Ondrej Holzman Musangano mukuru wevagovani veApple wakaitwa neChishanu, uye CEO Tim Cook aifanira kutarisana nemibvunzo yakawanda. Akatungamira musangano mukuru iye pachake uye akakurukura maPhones, kutora, Apple TV nezvimwe zvinhu nevanoita mari...
Tangopedza musangano mukuru vakaunza imwe data uye ruzivo, iye zvino tichatarisa zvakadzama chiitiko chacho chose.
Vabati veApple vaifanira kutanga vabvumidza kusarudzwa patsva kwenhengo dzebhodhi, kusimbisa kambani yeaccounting muhofisi, uye zvakare kubvumidza zvakati wandei zvakaunzwa nebhodhi revatungamiriri - zvese zvakapasa nemvumo ye90 muzana kana yepamusoro. Vashandi vepamusoro vekambani iyi vava kuzowana mamwe mashares uye miripo yavo nemabhonasi zvinenge zvanyanya kuenderana nemashandiro ekambani iyi.
Zvikumbiro zvakawanda zvakauya kuGeneral Assembly kubva kunze zvakare, asi hapana kurudziro - sekuumbwa kwekomisheni yakakosha yemazano pamusoro pekodzero dzevanhu - yakapfuura vhoti. Mushure mekupedza zvese zviri pamutemo, Cook akatamira kune zvaaitaura uyezve kumibvunzo kubva kune vamwe vagovani. Panguva imwecheteyo, Ty yakavimbisa kuti mukati memazuva makumi matanhatu, Apple ichataura nezvekuti ichaita sei nekubhadhara kwayo chikamu uye kugovera zvirongwa zvekudzosera.
Retrospect
Tim Cook akatanga kutora gore rapfuura nenzira yakazara. Semuenzaniso, akataura nezveMacBook Air, yaakarangarira yakadanwa nevatsoropodzi se "laptop yepamusoro yakambogadzirwa." Kune iyo iPhone 5C uye 5S, akati mamodheru ese ari maviri akatengesa akaatangira muzvikamu zvemitengo, achiratidzira Kubata ID, iyo "yakagamuchirwa zvakanyanya."
[ita chiito=”citation”]Zvave kunetsa kutaura Apple TV sechinhu chinongovaraidza chete.[/do]
Iyo itsva A7 processor ine 64-bit architecture, iyo mobile operating system iOS 7, iyo inosanganisira iTunes Radio, uye iPad Air yakauyawo pamberi. Inonakidza data yakawira iMessage. Apple yakatoendesa mabhiriyoni gumi nematanhatu ekuzivisa zviziviso kumidziyo yeIOS, ine mabhiriyoni makumi mana akawedzerwa zuva rega rega. Mazuva ese, Apple inopa mabhiriyoni akati wandei zvikumbiro zveMessage uye FaceTime.
Apple TV
Chirevo chinonakidza chakaitwa nemukuru wekambani yeCalifornian nezve Apple TV, iyo yakawana bhiriyoni imwe yemadhora muna 2013 (kusanganisira zvemukati kutengesa) uye ndiyo inokurumidza kukura chigadzirwa chehardware muApple's portfolio. yakawedzera ne80 muzana gore negore. "Zvino zvanyanya kuoma kudaidza chigadzirwa ichi sechinhu chekunakidzwa," Cook akabvuma, achiwedzera fungidziro yekuti Apple inogona kuunza vhezheni yakadzokororwa mumwedzi iri kuuya.
Nekudaro, Tim Cook netsika haana kutaura nezvezvigadzirwa zvitsva. Kunyange zvazvo akagadzirira vagoveri nyambo jee apo akatanga kukarakadza kuti angazivisa zvinhu zvitsva mukati momusangano mukuru, ndokuzodzikama pashure pokuombera maoko kukuru kuti kwaingova kuseka.
Boss kambani inoyemurwa zvikuru pasi rose zvirinani akataura nezve kugadzirwa kwesafire, iyo inozonyanya kuoneka mune imwe yeapuro anotevera zvigadzirwa. Asi zvakare, yakanga isiri chinhu chaicho. Iyo fekitori yegirazi resafire yakagadzirwa "purojekiti yakavanzika" iyo Cook asingagoni kutaura nezvayo panguva ino. Chakavanzika chinoramba chiri chinhu chakakosha cheApple, sezvo makwikwi akasvinura uye anogara achikopa.
Green company
Pamusangano mukuru, kurudziro yeNational Center for Public Policy Research (NCPPR) yakatanga kuvhoterwa, umo zvakanzi Apple yaizosungirwa kuzivisa mari yese mune zvezvakatipoteredza. Chikumbiro ichi chakada kurambwa nebvumirano, asi chakauya gare gare panguva yemibvunzo yakanangidzirwa kuna Tim Cook, uye musoro wacho wakapisa CEO.
[ita chiito=”quote”] Kana uchida kuti ndiite izvi nemari, unofanira kutengesa migove yako.[/do]
Apple ine hanya zvakanyanya nemhoteredzo uye simba rinowanikwazve, "matanho egirinhi" anewo musoro kubva pamaonero ehupfumi, asi Cook aive nemhinduro yakajeka kumumiriri weNCPPR. "Kana iwe uchida kuti ndiitire zvinhu izvi kuROI chete, saka unofanirwa kutengesa migove yako," akapindura Cook, uyo anoda kushandura Apple 100 muzana kuita simba rinogoneka, izvo zvinoreva, pakati pezvimwe zvinhu, kuvaka iyo yakakura solar chirimwa uye kuva nacho. ndeyemunhu asiri wemagetsi.
Kuti atsigire chinzvimbo chake chekuti Apple haisi yezvemari, Cook akawedzera kuti, semuenzaniso, kugadzira michina inoshandiswa nevanhu vakaremara kunogona kusagara kuchiwedzera mari, asi izvo hazvitadzise Apple kuenderera mberi nekugadzira zvigadzirwa zvakadaro.
Kuisa mari
Pamusoro pekuvimbisa kuburitsa nhau pachirongwa chekutenga masheya mumazuva makumi matanhatu anotevera, Cook akazivisa kune vanogovana kuti Apple yakawedzera zvakanyanya mari mukutsvagisa nekusimudzira, kusvika 60 muzana kubva gore rapfuura, kunyangwe yakatonyanya kukosha mari munzvimbo iyi. invested.
Nekugara kwesimbi, Apple yakatangawo kutenga makambani madiki akasiyana. Mumwedzi gumi nematanhatu yapfuura kana zvakadaro, mugadziri we iPhone akatora makambani makumi maviri nematatu pasi pebapiro rayo (kwete zvese zvakatorwa zvaitwa pachena), Apple isiri kudzingirira chero hombe hombe. Nekuita izvi, Tim Cook akadudza, semuenzaniso, ku Facebook's hofori investimendi muWhatsApp.
Yakabhadhara kuti Apple iite mari munyika dzeBRIC. Muna 2010, Apple yakanyora purofiti yemabhiriyoni mana muBrazil, Russia, India neChina, gore rapfuura yakato "wana" mabhiriyoni makumi matatu emadhora munzvimbo idzi.
New campus muna 2016
Achibvunzwa nezve hofori itsva kambasi iyo Apple yakatanga kuvaka gore rapfuura, Cook akati ichave nzvimbo yaizoshanda se "nzvimbo yekuvandudza kwemakumi emakore." Kuvaka kunonzi kuri kufambira mberi nekukurumidza, uye Apple inotarisirwa kutamira mudzimbahwe nyowani muna 2016.
Pakupedzisira, kugadzirwa kwezvigadzirwa zveApple paivhu reAmerica kwakataurirwawo, apo Tim Cook akasimbisa Mac Pro yakagadzirwa muAustin, Texas uye Arizona girazi resafire, asi haana kupa ruzivo pamusoro pezvimwe zvingangogadzirwa kubva kuChina kuenda kune ivhu repamba.
Iye zvino zvave kunetsa kuisa chigadzirwa ichi sechido chekunakidzwa. Kufungwa maererano nekukura uye mihoro yako, kwete nekuti chimwe chinhu zvichida chiri kuuya.
Hongu, asi chaizvo nekuda kwekukura kunoramba kuripo, Apple inogona zvakare kushandura chigadzirwa chose, izvo zvinofungidzirwa nezvazvo.
Ndinoda Apple TV. Chokwadi, yave iri mumusoro mangu kwenguva refu, asi ini handingade kuitenga ndichiziva kuti ichave itsva muchikamu chechina chegore.