Amaya Toman Steve Jobs aibatanidzwa zvakanyanya mukuvaka Apple yekutanga branded chitoro chitoro, sekureva kwaiye-mukuru wekutengesa Ron Johnson. Nezvinangwa zvekuronga, kambani yakange yarenda nzvimbo muimba yekuchengetera zvinhu pamuzinda wayo pa1 Infinity Loop, uye mukuru weApple ipapo akapa mazano akasiyana siyana panguva yese iyi.
"Takaita musangano mangwanani Chipiri chega chega," Johnson akayeuka pachikamu chazvino cheiyo Withnout Fail podcast, achiwedzera kuti haana chokwadi chekuti Apple Store zano raizogoneka pasina kupindira kwaSteve kwakasimba. Akataurawo kuti, kunyangwe Mabasa aive netsika yekutevera yakakurumbira yedzidzo kota-awa, aigara ari pamufananidzo.
Boka rinotungamirira rakashanda pakugadzira zvitoro vhiki yose, asi maererano naJohnson, mugumisiro wacho wakanga wakasiyana zvikuru. Hazvina kunetsa kufungidzira maitiro aSteve kune zvakange zvarongwa - timu yaingoda imwe chete kutarisa sabhuku akabata chirebvu chake mune yengano ruoko gesture kuti vanzwisise izvo zvinotenderwa uye zvavanoda kukanganwa. Semuenzaniso, Johnson akataura hurefu hwemadhesiki, hwakadonha kubva pa91,44 centimita kuenda pa86,36 centimita mukati mesvondo. Mabasa akaramba zvakasimba kuchinja uku, nokuti akanga ane zvimiro zvepakutanga zvakajeka mupfungwa. Tichitarisa kumashure, Johnson anonyanya kukoshesa maJobs' akasarudzika intuition uye anonzwa kune ramangwana revatengi mhinduro.
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Mugore rekutanga, Mabasa akafonera Johnson mazuva ese na2001 manheru kuti vakurukure zvirongwa zvazvino. Steve aidawo kuendesa mazano ake akajeka kuna Johnson kuitira kuti Johnson agone kugovera mabasa ega ega. Asi paivewo nekukonana muhurongwa hwese. Izvi zvakaitika muna January XNUMX, apo Johnson kamwe kamwe akasarudza redesign chitoro prototype. Mabasa akadudzira chisarudzo chake sokuramba basa rake rekare. "Tine chimwe chinhu chandinoda kuvaka uye iwe unoda kuchiparadza," Jobs akatsiura. Asi zvakashamisa Johnson, mukuru weApple akazoudza vakuru kuti Johnson aive chokwadi, achiwedzera kuti aizodzoka kana zvese zvaitwa. Gare gare, Jobs akarumbidza Johnson mukukurukurirana parunhare nekuva neushingi hwekuuya nechikumbiro chekuchinja.
Johnson akazosiya Apple kuti ave dhairekitori paJC Penney, asi akaramba ari pakambani iyi kusvika pakufa kwaMabasa muna Gumiguru 2011. Parizvino anoshanda seMukuru weEnjoy, kambani inogadzira nekugovera zvigadzirwa zvitsva zvehunyanzvi.
Kunobva: Gimlet
