Amaya Toman Zvinogona kutaurwa kuti kana paine munhu akatipa zano nezvekuzadzisa zvinangwa zvedu, anogona kunge ari Steve Jobs - muridzi weApple nePstrong, makambani ane mazita makuru uye kukosha kukuru. Mabasa aive shasha yechokwadi yekuzadzisa zvinangwa zvake, uye zvaisaitika nguva dzose nekutevera zvese mirairo.
Kuvaka Apple naPstrong kuita hofori mumunda wavo, Steve aifanira kukunda zvipingamupinyi zvakawanda zvakaoma. Asi aive agadzira yake "distorted reality field" system yaaive nemukurumbira. Muchidimbu, zvinganzi Mabasa akakwanisa kupwisa vamwe kuti mifungo yake yomunhu oga yakanga iri maidi chaizvoizvo nebetsero yenzwisiso yake amene muzvokwadi. Aivawo shasha ine hunyanzvi, uye vashoma vaigona kuramba nzira dzake. Mabasa akanga ari munhu akanyatsosiyana chaizvo, ane maitiro aiwanzoganhurana zvakanyanya, asi imwe nyanzvi haigoni kurambwa kwaari nenzira dzakawanda, uye isu tine zvakawanda zvokudzidza kubva kwaari kunyange nhasi - kana mubasa kana munda wega.
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Usatya manzwiro
Mabasa akaona maitiro ekuzvitengesa iwe pachako kana chigadzirwa sekiyi yekuita kuti vamwe vatenge mumazano ako. Asati atanga iTunes muna 2001, akasangana nevaimbi vakawanda aine tarisiro yekuwana marekodhi echirongwa chake. Muridzi wehwamanda Wynton Marsalis aivewo mumwe wavo. "Murume uyu ainetsekana," akadaro Marsalis mushure mekukurukurirana kwemaawa maviri naJobs. “Mushure mechinguva, ndakatanga kutarisa pairi, kwete kombiyuta, nekuti ndainakidzwa nekubatidzwa kwayo,” akawedzera. Steve akakwanisa kufadza kwete chete vadyidzani, asiwo vashandi uye vateereri vakaona ake engano Keynote maitiro.
Kutendeseka kupfuura zvose
Steve Jobs paakadzokera kuApple muna 1997, akabva atanga kushanda kumutsiridza kambani nekuipa gwara chairo. Akadaidza vamiriri vepamusoro vekambani kuimba yekutandarira, vakatora nhanho vakapfeka zvikabudura chete uye sneakers ndokubvunza munhu wese kuti chii chainetsa neApple. Pashure pokunge asangana nokugunun’una kwenyadzi chete, akadanidzira kuti, “Zvigadzirwa zvacho! Saka – chii chakashata nezvigadzirwa?”. Mhinduro yake yakanga iri kumwe kugunun’una, naizvozvo akaudzazve vateereri vake mhedziso yake amene: “Zvigadzirwa izvozvo hazvina maturo. Hamuna bonde mavari!”. Makore gare gare, Mabasa akasimbisa kune wake munyori wenhoroondo kuti aive asina dambudziko rekuudza vanhu chiso nechiso kuti chimwe chinhu chakanga chisina kunaka. “Basa rangu nderechokwadi,” akadaro. "Iwe unofanirwa kuve wakatendeseka zvakanyanya," akawedzera.
Kushanda nesimba uye ruremekedzo
Maitiro ekushanda kwaSteve Jobs aiyemurika. Mushure mekudzokera kukambani yeCupertino, akashanda kubva nanomwe mangwanani kusvika na9 manheru, zuva rega rega. Basa rekusaneta, raakatanga nokushingirira uye kuzvida, zvinonzwisisika kuti rakakanganisa utano hwaMabasa. Nekudaro, kushanda nesimba kwaSteve uye kutsunga kwaikurudzira kune vazhinji uye kwakapesvedzera zvakanaka kumhanya kweApple nePixar.
Pesvedzera vamwe
Vangave vachikushandira iwe kana iwe kwavari, vanhu vanogara vachida kucherechedzwa nezvezviito zvavo, uye vanopindura zvakanaka kwazvo kuratidzwa kwerudo. Steve Jobs ainyatsoziva izvi. Aigona kukwezva kunyange mamaneja epamusoro-soro, uye vanhu vaishuvira kucherechedzwa kubva kuMabasa. Asi zvechokwadi anga asiri mutungamiriri wezuva aingofashukira nezvakanaka: "Aigona kuve anoyevedza kune vanhu vaaivenga, sekukuvadza kwaaiita avo vaaida," inoverenga nhoroondo yake.
Kukanganisa ndangariro
Zvakadini nekunyepedzera kuti pfungwa dzese dzakanaka dzakabva kwauri? Kana iwe zvikaitika kuti uchinje pfungwa dzako, hapana chinhu chiri nyore pane kungoomerera kune itsva pfungwa zino uye chipikiri. Ndangariro dzekare dzinoshandiswa nyore nyore. Hapana anogona kuve akarurama nguva dzese mumamiriro ese - kunyangwe Steve Jobs. Asi akanga ari shasha pakupwisa vanhu pamusoro pokusakundikana kwake amene. Aiziva kubata pachinzvimbo chake zvakasimba, asi kana nzvimbo yomumwe munhu ikazova nani, Mabasa akanga asina chinetso chokuienzanisa.
Apple payakafunga kuvhura zvitoro zvayo zvekutengesa, Ron Johnson akauya nepfungwa yeGenius Bar, inoshandirwa ne "vanhu vakangwara veMac". Mabasa akatanga aramba pfungwa iyi achiti inopenga. “Haungati vakangwara. Ndivo nhubu,” akadaro. Mangwana acho chaiwo, zvisinei, General Council yakakumbirwa kuita kuti chiratidzo che "Genius Bar" chinyoreswe.
Ita zvisarudzo nekukurumidza. Pane nguva dzose nguva yekuchinja.
Kana zvasvika pakugadzira zvigadzirwa zvitsva, Apple yaisawanzoita mukuongorora zvidzidzo, ongororo, kana kuita tsvakiridzo. Sarudzo dzakakosha dzaisawanzotora mwedzi panguva - Steve Jobs aigona kufinhwa nekukasira uye aiwanzoita sarudzo nekukurumidza zvichienderana nemanzwiro ake. Semuenzaniso, mune yekutanga iMacs, Mabasa akakurumidza kusarudza kuburitsa makomputa matsva mumavara ane mavara. Jony Ive, mugadziri mukuru weApple, akasimbisa kuti hafu yeawa yakanga yakakwana kuti Mabasa aite sarudzo yaizotora mwedzi. Engineer Jon Rubinstein, kune rumwe rutivi, akaedza kushandisa CD drive yeiMac, asi Mabasa aizvivenga uye akasundira kuti zvive nyore. Zvisinei, zvakanga zvisingabviri kupisa mimhanzi neavo. Mabasa akachinja pfungwa dzake mushure mekuburitswa kwekutanga batch yeMacs, saka yakatevera Apple makomputa aitove nedhiraivha.
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Usamirira kuti matambudziko agadziriswe. Vagadzirise zvino.
Apo Mabasa akashanda paPstrong pane animated Toy Nyaya, hunhu hwemombe Woody hauna kubuda munyaya yacho zvakapetwa kaviri, kunyanya nekuda kwekupindira mune script nekambani yeDisney. Asi Mabasa akaramba kurega vanhu veDisney vaparadze iyo yekutanga nyaya yePixar. "Kana chimwe chinhu chisina kunaka, haugone kungozvifuratira woti uchagadzirisa gare gare," Jobs akadaro. "Izvi ndizvo zvinoita mamwe makambani". Akasundidzira kuti Pixar atore hutongi hwefirimu zvakare, Woody akave munhu ane mukurumbira, uye firimu rekutanga rakambogadzirwa rakagadzirwa zvachose mu3D rakagadzira nhoroondo.
Nzira mbiri dzekugadzirisa matambudziko
Mabasa aiwanzoona nyika mune nhema uye chena mazwi - vanhu vangave magamba kana villains, zvigadzirwa zvaive zvakanaka kana zvaityisa. Uye zvechokwadi aida kuti Apple ive pakati pevatambi vepamusoro. Kambani yeApple isati yaburitsa Macintosh yayo yekutanga, mumwe weinjiniya aifanira kuvaka mbeva yaigona kufambisa chitubu munzira dzese, kwete kumusoro nekudzika kana kuruboshwe kana kurudyi. Sezvineiwo, Mabasa akambonzwa kugomera kwake kuti hazviiti kuburitsa mbeva yakadai pamusika, ndokudaira nekumudzinga. Mukana wacho wakabva watorwa naBill Atkinson, uyo akauya kuMabasa nemashoko okuti akakwanisa kuvaka mbeva.
To the maximum
Tese tinoziva chirevo chekuti "zororai zvenyu". Chokwadi, kubudirira kunowanzoita kuti vanhu varege kushanda. Asi Mabasa akanga akasiyana zvachose panyaya iyi zvakare. Apo bheti yake yakashinga kutenga Pixar yakaratidza kubhadhara, uye Toy Story yakakunda mwoyo yevatsoropodzi nevateereri zvakafanana, akashandura Pixar kuita kambani inotengeswa pachena. Vanhu vanoverengeka, kusanganisira John Lasseter, vakamuodza mwoyo kubva padanho iri, asi Mabasa akaramba - uye zvechokwadi haana kuzozvidemba mune ramangwana.
Zvose zviri pasi pesimba
Kudzoka kweMabasa kuApple muhafu yechipiri ye1990 yaive nhau huru. Mabasa pakutanga aiti aingodzokera kukambani sechipangamazano, asi vemukati vangave vaine inkling yekuti kudzoka kwake kwaizotungamira kupi. Dare racho parakaramba chikumbiro chake chekuti masheya acho adzokororwe, akati basa rake raiva rekubatsira kambani yacho, asi aisafanira kunge arimo kana paine aisada chimwe chinhu. Akataura kuti zviuru zvezvisarudzo zvakatooma zvikuru zvakanga zviri pamapfudzi ake, uye kana akanga asina kukwana zvakakwana nokuda kwebasa rake maererano navamwe, zvaizova nani kusiya. Mabasa akawana zvaaida, asi zvakanga zvisina kukwana. Danho rinotevera raive kutsiva kwakakwana kwenhengo dzebhodhi revatungamiriri uye
Gadzirira kukwana, hapana chimwe
Kana zvasvika kune zvigadzirwa, Mabasa aivenga kukanganisa. Chinangwa chake chakanga chisiri chokungokunda makwikwi kana kuita mari. Aida kugadzira zvigadzirwa zvakanakisisa. Zvakakwana. Kukwana ndicho chinangwa chaaironda nekusindimara kwake, uye akanga asingatyi kudzingwa pakarepo kwevashandi vane mutoro kana mamwe matanho akafanana munzira yake. Akapfupisa maitiro ekugadzirwa kwezvinhu zvese zveApple kubva pamwedzi mina kusvika miviri, achigadzira iPod akasimbirira pane rimwe bhatani rekutonga kune ese mabasa. Mabasa akakwanisa kugadzira Apuro rakadaro zvokuti kune vamwe rakanga rakafanana nekapoka kana chitendero. "Steve akagadzira mararamiro emhando," akadaro Oracle co-muvambi Larry Ellison. “Kune mota dzinodada nadzo – Porsche, Ferrari, Prius – nekuti yandinotyaira inotaura chimwe chinhu pamusoro pangu. Uye vanhu vanonzwa nenzira imwechete nezvezvigadzirwa zveApple, "akapedzisa.
Zvinogona kudaro kufarira iwe
Gates ainyatso shanda
Akanga ari psychopath, sociopath, akabira boka revanhu vepfungwa.
Ndinofara kuti handina shefu akadaro. :-)