Vhara shambadzo

Kutevera chiziviso chezuro chezvemari umo Apple yakaratidza kuti muchikamu chechina chegore ra2014 yaive nemari inodarika mabhiriyoni makumi mana nemaviri emadhora aine purofiti yemadhora mazana masere nemazana mashanu emadhora, Tim Cook akapindura mibvunzo yemuimari uye akaburitsa mamwe mashoko anofadza pamusangano wekufona .

Apple iri kupererwa nenguva yekugadzira maPhones matsva

Muchikamu chapfuura, Apple yakatengesa anopfuura mamirioni makumi matatu nematatu ePhones, gumi nemaviri muzana kupfuura mukota yechitatu, kuwedzera kwegore negore kwegumi nematanhatu. Tim Cook akati kutangwa kweiyo iPhone 39 uye 12 Plus ndiko kwakakurumidza kuitwa neApple, uye panguva imwechete yakabudirira zvakanyanya. "Tinotengesa zvese zvatinogadzira," akadzokorora kakawanda.

Cook akange asina mhinduro yakananga kumubvunzo wekuti Apple akafungidzira nemazvo kufarira kwemhando dzega. Maererano naye, zvakaoma kufungidzira kuti iPhone (kana iri hombe kana diki) inonyanya kufarira apo Apple inokurumidza kutengesa zvese zvinogadzirwa. “Handisati ndambonzwa kufara zvakadaro mushure mekutanga chigadzirwa. Iyo ndiyo nzira yakanakisa yekupedzisa," akadaro.

Yakasimba Mac kutengesa

Kana chero chigadzirwa chakapenya kota yekupedzisira, yaive Macs. 5,5 mamiriyoni ePC akatengeswa anomiririra kuwedzera kwe25 muzana pamusoro pekota yechitatu, kuwedzera kwegore-kupfuura kwe21 muzana. "Yakanga iri chikamu chinokatyamadza cheMacs, yedu yakanakisa zvachose. Mugumisiro wacho ndiwo mugove wedu mukuru wemusika kubvira 1995,” akadaro Cook.

Sekureva kwemukuru mukuru, mwaka wekudzokera kuchikoro wakaita basa rakakura, apo vadzidzi vakatenga makomputa matsva pazviitiko zvakanaka. “Ndinodada nazvo. Kuve ne21 muzana yemusika uri kupera; Hapana chiri nani."

iPads inoramba ichiparara

Kusiyana nekubudirira kukuru kweMacs iPads. Kutengesa kwavo kwadonha kwekota yechitatu mumutsara, ne 12,3 miriyoni iPads yakatengeswa muchikamu chazvino (pasi 7% kubva pakota yapfuura, pasi 13% gore-pamusoro-gore). Zvisinei, Tim Cook haasi kunetseka nezvemamiriro acho ezvinhu. "Ndinoziva kuti pane zvisina kunaka pano, asi ndiri kuzvitarisa neimwe nzira," Cook akatanga kutsanangura.

Apple yakakwanisa kutengesa 237 miriyoni iPads mumakore mana chete. "Ndiyo yakapetwa kaviri maPhones akatengeswa mumakore mana ekutanga," CEO weApple akayeuka. Mumwedzi gumi nemiviri yapfuura, Apple yakatengesa 12 miriyoni iPads, kwegore rose rezvemari 68, yakatengesa 2013 miriyoni, iyo isiri iyo inoshamisa kudonha. “Ndinozviona sekuderera kwete dambudziko rakakura. Asi tinoda kuramba tichikura. Hatidi nhamba dzisina kunaka munyaya idzi."

Cook haafunge kuti musika wepiritsi unofanirwa kuzara zvakare. Munyika nhanhatu dzinounza mari yakawanda kuApple, vanhu vazhinji vakatenga iPad kekutanga. Iyo data inouya kubva pakupera kwekota yaJune. Munyika idzi, vanhu vanotenga iPad yavo yekutanga inomiririra makumi mashanu kusvika makumi manomwe muzana. Waisambokwanisa kuwana iwo manhamba kana musika wakazara, sekureva kwaCook. "Tiri kuona vanhu vachichengeta iPads kwenguva refu kupfuura iPhones. Sezvo tichingori makore mana muindastiri, isu hatinyatso kuziva kuti ndeapi maitiro ekuzorodza achasarudzwa nevanhu. Zvakaoma kufungidzira," Cook akatsanangura.

Apple haityi kudya vanhu

Zvimwe zvigadzirwa zveApple zvinogona zvakare kunge zviri shure kwekuderera kwePads, apo vanhu, semuenzaniso, vanoenda kuMac kana iPhone nyowani pachinzvimbo chePadad. “Zviri pachena kuti kudyisana kwevanhu kwezvinhu izvi kuri kuitika. Ndine chokwadi chekuti vamwe vachatarisa kuMac uye iPad vosarudza iyo Mac. Ini handina tsvakiridzo yekusimbisa izvi, asi ndinogona kuzviona kubva munhamba. Uye nenzira, ini handina basa nazvo, "akadaro Cook, uye haana basa kana vanhu vakasarudza iyo hombe iPhone 6 Plus pachinzvimbo cheiyo iPad, iyo inongova nechidzitiro chingangoita maviri inches diki.

"Ndine chokwadi chekuti vamwe vanhu vachatarisa iyo iPad ne iPhone vosarudza iyo iPhone, uye ini handina dambudziko nazvo," akavimbisa CEO weimwe kambani iyo inonyanya kukosha kuti vanhu varambe vachitenga zvigadzirwa zvayo. pakupedzisira hazvina basa, izvo zvavanosvika.

Tinogona kutarisira zvimwe zvinhu zvikuru kubva kuApple

Apple haifarire kutaura nezve zvigadzirwa zvayo zvenguva yemberi, kutaura zvazviri haitaure nezvadzo zvachose. Nekudaro, netsika, mumwe munhu acharamba achibvunza kuti kambani iri kuitei panguva yekufona kwemusangano. Gene Munster wePiper Jaffray akashamisika kuti vatengesi vava kuona Apple sekambani yechigadzirwa vanogona kutarisira kubva kuApple uye zvavanofanira kutarisa pazviri. Cook aitaura zvisingaite.

“Tarisai zvatakagadzira uye zvatakazivisa. (…) Asi chinonyanya kukosha pane zvese zvigadzirwa izvi kutarisa hunyanzvi mukati mekambani ino. Ini ndinofunga ndiyo chete kambani pasirese inokwanisa kubatanidza Hardware, software uye masevhisi padanho repamusoro. Izvo chete zvinobvumira Apple kushanda munzvimbo dzakawanda dzakasiyana, uye dambudziko ndere kusarudza kuti ndezvipi zvekutarisa uye zvekusatarisa pazviri. Isu tinogara tine mazano akawanda kupfuura zviwanikwa zvekushanda nazvo," Cook akapindura.

“Ndinoda kutarisa zvatakataura svondo rapfuura. Zvinhu zvakaita seKuenderera mberi uye kana iwe ukashandisa fungidziro yako uye uchifunga nezvekuti zvinosvika papi, hapana imwe kambani inogona kuita izvozvo. Apple ndiyo yega. Ini ndinofunga zvakakosha zvakanyanya kuti izvi zviri kufambira mberi uye vashandisi vari kurarama munzvimbo dzakasiyana-siyana dzemidziyo. Ndinoda kutarisa hunyanzvi, kugona uye shungu dzekambani ino. Injini yekugadzira haina kumbobvira yakasimba. "

Apple Pay seyakajairwa kuratidzwa kwehunyanzvi hweApple

Asi Tim Cook haana kuitwa nemhinduro yeGene Munster. Akaenderera mberi neApple Pay. "Apple Pay ndeyekare Apple, inotora chimwe chinhu chinoshamisa chekare apo munhu wese anotarisa pane zvese asi mutengi uye nekuisa mutengi pakati pechiitiko chese uye kugadzira chimwe chinhu chinoyevedza. Semunhu anodyara mari, ndaitarisa zvinhu izvi ndonzwa kufara,” Cook akapedzisa.

Akabvunzwawo panguva yemusangano wekufona kana achiona Apple Pay sebhizinesi rakasiyana kana chinhu chinozotengesa mamwe maPhones. Sekureva kwaCook, haingori chimiro, asi seApp Store, iyo inowedzera kukura, iyo yakawanda mari ichaita Apple. Pakugadzira Apple Pay, maererano naCook, kambani yakatarisa zvakanyanya pane hombe dzekuchengetedza dzayaida kugadzirisa, sekusatora chero data kubva kuvashandisi. “Nekuita izvi, tinofunga kuti tichatengesa mimwe michina nekuti isu tinofunga kuti ndiyo mhondi. "

"Isu hatiregi mutengi achizvibhadharira isu, hatiregi mutengesi azvibhadharire isu, asi pane mamwe mazwi ekutengesa akabvumiranwa pakati peApple nemabhangi," Cook akaburitsa pachena, asi akawedzera kuti Apple haina. anoronga kuvazivisa. Apple haitaure purofiti yeApple zvakaparadzana, asi inovasanganisa mune ramangwana zvemari mibairo pakati pemamiriyoni akatogadzirwa ne iTunes.

Kunobva: Macworld
Photo: Jason Snell
.