Ondrej Holzman Apple iri kupinda mumusika wekutepfenyura mimhanzi yakanonoka, kana kuti ingangopinda muzhizha rino. Kune vatambi vakatosimbiswa seSpotify kana Rdio, saka Cupertino inofanirwa kufunga nzira yekukwezva vatengi. Kiyi yekubudirira inofanirwa kuve yakasarudzika zvemukati kubva kune maartist saTaylor Swift.
Maererano ne Bloomberg yatova Apple yebasa rayo idzva rekutepfenyura mimhanzi, iyo ichavakwa pahwaro hweBeats Music (uye pamwe yakatumidzwa zita), addressed semuenzaniso, rimwe bhendi reBritish Florence neMuchina nemamwe maartist akawanda.
Iyo kambani yeCalifornian inoda kuchengetedza huwandu hwakakwana hwezvakasarudzika izvo zvisingagone kuwanikwa kumwe kumwe. Iyi ndiyo chete nzira iyo Apple ichaita kuti vanhu vabhadharire iyo yekutanga sevhisi uye havana chikonzero chekugara neSpotify, iyo inopa yemahara yekutamba nema ads.
Zvinonzi Apple yakatokurukura nezve mubatanidzwa unobvira naTaylor Swift nevamwe vaimbi vane mukurumbira. Apple's new music service inofanira kushanda pamusimboti wakafanana kune ichangoburwa Tidal. Iyo ndeyaJay Z pamwe chete ne16 mamwe maartist anozivikanwa uye inokwezva chaizvo zvemukati zvemukati zvinotungamirwa naBeyoncé naRihanna.
Tidal inopa kunyoreswa pamwedzi kwemadhora gumi, kaviri mutengo wekutepfenyura mimhanzi mumhando yepamusoro. Iyo itsva Beats Music yakagadzirirwawo kusvika zhizha rino ne $ 10 pamwedzi kubhadhara, uye chirongwa chemhuri chichave chiripo ne $ 10. Apple pakutanga yaida kukwezva mutengo wakaderera mukuwedzera kune zvega zvemukati, asi kambani yekurekodha yakaramba havadi kugonesa.
Kana Apple ikatanga sevhisi yemadhora gumi, mutengo hauzove wakasiyana kubva, toti, Spotify. Uye zvakare, inopa yemahara yekutamba kune yayo 10 miriyoni vashandisi, chikamu chechina cheavo vanobhadhara kuti vateerere pasina ads. Vanhu vangangosarudza sevhisi yeApple chaizvo nekuda kweiyo yakasarudzika yemukati.
Zvakanaka, Apple pakupedzisira yakawana. Taylor yakakura uye ndizvo zvakaita cube. havana kumbonyora pano pamusoro pevamwe nina inch nice kana zvazvaive.
Taylor ndiye Apple Chete kwenguva yakareba, zvigunwe zvakayambuka! Sezvo anga achiburitsa maalbum mukupera kwegore rega rega kusvika pari zvino, ndiri kuda kuziva nezve ega ega-iyo-yakarohwa track yemukati. Tichaona.
Wow, isu tine kupatsanurwa kuita matunhu, uye ikozvino tichapatsanurwa nevanozivikanwa. Zvikasadaro, ini handisi kuona kuti sei chero munhu angachinja sevhisi nekuda kweizvi. Dai ndisina mumwe munhu wandaida zvachose pabasa rangu, ndaizotenga iyo albhamu, kunyanya kana ini ndisiri kubhadhara premium. Zvikasadaro, Tidal haina kusiyana nemamwe masevhisi, kungoti vaimbi vashoma vanoita mari kubva kune vamwe. Pachave neshanduko mumimhanzi apo cheni inodzikira kune mutambi-mimhanzi chiteshi uye ese maparasitic middlemen anotya kutenderera modhi anonyangarika. Zvinosuruvarisa, kunyange avo vakataurwa "vakakurumbira" vanotya izvi. Nhasi, haisisiri dambudziko kusvika kune vateereri vakawanda pasina ava vepakati, vanomedza zvakawanda zvekutengesa.
Ndinogona here kubvunza mimwe mienzaniso yeavo vakakwanisa kusvika kune vateereri vakawanda pasina kusimudzirwa kunopihwa neiyo "parasitic interlinker"? Hapana wandinorangarira zvachose.