Michal Marek Magazini upfumi yakapa Apple zita rechipfumbamwe rakatevedzana muhurongwa hwemakambani anoyemurwa zvikuru pasi rose. Zvichida zvichitevera mubairo uyu, mukuru weApple Tim Cook pachake akataura nevatori venhau vake. Mhedzisiro ndeyekubvunzurudza kunofadza zvikuru, umo zvinokwanisika kuverenga pamusoro pemaonero aCook pamusoro pemigumisiro yezvemari yekambani, iyo maererano nevatsoropodzi vakawanda haina kugutsikana, pamusoro pemotokari uye nzira yekambani yekugadzira zvinhu zvitsva, uye nezvekambani itsva, iyo. inogona kutanga kushanda mukati megore .
Nezve kushoropodzwa kweApple zvichitevera mhedzisiro yehupfumi, Tim Cook, ane kambani yakatengesa 74 miriyoni iPhones uye akaisa purofiti yemadhora mabhiriyoni gumi nemasere, anoramba akadzikama. “Ini ndiri kugona kufuratira ruzha. Ndinoramba ndichizvibvunza kuti, tiri kuita chinhu chakanaka here? Tiri kuramba tiri munzira here? Isu takatarisana nekugadzira zvigadzirwa zvakanakisa zvinopfumisa hupenyu hwevanhu neimwe nzira? Uye tinoita zvinhu zvose izvi. Vanhu vanoda zvigadzirwa zvedu. Vatengi vanogutsikana. Uye ndizvo zvinotitungamirira.”
Mukuru weApple anozivawo kuti Apple inofamba nemamwe mavhiri uye inofunga kuti izvi zvakakosha uye zvinobatsira kukambani nenzira yakakosha. Kunyangwe munguva dzekubudirira, Apple inoramba ichiisa mari mukuvandudza, uye zvigadzirwa zvakanakisa zvinogona kuuya panguva isingafadze Apple panguva iyoyo. Sekurangarira kwakaita Cook, izvi hazvingave zvisina kujairika zvichipihwa nhoroondo yekambani.
[su_pullquote align = "kurudyi"]Tinowana zvinhu zvitsva. Icho chikamu chehunhu hwedu hwekuda kuziva.[/su_pullquote]Cook akabvunzwawo nezve magadzirirwo emihoro yeApple. Yakanga isiri kare kare kuti Apple yakaita mari chete kubva kumakomputa eMac, nepo iko zvino chave chigadzirwa chepakati kubva pamaonero emari. Nhasi, zvikamu zviviri muzvitatu zvemari yekambani inobva ku iPhone, uye kana yakamira kuita zvakanaka, zvinogona kureva kurova kukuru kweApple pasi pemamiriro ezvinhu aripo. Saka, Tim Cook anombofunga here nezve iyo yakanakira purofiti kubva kune ega ega zvigadzirwa zvikamu zvinofanirwa kutaridzika kubva padanho rekusimudzira?
Kumubvunzo uyu, Cook akapa mhinduro chaiyo. “Maonero andinoita nderekuti chinangwa chedu kugadzira zvigadzirwa zvemhando yepamusoro. (…) Mhedzisiro yekuedza uku ndeyekuti isu tine bhiriyoni inoshanda zvishandiso. Tinoramba tichiwedzera masevhisi matsva anodiwa nevatengi kubva kwatiri, uye huwandu chaihwo hweindasitiri yebasa hwasvika madhora mabhiriyoni mapfumbamwe muchikamu chekupedzisira. "
Sezvinotarisirwa, vatori venhau kubva upfumi vaifarirawo zviitiko zveApple mumunda weindasitiri yemotokari. Rondedzero refu yenyanzvi kubva kwakasiyana siyana makambani emotokari epasi rose ayo Apple achangobva kushandisa inowanikwa kuti iverenge paWikipedia. Nekudaro, zvishoma zvinozivikanwa nezve izvo kambani iri kuronga, uye chikonzero chekutorwa kwevashandi uku chinoramba chakavanzika.
“Chikuru chekushanda pano ndechekuti tiri vanhu vanoda kuziva. Isu tinowana matekinoroji uye tinowana zvigadzirwa. Isu tinogara tichifunga nezvekuti Apple ingagadzira sei zvigadzirwa zvikuru izvo vanhu vanoda uye zvinovabatsira. Sezvaunoziva, isu hatitarise pazvikamu zvakawandisa mune ino. (…) Tinopokana zvinhu zvakawanda uye toita zvishoma pazviri.”
Maererano neizvi, mubvunzo unomuka, pano Apple inogona kukwanisa kushandisa mari yakawanda pane chimwe chinhu chinozopedzisira chiri mudhirowa uye chisingasviki pasirese. Kambani yeCook inokwanisa kuwana mari chinhu chakadaro ichipihwa mari yayo yekuchengetedza, asi chokwadi ndechekuti kazhinji haidaro.
“Tinoona zvinhu zvitsva muzvikwata zvevanhu, uye ndicho chikamu chehunhu hwedu hwekuda kuziva. Chikamu chekuwana kwedu tekinoroji uye kusarudza iyo chaiyo iri kuswedera padyo nayo zvekuti tinoona nzira dzekuishandisa. Takanga tisina kumbova vekutanga, asi nezvekuva vakanaka. Saka tiri kuwana zvinhu zvakawanda zvakasiyana uye akawanda akasiyana matekinoroji. (…) Asi patinongotanga kushandisa mari yakawanda (somuenzaniso, pakugadzira uye maturusi), tinosungirwa kuzviita. "
Kugadzira mota chingave chinhu chakasiyana zvachose kuApple munzira dzakawanda pane chero chayakambomboita. Saka mubvunzo une musoro ndewekuti Apple iri kufunga nezvekuva nemugadziri wekondirakiti aigadzirire mota. Kunyangwe iyi nzira yakajairika mumagetsi evatengi, vagadziri vemotokari havashande nenzira iyi. Nekudaro, Tim Cook haaone chikonzero nei zvisingaite kuenda nenzira iyi uye nei nyanzvi isingafanire kuve mhinduro yakanaka mumunda wemotokari zvakare.
"Ehe, handingadaro," Cook akadaro, zvakadaro, paakabvunzwa kana aigona kusimbisa kuti Apple iri kuyedza kugadzira mota zvichienderana nenyanzvi dzakawanda dzayakahaya. Saka hazvina chokwadi zvachose kuti kupera kwe "motokari" kuedza kwehofori yeCalifornia ichave iri mota yakadaro.
Pakupedzisira, hurukuro yakatendeukira kune ramangwana reApple kambasi iri kuvakwa. Sekureva kwaCook, kuvhurwa kwedzimbahwe idzva iri kunogona kuitika kutanga kwegore rinouya, uye mukuru weApple anotenda kuti chivakwa chitsva ichi chinogona kusimbisa zvakanyanya vashandi vakapararira muzvivakwa zvidiki zvakawanda. Iyo kambani ichiri kutaura nezve kutumidza chivakwa ichi, uye zvingangoita kuti Apple ichakudza ndangariro yaSteve Jobs nechivakwa neimwe nzira. Iyo kambani iri kutaurawo naLaurene Powell Jobs, chirikadzi yaSteve Jobs, nezve nzira yakanaka yekubhadhara mutero kune muvambi wayo.
Hmm Cook akataura nezvemota achiti hapana chaakataura…. sezvazvinofanira kusiiwa…. :-)
Haana chaakataura zvakare. Musoro wechinyorwa hauenderane nezvirimo. Izvo zvese zvinongove bhuru rekuti vanhu vanoda sei zvigadzirwa zvavo.
Kumubvunzo benzi... Waitarisira kuti ataurei? Zvirongwa zvemakore maviri ari mberi?
Ini handina basa neTC kunyepa, izvo zvaanoita nguva dzese uye ini handimupe mhosva. Ini ndinopomera munyori wechinyorwa chekunyora TC, akataura nezvemota, paakanga asingatauri chinhu nezvemotokari nemutsara wakawanda nezvekutarisa kune akasiyana matekinoroji. Zvinondiyeuchidza chaizvo nezvematabhu, kwavanokwezva vaverengi kumisoro yenhau uye mhedzisiro yacho ndeye bullshit muchimiro chenhema. Ini ndichapedza izvi pane boulevard, iyo yandinodzivirira, asi ini handiipedze pano, nekuti ini ndinoona chitoro cheapuro sevhavha ine hunhu ine ruzivo kubva kuapuro nyika. Ini ndinonzwisisa kuti semuenzaniso musoro wenyaya "Tim Cook akataura nezve kutungamira uye kutarisa kweApple munzvimbo dzakawanda" pamwe yaisazotengesa izvo zvakanaka.
Ini ndinoremekedza basa revapepeti vadiki uye ndinoziva kuoma kwazvakaita kunyora chinyorwa, asi dzimwe nguva mhedzisiro yerukudzo iyi ndeyekuti mupepeti-mukuru atore mazuva maviri ekuzorora uye atsanangurire kumunhu wese kuti tekinoroji iri kupi. zviri kunyorwa pano. Chaizvoizvo uye nyaya-ye-chokwadi, kana tabloid ine yakawanda bullshit?