TCL Europe inoburitsa mhedzisiro yekutsvagisa: Vataridzi veTV vachaona sei zvinotarisirwa zviitiko zvenhabvu zve2022

Press Release: Chiratidzo cheTCL, mumwe wevatambi vane mukurumbira muindasitiri yeterevhizheni yepasi rose, akaita tsvakiridzo pamuenzaniso wakasarudzwa wemumiriri wenyika huru dzeEurope pamberi pemutambo wenhabvu wakamirirwa kwenguva refu, unoronga nzira iyo vanhu vachaona uye kuona mutambo wenhabvu unouya. Tsvakurudzo yakaitwa mukubatana nekambani Consumer Science & Analytics (CSA) uye yakasanganisira vakapindura kubva kunyika dzakaita seFrance, Great Britain, Germany, Poland neSpain. Tsvagiridzo yakaratidza kuti kunyangwe paine misiyano pamisika (kunyanya nekuda kwekusiyana kwetsika), kufarira mutambo uye chishuwo chekuva pamberi pevadikani ndizvo zvinokurudzira kuona nhabvu nhabvu.

• 61% yevakabvunzwa vanoda kuona mitambo yenhabvu iri kuuya. Ava vanonyanya kufarira vatsigiri venhabvu, vanozoonawo mitambo (83% yavo) kunyangwe timu yavo yenyika ikabviswa mumakwikwi.
• Kune angangoita 1 muvatatu vakapindura, kuona mutambo wenhabvu paTV inguva yavanonakidzwa nevadikani vavo. Zvikamu makumi masere nezvitanhatu kubva muzana zvevanhu vekuEurope vanoti vachaona mitambo iyi vari kumba, paTV yavo.
• Kana zvisingaite kuona mutambo uyu paTV, 60% yevakapindura vanofunga kuiona panharembozha.
• 8% yevakabvunzwa vanoda kutenga TV itsva yechiitiko ichi chinoshamisa

VekuEurope vanoona mitambo yenhabvu nechido

Tsvagiridzo yakaratidza kuti avo vakabvunzurudzwa vanoratidza kufarira nhabvu uye vanomwe pagumi vanogaroona mitambo yenhabvu yepasirese. 7% kunyange kuona mitambo yese yepasirese. 10% yevakapindura vachaona chiitiko chepamusoro chenhabvu muna 15, izvo zvinoratidza kuti nhabvu inoramba iri mutambo wepamberi. Kunyanya muPoland (61%), Spain (2022%) uye Great Britain (73%).

Pakati pezvikonzero zvikuru zvekuona mitambo yenhabvu kutsigirwa kwechikwata chenyika (50%) pamwe nekufarira mutambo uyu (35%). Anenge chikamu chimwe chete muzvishanu chevachapindura (18%) vachaona mitambo yenhabvu nekuti mumwe wevatambi venhabvu vane mukurumbira achava pakati pevatambi.

Chinhu chakakosha chakawanikwa inyaya yekuti ruzhinji (83%) rucharamba ruchiona mitambo yenhabvu kunyangwe chikwata chavo chenyika chikadzikiswa. Nhamba yepamusoro-soro iri muPoland (88%). Nekune rimwe divi, vakapindura kubva kunyika dzakaita seGermany kana France vanoshaya chido chenhabvu kana chikwata chavo chakadzikiswa. Mumamiriro ezvinhu akadai, 19% chete yevakapindura muGermany uye 17% muFrance vaizoenderera mberi nekutarisa.

Kana zvasvika pakufembera muhwina wese, veSpain vanotenda muchikwata chavo zvakanyanya (51% vanotenda mukukunda kunobvira kwechikwata chavo uye pachiyero kubva pa1 kusvika ku10 vanoyera mikana chaiyo sechinomwe). Kune rimwe divi, ruzhinji rweBritain (73%), French (66%), maGerman (66%) nePoles (61%) vane kutenda kushoma muchikwata chavo kuhwina zvakazara uye kuyera mikana yekukunda kwese sevatanhatu. pachiyero kubva pa1 kusvika ku10.

Chido chakagovaniswa chemutambo chinoramba chiri chinhu chakakosha pakuona mutambo wenhabvu

Vazhinji vakapindura (85%) vari kuenda kunoona nhabvu nemumwe munhu, semudiwa wake (43%), nhengo dzemhuri (40%) kana shamwari (39%). Nekuda kweizvozvo, 86% yevaEurope vakaongororwa vachaona mitambo yenhabvu iri kuuya pamaterevhizheni avo vari kumba.

Tsvakurudzo yakaratidza kusiyana kwetsika. MaBritish (30%) nemaSpanish (28%) vanofunga kuona mutambo wacho mubhubhu kana resitorendi kana vasiri kuuona kumba, ukuwo maGerman (35%) nemaFrench (34%) vachaona mitambo pa. TV pane imwe yeshamwari dzavo' .

Kusapotsa mutambo mumwe chete

Vanopfuura 60% yevakabvunzwa havadi kupotsa mutambo kana chikamu chawo, uye kana vasingakwanise kuuona paTV, vanozoshandisa nharembozha yavo. MaFrench (51%) nemaBritish (50%) vachada smartphone, maPoles (50%) neSpanish (42%) vachashandisa komputa, nemaGerman (38%) vachashandisa tablet.

Nakidzwa nemachisi zvizere

Mitambo yenhabvu inogonawo kuva chikonzero chekutenga TV itsva. TV itsva inovimbisa chiitiko chiri nani. 8% yevakapindura vanogovana maonero aya, anosvika gumi muzana muSpain. Ruzhinji rwevakapindura vanoda kuisa mari mumudziyo mutsva vari kutsvaga yakakura TV fomati uye nani mufananidzo wemhando (10%). MuFrance, vanosarudza matekinoroji matsva (48% kana ichienzaniswa neavhareji yeEuropean ye41%) uye veSpain vanosarudza kubatana uye smart maficha (32% zvichienzaniswa neavhareji yeEuropean ye42%).

“Nevatambi vangangosvika mabhiriyoni maviri pasi rose, nhabvu ndiyo mutambo une mukurumbira. Sezvakasimbiswa netsvagiridzo yatakaita neCSA, mitambo yenhabvu iri kuuya ichagadzira mukana wekugovana mafaro uye nguva dzemitambo nevadikani. Ichi chokwadi chinopindirana zvakanyanya neiyo TCL brand. Isu tinoedza kwete chete kugadzira zvigadzirwa zvine mhando yepamusoro yeakashandiswa matekinoroji pamitengo inokwanisika uye panguva imwechete inopa zviitiko zvitsva kune vashandisi, asi isu tinodawo kukurudzira kusarudzika muhupenyu hwezuva nezuva. Tiri kuona mitambo yezvikwata zvakasiyana-siyana uye tichanyanya kutsigira vatambi vechikwata chedu TCL timu yevamiriri. Chikwata ichi chinosanganisira vatambi vakaita saRodrygo, Raphaël Varane, Pedri naPhil Foden. Rombo rakanaka kuzvikwata zvese zviri kukwikwidza. Dai akanakisa kukunda! anodaro Frédéric Langin, Mutevedzeri weMutungamiri Wekutengesa uye Kushambadzira, TCL Electronics Europe.

Pamusoro pekutsvakurudza kwakaitwa nekambani CSA

Tsvagiridzo yakaitwa munyika dzinotevera: France, Great Britain, Germany, Spain nePoland pane yakasarudzwa mumiriri muenzaniso we1 vakapindura munyika imwe neimwe. Kumiririrwa kwakasimbiswa nekuyera zvinoenderana nezvinotevera zvinhu: murume kana mukadzi, zera, basa uye nharaunda yekugara. Migumisiro yose yakagadziridzwa nokuda kwehuwandu hwevanhu munyika imwe neimwe. Chidzidzo ichi chakaitwa online pakati paGumiguru 005 na20, 26.