Thomas Chlebek “Zvakaoma kutaura kuti chivako chacho kana kuti gomo retsvina rakanyanya kunaka,” anodaro Tim Cook ari kunyemwerera, akamira pakati. yeKampasi 2 iri kuvakwa.
Ivhu rose rakacherwa richazoshandiswa kudyara zviuru zvinomwe zvemiti zvakatenderedza muzinda mutsva weApple. Kuvakwa kwayo kwakatumirwa naSteve Jobs muna 2009 uye kutaridzika kwayo kwakagadzirwa nemugadziri Norman Foster. Chivako ichi chiri kuzopedzwa gare gare gore rino uye chichava musha mutsva wevashandi veApple zviuru gumi nezvitatu.
Sezvo Mabasa akatsanangura chiono chake kuna Foster pamusoro penhare, akayeuka achikura mumiti yemirasi yeNorth Carolina uye gare gare achifamba mudzimba dzeStanford University. Pakuronga chivako ichi, Foster aifanirawo kunge akafunga nezvechivako chikuru chePixar chakagadzirwa neMabasa kuitira kuti nzvimbo yacho ikurudzire kubatana kunofadza.
Nokudaro, Campus 2 ine chimiro che annulus, panguva yekupfuura iyo vashandi vakawanda vezvikamu zvakasiyana vanogona kusangana nemukana. "Magirazi egirazi akareba uye akajeka zvekuti hautombonzwa sekunge pane mudhuri pakati pako nenzvimbo yakatenderedza," anoti Foster mubvunzurudzo yakabatana nemukuru weApple Tim Cook uye mukuru mugadziri Jony Ive wemagazini yemafashoni Vogue.
Mugadziri mukuru wekambasi nyowani anofananidza chivakwa neApple zvigadzirwa, izvo kune rumwe rutivi zvine basa rakajeka, asi panguva imwecheteyo zviripo ivo pachavo. Muchirevo chechinyorwa ichi, Tim Cook anofananidza Apple nefashoni. "Magadzirirwo akakosha mune zvatinoita, senge mufashoni," anodaro.
Jony Ive, mugadziri mukuru weApple uye pamwe munhu anga aine pesvedzero huru pane zvigadzirwa mumakore makumi maviri apfuura, anoonawo hukama hwepedyo pakati penyika yetekinoroji sezvakaratidzwa neApple uye fashoni. Anoratidza kuti Apple Watch iri padyo sei paruoko rwake uye shangu dzeClark kutsoka dzake. "Tekinoroji yave kutanga kugonesa chimwe chinhu changa chiri chiroto chekambani iyi kubva payakavambwa - kuita tekinoroji yemunhu. So personal zvekuti unogona kuzvipfekedza wega."
Kufanana kuri pachena pakati pezvigadzirwa zveApple uye zvishongedzo zvemafashoni ndezvechokwadi Watch. Ndosaka Apple yakamisa kubatana neatelier yemafashoni kekutanga munhoroondo yayo yese. Mhedzisiro yayo ndeye Apple Watch Hermès muunganidzwa, iyo inobatanidza simbi uye girazi remuviri wekurinda nemaoko akapedzwa neganda remabhandi. Sekureva kwaIve, Apple Watch Hermès "mhedzisiro yesarudzo yekugadzira chimwe chinhu pamwe chete pakati pemakambani maviri ari padyo nehunhu nehuzivi."
Pakupera kwechinyorwa Vogue Pfungwa yaIve inonakidza yehukama pakati pekufambira mberi kwetekinoroji uye aesthetics inotorwa: "Zvese ruoko nemuchina zvinogona kugadzira zvinhu nekungwarira uye pasina zvachose. Asi zvakakosha kuyeuka kuti izvo zvaimboonekwa sehunyanzvi hwehunyanzvi zvinozopedzisira zvave tsika. Pane imwe nguva apo kunyange tsono yesimbi ingadai yakaita sechinhu chinokatyamadza uye chitsva.
Iyi nzira yakabatana neyeManus x Machina show, iyo icharongwa neCostume Institute yeMetropolitan Museum of Art muNew York muna Chivabvu gore rino. Apple ndomumwe wevanotsigira chirongwa ichi, uye Jony Ive achave mumwe wevatauri vakakosha pamhemberero yekuvhura.
