Rocketeer, CD rengano, mitambo miviri yemavhidhiyo uye akawanda ematoyi akatengesa akasanganiswa anosvika mamirioni makumi maviri nemashanu, muunganidzwa wembatya uye zvipfumbamwe zvinokwezva zvakasiyana. Disney theme mapaki. Treasure planet zvisinei, zvakanga zvisiri izvo.

"Michael haana kunzwisisa kuti matambudziko eDisney muanimation aive akanyanya," Iger akazotsanangura. "Uye izvo zvakaratidzwawo nenzira yaakaita naPixar. Akanzwa kuti aisada Pixar, kunyange zvazvo yakanga yakanyatsopesana. "Kukurukurirana kwese kunoda kubvumirana," anodaro Iger. "Uye hapana pavaviri ava ari shasha yekubvumirana."

Nzira yekubuda mudambudziko iri yakauya umwe Mugovera manheru munaKurume 2005, Iger paakafonerwa kubva panguva iyoyo-Seneta George Mitchell nedzimwe nhengo dzakawanda dzebhodhi reDisney. Vakamuudza kuti vaizotsiva Eisner seCEO mumwedzi mishoma. Apo Iger akamuka mangwanani akatevera, akadana vanasikana vake uye ipapo Steve Jobsov kuna John Lasseter ndokuvaudza zvakajeka kuti aikoshesa Pixar uye aida kuita chibvumirano. Mabasa akafara. Aifarira Iger uye pane imwe nguva akatozoona kuti vaive nekamwe kadiki nekuti musikana webasa raJobs Jennifer Egan aigara nemukadzi waIger kuyunivhesiti.

Zhizha iroro, Iger asati atora zviri pamutemo, akaita musangano wekuedza naMabasa. Apple yakanga yoda kubuda iine iPod yaigona kuridza vhidhiyo mukuwedzera kumimhanzi. Kuti aitengese aifanirwa kuburitswa paTV, uye Mabasa aisada kuti azivikanwe nezvayo nekuti aida kuti irambe yakavanzika kusvika azozviburitsa padariro pachiitiko chekuparura. Iwo maviri akabudirira kwazvo ekuAmerica terevhizheni, Vakapererwa Madzimai vemba a Rasika, yeABC, inotariswa naIger kubva kuDisney. Iger, uyo aive nemaiPod akati wandei pachake uye aaishandisa kubva mangwanani-ngwanani kudziya-ups kusvika kubasa rehusiku, akabva aona zvaaigona kuita kuratidza iPod paterevhizheni uye akaita kuti mbiri mbiri dzakakurumbira dzeABC dziwane. “Takatanga kutaura nezvazvo mukati mevhiki, zvakanga zvisiri nyore chaizvo,” anoyeuka kudaro Iger. "Asi zvaive zvakakosha nekuti Steve akaona mashandiro angu uye nekuti zvakaratidza munhu wese kuti Disney akakwanisa kushanda naSteve."

Kupemberera kutangwa kweiPod itsva, Mabasa akahaya imba yemitambo muSan José uye akakoka Iger kuti ave muenzi wake uye chishamiso chakavanzika pakupedzisira. “Ndakanga ndisati ndamboenda kune imwe yemharidzo dzake, saka ndakanga ndisingazivi kuti chaiva chiitiko chikuru sei,” anoyeuka kudaro Iger. "Kwaive kubudirira chaiko kuhukama hwedu. Akaona kuti ndaiva munhu anofarira zvemichina yemazuva ano uye kuti ndaida kuzviisa pangozi." Mabasa akaisa maitiro ake aaigara achiita, achiratidza vateereri zvinhu zvose nemashandiro eiPod itsva kuitira kuti munhu wose aone kuti " chimwe chezvakanakisa zvinhu zvatakamboita ”, uye zvakare kuti chitoro cheiTunes chave kupawo sei mavhidhiyo emimhanzi uye mapfupi mafirimu. Zvino, setsika yake, akapedzisa achiti, "Uye chimwezve chinhu ..." IPod ichatengesa TV series. Pakaita kuombera maoko kukuru. Akataura kuti maviri anonyanya kufarirwa akateedzana anogadzirwa neABC. “Uye muridzi weABC ndiani? Disney! Ndinoziva vanhu ivavo," akadaro nemufaro.

Iger paakatora nhanho, aiita seakasununguka saMabasa. "Chimwe chezvinhu izvo Steve neni tinonyanya kufarira pamusoro peizvi ndiko kusanganiswa kwehunyanzvi hwehunyanzvi hune zvinoshamisa zvemukati," akadaro. "Ndiri kufara kuva pano kuzivisa kuwedzera kwehukama hwedu neApple," akawedzera, mushure mekumbomira kwakakodzera, achiwedzera, "Kwete naPstrong, asi neApple."

Nekudaro, zvaive pachena kubva mukumbundirana kwavo kunodziya kuti Pstrong naDisney vaizokwanisa kushanda pamwechete zvakare. "Ndiwo maonero andakaita hutungamiriri hwangu - rudo, kwete hondo," anodaro Iger. "Takarwa hondo naRoy Disney, neComcast, neApple uye naPstrong. Ndaida kugadzirisa zvese, kunyanya naPstrong. " Iger akanga achangodzoka kubva pakuvhurwa kukuru kwepaki itsva yeDisney muHong Kong. Padivi pake paive naEisner, wekupedzisira semutungamiriri mukuru. Mhemberero iyi yaisanganisira yakajairika Disney parade pasi Main Street. Mukuita kudaro, Iger akaziva kuti mavara chete muparadhi akanga agadzirwa mumakore gumi apfuura ndeaya aibva kuPixar. “Grobhu rakadzimwa,” anoyeuka kudaro. "Ndakanga ndakamira pedyo naMichael, asi ndakazvichengeta nokuti zvaizopikisa nzira yaaitungamirira nayo mifananidzo kwemakore gumi. Pashure pemakore gumi Mambo Shumba, Runako neChikara a Aladin makore gumi pasina chakatevera.”

Iger akadzokera kuBurbank, kwaakaita ongororo yezvemari uye akawana, pakati pezvimwe zvinhu, kuti chikamu chemufirimu ane animated chakatambura mumakore gumi apfuura. Pamusangano wavo wekutanga saCEO, vakapa bhodhi zvainge zvabuda muongororo yavo, avo vane nhengo dzavo dzakagumbuka kuti hapana chavakamboudzwa zvakadaro. "Sezvo mavhidhiyo ari kubudirira, ndizvo zvinoitawo kambani yedu yese," Iger akadaro. “Firimu rine animated rakabudirira rakaita sefungu guru rinobata zvikamu zvese zvebhizinesi redu - kubva kuvatambi vari mumaforamu kusvika kumimhanzi, mapaki, mitambo yemavhidhiyo, terevhizheni, Indaneti uye kunyange matoyi evana. Kana tikasagadzira masaisai aya, kambani haifambire mberi. Zvimwe chengetedza hutungamiri huripo muchikamu chefirimu chehupenyu, izvo, maererano naye, hazvina kushanda, kana kumubvisa uye kuwana mumwe munhu, asi zvinosuruvarisa kuti haazivi nezvemunhu akakodzera. Uye sarudzo yekupedzisira yaive yekutenga Pixar. “Dambudziko nderekuti handizivi kuti iri kutengeswa here, uye kana yaitengeswa hapana mubvunzo kuti inodhura,” akadaro. Dare revatungamiri rakamupa mvumo yekutanga nhaurirano naPixar pamusoro pazvo.

Iger akazviita zvisina kujairika. Paakatanga kutaura naMabasa, akabvuma zvaakaziva achiona Disney parade muHong Kong uye kuti zvakamusimbisa sei kuti Disney aida Pstrong. "Ndinoda Bob Iger nokuda kweizvi," Jobs anoyeuka kudaro. "Zvakangoshama wena. Ichi ndicho chinhu chakapusa chaunogona kuita pakutanga kwenhaurirano, zvirinani maererano nemitemo yechinyakare. Akangogadzika kadhi patafura ndokuti, 'Tiri mutsvuku. ' Ndakafarira mukomana wacho pakarepo nokuti ndinoshanda saizvozvowo. Ngatikandei makadhi patafura tione kuti anowira sei.” (Iyi yakanga isiri nzira yaMabasa chaizvoizvo. Aiwanzotanga nhaurirano nokutaura kuti zvigadzirwa kana kuti mabasa emumwe munhu akanga asina maturo.)

Mabasa naIger vakatora kufamba kwakawanda pamwe chete-iyo Apple campus, Palo Alto, Allen uye Co. muSun Valley. Kutanga, vakaisa pamwechete chirongwa chechibvumirano chitsva chekugovera: Pstrong aizodzosa kodzero dzese kumafirimu nevatambi vaakange agadzira, uye mukudzoka Disney aizowana chikamu chakanaka chePixar, uye Pstrong aimubhadhara muripo wakakwana. yekugovera mafirimu ake emangwana. Asi Iger ainetsekana kuti chibvumirano chaizoita Pstrong mukwikwidzi mukuru kuDisney, izvo zvaisazove zvakanaka kunyangwe Disney aine danda muPstrong.

Saka akatanga kutaura kuna Mabasa kuti pamwe vaifanira kuita chimwe chinhu chikuru. “Ndinoda kuti uzive kuti ndiri kunyatsofunga nezveizvi kubva kumativi ose,” akadaro. Mabasa sezviri pachena akanga asiri kupokana nazvo. "Isina nguva refu zvisati zvave pachena kwatiri tose kuti kurukurirano yedu yaigona kutendeukira kunyaya yekutenga," Jobs anoyeuka kudaro.

Asi kutanga, Mabasa aida chikomborero chaJohn Lasseter naEd Catmull, saka akavakumbira kuti vauye kumba kwake. Uye akataura zvakananga kupfundo. "Tinofanirwa kuziva Bob Iger," akavaudza. "Isu taigona kuzvibatanidza naye uye kumubatsira kumutsa Disney. Mukomana akanaka.”

Vaviri ava vakatanga vasina chokwadi nazvo. “Angataura kuti takanga tavhunduka,” Lasseter anoyeuka kudaro. "Kana usingadi kuita izvozvo, zvakanaka, asi ndinoda kuti usangane naBob Iger usati waita pfungwa dzako," Jobs akaenderera mberi. "Ndakanga ndine manzwiro akafanana newe, asi ndakapedzisira ndanyanya kufarira mukomana wacho." zuva . Mukomana akatwasanuka, hapana zvekushamisira.” Lasseter anoyeuka kuti iye naCatmull vakangogara kwenguva yakati rebei.

Iger akaenda kubasa. Akabhururuka kubva kuLos Angeles kuenda kumba kwaLasseter kuzodya masikati, akasangana nemudzimai wake nemhuri, uye akagara kusvika pakati peusiku achitaura. Akatorawo Catmull kunodya uye akazoshanyira studio yePixar, ari ega, asina muperekedzi uye asina Mabasa. "Ndakasangana nevatungamiriri vese ipapo, mumwe nemumwe, uye mumwe nemumwe akandiudza nezvefirimu ravo," anodaro. Lasseter aidada nenzira iyo boka rake rakafadza Iger, uye zvechokwadi Iger akakura achimuda. "Ndaidada naPixar ipapo kupfuura zvandakamboita," anodaro. "Munhu wese aishamisa uye Bob akanyatsoputirwa nazvo."

Apo Iger akaona zvakanga zvakamirira makore aitevera— Cars, Ratatouille, Wall-E - akadzoka uye akataura zvakavanzika kuCFO yake kuDisney: "Jesu Kristu, vane zvinhu zvikuru! Tingofanire kubvumirana navo. Izvi ndezveramangwana rekambani. " Akabvuma kuti aisatenda mumafirimu aishandiswa paDisney.

Vakazoisa pamwechete chibvumirano chekuti Disney yaizotenga Pixar yemadhora mabhiriyoni manomwe nemazana mana mustock. Mabasa anozove mugoveri mukuru weDisney aine angangoita manomwe muzana emasheya - Eisner aingove ne7,4 muzana uye Roy Disney chete muzana yezvikamu. Iyo Disney Animation division ichaunzwa pasi pePstrong uye Lasseter uye Catmull ichatungamira zvese. Pixar icharamba yakazvimiririra yakazvimiririra, studio yayo nedzimbahwe zvicharamba zviri muEmeryville, uye ichachengeta yayo Internet domain.

Iger akakumbira Mabasa kuti aunze Lasseter naCatmull kumusangano wakavanzika weDisney board muCentury City, Los Angeles, neSvondo. Chinangwa chaive chekuti vagadzirire chokwadi chekuti raizova danho rakakura uye rinodhura mari, kuitira kuti vasaite dambudziko nazvo uye vasazodzokera shure. Sezvavakafamba vachibuda munzvimbo yekupaka, Lasseter akaudza Mabasa, "Kana ndikanyanya kufara kana kutaura kwenguva refu, isa ruoko rwako pagumbo rangu, saka ndaifanira kuzviita kamwe chete, kana zvisina kudaro Lasseter yakanga ichiita zvikuru. “Ndakataura nezvemagadzirirwo atinoita mafirimu, kuti uzivi hwedu chii, kubudirana pachena uye kuvimbika kune mumwe nemumwe, uye marererwo atinoita matarenda ekugadzira mumwe nemumwe,” anoyeuka kudaro. Bhodhi rakabvunza nhevedzano yemibvunzo, uye Mabasa aive neLasseter mhinduro yakawanda yacho. Mabasa pachake akataura pamusoro pezvose pamusoro pekuti zvinoshamisa sei kusanganisa hunyanzvi nehunyanzvi. "Ndizvo zvinoenderana netsika yedu yese, sezvakaita kuApple," akadaro. Iger anoyeuka kuti, “Chido chavo nechido zvakakwezva munhu wose chose.

bhodhi reDisney risati rawana mukana wekubvumidza kubatanidzwa, Michael Eisner akapinda uye akaedza kukanganisa chibvumirano. Akafonera Iger akati yaidhura. “Unogona kubatanidza mifananidzo yacho iwe,” akamuudza kudaro. "Uye sei?" "Ndinoziva kuti unogona kuzviita," akadaro Eisner. Iger akatanga kushaya mwoyo murefu. "Michael, ungati ndinozvigona sei iwe watadza?!"

Eisner akati anoda kuuya kumusangano webhodhi - kunyangwe asisiri nhengo kana maneja - uye ataure achipokana nekutora. Iger aipokana nazvo, asi Eisner akafonera Warren Buffet, mugoveri mukuru, naGeorge Mitchell, aive sachigaro webhodhi. Aimbova seneta akakurudzira Iger kuti arege Eisner ataure. "Ndakaudza bhodhi kuti pakanga pasina chikonzero chekutenga Pixar nokuti vakanga vatova nezvikamu makumi masere neshanu kubva muzana zvezvakaitwa naPixar," Eisner anoyeuka. Aitaura nezvenyaya yekuti kune mafirimu akatogadzirwa, Disney ine chikamu chemhindu, pamwe nekodzero dzekuita sequels uye kushandisa mavara kubva mumafirimu iwayo. "Ndakaita mharidzo pandakati pane gumi neshanu muzana chete zvePixar zvasara izvo Disney haisi yake. Uye ndizvo zvavanowana. Zvimwe zvacho zvinongori kubheja pamafirimu emangwana ePixar. " Eisner akabvuma kuti Pixar ari kuita zvakanaka, asi akayeuchidzwa kuti zvingasadaro zvachose. "Ndakanongedza kune vakati wandei vadhairekitori nevagadziri munhoroondo yemafirimu avo vakaita mashoma mashoma ndokuzorova pasi. Zvakaitika kuna Spielberg, Walt Disney, uye nevamwe vazhinji. ”Kuita kuti chibvumirano chikoshe, bhaisikopo rega rega rePixar raizofanira kuita madhora bhiriyoni 1,3, Eisner akaverenga. "Steve akagumbuka kuti ndaiziva zvinhu zvakadaro," Eisner akazodaro.

Paakapedza mharidzo yake, Iger akaramba zvaaitaura pfungwa imwe neimwe. “Regai nditsanangure chakaipa nemharidzo iyi,” akatanga. Mushure mekunzwa vese vari vaviri, bhodhi rakatendera chibvumirano sezvakarongwa naIger.

Iger akabhururuka kuenda kuEmeryville kunosangana neMabasa kuti vakurukure nezvechibvumirano chevashandi vePixar. Asi kunyange izvi zvisati zvaitika, Mabasa akasangana naCatmull naLasseter. “Kana mumwe wenyu aine kukahadzika kupi nokupi,” akadaro, “ndichavaudza kuti ‘mazvita, handidi’ uye kuridza muridzo pachibvumirano chacho. Panguva iyi zvinenge zvisingaite. Zvisinei, vakagamuchira chiito chake. "Ini handina dambudziko nazvo," Lasseter akadaro. "Ngatizviite." Catmull akabvumawo. Vanhu vese vakabva vambundikirana naMabasa misodzi yoyerera.

Vanhu vese vakabva vaungana muatrium. "Disney iri kutenga Pstrong," Jobs akazivisa. Misodzi yakamboti nyangarara mune mamwe maziso, asi paakatsanangura mamiriro akaita dhiri, zvakabva zvatanga kujekerwa nevashandi kuti kwaiva kutsvagwa zvinhu. Catmull achave musoro weDisney animation, Lasseter ichave art director. Pakupedzisira, vanhu vose vakafara. Iger akamira parutivi uye Mabasa akamukoka kuti auye pamberi pevashandi vakaungana. Iger paakazotaura nezve tsika yakasarudzika yaPixar uye kuti Disney anofanira kuichengeta nekudzidza kubva pairi, mhomho yakawedzera kuombera maoko.

"Chinangwa changu hachisi kungoita zvigadzirwa zvikuru, asi kuvaka makambani makuru," Jobs akazodaro. "Walt Disney akazviita. Uye maitiro atakaita kubatanidzwa uku, takabvumira Pstrong kuti irambe iri kambani huru uye takabatsira Disney kuti irambe iri imwe. "

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