Petr Škuta Chiziviso cheApple Card chakakonzera nyonganyonga paSpring Keynote. Nekudaro, vanhu vashoma vanoziva kuti zano rekugadzira kadhi rechikwereti rine yakarumwa apple logo haisi kubva mumusoro waTim Cook.
Aimbove director wekugadzira wekambani yeCupertino Ken Segall akatsanangura pane blog yake nezve zano rakatangira Apple Card yanhasi. Kubva muna 2004, Steve Jobs akatamba nepfungwa yekuve nekadhi rake rechikwereti raizobatana neinobuda ecosystem yezvigadzirwa nemasevhisi.
Zvinogona kudaro kufarira iwe
Amaya Toman Makore gumi namashanu apfuura, zvakadaro, iyo yepasi iyo Apple inobatsira kubva nhasi yakanga isati yavepo. Pakanga pasina Apple News, TV+, Apple Music kana Arcade. Iyo yepakati sosi yemasevhisi yaive iTunes. Mabasa akauya nezano rakajeka - rekushandisa mari, mushandisi anowana mimhanzi yemahara.
Ipo iPod yakakohwa budiriro imwe mushure meimwe uye iTunes yaive shamwari yayo isinga patsanuke, mahofisi makuru eApple anga achitofunga nezvekuenda kupi kubatana uku. Pfungwa yekuve nekadhi rechikwereti yakabva yangobuda uye yaiita senge nzira chaiyo yekuenda. Mutengi aizotora iPoints (iBody) yekutenga kadhi, iyo yavaizokwanisa kuchinjana nemimhanzi mu iTunes.
Pfungwa iyi yanga isiri mumisoro yemunhu mumwe nemumwe chete, asi pfungwa chaidzo dzemifananidzo uye masirogani emushandirapamwe zvakagadzirwawo. Aya anoratidza iri nyore, rakapfava dema kiredhiti kadhi ine Apple logo uye inodiwa ruzivo rwekuzivikanwa. Nguva imwe neimwe pane motto yakasiyana padivi rine meseji yakanangwa. Unowana mimhanzi yemahara yekutenga.
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Tenga mabharumu, tora Zeppelin. Tenga tikiti, tora Chitima. Tenga lipstick, wana Kiss. Zvose izvi nezvimwe zvaiva nemazita ebhendi akavigwa kumashure kwavo. Ehe, masirogani ekushambadza anobuda zvakanyanya muChirungu, uye shanduro yacho inoita seinodedera.
Apple Kadhi yaive neyakatangira inoshanda
Tinogona kungofungidzira kuti sei pfungwa yese isina kuitwa. Zvichida nhaurirano pakati peApple neMasterCard dzakakundikana, pamwe havana kukwanisa kuwana murevereri nenzira yeimba yekubhanga. Kana kuti kwete?
Kuchine "zvapupu" muUS zvinoziva nezveApple ProCare Card. Machisi nekadhi rechikwereti remazuva ano rakangoitika. Ambuya-ambuya ava pakutanga vakagadzirwa sechikurudziro kune vatengi kutenga zvimwe zvigadzirwa zveApple.
Pamubhadharo wepagore wemadhora makumi mapfumbamwe nemapfumbamwe, unogona, semuenzaniso, kuodha yemahara data kutamiswa kubva kuGenius Bar, kutenga software ine 99% discount (panguva iyoyo Apple Works, ipapo iWork, uye sisitimu yekushandisa pachayo yakabhadharwa) kana kuita kugadzwa kwekutanga neGenius technician.
Zvinoita sediki pamuripo wakakwirira kudaro here? Mhedzisiro yacho ingangove yakapotswa, nekuti nyanzvi dzainge dzakanangana neApple Pro Card dzakakwanisa kuita akawanda emabasa ivo pachavo, uye kutenga software ine 10% kuderedzwa kwanga kusinganyanyi kukosha semhedzisiro. Ndiko kusaka akatangira uyu aivewo nehupenyu hukuru.
Kusiyana neizvi, iyo yazvino vhezheni yeApple Kadhi yakatsanangurwa zvakajeka zvinangwa uye vakasimba vanobatana kumashure kwayo. Mukuwedzera, Apple inowedzera kusvika ku3% yekubhadhara kumashure, saka kurudziro yekutenga ichave yakasimba muUS. Asi pamwe haizobudi kubva kuUnited States chero nguva munguva pfupi. Kunyange zvazvo tingashamiswa.
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Kunobva: KenSegall.com
