Vhara shambadzo

Kechipiri, Apple CEO Tim Cook akagara pachigaro chitsvuku chinopisa pamusangano weD11 wakaitirwa muRancho Palos Verdes, California. Vatori venhau vane ruzivo Walt Mossberg naKara Swisher vakamubvunzurudza kweinenge awa nehafu uye vakadzidza mamwe mashoko anonakidza kubva kumutsivi waSteve Jobs...

Vakataura nezve yazvino mamiriro eApple, shanduko yehutungamiriri yakabata Jony Ive kuita basa rakakosha, zvinogoneka zvigadzirwa zveApple, uye nei Apple isiri kugadzira akawanda mavhezheni eiyo iPhone, asi kuti zvingaite mune ramangwana.

Apple iri kuita sei?

Tim Cook aive nemhinduro yakajeka kumubvunzo wekuti maonero eApple anogona kuchinja maererano nekudzikira kwemazano ekuchinja, kudonha kwemitengo yekugovana kana kuwedzera kudzvanywa kubva kune vanokwikwidza. "Kwete," Cook akadaro akashinga.

[ita chiito=”citation”] tichine zvimwe zvigadzirwa zvine shanduko matiri.[/do]

“Apple ikambani inogadzira zvigadzirwa, saka tinofunga nezvezvigadzirwa. Tagara tiine makwikwi ekutarisa paari, asi isu takanyanya kutarisisa kugadzira zvigadzirwa zvemhando yepamusoro. Tinogara tichidzokera kwairi. Tinoda kugadzira foni yakanakisa, piritsi repamusoro, komputa yakanakisa. Ndinofunga ndizvo zvatiri kuita," akatsanangura Cook kuvapepeti vaviri nevaya vaiva muhoro, iyo yakatengeswa pachine nguva refu.

Cook haaone kuderera kwemasheya sedambudziko guru, kunyangwe akabvuma kuti zvinoshungurudza. "Kana tikagadzira zvigadzirwa zvikuru zvinopfumisa hupenyu hwevanhu, zvimwe zvinhu zvichaitika." yakataura pamusoro pekufamba kunobvira kwekavha paCook stock chart, vachirangarira kutanga kwemireniyamu uye kupera kwema90. Ikoko, zvakare, masheya aive achisangana nemamiriro akafanana.

"Isu tichine zvimwe zvigadzirwa zvekuchinja zvechokwadi mupombi," Cook akataura nechivimbo paakabvunzwa naMossberg kana Apple ichiri kambani inogona kuunza mudziyo wekuchinja mutambo kumusika.

Key Jony Ive uye shanduko yehutungamiriri

Kunyange panguva ino, chando chakanga chisina kunyanya kuputsika uye Tim Cook haana kutanga kutaura pamusoro pezvigadzirwa izvo Apple inoronga kuunza. Zvisinei, akagovera mamwe mazano anonakidza uye ruzivo. Akasimbisa kuti shanduro itsva dzeIOS neOS X dzinofanirwa kuunzwa pamusangano unouya weWWDC, uye kuti shanduko dzichangoburwa muhutungamiriri hwepamusoro hwekambani hwave kureva kuti vanogona kutarisa zvakanyanya pakudyidzana kwehardware, software nemasevhisi kuApple. Jony Ive anoita basa rakakosha mune zvese izvi.

"Hongu, Jony ndiye murume akakosha. Takaona kuti kwemakore akawanda anga ari mumiriri akasimba wekuti zvigadzirwa zveApple zvinotaridzika sei uye zvinoonekwa sei, uye kuti anogona kuita zvimwe chete kune software yedu. " akadaro Cook wekambani inotungamira mugadziri "anoshamisa kwazvo".

Sezvaitarisirwa, Kara Swisher akabva amhanyira mune shanduko huru muhutungamiriri hwemukati hweApple hwakaitika gore rapfuura uye izvo zvakakonzerawo kuti chinzvimbo chaJony Ive chichinje. “Vasisipo pano handichada kutaura. Asi zvese zvaive zvekuunza mapoka ese pedyo pamwe chete kuti tipedze nguva yakawanda tichitsvaga yakakwana. Pashure pemwedzi minomwe ndinogona kutaura kuti ndinofunga kuti kwave kuri kuchinja kunoshamisa. Craig (Federighi) anobata iOS uye OS X, izvo zvakanaka. Eddy (Cue) anotarisa pabasa, iro rakanaka zvakare. "

Wachi, magirazi...

Ehe, nhaurirano yaisagona asi kutendeukira kune zvitsva uye zvitsva zvigadzirwa seGoogle Girazi kana mawachi anonzi Apple ari kushanda paari. "Inzvimbo inofanirwa kuongororwa," akadaro Cook panyaya ye “wearable” technology. “Vanofanirwa kunakidzwa nezvinhu zvakaita seizvi. Makambani mazhinji achange achitamba pabhokisi rejecha iroro. "

[ita chiito=”quote”]Handisati ndaona chero chinhu chakakosha.[/do]

Cook akati iyo iPhone yakasundira Apple kumberi nekukurumidza, uye mahwendefa akamhanyisa kusimudzira kwekambani yeCalifornia zvakanyanya, asi akazocherechedza kuti kambani yake ichine nzvimbo yekukura. “Ndinoona tekinoroji inopfekeka yakakosha zvikuru. Ndinofunga tichange tichinzwa zvakawanda nezvake.”

Asi Cook anga asina kujeka, pakanga pasina kana izwi nezvezvirongwa zveApple. Mukuru mukuru akarumbidza Nike, waanoti akaita basa guru neFuelband, ndosaka Cook achiishandisawo. "Kune huwandu hukuru hwemagetsi kunze uko, asi ndinoreva, ini handisati ndaona chero chinhu chinotonhorera chinogona kuita zvinopfuura chinhu chimwe. Hapana chandaona chinoita kuti vana vasina kupfeka magirazi kana wachi kana chimwe chinhu chipi zvacho vatange kuapfeka." opines Cook, anopfeka magirazi pachake, asi anobvuma kuti: “Ndinopfeka magirazi nekuti ndinofanira kudaro. Handizivi vanhu vakawanda vanodzipfeka vasingadi.'

Kunyangwe Girazi reGoogle harina kufadza Cook zvakanyanya. "Ini ndinoona zvimwe zvakanaka mavari uye vangangobata mune mamwe misika, asi handikwanise kufungidzira vachisangana neruzhinji," akadaro Cook, achiwedzera: "Kuti unyengetedze vanhu kuti vapfeke chimwe chinhu, chigadzirwa chako chinofanira kunge chinoshamisa. Kana tikabvunza boka revana vane makore makumi maviri ekuberekwa kuti ndiani wavo anopfeka wachi, handifungi kuti pane angauya.''

Mamwe maPhones?

"Zvinotora simba rakawanda kugadzira foni yakanaka," Cook akapindura mubvunzo waMossberg wekuti sei Apple isina akawanda ma iPhone mamodheru mune yayo portfolio, yakafanana nezvimwe zvigadzirwa uko vatengi vanogona kusarudza zvinoenderana nezvavanoda. Nepo Cook akabvumirana naMossberg kuti vanhu vari kuwedzera kufarira zviratidziro zvakakura, akawedzera kuti vanouyawo nemubhadharo. “Vanhu vanotarisa ukuru. Asi vari kutarisawo here kuti mapikicha avo ane mavara chaiwo? Vanotarisa kuchena, kutaridzika, hupenyu hwebhatiri here?'

[ita chiito = ”citation”]Isu tiri panguva inodiwa vanhu zvekuti isu tinofanirwa kuitora (mashanduro mazhinji eiyo iPhone)?[/do]

Apple haishande ikozvino kuti iuye neshanduro dzakati wandei, asi pachinzvimbo chekutarisa zvese zvingasarudzwa uye pakupedzisira kugadzira imwe iPhone inova yakanyanya kunaka kukanganisa. “Vashandisi vanoda kuti titarise zvese tobva taita sarudzo. Panguva ino, takafunga kuti retina yatakapa ndiyo yaive yakanakisa. "

Zvakangodaro, Cook haana kuvhara musuwo weiyo inogona "yechipiri" iPhone. "Chokwadi ndechekuti zvigadzirwa zvese izvi (iPods) zvakashandira vashandisi vakasiyana, zvinangwa zvakasiyana uye zvakasiyana zvinodiwa," yakakakavadzana Cook naMossberg nezvekuti nei kune akawanda iPods uye imwe chete iPhone. "Mubvunzo uri pafoni. Isu tiri panguva yekudiwa kwevanhu zvekuti isu tinofanirwa kuitora? " Cook saka haana kuramba zvachose iPhone inokwanisika nemamwe mabasa uye mutengo. "Hatisati tazviita, asi hazvirevi kuti hazviitike mune ramangwana."

Apple TV. Zvakare

Iyo TV iyo Apple inogona kuuya nayo yave ichitaurwa nezvayo kwemakore akati wandei. Parizvino, zvakadaro, zvinongoramba zvichingofungidzira, uye Apple inoramba ichibudirira mukutengesa Apple TV yayo, isiri terevhizheni mupfungwa yechokwadi yeshoko. Nekudaro, Cook anoramba achitaura kuti Cupertino ari kushingaira kufarira chikamu ichi.

[ita chiito=”citation”]Tine chiono chikuru cheterevhizheni.[/do]

"Chiverengero chikuru chevashandisi vakawira murudo neApple TV. Pane zvakawanda zvekubvisa pane izvi, uye vazhinji paApple vanobvuma kuti indasitiri yeTV inogona kuita nekuvandudza. Ini handidi kutsanangura, asi isu tine chiono chikuru cheterevhizheni." akaburitsa Cook, achiwedzera kuti haana chaanoratidza vashandisi izvozvi, asi kuti Apple iri kufarira nyaya iyi.

"Tinotenda Apple TV, tine ruzivo rwakawanda nezvechikamu cheTV. Kuzivikanwa kweApple TV kwakakura kupfuura zvataitarisira nekuti isu hatikurudzire chigadzirwa ichi sevamwe. Zvinokurudzira,” akayeuchidza Cook kuti Apple TV ichiri "chido" cheApple. “Zvazvino zvepaterevhizheni hazvisi izvo zvingatarisirwa nevakawanda. Handizvo zvaungatarisira mazuva ano. Zvakawanda nezve chiitiko kubva kumakore gumi kusvika makumi maviri apfuura. "

Apple ichavhura zvakawanda kune vanogadzira

Mukubvunzurudzwa kwenguva refu, Tim Cook akamanikidzwa kubvuma kuti Apple software yakavharwa zvakanyanya kana ichienzaniswa nemakwikwi, asi panguva imwecheteyo akati izvi zvinogona kuchinja. "Panyaya yekuvhura iyo API, ndinofunga uchaona kuvhurika kwakawanda kubva kwatiri mune ramangwana, asi kwete kusvika padanho rekuti tinoisa njodzi mushandisi wakashata," Cook yakaratidza kuti Apple ichagara ichidzivirira zvimwe zvikamu zvehurongwa hwayo.

[ita chiito = "quote"] Dai taifunga kutumira maapuro kuAndroid zvine musoro kwatiri, taizviita.[/do]

Walt Mossberg akataura iyo nyowani Facebook Imba mune ino mamiriro. Zvaifungidzirwa kuti Facebook yakatanga kusvika kuApple neiyo itsva interface, asi Apple yakaramba kushanda. Tim Cook haana kusimbisa chirevo ichi, asi akabvuma kuti vamwe vashandisi vanoda kuve nesarudzo dzekugadzirisa muIOS kupfuura zvinopihwa neAroid, semuenzaniso. "Ndinofunga vatengi vanotibhadhara kuti tivaitire sarudzo. Ndakaona mamwe emasikirini ane marongero akasiyana uye handifunge kuti zvinofanirwa kunge zviri izvo vashandisi vanoda. " Cook akadaro. "Kana vamwe vachida? Hongu."

Cook paakazobvunzwa zvakananga kana Apple yaizobvumira mapato matatu kuwedzera mamwe maficha kumidziyo yeIOS, Cook akasimbisa kuti hongu. Nekudaro, kana vamwe vaifarira, semuenzaniso, Chat Heads kubva kutaurwa Facebook Home, havazovaona muIOS. "Pane zvakawanda izvo makambani anogona kuita pamwechete, asi ini handifunge kuti ndicho chinhu." Cook akapindura.

zvisinei, paD11 yose, Tim Cook akazvichengeta pachake kusvikira mibvunzo yekupedzisira kubva kuvateereri. Musoro weApple wakabvunzwa kana, semuenzaniso, kuunza iCloud kune mamwe masisitimu anoshanda kungave kuchenjera kufamba kwekambani yeapuro. Mumhinduro yake, Cook akatowedzera. "Kumubvunzo wakajairwa wekuti Apple yaizoisa chero application kubva kuIOS kuenda kuAndroid, ndinopindura kuti hatingave nedambudziko nazvo. Dai taifunga kuti zvine musoro kwatiri, taizviita. "

Maererano naCook, ihwo huzivi humwe chete hunotsigirwa naApple kwese kupi. "Unogona kutora huzivi uhu woishandisa kune zvese zvatinoita: kana zvine musoro, tinozviita. Hatina dambudziko 'rechitendero' nazvo." Nekudaro, pakanga pachine mubvunzo wekuti Apple yaizobvumira iCloud kuti ishandiswe pa Android zvakare. “Nhasi hazvina musoro. Asi zvicharamba zvakadaro nokusingaperi here? Ndiani anoziva."

Kunobva: AllThingsD.com, MacWorld.com
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