Vhara shambadzo

Musingasviki mwedzi, chigadzirwa chitsva chinotarisirwa kubva kuApple chichange chiri pamusika - iyo Watch. Chigadzirwa chekutanga kugadzirwa zvachose pasi pebaton yeazvino CEO Tim Cook, ane chokwadi chekuti iyi ichave yekutanga wachi inonyanya kukosha.

Mukuru wekambani yeCalifornia se akanga achitaura muhurukuro huru ye Fast Company kwete chete nezve Apple Watch, asi zvakare akarangarira nezvaSteve Jobs uye nhaka yake uye akataura nezvekambani nyowani dzimbahwe. Hurukuro iyi inoitwa naRick Tetzeli naBrent Schlender, vanyori vebhuku rinotarisirwa Kuva Steve Jobs.

Yekutanga smart wachi yemazuva ano

YeWatch, Apple yaifanira kugadzira chimiro chitsva chemushandisi, nekuti chakashanda kusvika pari zvino paMac, iPhone kana iPad hazvaigona kushandiswa pachiratidziro chidiki chakarara paruoko. “Pane zvinhu zvakawanda zvakashandirwa kwemakore. Usabudise chimwe chinhu kusvika chagadzirira. Iva nemoyo murefu kuti uzviite nemazvo. Uye ndizvo chaizvo zvakaitika kwatiri newachi. Isu hatisi vekutanga," Cook anoziva.

Nekudaro, iyi haisi nzvimbo isingazivikanwe yeApple. Akanga asiri iye akatanga kuuya neMP3 player, haasi iye akatanga kuuya nesmartphone kana tablet. "Asi isu tingangove nefoni yekutanga yemazuva ano uye tichava neyekutanga yemazuva ano smart wachi - yekutanga iyo yakakosha," mukuru wekambani haavanze kuvimba kwake pamberi pekutanga kwechigadzirwa chitsva.

[ita chiito=”quote”]Hapana chimurenga chatakaita chakafanotaurwa kuti chichabudirira pakarepo.[/do]

Zvisinei, kunyange Cook haarambi kufungidzira kuti wachi yacho ichabudirira sei. Apo Apple yakaburitsa iPod, hapana akatenda mukubudirira. Chinangwa chakagadzirirwa iPhone: 1 muzana yemusika, mamiriyoni gumi emafoni mugore rekutanga. Apple haina zvibodzwa zveWatch, zvirinani kwete zviri pamutemo.

"Hatina kuisa nhamba dzewachi. Wachi inoda iPhone 5, 6 kana 6 Plus kuti ishande, saka izvo zvishoma zvekugumira. Asi ndinofunga vachaita zvakanaka, "anofanotaura Cook, anoshandisa Apple Watch mazuva ese uye, maererano naye, haachakwanise kufungidzira kushanda pasina iyo.

Kazhinji kazhinji, kana iri mawachi matsva, zvinonzi vanhu havazivi kuti nei vachifanira kuda mudziyo wakadaro pakutanga. Sei uchida wachi inodhura kanenge zviuru gumi zvekorona, asi zvakanyanya? "Ehe, asi vanhu havana kuzviziva ne iPod pakutanga, uye havana kuzviziva ne iPhone. Iyo iPad yakabata kutsoropodza kukuru," anoyeuka kudaro Cook.

“Kutaura chokwadi handifungi kuti chero chinhu chine shanduko chatakaita chakafanotaurwa kuti chichabudirira ipapo ipapo. Kungotarisa kumashure vanhu vakaona kukosha. Pamwe wachi ichagashirwa nenzira imwe cheteyo, ”akawedzera mukuru weApple.

We changed under Jobs, we are changing now

Isati yasvika Apple Watch, kumanikidza hakusi pakambani yese chete, asiwo zvakanyanya pamunhu waTim Cook. Kubva pakubva kwaSteve Jobs, ichi ndicho chigadzirwa chekutanga chakaunzwa umo muvambi wekambani sezviri pachena haana kupindira. Kunyanguvezvo, akanga ane pesvedzero huru paari, kupfurikidza nemirangariro yake nemipimo, sezvinotsanangura shamwari yake yapedyo Cook.

"Steve aifunga kuti vanhu vazhinji vanogara mubhokisi duku uye vanofunga kuti havagoni kuchinja kana kuchinja zvakawanda. Ndinofunga angazviti hupenyu hwakaganhurirwa. Uye kupfuura chero ani zvake wandakasangana naye, Steve haana kumbozvibvuma,” anoyeuka kudaro Cook. “Akadzidzisa mumwe nemumwe wemamaneja ake epamusoro kuramba uzivi uhwu. Kana wagona kuita izvozvo chete ndipo paunokwanisa kuchinja zvinhu.”

[ita chiito = "quote"]Ini ndinofunga kuti hunhu haufanirwe kuchinja.[/do]

Nhasi, Apple ndiyo kambani inonyanya kukosha pasi rose, inotyora marekodhi panguva yekuziviswa kwemari yekota, uye ine mari inodarika mabhiriyoni zana nemakumi masere emadhora. Zvakadaro, Tim Cook ane chokwadi chekuti hazvisi zvese nezve "kuita zvakanyanya."

"Pane chinhu ichi, chinenge chirwere, munyika yetekinoroji umo tsananguro yebudiriro inoenzana nehuwandu hukuru hunobvira. Mangani madhibha awakawana, vangani vashandisi vauinavo, vangani zvigadzirwa zvawakatengesa? Munhu wose anoita seanoda nhamba dzakakwirira. Steve haana kumbobatikana nazvo. Anga akatarisana nekugadzira zvakanakisa, ”akadaro Cook, achiwedzera kuti ichi chinoramba chiri chirevo chekambani, kunyangwe zvichingochinja nekufamba kwenguva.

“Tinochinja zuva nezuva. Takachinja mazuva ese ari pano uye tiri kuchinja mazuva ose kubva aenda. Asi zvakakosha zvinoramba zvakafanana sezvazvaive muna 1998, sezvazvaive muna 2005 uye sezvazvaive muna 2010. Ndinofunga kuti maitiro haafaniri kuchinja, asi zvimwe zvose zvinogona kuchinja, "anodaro Cook, achirova. kubva pamaonero ake chimwe chinhu chakakosha cheApple.

“Pachave nemamiriro ezvinhu kana tataura chimwe chinhu uye mumakore maviri tinenge tava nemafungiro akasiyana zvachose nezvazvo. Muchokwadi, isu tinogona kutaura chimwe chinhu ikozvino uye kuchiona zvakasiyana muvhiki. Isu hatina dambudziko nazvo. Zvakanaka kuti tine hushingi hwekuzvibvuma, "Tim Cook akadaro.

Unogona kuverenga kubvunzurudzwa kwakazara naye pawebhusaiti Fast Company apa. Magazini imwe cheteyo yakabudisawo muenzaniso wakakwana kubva mubhuku racho Kuva Steve Jobs, iyo inobuda svondo rinouya uye iri kutorwa seyakanakisa Apple bhuku parizvino. Muchidimbu, Tim Cook anotaura zvakare nezvaSteve Jobs uye kuti akaramba sei chiropa chake. Unogona kuwana muenzaniso webhuku muChirungu apa.

Kunobva: Fast Company
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