Philip Houska Mimhanzi kutepfenyura iri kuramba ichizivikanwa mazuva ano. Pamari shoma inobhadharwa pamwedzi, unogona kunakidzwa nehuwandu husingagumi hwezvisikwa zvemimhanzi zvinopihwa mumasevhisi akadai seSpotify, Deezer uye, hongu, Apple Music. Vanhu vari kunzwa nezvechipo chakadaro, zvichikonzera kuti indasitiri yemimhanzi yakakura gore rapfuura kekutanga kubvira 2011.
The Recording Industry Association of America (RIAA) yakabudisa chati inoratidza kuti kutenderera ndiyo yaiva yepamusoro pekutsvaga mari yeindasitiri yemimhanzi gore rapera, ichigadzira $ 2,4 mabhiriyoni muUnited States. Nezvikamu zvitatu kubva muzana kubva muzana, yakapfuura kudhawunirodha kwedhijitari, iyo yakamira pachikamu che34%.
Ndiwo anoramba achikura ekutepfenyura masevhisi akadai seSpotify neApple Music anogona mune ramangwana kunge ari kumashure kwekuparadzwa kwezvitoro zvemimhanzi yedhijitari, pakati peiyo iTunes inotonga zvakanyanya. Nyaya yekuti purofiti kubva kune vatakuri vedhijitari yakadonha muna 2015 yealbum ne5,2 muzana uye kune imwe neimwe nziyo kunyangwe isingasviki 13 muzana inotsigirawo kuzadzikiswa kunobvira kwekufungidzira uku.
Kana zvasvika pakutepfenyura kwemimhanzi, zvakakosha kuti titaure kuti hafu chete yemari yese inobva kune vanobhadhara vashandisi. Emahara epamhepo "redhiyo" masevhisi akadai saPandora uye Sirius XM kana ad-akaremerwa masevhisi akadai seYouTube uye yemahara musiyano weiyo yakakurumbira Spotify yakatarisira vamwe vese.
Kunyangwe zvese zviri zviviri YouTube neSpotify, iyo parizvino inodada nevashandisi vanobhadhara mamirioni makumi matatu, vakabhadhara zvirongwa mumapotifolio avo, vanhu vazhinji vanoshandisa yavo ad-yakatakura emahara shanduro. Iyo RIAA yakaramba ichikwidza kumatare maviri makuru ekutepfenyura mimhanzi masevhisi kuti vamanikidze vashandisi vayo kuti vachinje kune yakabhadharwa kushandiswa, asi hazvisi nyore kudaro. Nzanga yemazuva ano inoda kunakidzwa nemimhanzi yemahara uye hazvishamisi - kana paine sarudzo yakadaro, wadii kuishandisa. Pasina kupokana, pane imwe muzana yevanhu vanozotsigira vavanofarira maartist kupfuura kutenderera, asi handizvo ruzhinji.
“Isu nevamwe vedu vazhinji vemumhanzi tinonzwa kuti hofori idzi dziri kuzvipfumisa nekurasikirwa kwevanhu vanogadzira mhanzi. (…) Mamwe makambani anotora mukana wemirau yehurumende nemirau yakare kuti asabhadhare mitengo yakanaka, kana kusabhadhara zvachose," akadaro Cary Sherman, purezidhendi uye CEO weRIAA, mubhuku rake.
Nekudaro, mamiriro aya haashande kune yekutepfenyura sevhisi Apple Music, iyo inongopa yakabhadharwa zvirongwa (kunze kweiyo-yemwedzi mitatu yekuyedzwa nguva). Nekuda kwemaitiro aya, Apple inowanawo maartist, uye kambani yakawana mari yebasa rayo, pakati pezvimwe zvinhu kuvapo kweAlbum yazvino Taylor Swift "1989" a mifananidzo yakasarudzika kubva kurwendo rwake rwekonzati.
Hapana mubvunzo kuti kutenderera kwemimhanzi kucharamba kuchikura. Mubvunzo chete unomuka ndewekuti iyo yakatotaurwa yemuviri kana yedhijitari midhiya ichabviswa zvachose. Nekudaro, pachine rimwe boka revanhu pasi rose vasingazoregi "CD" yavo uye vacharamba vachitsigira avo vavanoda maartist munzira iyi. Asi mubvunzo ndewekuti vaimbi ava vacharamba here vachitsikisa mhanzi yavo kunyangwe iri mumhando dzechinyakare idzi kuvanhu vane chitsama.
Ndinoda chaizvo kuziva kuti zvakamira sei nemari yemuimbi ane mutengi rimwe zuva achashandisa Apple Music. Yakawanda sei yazvo? Zvinotokosha here kwavari?
Zvichida chinongedzo chakabatanidzwa chinogona kupindura mubvunzo wako, asi chakaburitswa mwedzi mipfumbamwe yapfuura, saka mamiriro angave achinja zvishoma.
http://betanews.com/2015/06/25/apple-music-earns-artists-just-3-cents-an-hour/