Ondrej Holzman Tim Cook, uyu ndiye murume iye zvino ari pamusoro weanhasi tekinoroji hofori - Apple. Akatsiva Apple muvambi Steve Jobs seMutungamiriri, saka chete tarisiro yepamusoro iri pamberi pake. Tim Cook zvirokwazvo haasi iye Steve Jobs mutsva, asi Apple inofanirwa kunge ichiri mumaoko akanaka…
Nepo Mabasa achiyemurwa nekuda kwechigadzirwa chake uye kuona, Tim Cook ndiye murume ari kumashure uyo kambani yaisakwanisa kushanda. Anotarisira stock, kukurumidza kuendesa zvigadzirwa, uye purofiti yakakura kwazvo. Mukuwedzera, akatotungamirira Apple kwenguva pfupi kakawanda, saka anogara pachigaro chepamusoro ane ruzivo rwakakosha.
Kunyangwe migove yeApple yakadonha mushure mekuziviswa kwekuenda kweMabasa, muongorori Eric Bleeker anoona mamiriro acho aine tarisiro kukambani yemapuro. "Iwe unofanirwa kufunga nezve Apple yepamusoro manejimendi se triumvirate," opines Bleeker, uyo anoti izvo Cook anoshaya muhunyanzvi uye dhizaini, anozvigadzirira muhutungamiriri nekushanda. "Cook ndiye pfungwa dziri kumashure kwese kuvhiyiwa, Jonathan Ive ndiye anogadzirisa dhizaini uyezve pane Phil Schiller anotarisira kushambadzira. Cook ndiye achava mutungamiri, asi achavimba zvakanyanya nevaanoshanda navo. Vakatoedza kubatana kakawanda, zvichavaitira," Bleeker yakawedzera.
Uye basa remusoro mutsva weApple rinotaridzika sei?
Tim Cook pamberi peApple
Cook akaberekwa munaNovember 1, 1960, muRobertsdale, Alabama kumushandi wengarava uye mushandi wepamba. Muna 1982, akawana BSc muIndustrial Engineering kubva kuAuburn University uye akasiya kushandira IBM kwemakore gumi nemaviri. Zvichakadaro, zvakadaro, akaramba achidzidza, achiwana MBA kubva kuDuke University muna 12.
KuIBM, Cook akaratidza kuzvipira kwake kubasa, akambozvipira kushanda paKisimusi neGore Idzva kuti mapepa ose apedzwe zvakarongeka. Mukuru wake paIBM panguva iyoyo, Richard Daugherty, akataura nezveCook kuti maitiro ake uye hunhu hwake hwakamuita kuti anakidzwe kushanda naye.
Mushure mekusiya IBM muna 1994, Cook akabatana neIntelligent Electronics, kwaakashanda muchikamu chekutengesa komputa uye akazova mukuru anoshanda (COO). Zvino, dhipatimendi parakatengeswa kuIngram Micro muna 1997, akashandira Compaq kwehafu yegore. Zvino, muna 1998, Steve Jobs akamuona ndokumuunza kuApple.
Tim Cook uye Apple
Tim Cook akatanga basa rake kuApple seMutevedzeri Mukuru weMutungamiriri weNyika Yese. Aive nehofisi isiri kure neSteve Jobs. Akabva angowana kubatana nemafekitari ekunze kuitira kuti Apple isazofanira kugadzira zvinhu zvayo. Akaunza chirango chakasimba mukutarisira zvinhu uye akaita basa rakakosha mukudzoreredza kambani yese panguva iyoyo.
Cook ndiye mutungamiriri asingaonekwe asi ane hunyanzvi kuseri kwezviitiko, achitarisira kupihwa kwezvinhu zvese uye kutaurirana nevagadziri kuti vaunze-nguva uye zvikamu zvakaringana zveMacs, iPods, iPhones uye iPads zviri kudiwa zvakanyanya. Saka zvese zvinofanirwa kuverengerwa nguva nemazvo, zvikasadaro pane dambudziko. Zvingadai zvisina kushanda dai asiri Cook.
Nokufamba kwenguva, Cook akatanga kutora mamwe mabasa akawanda paApple, achiva mukuru wekutengesa, kutsigirwa kwevatengi, kubva muna 2004 akanga ari mukuru wechikamu cheMac, uye muna 2007 akatora nzvimbo yeCOO, i.e. zvemaoparesheni, aakabata kusvika nguva pfupi yadarika.
Zvakanga zviri zviitiko izvi uye basa raive naCook rinogona kunge rakaita basa rakakosha pakuti sei akazosarudzwa kuti atore chigaro chaSteve Jobs, asi kumuvambi weApple pachake, nguva nhatu dzaakamiririra Cook dzinogona kunge dzakaita sarudzo.
Kekutanga zvakaitika muna 2004, apo Cook akamira pachigaro cheApple kwemwedzi miviri apo Mabasa akange achipora kubva pakuvhiyiwa kwegomarara repancreatic. Muna 2009, Cook akatungamira colossus inogara ichikura kwemwedzi yakati wandei mushure mekuisirwa chiropa cheMabasa, uye kekupedzisira murume ane siginecha turtleneck, bhurau jean uye sneakers akakumbira zororo rekurapwa raive gore rino. Zvakare, Cook akapiwa simba rokutarisira mabasa ezuva nezuva. Nekudaro, akagamuchira zviri pamutemo zita rekuti CEO chete nezuro.
Asi kudzokera kumwoyo wenyaya - munguva idzi nhatu, Cook akawana inopfuura gore yeruzivo rwakakosha mukutungamirira kambani hombe yakadaro, uye zvino zvaatarisana nebasa rekutsiva Steve Jobs, haasi kupinda zvisingazivikanwe. uye anoziva zvaanogona kuvimba nazvo. Panguva imwecheteyo, aisagona kufungidzira nguva iyi zvisati zvaitika. Munguva pfupi yapfuura akaudza Fortune magazine:
“Huya, tsiva Steve? Haatsivike ... Vanhu vanofanira kunzwisisa izvozvo. Ndiri kuona Steve akamira pano mumakore ake makumi manomwe aine bvudzi jena, pandinenge ndave pamudyandigere.
Tim Cook uye kutaura paruzhinji
Kusiyana naSteve Jobs, Jony Ive kana Scott Forstall, Tim Cook haana mukurumbira uye veruzhinji havamuzive zvakanyanya. Pamakiyi eApple, mamwe aiwanzo kupihwa pekutanga, Cook aionekwa nguva nenguva chete kana achizivisa mhedzisiro yemari. Panguva yavo, kune rumwe rutivi, akawana mukana wekutaura maonero ake kune veruzhinji. Akambobvunzwa kana Apple yaifanira kudzikisa mitengo kuti iite purofiti yakawanda, kwaakapindura kuti panzvimbo iyo basa reApple nderekunyengerera vatengi kubhadhara zvakanyanya kune zvigadzirwa zviri nani. Apple inongogadzira zvigadzirwa izvo vanhu vanoda chaizvo uye vasingadi mutengo wakaderera.
Nekudaro, mugore rapfuura, Cook akaonekwa pachikuva katatu, zvichiratidza kuti Apple inoda kuratidza zvakawanda zvake kune vateereri. Kekutanga paive pakugadzirisa iyo yakakurumbira "Antennagate", kechipiri akapfupisa kuti Mac makomputa ari kuita sei paBack to the Mac chiitiko muna Gumiguru, uye kekupedzisira aive aripo pakuziviswa kwekutanga kwekutengesa kwe iPhone. 4 paVerizon opareta.
Tim Cook uye kuzvipira kwake kushanda
Tim Cook haisi iyo itsva Steve Jobs, Apple zvirokwazvo haingatungamiri muchimiro chakafanana semuvambi wayo, kunyangwe misimboti icharamba yakafanana. Cook uye Mabasa vanhu vakasiyana zvachose, asi vane maonero akafanana ebasa ravo. Vese vari vaviri vanonyanya kufunga nezvake uye panguva imwe chete vari kuda zvakanyanya, ivo pachavo uye nezvavakapoteredza.
Nekudaro, kusiyana neMabasa, Cook murume akanyarara, anonyara uye akadzikama asina kumbosimudza izwi rake. Zvakangodaro, ane hombe dzebasa zvinodikanwa uye anonyanya kushanda ingangove ndiyo tsananguro yakakodzera kwaari. Zvinonzi akatanga basa nahafu:5:00 mangwanani uye akanga achiri kubata runhare manheru eSvondo kuti agadzirire misangano yeMuvhuro.
Nekuda kwekunyara kwake, hapana zvakawanda zvinozivikanwa nezvehupenyu hwaCook ane makore makumi mashanu kunze kwebasa. Zvisinei, kusiyana neMabasa, sutu yake yaanofarira haisi turtleneck nhema.
