Amaya Toman Apple yakatora nhanho isingaite nhasi. IN tsamba, iyo Tim Cook inotaurira kune vanoisa mari, yakaburitsa ongororo yezvaanotarisira kwekota yekutanga yemari yegore rino. Uye zvinofanirwa kucherechedzwa kuti maonero haana tariro sezvazvaive mwedzi mitatu yapfuura.
Nhamba dzakaburitswa dzakasiyana nehunhu hwakataurwa neApple maererano neizvi muhurongwa hwegore rapfuura kuziviswa kwemhedzisiro yayo yemari yeQ4 2018. Mari inotarisirwa, sekureva kweApple, $84 bhiriyoni ine gross margin inosvika 38% . Apple inofungidzira mari yekushandisa pamadhora 8,7 bhiriyoni, imwe mari inosvika madhora mazana mashanu nemakumi mashanu emamiriyoni.
Zvinogona kudaro kufarira iwe
Mukuzivisa mhedzisiro yayo yemari munaNovember apfuura, Apple yakafungidzira mari yayo yenguva inotevera pamadhora 89 bhiriyoni- $ 93 bhiriyoni, ine gross margin ye38% -38,5%. Gore rapfuura, kunyanya muQ1 2017, Apple yakanyora mari yemadhora 88,3 bhiriyoni. Huwandu hwe77,3 miriyoni iPhones, 13,2 miriyoni iPads uye 5,1 miriyoni Macs dzakatengeswa. Gore rino, zvisinei, Apple haichabudise nhamba dzakananga dzePhones dzakatengeswa.
Mutsamba yake, Cook anoruramisa kudzikira kwenhamba dzakataurwa nezvakati wandei. Akadoma, semuenzaniso, kushandiswa kwakawanda kweiyo yakaderedzwa bhatiri kutsiva chirongwa kune mamwe maPhones, iyo yakasiyana nguva yekuburitswa kwemhando nyowani dzema smartphone kana kudzikira kwehupfumi - zvese izvo, sekureva kwaCook, zvakakonzera kuti kwete vazhinji. vashandisi vakachinjira kuiyo iPhone nyowani sezvaifungirwa neApple pakutanga. Kudonha kwakakosha kwekutengesa kwakaitikawo pamusika weChinese - sekureva kwaCook, kusawirirana kuri kukura pakati peChina neUnited States ndiko kuri kukonzerawo chiitiko ichi.
Tarisiro haisiye Cook
Muchikamu chaZvita, zvakadaro, Cook akawanawo zvimwe zvakanaka, senge mari inogutsa kubva kumasevhisi uye zvemagetsi zvinopfekwa - chinhu chekupedzisira chakaona kuwedzera kunosvika makumi mashanu muzana pagore. Mukuru mukuru weApple akataura zvakare kuti ane tarisiro yakanaka yenguva inouya kwete kubva kumusika weAmerica chete, asiwo kubva kumisika yeCanada, Germany, Italian, Spanish, Dutch and Korean. Akawedzera kuti Apple iri kuvandudza "sekunge pasina imwe kambani pasi rose" uye kuti haina chinangwa che "kurega tsoka yayo kubva pagesi."
Panguva imwecheteyo, zvakadaro, Cook anobvuma kuti hazvisi musimba reApple kupesvedzera macroeconomic mamiriro, asi akasimbisa kuti kambani inoda kuramba ichishanda nesimba kuti ivandudze mashandiro ayo - seimwe yematanho aakataura maitiro ekutsiva iyo iPhone yekare ine itsva, iyo, maererano naye, zvose mutengi anofanira kubatsirwa , pamwe chete nenharaunda.
Apple panguva imwe chete zviri pamutemo akazivisa, kuti inoronga kuzivisa mhedzisiro yayo yemari muna Ndira 29 gore rino. Mumavhiki asingasviki mana, tichaziva nhamba dzakananga uye zvakare kuti yakawanda sei kutengesa kweApple kwadonha.
It's only good, pamwe vachakurukura zvegore rino. Ndinoda chaizvo kuchinja manomwe..
Zvakanaka kwavari. Ndinovashuvira kudaro. Panofanira kusvika nguva yekuti vanhu vanoti "Zvakwana!!!" Munguva pfupi yapfuura, mitengo yave ichikwira zvakanyanya. Dai vanhu vasina kudzika midzi nehunhu hwekuzvirumbidza (kunyangwe muchokwadi hapana chekuita nazvo), kutengesa kwavo kunenge kwakaderera.